Developer docs
API playgroundTry for free, no card

Search company profiles

Wellthie

Full company profile

uuid0003ci1

Namestring
Wellthie
Websiteurl
wellthie.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Wellthie is a privately held, for-profit technology company founded in 2013 and headquartered in New York, United States. Per its own short description, Wellthie is focused on "revolutionizing how small businesses shop, find, and buy employee benefits," which positions the company within the SMB-focused employee benefits distribution segment — historically dominated by traditional brokers and increasingly contested by digital marketplaces and enrollment platforms. The company operates with a headcount in the 11-50 range, consistent with an early-stage-to-growth-stage private company.

The company's precise product surface, technology stack, and pricing mechanics are not documented in the available inputs. Its primary website (wellthie.com) currently resolves only to a Hawk Host default hosting placeholder page, providing no substantive product, technology, or customer evidence for analysis. As a result, the underlying platform architecture — whether marketplace, broker SaaS, comparison engine, or enrollment workflow tool — cannot be verified from source material.

Capital-markets history is the most documented signal: the company has secured venture funding beginning with StartUp Health in April 2014 and Healthy Ventures in July 2015 (both undisclosed), followed by a $5 million round in April 2017 led by IA Capital Group with participation from Aflac Global Ventures and Pacific 8 Ventures, and a Plug and Play accelerator/financing engagement in September 2017. No subsequent funding events are recorded. The strategic participation of Aflac Global Ventures — a corporate venture arm of a major supplemental insurance carrier — implies distribution or product alignment with insurance carriers serving the small-business segment. The GTM motion, revenue model, named customers, partnerships, and management team are not represented in the supplied data.

Short descriptiontext

Wellthie is a private, New York-based technology company founded in 2013 that helps small businesses shop for, find, and buy employee benefits, serving the SMB segment typically underserved by traditional benefits brokers with a headcount of 11-50 employees.

Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
employee benefits platform, small business benefits, benefits marketplace, group health insurance, benefits shopping
Industry3 codes
PRIMARYBPACAPAC
Benefits Administration
Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech
SECONDARYBPACAKAE
Benefits Administration & Total Rewards Outsourcing
Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services
SECONDARYBPAEANAC
Technical Enablement & Adoption Services (Change Management, Adoption, Champions)
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services
NAICS code2 codes
  • Health and Welfare Funds525120
  • Office Administrative Services5611
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Employee Benefits Platform
Social media profiles2 records
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Wellthie operates a technology platform that enables small businesses to shop, find, and buy employee benefits. The platform aggregates benefit offerings and provides a streamlined purchasing experience for small-business employers seeking employee benefits coverage.

Differentiator
Functional benefit
Problem solved
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Gusto
TypeDirect peer
Description

Gusto provides payroll, HR, and employee benefits administration targeted at small and mid-sized businesses in the US, directly competing with Wellthie's SMB benefits shopping and administration proposition.

2Justworks
TypeDirect peer
Description

Justworks offers a bundled HR, payroll, and benefits platform for SMBs, including benefits administration and broker-like services — a direct competitor to Wellthie's small-business benefits offering.

3Zenefits
TypeDirect peer
Description

Zenefits is a cloud-based HR platform with strong SMB focus on benefits administration, brokerage, and enrollment, closely aligned with Wellthie's stated value proposition.

4Rippling
TypeDirect peer
Description

Rippling unifies HR, IT, and finance for SMBs and includes benefits administration as a core module, competing for the same small-employer benefits buying journey.

5ADP
TypeBroad incumbent
Description

ADP is a long-established HR, payroll, and benefits incumbent with deep SMB penetration (RUN Powered by ADP), representing the dominant legacy competitor in the small-business benefits space.

6Paychex
TypeBroad incumbent
Description

Paychex provides payroll, HR, and benefits administration services heavily focused on SMBs, positioning it as a broad incumbent alternative to a focused benefits marketplace like Wellthie.

7SimplyInsured
TypeDirect peer
Description

SimplyInsured operates an online marketplace for small businesses to shop and purchase group health and benefits coverage, directly analogous to Wellthie's marketplace concept.

8Take Command Health
TypeDirect peer
Description

Take Command Health runs an SMB-focused health benefits marketplace and administration platform, with a similar 'shop, find, and buy' proposition for small employers.

9GetInsured
TypeBroad incumbent
Description

GetInsured builds benefits marketplaces and enrollment platforms used by carriers, employers, and government exchanges — an incumbent in the technology layer behind benefits shopping.

10Paycor
TypeBroad incumbent
Description

Paycor provides HR, payroll, and benefits administration software for SMBs and mid-market employers, overlapping with Wellthie's target buyer and use case.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds4 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Wellthie

Employee Benefits Platformwellthie.com

Wellthie is a private, New York-based technology company founded in 2013 that helps small businesses shop for, find, and buy employee benefits, serving the SMB segment typically underserved by traditional benefits brokers with a headcount of 11-50 employees.

What Wellthie does

Wellthie is a privately held, for-profit technology company founded in 2013 and headquartered in New York, United States. Per its own short description, Wellthie is focused on "revolutionizing how small businesses shop, find, and buy employee benefits," which positions the company within the SMB-focused employee benefits distribution segment — historically dominated by traditional brokers and increasingly contested by digital marketplaces and enrollment platforms. The company operates with a headcount in the 11-50 range, consistent with an early-stage-to-growth-stage private company.

The company's precise product surface, technology stack, and pricing mechanics are not documented in the available inputs. Its primary website (wellthie.com) currently resolves only to a Hawk Host default hosting placeholder page, providing no substantive product, technology, or customer evidence for analysis. As a result, the underlying platform architecture — whether marketplace, broker SaaS, comparison engine, or enrollment workflow tool — cannot be verified from source material.

Capital-markets history is the most documented signal: the company has secured venture funding beginning with StartUp Health in April 2014 and Healthy Ventures in July 2015 (both undisclosed), followed by a $5 million round in April 2017 led by IA Capital Group with participation from Aflac Global Ventures and Pacific 8 Ventures, and a Plug and Play accelerator/financing engagement in September 2017. No subsequent funding events are recorded. The strategic participation of Aflac Global Ventures — a corporate venture arm of a major supplemental insurance carrier — implies distribution or product alignment with insurance carriers serving the small-business segment. The GTM motion, revenue model, named customers, partnerships, and management team are not represented in the supplied data.

Wellthie firmographics

Firmographics
Name
Wellthie
Website
https://wellthie.com
Company type
Private
Founded year
2013
Headcount range
11–50 employees
Short description
Wellthie is a private, New York-based technology company founded in 2013 that helps small businesses shop for, find, and buy employee benefits, serving the SMB segment typically underserved by traditional benefits brokers with a headcount of 11-50 employees.
Ownership category
akta.pro rank

Wellthie industry classification

Industry
Product category
Employee Benefits Platform
NAICS
Health and Welfare Funds (525120), Office Administrative Services (5611)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro industry
PRIMARYBPACAPAC
Benefits Administration
Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech
SECONDARYBPACAKAE
Benefits Administration & Total Rewards Outsourcing
Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services
SECONDARYBPAEANAC
Technical Enablement & Adoption Services (Change Management, Adoption, Champions)
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

Keywords

  • Employee benefits platform
  • Small business benefits
  • Benefits marketplace
  • Group health insurance
  • Benefits shopping

Where Wellthie is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Wellthie business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Wellthie product offering

Product offering

Core offering

Wellthie operates a technology platform that enables small businesses to shop, find, and buy employee benefits. The platform aggregates benefit offerings and provides a streamlined purchasing experience for small-business employers seeking employee benefits coverage.

Differentiator

Problem solved

Functional benefit

Companies that use Wellthie

Customer profile

Ideal customer profiles1 record

Wellthie technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Wellthie partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights2 records

Wellthie competitors and assessment

Company assessment

Direct peers

  • Gusto: Gusto provides payroll, HR, and employee benefits administration targeted at small and mid-sized businesses in the US, directly competing with Wellthie's SMB benefits shopping and administration proposition.
  • Justworks: Justworks offers a bundled HR, payroll, and benefits platform for SMBs, including benefits administration and broker-like services — a direct competitor to Wellthie's small-business benefits offering.
  • Zenefits: Zenefits is a cloud-based HR platform with strong SMB focus on benefits administration, brokerage, and enrollment, closely aligned with Wellthie's stated value proposition.
  • Rippling: Rippling unifies HR, IT, and finance for SMBs and includes benefits administration as a core module, competing for the same small-employer benefits buying journey.
  • SimplyInsured: SimplyInsured operates an online marketplace for small businesses to shop and purchase group health and benefits coverage, directly analogous to Wellthie's marketplace concept.
  • Take Command Health: Take Command Health runs an SMB-focused health benefits marketplace and administration platform, with a similar 'shop, find, and buy' proposition for small employers.

Broad incumbents

  • ADP: ADP is a long-established HR, payroll, and benefits incumbent with deep SMB penetration (RUN Powered by ADP), representing the dominant legacy competitor in the small-business benefits space.
  • Paychex: Paychex provides payroll, HR, and benefits administration services heavily focused on SMBs, positioning it as a broad incumbent alternative to a focused benefits marketplace like Wellthie.
  • GetInsured: GetInsured builds benefits marketplaces and enrollment platforms used by carriers, employers, and government exchanges — an incumbent in the technology layer behind benefits shopping.
  • Paycor: Paycor provides HR, payroll, and benefits administration software for SMBs and mid-market employers, overlapping with Wellthie's target buyer and use case.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Wellthie social profiles

Digital presence

Wellthie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Wellthie leadership team

Management profile

Number of profiles

Wellthie funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Wellthie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellthie

What does Wellthie do?

Wellthie operates a technology platform that enables small businesses to shop, find, and buy employee benefits. The platform aggregates benefit offerings and provides a streamlined purchasing experience for small-business employers seeking employee benefits coverage.

When was Wellthie founded?

Wellthie was founded in 2013. It employs 11 to 50 people.

Where is Wellthie based?

Wellthie is headquartered in New York, United States, in the North America region.

Who are Wellthie's main competitors?

Direct peers on record are Gusto, Justworks, Zenefits, Rippling, SimplyInsured and Take Command Health. Broad incumbents are ADP, Paychex, GetInsured and Paycor.

Does Wellthie have an API?

No public API is recorded for Wellthie.

What industry is Wellthie in?

Wellthie's product category is Employee Benefits Platform. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 525120 and its SIC code is 7372.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
PR NewswireWellthie Recognized in Inaugural InsurTech 100 List of Tech Pioneers Transforming Global Insurance IndustryWellthie, a New York-based insurance technology provider operating a national small group benefits marketplace, has been included in the inaugural InsurTech 100 list recognizing technology pioneers transforming the global insurance industry. The company was selected from an analysis of 637 InsurTech companies conducted by FinTech Global, with selection based on innovative use of technology to solve industry problems or generate cost savings and efficiency improvements. Over $7 billion has been invested in InsurTech solution providers since 2015 as the sector continues to grow rapidly.PR NewswireWellthie Partners With Leading Benefits Broker OneDigital to Increase Access to Employee Benefits for Small BusinessesWellthie, a provider of technology solutions for insurance brokers and carriers, has announced a partnership with OneDigital Health and Benefits, the nation's largest company focused exclusively on employee benefits and HR. Through this partnership, OneDigital's consultants nationwide will utilize Wellthie's national small group benefits marketplace to provide small business clients with better access to employee benefits. The platform enables OneDigital team members to optimize small group sales, increase efficiency, and drive long-term client relationships while expanding employee access to benefits.PR NewswireBeam Dental and Wellthie Announce Partnership to Increase Small Business Access to Innovative Dental InsuranceBeam Dental announced a partnership with Wellthie, a small group national benefits marketplace, enabling brokers to quote Beam's SmartPremium dental plans on the Wellthie platform starting immediately in Arizona, California, Colorado, and Washington, with expansion to additional states planned. The partnership allows Beam to leverage Wellthie's cloud-based sales technology to reach small business customers through a combined multi-coverage platform. Both companies' CEOs cited expected positive growth from the collaboration and highlighted the platform's value to broker partners and small business customers.PR NewswireInsurtech Startup Wellthie Selects Teladoc for Telehealth and Consumer Engagement SolutionWellthie, an insurtech startup, has selected Teladoc's HealthiestYou telehealth and consumer engagement product for integration into its Wellthie Small Group platform serving insurance brokers and small business employers. The platform enables brokers to quote and enroll small group employees in telehealth services, targeting the nearly 6 million small businesses that purchase insurance with 80% relying on broker expertise. The companies characterized the partnership as a win for small businesses seeking comprehensive telehealth benefits and a modern sales technology solution for producers.FinSMEsInsurtech Startup Wellthie Raises $5M in Series A FundingWellthie, a NYC-based insurtech startup, raised $5M in Series A funding led by IA Capital Group. The company will use the funds to accelerate nationwide growth and product development. It offers broker and carrier shopping tools for small businesses and individuals.Business InsiderHere's How To Find The Cheapest Health Care Possible If You're UnemployedWellthie founder Sally Poblete advises unemployed Americans to seek cheaper health insurance, warning against COBRA's high cost. She notes COBRA averages $490 monthly versus $336 for ACA plans, and suggests using tax credits, prescription discounts, and local health centers.