LeasingDesk

What LeasingDesk does

LeasingDesk Insurance Services, operated by Multifamily Internet Ventures, LLC (a wholly-owned subsidiary of RealPage, Inc.), is a U.S. renters insurance agency offering its flagship eRenterPlan product. Founded in 2004 and headquartered at 38 Executive Park, Suite 300, Irvine, California, the company underwrites coverage in all 50 states through a panel of carriers that includes American Modern Insurance Group, Markel, and American National Property and Casualty Company. It holds non-resident insurance agency licenses nationwide (CA Agency License #0D12126).

The eRenterPlan product covers personal property, personal liability, water damage (including at-fault incidents), pet damage, and additional living expenses, with feature differentiators such as actual replacement cost (no depreciation), no rate increases after claims, free coverage for up to four additional roommates, theft claims without proof of forced entry, and coverage for all dog breeds. The technology stack is a standard digital insurance platform: a self-service online account management portal, automated recurring billing, and multi-factor authentication for account security. Distribution combines a direct-to-consumer website (erenterplan.com), a toll-free call center with weekend support, and group master policy enrollment through property management companies integrated with the RealPage ecosystem.

LeasingDesk monetizes through recurring monthly insurance premiums, with policies typically priced at $15-20/month and cancellable at any time. The customer base consists of individual renters as the primary segment, with property management companies acting as a secondary distribution and group-program channel. As a subsidiary of RealPage, the company functions less as an independent growth vehicle and more as an embedded insurance offering within a larger proptech platform, with limited visible investment in new product or geographic expansion beyond the existing 50-state footprint.

Name

LeasingDesk

Legal name

Multifamily Internet Ventures, LLC

Website

https://erenterplan.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

LeasingDesk Insurance Services, a RealPage subsidiary operating since 2004, offers eRenterPlan renters insurance in all 50 U.S. states, serving individual apartment renters directly and through property management partners with a subscription-based, multi-carrier-underwritten product.

Ownership category

akta.pro rank

Product category

Renters Insurance

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Renters Insurance (FSAJACAB)

akta.pro secondary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Renters insurance
• Tenant insurance
• Apartment insurance
• Personal property coverage
• Liability insurance

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premiums: Recurring monthly insurance premiums collected from policyholders for renters insurance coverage. Policies are billed automatically with the first payment at purchase and subsequent payments two weeks before each coverage period. Policyholders can cancel at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

LeasingDesk Insurance Services sells renters insurance policies under the eRenterplan brand, providing personal property coverage, personal liability protection, water damage coverage, and pet damage coverage to individual renters in apartment communities and rental properties across all 50 U.S. states. Policies are billed monthly with automatic payment processing and are underwritten by partner carriers including American Modern Insurance Group, Markel, and American National Property and Casualty Company. The company distributes coverage directly to consumers via its website and call center, and indirectly through group master policy enrollment programs with property management companies.

Product overview

LeasingDesk Insurance Services operates eRenterplan, a renters insurance product offered in all 50 states through a network of property management companies and apartment communities. The core eRenterplan product provides renters with personal property, personal liability, water damage, and pet damage coverage. Policies are underwritten by American Modern Insurance Group, Markel, and American National Property And Casualty Company. The product integrates with apartment community leasing and resident portal systems to provide automatic proof of insurance and lapse notifications to property managers. A notable add-on feature allows adding up to 4 roommates at no additional cost on the same policy.

Differentiator

Problem solved

Functional benefit

Brands

• eRenterPlan: Renters insurance product offering personal property coverage, personal liability coverage, water damage coverage, and pet damage coverage for renters.

Products and services

• eRenterplan Renters Insurance Renters insurance policy providing personal property coverage, personal liability protection, water damage coverage, pet damage coverage, and additional living expense coverage for renters in apartment communities. Policies are underwritten by American Modern Insurance Group, Markel, and American National Property and Casualty Company, and are offered in all 50 U.S. states. Coverage typically starts at $15-20 per month with example limits of $30,000 personal property, $100,000 liability, and $250 deductible. Up to 4 additional roommates can be added at no extra charge.

Quantifiable outcome

• Coverage includes up to 4 additional roommates at no extra charge
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• American Modern Insurance GroupcoreOthersInsurance carrier that underwrites eRenterplan renters insurance policies. Part of the insurance carrier network providing coverage through LeasingDesk's platform.
• MarkelcoreOthersInsurance carrier that underwrites eRenterplan renters insurance policies. Part of the insurance carrier network providing coverage through LeasingDesk's platform.
• American National Property And Casualty CompanycoreOthersInsurance carrier that underwrites eRenterplan renters insurance policies. Part of the insurance carrier network providing coverage through LeasingDesk's platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Assurant: Assurant is a global provider of protection products and the largest direct competitor in renters and connected-device insurance sold through property managers and retailers. It operates a similar agency/distribution model with multi-carrier underwriting and is the established incumbent LeasingDesk most directly competes with for property management channel partnerships.
• Lemonade: Lemonade is a consumer-facing insurtech offering renters insurance as a flagship product, selling direct-to-consumer through a mobile-first experience with AI-driven underwriting. It is the principal tech-forward D2C competitor in the same renters insurance category as eRenterPlan.
• Jetty: Jetty was a renters-focused insurtech offering deposit replacement and renters insurance products directly to residents, often through property management partnerships. It is a direct comparator in the renters insurance + multifamily distribution category.

Broad incumbents

• AppFolio: AppFolio is a major cloud-based property management software platform that partners with insurance providers to offer renters coverage to its residents. It competes with RealPage's ecosystem (which LeasingDesk relies on) and represents the alternative distribution stack LeasingDesk must contend with.
• Yardi: Yardi is a leading property management software suite with its own insurance and resident services integrations. It is a broad incumbent competing for the same property management channel and embedded insurance opportunity as RealPage/LeasingDesk.

Emerging players

• Kin Insurance: Kin is a digital home and renters insurance carrier leveraging data-driven underwriting. While homeowners-focused, its renters product directly overlaps with eRenterPlan and represents an emerging insurtech competitor with its own balance sheet.
• Hippo Insurance: Hippo is a digitally-native home insurance carrier that has expanded into adjacent products including renters coverage. Its tech-led approach to property insurance makes it an emerging competitor to LeasingDesk in the renters category.
• Branch Insurance: Branch is a digital insurance platform offering bundled home, auto, and renters coverage with an embedded insurance model. It represents an emerging competitor that could challenge LeasingDesk's positioning as insurance products become more digitally distributed.
• Reside Apartment Living: Reside is a multifamily resident services platform that bundles renters insurance, moving, and other services for apartment communities. It operates in an overlapping niche combining resident insurance with property management technology services.

Others

• Sure.io: Sure is an insurance infrastructure platform that powers embedded insurance products for partners including real estate and rental companies. It is a potential technology partner or competitor enabling property managers to launch their own insurance products without an agency like LeasingDesk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeasingDesk