Ginori
- Company typePrivate
- Founded1735
- HeadquartersSesto Fiorentino, Italy
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Ginori firmographics
Firmographics- Name
- Ginori
- Legal name
- Richard Ginori s.r.l.
- Website
- https://ginori1735.com
- Company type
- Private
- Founded year
- 1735
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Ginori industry classification
Industry- Product category
- Luxury Porcelain Tableware
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Ginori is headquartered
LocationHeadquarters
- HQ city
- Sesto Fiorentino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Ginori business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Luxury Porcelain Products: Sale of Italian luxury porcelain tableware, home décor, and accessories through direct retail and e-commerce channels. Products include plates, cups, mugs, tea/coffee services, vases, decorative objects, and more. Prices range from approximately €90 to over €1,350 for individual pieces.
- Home Fragrances: Scented candles, diffusers, incense, and fragrance refills for home ambiance.
- Hospitality Services: Café Ginori locations and hospitality services, including the Ginori Terrace concept on The Ritz-Carlton Yacht Collection Evrima.
- Licensing and Brand Collaborations: Licensing partnerships such as the Ginori Terrace concept aboard The Ritz-Carlton superyacht Evrima, featuring custom décor, signature cocktails, and select porcelain pieces available for purchase.
- Wedding and Gift Services: Wedding registry (Lista Nozze), porcelain favors (bomboniere), and gift services for special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level tableware pieces |
| Unit Pricing | Pay-as-you-go | Complete tableware sets and services |
| Unit Pricing | Pay-as-you-go | Luxury design décor (Officina Ultra) |
| Unit Pricing | Pay-as-you-go | Oriente Italiano collection |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Ginori product offering
Product offeringCore offering
Ginori 1735 manufactures and sells handcrafted Italian luxury porcelain tableware, home décor objects, home fragrances (candles, diffusers, incense), and home textiles under its own brand and through designer collaborations. Products are created at the historic Manifattura Ginori facility in Sesto Fiorentino, Italy, and sold globally via owned e-commerce, physical retail, Café Ginori hospitality venues, licensing partnerships, and a B2B/Professional channel for trade and hospitality customers.
Product overview
Ginori is a luxury Italian porcelain and tableware manufacturer offering a comprehensive portfolio of products organized across several categories: core tableware collections (Oriente Italiano, Il Viaggio di Nettuno, Florenza, Diva), contemporary design objects (Officina Ultra, Labirinto, Catene), heritage collections (Antico Doccia, Vecchio Ginori, Granduca Coreana), design collaborations (Gio Ponti, Luca Nichetto, Giovanni Gariboldi, LCDC, Colonna Re-Edition), fragrances (Profumi Luchino), home textiles (Orlis), decorative objects (Eggs, Volière, Corona, Corona Monogram, Totem, Oro di Doccia, Aria, Tesori), and hospitality experiences (Café Ginori, Ginori Terrace). The brand operates as a unified luxury lifestyle platform spanning dining, décor, fragrance, and experiential hospitality segments.
Differentiator
Problem solved
Functional benefit
Brands
- Manifattura Ginori: The historic manufacturing workshop and factory in Sesto Fiorentino, Italy where Ginori porcelain is produced.
- Ginori Arte
- Ginori Domus
- Café Ginori
- Il Viaggio di Nettuno
- Oriente Italiano
- Officina Ultra
- Florenza
- Diva
- Labirinto
Products and services
- Oriente Italiano Signature Italian porcelain tableware collection blending Eastern decorative art with traditional Italian craftsmanship; plates, complete tea and coffee services, mugs, vases, and serving pieces priced from approximately €105 for dessert plates up to €1,250 for large potiche vases.
- Il Viaggio di Nettuno Luxury porcelain tableware collection designed in collaboration with Luke Edward Hall, drawing on Neptune mythology and combining classical mythological themes with contemporary design; used as the centerpiece of the Ginori Terrace hospitality concept.
- Florenza Tableware and giftware collection inspired by the landscapes of Florence, featuring floral patterns in Acanto green and Malva pink tones; includes plates, tea and coffee sets, and complementary giftware pieces for tablescape and gift occasions.
- Diva Refined and feminine porcelain tableware collection characterized by sinuous lines and pastel colors, targeting the luxury lifestyle and gifting segments with approximately 100 SKUs.
- Officina Ultra Modern design collection of luxury home objects and decorative vases featuring porcelain that transforms from sculptural form during the day to a luminous presence at night through translucency; priced from €190 for small pieces up to €950 for large decorative vases. Presented at Milan Design Week 2026.
- Labirinto Porcelain tableware and home décor collection featuring a distinctive labyrinth geometric pattern, part of Ginori's contemporary geometric design offerings.
- Catene Porcelain tableware and décor collection with chain-link pattern motifs, extending Ginori's contemporary design aesthetic across tableware and complementary home objects.
- Antico Doccia Heritage porcelain collection maintaining Ginori's historical design traditions and classical aesthetic rooted in the original Manifattura Ginori decorative vocabulary.
- Vecchio Ginori Historical porcelain collection representing Ginori's classic design heritage and legacy craftsmanship, continuing patterns from the historic Manifattura archive.
- Granduca Coreana Heritage porcelain collection featuring Korean-inspired grand duke design motifs drawn from the Manifattura Ginori historical archive.
- Profumi Luchino Home fragrance collection designed by Luke Edward Hall comprising scented candles, diffusers, incense, and fragrance refills for home ambiance, extending the Ginori brand into the luxury home fragrance category.
- Orlis Table textile collection including bedding, linens, and dining textiles that extends the Ginori brand into textile home décor.
- Monogram Personalization Service Customization service allowing customers to personalize selected Ginori products with up to two Latin characters, hand-applied using decalcomania, supporting bespoke gifting and self-expression on porcelain items.
- Wedding Registry (Lista Nozze) Wedding registry service (Lista Nozze) enabling couples to build a Ginori tableware and home gift registry, complemented by porcelain bomboniere (wedding favors) for special occasions.
- Café Ginori Boutique Ginori-branded café concept offering immersive hospitality experiences, tableware display, and select porcelain merchandise available for retail purchase with US shipping options.
- Ginori Decor (Ginori Arte / decorative objects) Ginori Arte decorative objects range covering Eggs, Volière (bird motifs), Corona (crown themes), Corona Monogram (personalized crown pieces), Totem (sculptural forms), Oro di Doccia (gold-accented porcelain), Aria (ethereal designs), and Tesori (collectible porcelain treasures), serving collectors and luxury gift buyers.
- Designer Collaboration Collections Art and contemporary design collections developed with designers including Gio Ponti (heritage archive), Luca Nichetto, Giovanni Gariboldi, the LCDC collective, and the Colonna Re-Edition historical revival series, providing Ginori with rotating designer-led design depth.
Companies that use Ginori
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Ginori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ginori partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Ritz-Carlton Yacht CollectioncoreGinori 1735 and The Ritz-Carlton Yacht Collection launched the inaugural Ginori Terrace concept aboard the superyacht Evrima. The collaboration spans three interconnected outdoor spaces (The Pool House, Mistral open-air restaurant, and Marina) across Decks 5, 8, and the water's edge. The concept features Ginori 1735's Il Viaggio di Nettuno porcelain collection with custom décor and a limited-time Italian-inspired cocktail menu. Select porcelain pieces are available for purchase through The Boutique and Ginori.com, with US shipping options.
- The Ritz-Carlton Yacht CollectioncoreThe collaboration debuted the first-ever Ginori Terrace concept at sea aboard the yacht Evrima. Three interconnected outdoor spaces were styled in different color palettes inspired by the brand's Il Viaggio di Nettuno porcelain collection. The limited-time signature cocktail menu and select porcelain pieces are available at The Boutique for purchase.
- Shanghai Fashion WeekminorGinori 1735 is mentioned in the context of Kering's CRAFT residency program for Chinese designers, which is partnered with Shanghai Fashion Week. While Ginori itself is not directly partnered, the Kering Group (parent company) relationship provides context for brand positioning within the luxury group ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ginori competitors and assessment
Company assessmentDirect peers
- Christofle: French luxury silversmith and tableware brand producing cutlery, holloware, and decorative objects. Comparable to Ginori in luxury tabletop positioning, heritage craftsmanship, gifting-driven revenue, and hospitality partnerships with luxury hotels.
- Lalique: French luxury crystal and decorative arts brand producing figurines, vases, tableware, and fragrance. Comparable to Ginori in heritage craftsmanship, premium pricing across decorative objects, multi-category luxury lifestyle expansion, and gifting-driven sales.
- Bernardaud: French luxury porcelain manufacturer specializing in tableware and decorative objects with strong artist collaboration heritage. Comparable to Ginori in designer collaboration model, premium pricing, and direct-to-consumer luxury retail strategy.
- Baccarat: French luxury crystal manufacturer producing decorative objects, tableware, lighting, and jewelry. Comparable to Ginori in heritage craftsmanship (founded 1764), premium positioning, and expansion into fragrance, hospitality, and lifestyle categories.
- Wedgwood: Iconic British heritage porcelain brand (founded 1759) producing fine china, tableware, and home décor. Directly comparable to Ginori in category, luxury gifting positioning, global DTC retail presence, and heritage-led brand storytelling.
- Royal Copenhagen: Danish heritage porcelain and tableware brand known for hand-painted blue fluted pattern and luxury dining sets. Comparable to Ginori in craftsmanship tradition, premium positioning, collector-driven customer base, and global luxury distribution.
- Meissen: German luxury porcelain manufacturer founded in 1710, producing handcrafted tableware, decorative objects, and figurines. Directly comparable to Ginori in heritage positioning, premium pricing, artisanal manufacturing, and museum-grade brand equity.
- Rosenthal: German heritage porcelain and tableware manufacturer with strong designer collaborations (e.g., Versace, Starck). Comparable to Ginori in product category, designer collaboration model, hospitality segment presence, and global premium distribution.
- Villeroy & Boch: European heritage tableware and porcelain manufacturer with comparable product breadth across dining, décor, and bathroom segments. Closely aligned with Ginori in category, target customer (affluent consumers), and DTC plus wholesale distribution model.
Broad incumbents
- Hermès (Home & Tableware): Broader luxury conglomerate with a curated home, tableware, and decorative objects division. Overlaps with Ginori in luxury positioning and affluent consumer base, though Hermès operates across fashion, leather goods, and other categories beyond porcelain.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ginori social profiles
Digital presenceGinori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ginori leadership team
Management profileNumber of profiles
Ginori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ginori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ginori
What does Ginori do?
Ginori 1735 manufactures and sells handcrafted Italian luxury porcelain tableware, home décor objects, home fragrances (candles, diffusers, incense), and home textiles under its own brand and through designer collaborations. Products are created at the historic Manifattura Ginori facility in Sesto Fiorentino, Italy, and sold globally via owned e-commerce, physical retail, Café Ginori hospitality venues, licensing partnerships, and a B2B/Professional channel for trade and hospitality customers.
Is Ginori a public or private company?
Ginori is a private company. It is classified as corporate owned and is currently operating.
When was Ginori founded?
Ginori was founded in 1735. It employs 251 to 500 people.
Where is Ginori based?
Ginori is headquartered in Sesto Fiorentino, Italy, in the Europe region.
How does Ginori make money?
Five revenue lines are on record. Luxury Porcelain Products are the primary driver. The others are home Fragrances, hospitality Services, licensing and Brand Collaborations and wedding and Gift Services.
Who are Ginori's main competitors?
Direct peers on record are Christofle, Lalique, Bernardaud, Baccarat, Wedgwood, Royal Copenhagen, Meissen, Rosenthal and Villeroy & Boch. Hermès (Home & Tableware) is listed as a broad incumbent.
Does Ginori have an API?
No public API is recorded for Ginori.
What industry is Ginori in?
Ginori's product category is Luxury Porcelain Tableware. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 32711 and its SIC code is 3260.