Emprise Group

What Emprise Group does

Emprise Group is a privately held Australian content and marketing business founded in 2016 and headquartered in Braeside, with a portfolio of brands specializing in the outdoor adventure and regional tourism markets. The group operates through companies including Hema Maps — Australia's most respected remote and off-road mapping provider, supported by the iconic Hema Map Patrol field team — alongside Adventures Group and A247 International. Combined headcount sits in the 51-100 range, drawing on expertise across cartography, GIS, graphic design, content, publishing, supply chain, eCommerce, sales, and data analytics.

The group's offering covers five integrated capability lanes: mapping (proprietary cartographic products continuously refreshed by the Map Patrol field team), media (print, digital, and event content), publishing (books, maps, and journey-based content produced for the group's own brands and for partner brands), product (high-end sourced and distributed outdoor and adventure merchandise), and sales and distribution (a network that explicitly reaches from major Australian retailers through to remote regional stores). Revenue is generated through a mix of consumer product sales (maps, books, outdoor products), partner publishing and content production services, brand and media advertising or content partnerships, and channel/distribution fees paid by partner brands using the group's retail reach. The group's long-running competitive positioning rests on the heritage Hema brand, distinctive cartographic data assets, and a sales channel most peers cannot match in remote Australia.

Founded by Robert Gallagher, who serves as founder and CEO, the company is privately held with no public ticker, no disclosed funding rounds, no disclosed revenue figure, and no disclosed investor base in the provided sources. Public evidence on M&A activity, funding cadence, or revenue trajectory is limited; an unrelated data block in the input describing a different "Emprise Group" as a consumer health and wet-wipes parent (with Germ-X and Nice-Pak Products) has been disregarded as inconsistent with the firmographic and first-party website evidence defining this company.

Name

Emprise Group

Website

https://emprisegroup.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Emprise Group is an Australian private content and marketing business founded in 2016 and headquartered in Braeside, operating brands such as Hema Maps, Adventures Group, and A247 International across mapping, media, publishing, product, and remote-channel distribution for the outdoor adventure and regional tourism markets.

Ownership category

akta.pro rank

Product category

Outdoor Mapping and Adventure Media

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Outdoor adventure content
• Travel mapping services
• Cartography publishing
• Regional tourism media
• Adventure publishing

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Core offering

Emprise Group is a content and marketing business specializing in the outdoor adventure and regional tourism markets. It operates an integrated portfolio of mapping, media, publishing, product, and sales/distribution capabilities through its brands (e.g., Hema Maps, Adventures Group, A247 International), delivering trusted cartographic content, journey-based publishing, and product distribution across Australia from major retailers to remote outback stores.

Product overview

Emprise Group operates as a consumer health and hygiene products company with a portfolio consisting of Germ-X (hand sanitizer brand) and Nice-Pak Products (wet wipes maker, acquired August 2025). The company is consolidating its U.S.-based subsidiaries under the Nice-Pak Products brand effective January 1, 2026, to create a streamlined, customer-centric operation focused on health, hygiene, and personal care products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hema Maps
• Adventures Group
• A247 International
• Mapping and Cartography Services
• Publishing and Design Services
• Product Sourcing and Distribution

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nice-Pak ProductscoreOthers · 15 August 2025Emprise Group (parent company of Germ-X) completed acquisition of Nice-Pak Products, a wet wipes manufacturer. This acquisition was part of Emprise Group's expansion strategy to broaden its product portfolio in the health, hygiene, and personal care sector.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Wunderman Thompson Australia: Australian arm of WPP's global creative, content, and commerce network. Comparable as a full-service marketing and content agency operating in Australia that competes for similar client engagements across consumer and lifestyle verticals.
• Ogilvy Australia: Australian operations of WPP-owned Ogilvy network. Comparable as a major full-service advertising and content agency in Australia that competes for consumer brand and tourism marketing engagements.
• M&C Saatchi Australia: Australian arm of the global M&C Saatchi advertising network. Comparable as a global network with significant Australian operations offering integrated marketing and content services to consumer brands.
• DDB Australia: Australian operations of DDB Worldwide (Omnicom). Comparable as a major global agency network with Australian presence competing for full-service marketing and content engagements.
• Leo Burnett Australia: Australian arm of Publicis-owned Leo Burnett creative network. Comparable as a major global creative agency with Australian presence and content production capabilities for consumer brands.

Direct peers

• BWM Dentsu: Independent Australian creative agency known for integrated content and brand campaigns. Comparable as an Australian creative and content agency of similar scale serving consumer and lifestyle brands.
• Thinkerbell: Australian-founded independent creative agency with full-service content and marketing capabilities. Comparable as an Australian mid-sized independent creative agency competing for similar brand engagements.
• The Monkeys (Droga5): Award-winning Australian creative agency now part of Droga5/Accenture Song network. Comparable as an Australian creative agency with strong content and brand-building capabilities serving consumer clients.
• Emotive: Australian creative agency specializing in emotive brand storytelling and content production. Comparable as an independent Australian agency focused on content-driven campaigns for consumer brands.

Others

• Tourism Australia: Australian Government agency responsible for tourism marketing. Not a direct competitor but a major industry buyer and partner in the outdoor adventure and regional tourism vertical that the firm specializes in serving.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emprise Group