Native Fish Society

Name

Native Fish Society

Legal name

Native Fish Society

Website

https://nativefishsociety.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wild Fish Conservation Advocacy

NAICS

Agriculture, Forestry, Fishing and Hunting (11)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

Keywords

• Wild fish conservation
• Watershed advocacy
• Habitat restoration
• Grassroots organizing
• Salmon recovery

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Membership: The organization relies on public donations and membership contributions to fund conservation work. The website features a donation form and emphasizes that donations help revive abundant Pacific Northwest wild fish.
2. Merchandise Sales: Native Fish Society operates an online store selling merchandise including clothing, MiiR drinkware, Patagonia products, and branded items. All purchases support the organization's wild fish conservation mission.
3. Events and Auctions: The organization hosts annual benefit events including the Homewaters Run Wild Auction and Banquet, as well as smaller fundraising events throughout the year to engage supporters and raise funds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Native Fish Society is a 501(c)(3) non-profit conservation organization that advocates for the protection and recovery of wild, native fish in the Pacific Northwest. It operates grassroots volunteer programs (most notably the River Steward Program), runs science-based advocacy campaigns on hatchery reform, habitat protection, and dam-related fish passage, and supports its work through donations, memberships, and an online branded merchandise store.

Product overview

Native Fish Society is a non-profit conservation organization offering advocacy programs, grassroots volunteer initiatives, educational resources, and an e-commerce store. The core offerings include the River Steward Program (flagship grassroots volunteer initiative), advocacy campaigns focused on hatchery and habitat reform, the Fellowship Program for conservation professionals, the Wild Fish for All Scholarship for BIPOC students, the Strong Runs quarterly publication, and an online merchandise store. The organization focuses on protecting and recovering wild, native fish in the Pacific Northwest through science-based advocacy, community organizing, and coalition-building.

Differentiator

Problem solved

Functional benefit

Brands

• Women for Wild Fish: A program bringing women together to champion wild places and wild fish through leadership in cultural wisdom, science-based education, regenerative practices, and advocacy.
• Native Fish Fellowship Program
• River Steward Program

Products and services

• River Steward Program Flagship grassroots volunteer program that educates, activates, and inspires a region-wide network of local advocates dedicated to science-based solutions for Northwest homewaters and wild, native fish conservation. Open to Pacific Northwest residents who want to advocate for their local rivers.
• Women for Wild Fish Initiative that creates welcoming and supportive opportunities for women to champion wild places and wild fish, expanding their skills as advocates of wild fish and healthy watersheds. Targeted at women in the Pacific Northwest interested in conservation leadership.
• Native Fish Fellowship Program Program supporting exceptional activists, inspiring leaders, talented ambassadors, and skilled experts who take action to support revival of abundant native fish throughout the Pacific Northwest. Aimed at conservation professionals and emerging leaders.
• Wild Fish for All Scholarship Academic scholarship for BIPOC (Black, Indigenous, and People of Color) students pursuing careers in fisheries conservation. Available to qualifying students.
• Strong Runs Newsletter Quarterly newsletter publication featuring news, stories, and updates about native fish conservation and wild fish populations. Available via email subscription and online archive.
• Native Fish Society Online Store Online merchandise store selling branded apparel, MiiR drinkware, Patagonia products, books, stickers, and accessories, with proceeds supporting wild fish conservation. Available to the general public.

Quantifiable outcome

• 40 victories safeguarding habitat and restoring fish passage
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• PatagoniacoreGTM or Marketing PartnerPatagonia is featured as a partner and vendor in the Native Fish Society online store, offering outdoor apparel and gear. The partnership includes branded Patagonia Logo Tees and Swiftcurrent Ultralight Waders available through NFS merchandise.
• Deneki OutdoorsminorStrategic or Co-development PartnerPartner logo displayed on NFS website, suggesting alignment with outfitter/guiding community for wild fish advocacy.
• Epic WatersminorStrategic or Co-development PartnerPartner organization in the wild fish conservation ecosystem.
• Northwest Environmental Defense CentercoreStrategic or Co-development PartnerCo-plaintiff in litigation against US Army Corps of Engineers and National Marine Fisheries Service to protect Willamette River salmon and steelhead under the Endangered Species Act.
• WildEarth GuardianscoreStrategic or Co-development PartnerCo-plaintiff in ESA litigation against federal agencies for Willamette River wild fish protection.
• Willamette Salmon and Steelhead Recovery CoalitioncoreStrategic or Co-development PartnerCoalition co-created and led by NFS focused on activating members and supporters in advocating for reforms to Army Corps dam operations affecting salmon and steelhead.
• North Umpqua CoalitioncoreStrategic or Co-development PartnerGroup of nonprofits working together for the future of an all-wild North Umpqua River, with workgroups including science/economics, messaging/marketing, and policy/legislative.
• Wild Fish ConservancycoreStrategic or Co-development PartnerPartner in Our Sound, Our Salmon Coalition that successfully stopped Atlantic salmon farming expansion; now phasing out by 2025.
• Confederated Tribes of the Grand RondeminorStrategic or Co-development PartnerParticipated in River Steward Gathering focused on Traditional Ecological Knowledge in 2014.
• Confederated Tribes of SiletzminorStrategic or Co-development PartnerParticipated in River Steward Gathering focused on Traditional Ecological Knowledge in 2014.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild Fish Conservancy: Pacific Northwest wild fish conservation nonprofit explicitly named as a coalition partner to NFS (Our Sound, Our Salmon Coalition on Atlantic salmon farming). Overlaps directly on wild salmonid advocacy, habitat protection, and hatchery reform in the same geographic footprint.
• Save Our Wild Salmon: Regional coalition advocating for wild salmon and steelhead recovery in the Columbia/Snake river system. Direct peer on dam removal/breaching advocacy and ESA-driven litigation, overlapping NFS's ReWild the Willamette and Willamette Salmon and Steelhead Recovery Coalition efforts.
• WildEarth Guardians: Co-plaintiff with NFS in ESA litigation against federal agencies for wild fish protection on the Willamette. Brings comparable litigation model and biodiversity-focused mission, making it an active legal-strategy peer.
• Northwest Environmental Defense Center: Co-plaintiff with NFS in ESA cases against the U.S. Army Corps of Engineers and NMFS. Operates in the same PNW legal ecosystem on water quality and endangered species, mirroring NFS's litigation-led conservation approach.

Broad incumbents

• Trout Unlimited: National coldwater fish conservation organization with extensive PNW chapters. Competes for the same donor base of fly anglers and tackle industry partners, but operates at much larger scale with broader portfolio beyond wild-only advocacy.
• American Rivers: National nonprofit advocating for free-flowing, healthy rivers. Overlaps NFS's wild-river and dam-passage agenda at the national level but with a much broader portfolio (river recreation, water supply, climate) rather than a single-species conservation focus.
• Earthjustice: Largest U.S. environmental law organization that litigates ESA cases on behalf of salmon and steelhead in the PNW. Functions as an enabling peer: while not a direct membership org, Earthjustice's litigation pipeline and legal precedents directly shape the cases NFS pursues.
• Endangered Species Coalition: National coalition defending the Endangered Species Act, the central statute underpinning NFS's campaign wins. Operates as an enabling/thematic peer on ESA policy rather than a direct local advocacy competitor.

Regional players

• Pacific Rivers Council: Regional PNW nonprofit focused on protecting watershed health and wild rivers. Closely aligned mission with NFS's habitat and watershed stewardship work, though with broader river-health framing rather than exclusively salmonid focus.
• Coastal Watershed Council: Pacific coast nonprofit working on riparian habitat restoration and stewardship along the Oregon Coast, an adjacent regional peer to NFS's coastal river work (e.g., North Umpqua) but focused on watershed rather than pure wild-fish advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/women4wildfish
• Xx.com/nfswildfish
• Facebookfacebook.com/nativefishsociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Native Fish Society