Missourian Publishing Company

What Missourian Publishing Company does

Missourian Publishing Company operates The Missourian, a community newspaper founded in 1860 and headquartered at 6321 Bluff Road in Washington, Missouri. The company serves residents of Washington, MO and the surrounding Franklin County area with local news, high school and Legion sports coverage, opinion, features, obituaries, classifieds, and a dedicated Wine section. It publishes a weekly print edition and operates a digital presence at missourian.com, including an E-Edition replica, photo galleries, video content, puzzles (Jumble, Sudoku, Crossword), live webcams, reader contests, and special themed sections. Legal notices are published through a dedicated portal at missourian.column.us.

The underlying technology is the BLOX Content Management System from BLOX Digital, a standard newspaper-industry CMS that powers the website, content delivery, and subscriber account management. The company distributes content through its owned website, e-edition, weekly print publication, and social media channels (Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram). Revenue is generated through two streams: recurring monthly digital and print subscriptions to individual consumers, and local advertising (display ads, classifieds, weekly print ads) sold to local businesses. Specific subscription pricing is not publicly disclosed. The company has a corporate affiliation with Hoffmann Media Group / Hoffmann Family of Companies referenced in the website footer, though no formal ownership or parent-subsidiary structure is publicly documented. Headcount is in the 11-50 employee range, consistent with a small-market community newspaper operation.

Name

Missourian Publishing Company

Legal name

Missourian Publishing Company

Website

https://emissourian.com

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

11–50 employees

Short description

Missourian Publishing Company publishes The Missourian, a community newspaper and digital news platform serving residents of Washington, MO and Franklin County since 1860 via weekly print, e-edition, classifieds, and local advertising.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• Local newspaper
• Community journalism
• Print publishing
• Digital news subscription
• Classified advertising

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue: Digital and print subscriptions providing access to news content, e-edition, and premium features. Subscription includes monthly billing with recurring payment model.
2. Advertising: Local advertising opportunities including display ads, classifieds, and weekly print ads. The site provides advertising contact information for local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Missourian Publishing Company publishes "The Missourian," a local newspaper serving Washington, MO and Franklin County through both weekly print and digital editions. Its core commercial offerings are paid subscriptions (monthly recurring digital and print) and local advertising placements, including display ads, classifieds, and weekly print ads. The digital property at emissourian.com also distributes news, sports, opinion, obituaries, photo galleries, video, puzzles, and legal notices as part of the subscriber and advertising value proposition.

Product overview

Missourian Publishing Company operates The Missourian, a local newspaper serving Washington, MO and Franklin County. The company offers a unified product portfolio centered on its core newspaper (print and digital), complemented by an E-Edition for online reading, a Classifieds platform, and various digital engagement features including Puzzles (Jumble, Sudoku, Crossword), Live Webcams, Photo Galleries, Contests, and Special Sections. The company also provides a Legal Ads service through missourian.column.us. The primary revenue model is subscription-based, with both print and digital subscription tiers available.

Differentiator

Problem solved

Functional benefit

Products and services

• The Missourian (Print and Digital Newspaper) The primary print and digital newspaper serving Washington, MO and surrounding Franklin County areas, covering local news, sports, opinion, features, wine industry, and obituaries. Targeted at local community readers and available via home delivery and online.
• E-Edition Digital version of the newspaper accessible online, allowing subscribers to read the complete weekly print edition electronically. Targeted at digital subscribers seeking print-equivalent reading on screen.
• Classifieds Online classified advertising section featuring listings for jobs, vehicles, real estate, and personal ads, complemented by weekly print ads. Used by local readers and area businesses for buying, selling, and hiring in the Washington, MO market.
• Subscription Services Paid digital and print subscription packages providing full access to content, including home delivery and digital-only options. Targeted at local readers who want recurring access to news, e-edition, and subscriber-only features.
• Legal Ads Legal notice publication service accessible through missourian.column.us for public notices and legal announcements. Targeted at attorneys, government agencies, and individuals who must publish legal notices in the local paper.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hoffmann Media GroupminorOthersHoffmann Media Group appears as a corporate entity in the footer of the Missourian website alongside Hoffmann Family of Companies. The nature of the relationship appears to be corporate ownership or affiliation within the Hoffmann family of media companies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lee Enterprises: One of the largest US operators of local newspapers, including community dailies and weeklies across the Midwest and Mid-South. Closely comparable to the Missourian in target audience (hyper-local readers and advertisers) and core product (subscription + advertising-funded local news), but at much larger scale.
• Ogden Newspapers: Family-owned chain of community and daily newspapers across small and mid-sized US markets. Highly comparable to the Missourian as a similarly sized, locally rooted weekly with subscription/advertising economics and digital editions.
• Schurz Communications: Family-owned regional media company with daily and weekly newspapers, broadcasting, and digital media operations. Comparable to the Missourian in operating community print + digital titles with similar revenue mixes (subscription, advertising, classifieds).
• Boone Newspapers: Family-owned group of community newspapers in the US Southeast and Midwest. Closely matches the Missourian's model of operating subscription-supported local weeklies with print and digital editions in small markets.
• Forum Communications Company: Family-owned media company operating daily and weekly newspapers and broadcast properties in the Upper Midwest. Comparable to the Missourian as a multi-product, locally rooted community publisher with subscription and advertising revenue streams.
• Adams Publishing Group: Privately held operator of community newspapers and local media assets concentrated in the Midwest and Mid-Atlantic. Comparable business model and market profile to the Missourian — small-town subscription + advertising weekly with a growing digital component.

Broad incumbents

• Tribune Publishing: Operator of regional daily newspapers and digital platforms across the US. Comparable in category (subscription + advertising newspaper model) and digital transition strategy, but focused on larger metros rather than community weeklies like the Missourian.
• Gannett: Largest US newspaper publisher operating USA Today and hundreds of community titles through the USA Today Network. Overlaps directly with the Missourian's product and category but at vastly greater scale and with a primarily metro/regional orientation.

Others

• Emprise Group (Hoffmann Family of Companies): The Hoffmann family's operating investment vehicle, parent of Hoffmann Media Group, which the Missourian is affiliated with. Included as an ecosystem participant and likely ownership structure reference rather than a directly competitive publisher.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/emissourian
• YouTubeyoutube.com/emissourian
• Facebookfacebook.com/emissourian
• LinkedInlinkedin.com/company/missourian-publishing-company
• Instagraminstagram.com/emissourian
• Pinterestpinterest.com/emissourian

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missourian Publishing Company