Connex Marketing Group

What Connex Marketing Group does

Awardit, the unified brand of Connex Marketing Group, Prämie Direkt, and IPO Solutions, is a DACH-focused B2B loyalty solutions provider. It delivers an integrated platform combining three core product modules — Bonusprogramme (points and benefits programs), Markenprämien (brand rewards and reward shops), and Gutscheinlösungen (experience, shopping, and reward voucher systems) — alongside a Loyalty Consulting service. Technology consists of platform infrastructure for managing participant balances, reward catalogs, voucher issuance, and fulfillment, with integration and interoperability cited as the principal technical differentiator. The company also holds EcoVadis sustainability certification and positions loyalty as a strategic growth lever rather than a tactical marketing tool, targeting HR, Marketing, and Sales buyers within mid-market and enterprise accounts.

Awardit operates a sales-led go-to-market model using consultation-based calls-to-action ("Jetzt Anfragen", "Beratungsgespräch vereinbaren") and direct enterprise engagement across the DACH region. Pricing is custom/enterprise and not publicly disclosed; revenue is described as recurring subscription-style platform and services revenue spanning development, implementation, and operation of loyalty programs. The company is expanding its distribution through a "Partner werden" program and has localized its website into Slovak and Hungarian, indicating intent to extend beyond the DACH core. Christian Haslinger serves as Managing Director for the DACH region. The company is privately held with no disclosed ownership structure, funding history, parent entity, or named enterprise customers in the available data.

Name

Connex Marketing Group

Legal name

Awardit

Website

https://connexgroup.net

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Awardit is a DACH-focused B2B loyalty solutions provider combining bonus programs, brand rewards, voucher systems, and consulting into a single platform, serving HR, Marketing, and Sales teams via direct enterprise sales.

Ownership category

akta.pro rank

Product category

Customer Loyalty Solutions

NAICS

Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Loyalty, Rewards & Incentive Programs (BPAFAMAE), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Loyalty solutions
• Bonus programs
• Voucher solutions
• Brand rewards
• Sales incentives

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Loyalty Solutions Platform & Services: Integrated loyalty solutions combining platform technology, prizes, vouchers, and services delivered as holistic loyalty systems with measurable effectiveness. Services include development, implementation, and operation of bonus programs, brand prizes, and voucher solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Connex Marketing Group, now operating as Awardit, provides integrated customer loyalty, incentive, and sales motivation solutions for enterprise customers in the DACH region. Its portfolio combines platform technology with bonus/points programs, brand prize and reward shop management, voucher solutions, and strategic loyalty consulting, designed for HR, Marketing, and Sales deployment areas. The company develops, implements, and operates these loyalty systems as recurring, measurable programs rather than one-off marketing tools.

Product overview

Awardit is a unified loyalty solutions platform formed from the merger of Connex, Prämie Direkt, and IPO Solutions. The platform combines platform technology, rewards, vouchers, and services into integrated systems. The core product portfolio consists of four interconnected offerings: Bonusprogramme (bonus/points programs), Markenprämien (brand rewards and reward shops), Gutscheinlösungen (voucher solutions), and Loyalty Consulting. These solutions address customer retention, employee motivation, sales incentives, and marketing differentiation across Human Resource Management, Marketing, and Sales deployment areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonusprogramme (Bonus Programs) Points and benefits programs that enable companies to reward customer loyalty through structured incentive mechanisms; designed for HR, Marketing, and Sales use cases in DACH enterprises.
• Markenprämien (Brand Rewards) Reward management and reward shop solutions for managing and distributing brand prizes and incentives as part of integrated loyalty systems.
• Gutscheinlösungen (Voucher Solutions) Experience, shopping, and reward voucher solutions enabling companies to offer flexible incentive options within their loyalty programs.
• Loyalty Consulting Strategic consulting services for developing and optimizing loyalty programs and incentive strategies, supporting enterprise customers in HR, Marketing, and Sales deployments.

Quantifiable outcome

• Measurable increase in sales, cross-selling, upselling potential, and ROI through strategic loyalty programs

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yotpo Loyalty: Loyalty and referral platform widely adopted by mid-market and enterprise brands; comparable to Awardit across bonus program mechanics and reward-shop integrations.
• Antavo: SaaS loyalty platform purpose-built for enterprise retention and rewards programs; competes head-to-head with Awardit's bonus-program and voucher offerings for the same marketing and CRM buyers.
• Annex Cloud: Customer loyalty and retention platform offering points, referrals, and VIP programs; closely comparable to Awardit's bonus program and brand rewards modules.

Emerging players

• Smile.io: Loyalty platform focused on points, referrals, and VIP tiers; comparable to Awardit's bonus-program and voucher modules, though more ecommerce-native and smaller-scale.
• SailPlay: Loyalty platform with points, gamification, and CRM integrations; comparable to Awardit's integrated stack targeting marketing and sales use cases.
• LoyaltyLion: Loyalty and rewards platform for DTC and mid-market brands; overlaps with Awardit's bonus program and voucher offerings on the marketing and customer retention use case.

Regional players

• DeutschlandCard: Germany-specific loyalty program for retail and consumer brands; competes for the same German marketing and CRM buyers that Awardit serves with bonus program solutions.
• Payback (American Express): Dominant DACH-region coalition loyalty program; while much larger, it operates in the same German-speaking market as Awardit and competes for marketing-loyalty budgets at German enterprises.

Broad incumbents

• SessionM (Mastercard Loyalty Solutions): Enterprise loyalty platform within Mastercard that delivers integrated points, rewards, and CRM capabilities — comparable as a full-stack loyalty provider competing for the same enterprise marketing budgets.
• Comarch Loyalty: Established enterprise loyalty platform serving European corporates with CRM, rewards, and incentive programs — directly comparable to Awardit's integrated loyalty stack in the same DACH/CEE geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/connexgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connex Marketing Group