What Secretcv.com does

Secretcv.com is a Turkey-focused online recruitment marketplace operated by TRCV İnsan Kaynakları ve Yönetim Danışmanlığı A.Ş. (a Turkish joint-stock company headquartered in Beyoğlu, Istanbul) and licensed by Türkiye İş Kurumu (İŞKUR) under permit number 1828 dated 19.03.2025. The platform connects job seekers with employers across all 81 Turkish provinces and Northern Cyprus, hosting 22,146 active job listings from 65,000+ registered companies against a candidate pool of 24 million registered users generating approximately 2.5 million daily page impressions. Core features include an AI-assisted CV builder, advanced multi-criteria job search filtering (city, district, position, sector, education, job type, posting date), and a suite of localized Turkish labor-law calculators (gross-to-net salary, severance, notice pay, annual leave).

The underlying platform is a cloud-based, self-serve two-sided marketplace delivered via web and native mobile applications on iOS and Android, with media assets stored on Amazon S3 and analytics/monitoring provided through Google Analytics, Google AdSense, Criteo retargeting, and New Relic. Authentication supports Facebook and Google OAuth plus SMS and email OTP, and data processing is KVKK-compliant. The product surface extends beyond core job search into a content ecosystem that includes a career blog, position guides, university directory, HR expert interviews, and an Education Academy (Eğitim Akademisi) for professional development. The company has also built out a related HR-technology portfolio—PrimeHR.ai, Sosyalikhr.com, Cvplus.com.tr, Neohr.net, and Hizmetjet.com—indicating a deliberate move toward an integrated HR SaaS and services portfolio.

The business model is a freemium, four-stream revenue engine: (1) free plus paid job posting fees for employers, (2) targeted online advertising reaching the 24M candidate base, (3) employer branding and featured listing packages (Vitrin), and (4) premium CV/database access for employers. Pricing for employer tiers is not publicly disclosed. The company serves both sides of the marketplace—candidates (free, persona segment) and employers (SMB through enterprise, business segment)—with named enterprise customers spanning retail (IKEA, Benetton, Watsons, Domino's Pizza), healthcare (Acıbadem), telecom (Turkcell), logistics (CEVA Logistics), insurance (Viennalife), and food/retail (Coffy, Amasya Et Ürünleri, Linens, Başdaş Market, Bisse). The company is privately held, self-funded with no disclosed institutional investment, and operates with 51–100 employees.

Name

Secretcv.com

Legal name

TRCV İnsan Kaynakları ve Yönetim Danışmanlığı A.Ş.

Website

https://secretcv.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Secretcv.com is a Turkey-focused online recruitment marketplace operating under İŞKUR license 1828, connecting 24 million registered job seekers with 65,000+ employers across all 81 Turkish provinces and Northern Cyprus via a cloud-based web and mobile platform with AI-assisted CV tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting Fees: Employers pay to post job listings on the platform. The platform offers both free and paid posting options for companies seeking candidates.
2. Online Advertising: Premium advertising solutions for employers to increase visibility and target specific candidate demographics. Employers can purchase targeted display advertising reaching 24 million candidates.
3. Employer Branding Solutions: Featured company profiles and employer branding packages to help companies attract talent more effectively on the platform.
4. Premium CV Access: Premium services for employers to access and search candidate databases more effectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Secretcv.com is a two-sided online recruitment marketplace connecting job-seeking candidates with employers across Turkey. It hosts approximately 22,146 active job listings from 65,000+ registered companies, serving a candidate pool of 24 million registered users. The platform provides free CV creation with AI assistance, advanced job search filtering across all 81 Turkish provinces, employer branding and targeted advertising solutions, and is licensed by the Turkish Employment Agency (İŞKUR).

Product overview

Secretcv.com is Turkey's leading job search and recruitment platform operated by TRCV İnsan Kaynakları ve Yönetim Danışmanlığı A.Ş. The platform operates as a unified ecosystem combining a core job search marketplace with integrated tools and services. The main Secretcv.com platform connects over 24 million candidates with 65,000+ companies, offering job postings, CV creation tools, and application management. The ecosystem includes salary calculation tools (Brütten Nete, Netten Brüte, Kıdem Tazminatı, İhbar Tazminatı, Yıllık İzin), an Education Academy, AI-powered CV generation, mobile applications for iOS and Android, a career blog, position guides, and university directories. Related projects within the ecosystem include PrimeHR.ai (HR automation), Sosyalikhr.com, Cvplus.com.tr, Neohr.net, and Hizmetjet.com, demonstrating a broader HR technology portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Secretcv.com Job Search and Recruitment Platform A comprehensive Turkish job search and recruitment marketplace connecting employers with job seekers. Features include job postings, candidate matching, application management, and filtering tools across multiple industries and all 81 Turkish provinces. Free for job seekers; paid options for employers.
• CV Oluştur (CV Builder) A standalone resume building tool that allows job seekers to create professional CVs using customizable templates and modules. Free for registered candidates on the platform.
• Yapay Zeka ile CV Hazırla (AI-Powered CV Generator) A generative AI tool that processes text inputs and generates professional CV/resume content for job seekers seeking to create or enhance their resumes.
• Secretcv iOS Mobile Application Native iOS mobile application allowing job seekers to search and apply to jobs, manage their CVs, and receive job alerts on iPhone and iPad devices.
• Secretcv Android Mobile Application Native Android mobile application allowing job seekers to search and apply to jobs, manage their CVs, and receive job alerts on Android devices.
• Secretcv Eğitim Akademisi (Education Academy) An education and training academy service offering career development courses and professional training materials for job seekers and working professionals seeking skill advancement.

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kariyer.net: Kariyer.net is Turkey's largest domestic employment placement platform and the most directly comparable peer — both serve Turkish job seekers and employers with free CV creation, job listings, salary content, and employer branding, competing head-to-head on the same two-sided marketplace in the same 81 provinces.
• Yenibiris.com: Yenibiris.com is another established Turkish job board connecting candidates with employers across Turkey; it operates the same two-sided employment marketplace model as Secretcv and competes for the same job seeker and SMB employer segments in the domestic market.
• Eleman.net: Eleman.net is a Turkish employment platform focused on job listings and candidate CVs for the domestic market; it shares Secretcv's core product (job posting plus resume database access) and pursues similar job seeker and employer audiences across Türkiye.

Broad incumbents

• LinkedIn: LinkedIn is the global incumbent in professional networking and recruitment, offering job postings, recruiter tools, candidate search, and advertising to the same kind of buyers (employers) and sellers (candidates) Secretcv serves, albeit with a much broader portfolio extending beyond Türkiye.
• Indeed: Indeed is a global job search and recruitment advertising platform that monetizes job postings, sponsored listings, and resume database access — overlapping directly with Secretcv's employer-facing revenue streams and competing for the same Turkish employers' recruitment budgets.
• Glassdoor: Glassdoor is a global recruitment platform combining job listings, company reviews, and salary data — directly overlapping with Secretcv's content-led positioning around salary calculators, career guidance, and HR expert interviews that aim to reduce information asymmetry for job seekers.
• StepStone: StepStone is a European employment marketplace operating across multiple European countries with job listings, CV database access, and employer branding solutions — comparable in business model and employer-facing monetization to Secretcv but operating across European rather than Turkish markets.

Regional players

• Bayt.com: Bayt.com is the leading employment marketplace for the MENA region, operating a similar two-sided job board model with CV creation, employer branding, and recruitment advertising; it is comparable as a regionally dominant emerging-market peer rather than a direct Turkish competitor.
• Naukri.com: Naukri.com is India's dominant online employment marketplace and a useful emerging-market comparable: a country-leading job board with CV database access, recruiter tools, and employer branding — analogous in scale and structure to Secretcv's position within Türkiye.
• Jobberman: Jobberman is one of Africa's largest online job boards and recruitment platforms, combining a two-sided marketplace with recruitment services; it is comparable as a regional, emerging-market job board peer with similar employer- and candidate-facing tools to those offered by Secretcv.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/secretcvcom
• Facebookfacebook.com/Secretcv.ik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secretcv.com