Financial Planning and Information Services

What Financial Planning and Information Services does

Financial Planning and Information Services (FPIS) is a fee-only fiduciary Registered Investment Advisor founded in 1985 and headquartered in De Pere, Wisconsin, serving individuals, families, and business owners in Northeast Wisconsin. The firm delivers comprehensive financial planning that integrates investment management, retirement planning, tax planning and preparation, estate planning, and education planning under a single engagement model with partner-level accountability from Ryan Wempe (President), Dan Budinger (VP), and Rachel Brown (VP).

Its technology stack is intentionally lean and built around best-in-class third-party platforms rather than proprietary systems: RightCapital powers financial planning and forecasting, while WellthView supports the client portal experience for document sharing, aggregation, and engagement. The firm has built an in-house tax planning and preparation department, distinguishing it from advisors who outsource tax work. It operates as an SEC-registered advisor through its affiliation with Hightower Advisors, providing the regulatory perimeter and operational infrastructure typical of larger RIAs while preserving local autonomy.

The business model is fee-only—primarily AUM-based advisory fees plus flat fees for financial planning and tax preparation—eliminating commissions and conflicts from product sales. Growth is referral-driven rather than marketing-led, relying on long-tenured relationships, multi-generational households, and the firm's fiduciary brand. The firm is privately held by its partners with no external venture or private equity capital, and operates from a single De Pere office, signaling a deliberate, regionally concentrated strategy rather than a roll-up.

Name

Financial Planning and Information Services

Legal name

Financial Planning and Information Services, Inc.

Website

https://thefinplangroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Financial Planning and Information Services is a fee-only fiduciary RIA in De Pere, Wisconsin, founded in 1985, serving individuals, families, and business owners with integrated financial planning, investment management, retirement, tax, estate, and education planning.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAAAL

Fee-Only Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAAABAD

Advisory Portfolio Management (Non-Discretionary)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Fee-only financial advisory
• Wealth management services
• Retirement income planning
• Investment portfolio management
• Tax planning services

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Fees vary based on the complexity of each client and assets under management. Fee schedule is available for download. FPIS is a fee-only practice and does not sell commission-based products.
2. Tax Preparation Services: The firm offers tax planning, estimates, and preparation of returns for most individuals as part of its service offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fee-only financial advisory practice offering comprehensive wealth management services including financial planning, retirement planning, investment advice and asset management, tax planning and preparation, estate planning guidance, and education funding planning. Services are delivered using primarily no-load mutual funds and exchange-traded index funds (ETFs) under a fiduciary standard of care, with access to RightCapital and WellthView client portals for consolidated financial account tracking.

Product overview

Financial Planning and Information Services (FPIS), established in 1985, operates as a fee-only financial advisory practice offering a comprehensive suite of wealth management services. The firm provides six core service areas: Financial Planning, Retirement Planning, Investment Advice and Asset Management, Tax Planning and Preparation, Estate Planning and Insurance Concepts, and Education Planning. These services are delivered through a client-centric approach focused on fiduciary responsibility and long-term relationships. Clients access their accounts through a unified Client Portal powered by Well-Thview, with additional access to Right Capital for goal tracking and account consolidation. The practice emphasizes fee-only advisory services using no-load, low-cost investment vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning

Quantifiable outcome

• Referral-driven growth model — most new clients come from existing client referrals.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• RightCapitalcoreTechnology or IntegrationRightCapital is the financial planning software platform used by FPIS clients to see financial goals, track expenses, and consolidate all financial accounts. Clients log in through the client portal link with a referral code.
• WellthViewcoreTechnology or IntegrationWellthView provides the client portal access — a single unified interface to all of a client's financial data. Used by FPIS for client login and account management.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hightower Advisors, LLC: National RIA platform that FPIS is affiliated with for SEC registration and broker-dealer services. Hightower provides the institutional/compliance backbone under which FPIS operates, making it the closest incumbent affiliate for scale and structural comparison.
• Carson Group: RIA platform supporting independent advisors with compliance, technology, and business consulting. Operates in the same fee-based advisory space with similar small-to-mid firm affiliations, though at much larger scale.
• Edelman Financial Engines: Large national fee-only RIA focused on household wealth planning, investment management, and retirement planning — comparable comprehensive offering, but operating at enterprise scale vs. FPIS's regional footprint.
• Commonwealth Financial Network: Independent broker-dealer and RIA platform serving independent financial advisors with compliance, technology, and practice management support. Operates in the same affiliated-advisor space and offers a comparable fee-based advisory model.
• Focus Financial Partners: Leading RIA roll-up that partners with and acquires independent advisory firms. FPIS is a candidate for the same partnership/roll-up model if it elects to scale via external capital or exit.
• Fisher Investments: Large asset manager serving individuals and institutions with portfolio management and financial planning services. Comparable in that it is an investment-advisory firm competing for the same retail-AUM wallet, though it operates at substantially larger scale.

Direct peers

• Creative Planning: Large fee-only RIA delivering comprehensive wealth management, tax planning, and investment management to individuals and families — the same integrated, fee-based fiduciary model FPIS offers, but at materially greater scale.
• Mariner Wealth Advisors: Independent, fee-based RIA offering financial planning, investment, tax, and estate services to households. Comparable integrated wealth management approach with national footprint, providing a useful scale benchmark for FPIS.
• Buckingham Strategic Wealth: Fee-only RIA delivering comprehensive financial planning, investment management, and tax planning to households — a structurally comparable small-to-mid-size fee-only competitor.

Emerging players

• Facet Wealth: Digital-first, flat-fee financial planning firm targeting mass-affluent households. An emerging threat in the same 'comprehensive planning for individuals' category, but with a fully remote, technology-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/financial-planning-and-information-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Planning and Information Services