SailPlay
SailPlay is a B2C marketing automation platform providing CRM, loyalty, messaging, and analytics tools to enterprise clients including Papa John's, Sephora, Mars, and Roche across retail, FMCG, healthcare, media, and other verticals. Founded 2013, based in New York.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SailPlay does
SailPlay is a B2C marketing automation platform that enables retail and consumer-facing businesses to manage customer retention, loyalty programs, and multichannel marketing campaigns. Founded in 2013 and headquartered at 401 Park Ave South, New York, the company sells an integrated suite of four core modules — Sailplay CRM for client and lead data aggregation, Sailplay Loyalty for omnichannel program management, Sailplay Sender for email/SMS/Viber campaign execution with a visual editor, and Sailplay Analytics for marketing ROI measurement. These are supplemented by gamification, autosegmentation, triggered campaigns, A/B testing, push notifications, and promotional tools including promo codes, certificates, gift management, and price lists. The platform exposes an API with documentation at docs.sailplay.dev and offers an anti-spam policy requiring permission-based email opt-ins.
The company operates a direct enterprise sales motion with custom quote-based pricing billed monthly, targeting mid-to-large enterprises across multiple verticals. Named customers span retail (Sephora, Crocs, Showgrow), FMCG (Mars), cosmetics (Estee Lauder), food & beverage (Papa John's), healthcare & pharmaceuticals (Roche), media (Hearst, Tribune), and technology services (Luxoft). SailPlay holds US-EU and US-Swiss Safe Harbor certifications, supporting operations across North America and EMEA.
SailPlay is privately held and led by co-founder and CEO Leo Shangin. Disclosed funding totals approximately $3.32M across rounds in 2013 ($220K seed from AltaIR Capital), 2015 ($1M from Flint Capital), 2017 ($2.1M from Flint Capital and AltaIR Capital), and a 2017 VentureOut engagement. Headcount is reported at 11-50 employees, and the company is currently operating without recent disclosed funding activity or leadership changes.
SailPlay firmographics
Firmographics- Name
- SailPlay
- Legal name
- SailPlay
- Website
- https://sailplay.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SailPlay is a B2C marketing automation platform providing CRM, loyalty, messaging, and analytics tools to enterprise clients including Papa John's, Sephora, Mars, and Roche across retail, FMCG, healthcare, media, and other verticals. Founded 2013, based in New York.
- Ownership category
- akta.pro rank
Where SailPlay is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SailPlay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services: Monthly subscription fee model where customers are charged on the first day of each monthly billing cycle beginning on their sign-up date. Pricing is determined individually based on client request, goals, volume, and task specifics. No refunds are provided once charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on client needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
SailPlay product offering
Product offeringCore offering
SailPlay provides a B2C marketing automation platform composed of four core modules: Sailplay CRM for client and lead data collection, Sailplay Loyalty for omnichannel customer loyalty program management, Sailplay Sender for multichannel communication campaigns (email, SMS, Viber), and Sailplay Analytics for marketing ROI measurement. The unified platform also includes quests, gamification (leaderboards, progress bars, badges), triggered campaigns, autosegmentation, and promotional tools such as promo codes, price lists, gifts, and certificates.
Product overview
SailPlay is a B2C marketing automation platform focused on customer retention and loyalty management. The platform operates as a unified system composed of integrated modules: Sailplay CRM for clients and leads management with data collection from various sources; Sailplay Loyalty for building and managing omnichannel loyalty programs; Sailplay Sender for multichannel communication marketing with email, SMS, Viber campaigns and a visual editor; and Sailplay Analytics for measuring marketing ROI. Additional features include quests, gamification (leaderboards, progress bars, badges), triggered campaigns, autosegmentation, and promotional tools such as price lists, promo codes, gift management, and certificates.
Differentiator
Problem solved
Functional benefit
Products and services
- Sailplay CRM
- Sailplay Loyalty
- Sailplay Sender
- Sailplay Analytics
Companies that use SailPlay
Customer profileNamed customers10 records
Segments10 records
Ideal customer profiles3 records
SailPlay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SailPlay partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
SailPlay competitors and assessment
Company assessmentOthers
- Retail Rocket: Related entity linked from the SailPlay homepage covering customer retention management for retail brands. Likely part of the broader SailPlay corporate family and shares the retail retention use case.
Direct peers
- Yotpo: B2B SaaS platform offering loyalty, reviews, SMS marketing, and referrals for retail and e-commerce brands. Closest direct peer — overlaps on loyalty programs, multichannel messaging, and the same retail/DTC customer base that SailPlay serves.
- Klaviyo: Email and SMS marketing automation platform built for e-commerce and retail brands. Comparable on the multichannel messaging, segmentation, and triggered campaign capabilities that form Sailplay Sender's core.
- Smile.io: Loyalty and rewards platform primarily for Shopify-based merchants. Competes with Sailplay Loyalty in the customer retention and gamification niche for retail/ecommerce.
- Antavo: Enterprise loyalty cloud platform serving global retail and FMCG brands. Closely comparable in target customer profile (multinational retail/FMCG), loyalty program flexibility, and API-first architecture.
- LoyaltyLion: Loyalty and retention platform focused on Shopify and BigCommerce merchants. Direct competitor in the loyalty programs module for retail and e-commerce.
- Iterable: Cross-channel marketing automation platform (email, SMS, push, in-app). Comparable on multichannel orchestration, triggered campaigns, and enterprise customer profile.
- Braze: Customer engagement platform for multichannel marketing across email, SMS, push, and in-app. Competes directly with Sailplay Sender and the broader SailPlay engagement stack for enterprise retail/consumer brands.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise marketing, loyalty, and CRM suite from Salesforce. Competes with SailPlay across the largest enterprise accounts with a much broader portfolio and significantly larger R&D and sales investment.
- HubSpot: All-in-one CRM, marketing automation, and customer engagement platform. Overlaps with SailPlay in CRM and marketing automation but serves a broader audience with bundled sales and service tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SailPlay social profiles
Digital presenceSailPlay compliance and trust
Trust signalCompliance2 records
SailPlay financial estimates
Financial estimateRevenue estimate
Valuation estimate
SailPlay leadership team
Management profileNumber of profiles
Profiles1 record
SailPlay funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SailPlay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SailPlay
What does SailPlay do?
SailPlay provides a B2C marketing automation platform composed of four core modules: Sailplay CRM for client and lead data collection, Sailplay Loyalty for omnichannel customer loyalty program management, Sailplay Sender for multichannel communication campaigns (email, SMS, Viber), and Sailplay Analytics for marketing ROI measurement. The unified platform also includes quests, gamification (leaderboards, progress bars, badges), triggered campaigns, autosegmentation, and promotional tools such as promo codes, price lists, gifts, and certificates.
Is SailPlay a public or private company?
SailPlay is a private company. It is classified as venture growth investor backed and is currently operating.
When was SailPlay founded?
SailPlay was founded in 2013. It employs 11 to 50 people.
Where is SailPlay based?
SailPlay is headquartered in New York, United States, in the North America region.
How does SailPlay make money?
One revenue line is on record: subscription Services.
Who are SailPlay's main competitors?
Retail Rocket is listed as an others. Direct peers are Yotpo, Klaviyo, Smile.io, Antavo, LoyaltyLion, Iterable and Braze. Broad incumbents are Salesforce Marketing Cloud and HubSpot.
Does SailPlay have an API?
Yes. SailPlay exposes a public API. Developer documentation is at docs.sailplay.dev.