Hinge
Hinge is a Match Group-owned mobile dating app for Gen Z and millennial singles seeking meaningful relationships, using a compatibility-focused matching algorithm. It reported 1.9 million paid subscribers and 17% year-over-year user growth as of Q4 2025.
- Company typePrivate
- Founded2009
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hinge does
Hinge is a dating application owned by Match Group (NASDAQ: MTCH) and distributed globally through the iOS App Store and Google Play Store. The product positions itself as a relationship-focused alternative to swipe-based dating apps, built around a proprietary matching algorithm that emphasizes personality and compatibility rather than attractiveness scoring. The company's stated mission to be a "dating app designed to be deleted" frames its value proposition around helping users exit the app by finding meaningful partnerships.
The platform operates a freemium business model with optional paid premium subscriptions driving the majority of revenue. As of Match Group's Q4 2025 earnings, Hinge reported 1.9 million paid subscribers, up 17% year-over-year, making it one of the fastest-growing brands in Match Group's portfolio. Its primary customer segment is Gen Z and millennial singles seeking serious relationships, a positioning that explicitly contrasts with casual-hookup app archetypes.
Looking forward, Match Group CEO Spencer Rascoff has outlined 2026 initiatives including redesigned discovery features, strengthened safety and verification, and a $60 million budget for AI and product rollouts spanning Hinge and other Match Group brands. The company has no standalone funding history disclosed and is wholly funded and strategically directed by its parent. (Note: firmographic metadata in the input describes Hinge as a Portland-based production studio founded in 2009 with 11-50 employees; this appears to reference a different entity sharing the name and conflicts with the dating-app identity supported by all other sources.)
Hinge firmographics
Firmographics- Name
- Hinge
- Website
- https://hellohinge.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hinge is a Match Group-owned mobile dating app for Gen Z and millennial singles seeking meaningful relationships, using a compatibility-focused matching algorithm. It reported 1.9 million paid subscribers and 17% year-over-year user growth as of Q4 2025.
- Ownership category
- akta.pro rank
Where Hinge is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
Hinge business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Premium subscription subscriptions: Subscription-based revenue model with paid users paying for premium features. Hinge reported 1.9 million paid users as of Q4 reporting period.
Go-to-market motion1 record
Distribution channels1 record
Hinge product offering
Product offeringCore offering
Hinge is a mobile dating application designed to help individual users find meaningful long-term relationships through a compatibility-focused matching algorithm. The app operates on a freemium model where core functionality is free and premium subscriptions unlock enhanced features, reaching approximately 1.9 million paid subscribers as of Q4 2025.
Product overview
Hinge operates as a single unified mobile dating application owned by parent company Match Group. The product is designed as a relationship-oriented dating app that distinguishes itself through personality-driven matching rather than pure appearance-based swiping, with a stated mission to help users find partners they actually want to go on dates with rather than just matches.
Differentiator
Problem solved
Functional benefit
Products and services
- Hinge Dating App
Companies that use Hinge
Customer profileSegments1 record
Ideal customer profiles1 record
Hinge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hinge partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Hinge competitors and assessment
Company assessmentDirect peers
- Buck: Boutique creative production studio combining live-action, design, animation, and VFX for brand and agency clients. Closest comparable in scope and scale to Hinge's stated integrated offering.
- Psyop: Independent creative production company focused on animation, VFX, and live-action for commercials and content. Directly comparable integrated-services boutique model.
- Gentleman Scholar: Boutique live-action and animation studio serving brand and agency clients with an integrated production model. Closely mirrors Hinge's described combined live-action/animation/VFX approach.
- B-Reel: Creative production studio blending film, animation, interactive, and VFX for brand storytelling. Comparable integrated-services peer with similar boutique positioning.
- Tool of North America: Independent production company working across commercials, branded content, and VFX with a similar integrated boutique studio structure.
Broad incumbents
- The Mill: Global VFX and post-production network offering live-action, animation, and VFX at much larger scale. Comparable capabilities but serves as a larger incumbent competitor in the integrated production space.
- MPC (Moving Picture Company): Large global VFX and post-production house offering the same integrated live-action/animation/VFX services as Hinge but at significantly greater scale and capacity.
- Framestore: Global integrated creative studio spanning film VFX, episodic content, and brand experiences. Overlaps Hinge's full-stack offering but operates at much larger scale across all four disciplines Hinge cites.
- Digital Domain: Established VFX and production studio with integrated film, episodic, and brand work. Comparable integrated offering but with significantly larger headcount and global reach.
Emerging players
- Humble (Humble Creative Group): Smaller independent creative production studio with comparable cross-discipline live-action and animation work for brand clients. A near-tier peer in size and integrated-services positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hinge social profiles
Digital presenceHinge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hinge leadership team
Management profileNumber of profiles
Profiles1 record
Hinge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hinge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hinge
What does Hinge do?
Hinge is a mobile dating application designed to help individual users find meaningful long-term relationships through a compatibility-focused matching algorithm. The app operates on a freemium model where core functionality is free and premium subscriptions unlock enhanced features, reaching approximately 1.9 million paid subscribers as of Q4 2025.
When was Hinge founded?
Hinge was founded in 2009. It employs 11 to 50 people.
Where is Hinge based?
Hinge is headquartered in Portland, United States, in the North America region.
How does Hinge make money?
One revenue line is on record: premium subscription subscriptions.
Who are Hinge's main competitors?
Direct peers on record are Buck, Psyop, Gentleman Scholar, B-Reel and Tool of North America. Broad incumbents are The Mill, MPC (Moving Picture Company), Framestore and Digital Domain. Humble (Humble Creative Group) is listed as an emerging player.
Does Hinge have an API?
No public API is recorded for Hinge.