Hinge

Hinge is a Match Group-owned mobile dating app for Gen Z and millennial singles seeking meaningful relationships, using a compatibility-focused matching algorithm. It reported 1.9 million paid subscribers and 17% year-over-year user growth as of Q4 2025.

Company typePrivate
Founded2009
HeadquartersPortland, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What Hinge does

Hinge is a dating application owned by Match Group (NASDAQ: MTCH) and distributed globally through the iOS App Store and Google Play Store. The product positions itself as a relationship-focused alternative to swipe-based dating apps, built around a proprietary matching algorithm that emphasizes personality and compatibility rather than attractiveness scoring. The company's stated mission to be a "dating app designed to be deleted" frames its value proposition around helping users exit the app by finding meaningful partnerships.

The platform operates a freemium business model with optional paid premium subscriptions driving the majority of revenue. As of Match Group's Q4 2025 earnings, Hinge reported 1.9 million paid subscribers, up 17% year-over-year, making it one of the fastest-growing brands in Match Group's portfolio. Its primary customer segment is Gen Z and millennial singles seeking serious relationships, a positioning that explicitly contrasts with casual-hookup app archetypes.

Looking forward, Match Group CEO Spencer Rascoff has outlined 2026 initiatives including redesigned discovery features, strengthened safety and verification, and a $60 million budget for AI and product rollouts spanning Hinge and other Match Group brands. The company has no standalone funding history disclosed and is wholly funded and strategically directed by its parent. (Note: firmographic metadata in the input describes Hinge as a Portland-based production studio founded in 2009 with 11-50 employees; this appears to reference a different entity sharing the name and conflicts with the dating-app identity supported by all other sources.)

Hinge firmographics

Firmographics

Name: Hinge
Website: https://hellohinge.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 11–50 employees
Short description: Hinge is a Match Group-owned mobile dating app for Gen Z and millennial singles seeking meaningful relationships, using a compatibility-focused matching algorithm. It reported 1.9 million paid subscribers and 17% year-over-year user growth as of Q4 2025.
Ownership category
akta.pro rank

Where Hinge is headquartered

Location

Headquarters

HQ city: Portland
HQ country: United States
HQ region: North America

Markets served

Hinge business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

Premium subscription subscriptions: Subscription-based revenue model with paid users paying for premium features. Hinge reported 1.9 million paid users as of Q4 reporting period.

Go-to-market motion1 record

Distribution channels1 record

Hinge product offering

Product offering

Core offering

Hinge is a mobile dating application designed to help individual users find meaningful long-term relationships through a compatibility-focused matching algorithm. The app operates on a freemium model where core functionality is free and premium subscriptions unlock enhanced features, reaching approximately 1.9 million paid subscribers as of Q4 2025.

Product overview

Hinge operates as a single unified mobile dating application owned by parent company Match Group. The product is designed as a relationship-oriented dating app that distinguishes itself through personality-driven matching rather than pure appearance-based swiping, with a stated mission to help users find partners they actually want to go on dates with rather than just matches.

Differentiator

Problem solved

Functional benefit

Products and services

Hinge Dating App

Companies that use Hinge

Customer profile

Segments1 record

Ideal customer profiles1 record

Hinge technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Hinge partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Hinge competitors and assessment

Company assessment

Direct peers

Buck: Boutique creative production studio combining live-action, design, animation, and VFX for brand and agency clients. Closest comparable in scope and scale to Hinge's stated integrated offering.
Psyop: Independent creative production company focused on animation, VFX, and live-action for commercials and content. Directly comparable integrated-services boutique model.
Gentleman Scholar: Boutique live-action and animation studio serving brand and agency clients with an integrated production model. Closely mirrors Hinge's described combined live-action/animation/VFX approach.
B-Reel: Creative production studio blending film, animation, interactive, and VFX for brand storytelling. Comparable integrated-services peer with similar boutique positioning.
Tool of North America: Independent production company working across commercials, branded content, and VFX with a similar integrated boutique studio structure.

Broad incumbents

The Mill: Global VFX and post-production network offering live-action, animation, and VFX at much larger scale. Comparable capabilities but serves as a larger incumbent competitor in the integrated production space.
MPC (Moving Picture Company): Large global VFX and post-production house offering the same integrated live-action/animation/VFX services as Hinge but at significantly greater scale and capacity.
Framestore: Global integrated creative studio spanning film VFX, episodic content, and brand experiences. Overlaps Hinge's full-stack offering but operates at much larger scale across all four disciplines Hinge cites.
Digital Domain: Established VFX and production studio with integrated film, episodic, and brand work. Comparable integrated offering but with significantly larger headcount and global reach.

Emerging players

Humble (Humble Creative Group): Smaller independent creative production studio with comparable cross-discipline live-action and animation work for brand clients. A near-tier peer in size and integrated-services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Hinge financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hinge leadership team

Management profile

Number of profiles

Profiles1 record

Hinge funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hinge M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hinge

What does Hinge do?

When was Hinge founded?

Hinge was founded in 2009. It employs 11 to 50 people.

Where is Hinge based?

Hinge is headquartered in Portland, United States, in the North America region.

How does Hinge make money?

One revenue line is on record: premium subscription subscriptions.

Who are Hinge's main competitors?

Direct peers on record are Buck, Psyop, Gentleman Scholar, B-Reel and Tool of North America. Broad incumbents are The Mill, MPC (Moving Picture Company), Framestore and Digital Domain. Humble (Humble Creative Group) is listed as an emerging player.

Does Hinge have an API?

No public API is recorded for Hinge.