CittaMobi

What CittaMobi does

CittaMobi is a Brazilian urban mobility technology company founded in 2014 and headquartered in São Paulo, operating as a subsidiary of Grupo Primova. The company builds a multi-sided platform — branded Conexão CittaMobi — that connects public transport passengers, transport operators, and city transportation agencies. Its flagship CittaMobi mobile app, distributed free via Google Play and the Apple App Store, delivers real-time GPS-based bus arrival predictions, multimodal route planning, transport card recharge (Pix, Ticket Car, Alelo Mobilidade, RecargaPay), and Bluetooth-based contactless fare validation in partnership with SPTrans across 2,200+ São Paulo vehicles. The platform also includes CittaMobi Acessibilidade (a VoiceOver-driven accessibility app for visually impaired users developed by blind engineer Luiz Eduardo Porto), Intelligent Dashboards for operators and municipal agencies, and a partner ecosystem with payment providers (PagMob, RecargaPay) and digital-out-of-home media (Eletromidia).

The underlying technology is described as 100% nationally developed Brazilian IP, built over 12 years and covering real-time fleet monitoring of 80,000+ buses across 350+ municipalities in 27 Brazilian states, plus Buenos Aires (Argentina) since 2024. The company generates revenue through three primary streams: B2B platform licensing and data services to transport operators and city agencies (subscription, quote-based); CittaMobi Ads, an in-app advertising product offering 8 formats (Splash, Banner, Push Notification, Interstitial, PIN, Enquete, etc.) with geographic segmentation and CTR reporting; and transaction fees on digital ticket sales and transport card reloads via the Carteira Digital wallet. The platform has been deployed for high-profile events (Carnival, Virada Cultural, Shakira's Copacabana show, Lollapalooza, Pride Parade, Copa do Brasil finals) and recognized via Prêmio Reclame Aqui indications in 2024 and 2026, Top 100 Most Influential Urban Mobility Companies (2024), and Great Place to Work certification (2024).

Name

CittaMobi

Legal name

NOVA CITTAMOBI DESENVOLVIMENTO EM TECNOLOGIA LTDA.

Website

https://cittamobi.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

CittaMobi is a Brazilian urban mobility technology company that builds a multi-sided platform connecting 45M+ public transport passengers, transport operators, and city agencies across 350+ cities in Brazil and Argentina, monetizing through B2B platform licensing, in-app advertising, and transaction fees on digital transit tickets.

Ownership category

akta.pro rank

Product category

Urban Mobility Software

SIC

Transportation Services (4700)

akta.pro industry

PRIMARYBPAMANAA

Consumer Navigation & Turn-by-Turn Apps

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYTHAIAMAB

Mobile Ticketing & Digital Pass Apps

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Passenger Ticketing, Fare Collection & Transit Payment Systems

SECONDARYTHALAMAE

Itinerary Management & Trip Collaboration Apps

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

Keywords

• Public transit app
• Urban mobility platform
• Real-time bus tracking
• Smart city transportation
• Accessible transit technology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cittamobi Ads (In-App Advertising): The company monetizes its 45+ million user base and 350+ city footprint through Cittamobi Ads, offering 8 advertisement formats including Splash (full-screen on app open), Banner, Banner de Destaque, Push Notification, Push Carrossel, Interstitial, PIN (geolocated points), and Enquete (in-app survey/banner). Ads are segmented by geography (radius, city, state, or national) and support JavaScript tags, pixels, and impression reports. This is the primary B2B revenue stream targeting brands, products, and services seeking direct access to the daily commuter audience.
2. Digital Ticket Sales & Transport Card Reload: The Carteira Digital enables users to purchase digital transport tickets and reload cards (Bilhete Único São Paulo, Mais Aracaju, and others). The company earns transaction fees or commissions on each ticket/package sold. Available ticket formats include single tickets, 10-pass daily packs (valid 24 hours), 10-pass/day weekly packs (7 days), and 10-pass/day monthly packs (30 days). A monthly R$4.99 inactivity fee applies to wallets dormant for 12 consecutive months.
3. B2B Platform Licensing & Data Services: Cittamobi provides transport operators and city management agencies with its platform — including real-time fleet monitoring dashboards, intelligent reporting dashboards, operator alert systems, and GIS-based report heatmaps — under commercial partnership agreements. Operators pay for the operational intelligence and two-way communication channel with passengers. The company also conducts polling campaigns (enquetes) and alert campaigns (alertas) for operator and city clients, with over 200 enquetes launched and 700+ alerts dispatched to date.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

CittaMobi builds and operates a real-time urban mobility software platform anchored by a free public transit mobile app (Android/iOS) used by 45+ million passengers across 350+ cities in Brazil and Argentina. The app provides GPS-based bus arrival predictions, multimodal route planning, digital ticket and pass purchases, Bluetooth contactless fare payment, and transport card reload. The company also operates a dedicated accessibility app (Cittamobi Acessibilidade) for visually impaired users and sells B2B services (dashboards, alerts, polling, Conexão Cittamobi) to transport operators and municipal agencies, plus in-app advertising (Cittamobi Ads) to brands and government campaigns.

Product overview

CittaMobi is a comprehensive urban mobility platform operated by Primova, consisting of multiple integrated products and modules. The core offering is the CittaMobi mobile app — Brazil's largest free public transit application — which provides real-time bus arrival predictions, route planning, digital ticket purchase, and Bluetooth-based contactless fare payment. Built on top of the core app, the platform includes CittaMobi Acessibilidade (an accessibility sub-product for visually impaired users), CittaMobi Ads (an in-app advertising platform with 8 ad formats), a Digital Wallet for pass and transport card recharge, Intelligent Dashboards for transport operators and city governments, the Conexão CittaMobi connectivity layer (enabling passenger-to-operator-to-government communication), and a real-time fleet monitoring service tracking 80,000+ buses. The platform connects passengers, transport operators, and city agencies in a unified information network across 350+ cities in Brazil and Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• Cittamobi Acessibilidade: Exclusive application for people with visual impairment, featuring real-time predictions, destination arrival alerts, route ambient guidance, route planner, and custom reference points, activated by voice commands with a virtual assistant.
• Cittamobi Ads
• Conexão Cittamobi

Products and services

• Cittamobi App (Main Platform) The flagship free public transit mobile app for individual passengers, providing real-time GPS-based bus arrival predictions, multimodal route planning, line and schedule consultation, digital ticket purchase, transport card reload, and Bluetooth-based contactless fare payment. Available for Android and iOS in 350+ cities in Brazil and Buenos Aires, Argentina, with 45+ million downloads.
• Cittamobi Acessibilidade A dedicated accessibility version of the Cittamobi app designed for people with visual impairments (blind or low vision). Features VoiceOver-driven real-time bus arrival announcements, ambient environment description during travel, voice-controlled navigation, customizable waypoints and landmarks, pre-set route templates, and compass-based directional guidance. Available on Android and iOS.
• Cittamobi Ads

Quantifiable outcome

• 30% average annual growth rate
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Buenos Aires (Argentina) — Municipal GovernmentcoreStrategic or Co-development Partner · 1 January 2024In 2024, Cittamobi completed its internationalization process and launched in Buenos Aires, Argentina — its first market outside Brazil. The expansion targets making the platform the urban mobility reference for the South American population, following the same model that made it the largest free public transport app in Brazil.
• Setransp (Sindicato das Empresas de Transportes de Passageiros do Município de Aracaju)coreStrategic or Co-development PartnerSetransp is the union of transport companies in Aracaju. It partnered with Cittamobi for the 'São João com Mobilidade' project, integrating special event bus routes (Arraiá do Povo, Forró Caju, Corujão night services) into the Cittamobi app with real-time tracking. The partnership also includes the Mais Aracaju card reload operations at the festival site.
• SMTT Aracaju (Superintendência Municipal de Transporte e Trânsito de Aracaju)coreStrategic or Co-development PartnerThe municipal transportation authority of Aracaju partners with Cittamobi to provide real-time fleet information, special event transport operations, and women-safety features through the app. SMTT co-developed the 'Acolhimento no Mapa' women's safety integration and the ongoing Rede Clarice Lispector service locations in the app map.
• Grande Recife Consórcio de TransportecoreStrategic or Co-development PartnerThe metropolitan Recife transport consortium partnered with Cittamobi for the Carnival 2024 operation, integrating special routes and safety alerts for women into the app. This is a flagship municipal partnership in one of Brazil's largest metropolitan areas.
• URBES SorocabacoreStrategic or Co-development PartnerURBES, the municipal transportation authority of Sorocaba (SP), partnered with Cittamobi for the BRT Sorocaba system, integrating real-time fleet tracking and the Cittamobi Acessibilidade app for visually impaired passengers. URBES presented the accessibility impact at the 95th Paulista Mobility Forum in Campinas.
• RP Mobi (Ribeirão Preto)coreStrategic or Co-development PartnerRP Mobi, the municipal mobility company of Ribeirão Preto, uses Cittamobi as the standard mobility platform for daily passenger information, including accessibility features. Marcelo Galli, Superintendent Director of RP Mobi, publicly endorsed the platform at the 95th Paulista Mobility Forum.
• EletromidiacoreTechnology or IntegrationEletromidia, a digital out-of-home media company, partnered with the City of Campinas to install digital signage panels at bus stops that display Cittamobi real-time bus arrival predictions. This integrates the Cittamobi data layer into physical urban infrastructure, extending the platform's reach beyond the app.
• Prefeitura do Recife / Secretaria da Mulher do RecifecoreStrategic or Co-development PartnerThe Recife Municipal Government, through the Secretaria da Mulher (Women's Office), partnered with Cittamobi to integrate the Rede Clarice Lispector women's support service locations into the app map ('Acolhimento no Mapa'). The partnership expanded to a year-round calendar of actions against gender violence in 2026, covering Carnival through the 21-Day Activism campaign. The initiative targets women who visit health posts with anxiety/headache complaints — identified as violence victims ~30 days later.
• IbmecminorStrategic or Co-development PartnerIbmec (an educational institution) entered a partnership with Primova/Cittamobi to apply the company's Big Data of mobility in Data Science and AI research projects. The initiative uses the Cittamobi data base to challenge students in developing strategic visualizations and Machine Learning predictive models — an academic partnership leveraging the platform's data asset.
• Fetralse (Federação das Empresas de Transporte de Passageiros dos Estados de Alagoas e Sergipe)minorChannel Partner/ Reseller/ DistributorFetralse is the transport federation for Alagoas and Sergipe states. It partnered with Cittamobi as part of the 'São João com Mobilidade' project alongside Setransp and SMTT, participating in the special event bus operations for São João festivities in Aracaju.
• Sest SenatminorStrategic or Co-development PartnerSest Senat (National Service for Commercial Training / National Service for Transportation Workers) partnered with Cittamobi for the 'São João com Mobilidade' project, contributing to the special transport operations during São João in Aracaju.
• CCRAtivominorChannel Partner/ Reseller/ DistributorCCRAtivo is a transport operating company listed as a platform partner on the Cittamobi website, integrating its fleet data into the Cittamobi ecosystem.
• UNIQminorChannel Partner/ Reseller/ DistributorUNIQ is a transport operating company listed as a platform partner on the Cittamobi website, integrating its fleet data into the Cittamobi ecosystem.
• Mobi BrasilminorChannel Partner/ Reseller/ DistributorMobi Brasil is a transport group operating in Recife, São Paulo, and Sorocaba. Niege Chaves, co-founder of Cittamobi, is also vice-president of Mobi Brasil. The group is listed as a platform partner, integrating its fleet operations into the Cittamobi ecosystem.
• Programa DespoluirminorStrategic or Co-development PartnerThe Despoluir Environmental Program is listed as a partner in the 'São João com Mobilidade' project alongside Cittamobi, Setransp, SMTT, and Fetralse, contributing environmental sustainability messaging to the special transport operations during São João in Aracaju.
• SPTrans (São Paulo Transporte S/A)coreStrategic or Co-development PartnerSPTrans is the municipal bus transportation authority of São Paulo. Cittamobi's Carteira Digital supports Bilhete Único digital ticket purchase and Bluetooth-based contactless payment on SPTrans-equipped buses (2,200+ vehicles). The partnership enables real-time tracking data integration and digital payment validation, making São Paulo one of Cittamobi's most advanced operational markets.

Scale indicators11 records

Recent moves7 records

Expansion highlights7 records

Emerging players

• Masabi: UK-based provider of mobile ticketing and fare payment platforms for public transit agencies globally. Comparable to the digital wallet / mobile ticketing layer of Cittamobi (Pix integration, Bluetooth contactless payment, transport card reload) but focused on B2B fare collection infrastructure rather than the consumer-facing app experience.

Broad incumbents

• Waze: Google-owned navigation app with growing public transit features in select cities. Broad incumbent in the urban mobility space; transit functionality is part of a wider driving-focused platform rather than a dedicated offering, but preinstallation and brand reach give it competitive weight versus Cittamobi in Brazil.
• Conduent Transportation: Large established provider of transit fare collection, payment systems, and transportation solutions for public agencies globally. Comparable to the operator- and city-facing B2B side of Cittamobi (dashboards, alert systems, payment integrations), serving the same transit authority customers but with broader, less consumer-focused offerings.
• 99 (by Didi): Brazil's leading ride-hailing app (owned by Didi Chuxing), increasingly adding public transit and multimodal features. Broad incumbent in Brazilian urban mobility with a comparable target user (urban commuters) and significant scale; transit features remain secondary to ride-hailing but represent competitive overlap with Cittamobi's audience.
• Apple Maps: iOS-native mapping platform with integrated transit navigation in major cities. Preinstalled on every iPhone, Apple Maps competes for the same urban commuter use case as Cittamobi within Brazil's affluent iOS segment, though with weaker coverage of smaller Brazilian cities and BRT/microbus networks.
• Google Maps: Dominant global mapping platform with integrated transit navigation across thousands of cities, free to end users and preinstalled on Android. Represents the largest competitive threat to Cittamobi: comparable real-time arrival features as part of a vastly broader platform with no install friction and superior global scale.

Direct peers

• Transit: Multi-modal transit app popular in North America with real-time predictions, trip planning, and payment features. Comparable product scope to Cittamobi (and its Cittamobi Acessibilidade counterpart), serving similar urban commuters across buses, rail, and bikeshare.
• Citymapper: Multi-modal urban transit navigation app covering major global cities. Directly comparable in product (real-time arrivals, multimodal route planning, payment integration) and target audience (urban public transit commuters), though more concentrated in tier-1 European/North American cities than Cittamobi's emerging-market footprint.
• Moovit: Global public transit navigation app serving 1.5B+ users across thousands of cities. Most directly comparable to Cittamobi: same core use case (real-time bus/transit predictions, route planning), same three-sided business model (passengers + operators + cities/Moovit for Public), and same monetization logic (B2C free + B2B licensing). Owned by Intel since 2020.

Regional players

• SPTrans Olho Vivo: Official real-time bus information service operated by São Paulo's municipal transit authority (SPTrans), the same organization Cittamobi partners with for digital ticketing. Comparable as a regional/municipal incumbent offering real-time bus predictions in Brazil's largest city, with structural advantages from owning operator data natively.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CittaMobi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CittaMobi