AVOSEC
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
AVOSEC firmographics
Firmographics- Name
- AVOSEC
- Legal name
- AV-Outsource Limited
- Website
- https://avosec.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where AVOSEC is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
AVOSEC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cybersecurity Distribution: Avosec operates as a Value-Added Distributor (VAD) for 18+ cybersecurity vendors in the UK. Revenue is generated through the resale of software licences and subscriptions to channel partners (MSPs, VARs, MSSPs, SIs). The company earns margin on product sales with partner-tier pricing applied from day one. Products are sold on subscription basis (annual, 24-month, 36-month terms) with licences provisioned via API-integrated portal or manual quote-to-licence fulfilment.
- Partner-tier Pricing Revenue: Revenue derived from volume-based margin differentials between vendor pricing and reseller pricing. Tiered margins offered to partners with deeper pricing available on longer-term commitments (36-month terms earn highest reseller margin). Consolidated GBP invoicing across multiple vendors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Partner-tier pricing from day one |
| Per seat | Annual | Avast Business - Essential, Premium, Ultimate tiers |
| Subscription | Monthly | NET 30-day payment terms |
| Per seat | Annual | AVG Business editions |
| Per seat | Annual | ESET PROTECT tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AVOSEC product offering
Product offeringCore offering
AVOSEC is a UK Value-Added Distributor of cybersecurity software, distributing endpoint protection, antivirus, remote access, content filtering, and security awareness products from 18+ vendors to UK MSPs, VARs, MSSPs, and systems integrators. The company provides partner-tier pricing, Net-30 payment terms, included 1st-line technical support with vendor escalation, and API-integrated real-time licence provisioning via its proprietary GenX portal for Avast and AVG products.
Product overview
AVOSEC is a UK cybersecurity distributor serving MSPs, VARs, MSSPs, and IT resellers with a portfolio of endpoint, remote access, and security awareness products across 18 vendor brands. The core offering spans business antivirus suites (Avast Business with three editions — Essential, Premium, Ultimate; AVG Business with Business Antivirus, Internet Security, and File Server editions; Bitdefender GravityZone in three tiers; ESET PROTECT across five tiers from Entry to MDR; ThreatDown by Malwarebytes with four tiers plus managed MDR), complemented by specialised security tools (Deceptive Bytes endpoint deception, NeuShield anti-ransomware data recovery, G DATA German antivirus, Zillya Ukrainian antivirus, TitanHQ anti-spam and DNS filtering, and CCleaner business optimisation). Remote access is served through TSPLUS (Remote Access, Remote Support, Advanced Security, Server Monitoring). All Avast and AVG products are fulfilled through the GenX portal with real-time API licence delivery; other vendors use standard quote-to-licence fulfilment. AVOSEC operates exclusively as a channel distributor — all products are resold to channel partners, not direct end customers.
Differentiator
Problem solved
Functional benefit
Brands
- GenX: Avosec's online ordering and partner portal platform, API-integrated with Avast and AVG licensing backends for real-time licence key delivery.
Products and services
- Avast Essential Business Security Entry-level Avast Business edition providing core antivirus, ransomware, and phishing protection with real-time file scanning, firewall, email security, and optional Avast Business Hub cloud management for businesses needing lightweight endpoint security.
- Avast Premium Business Security Mid-tier Avast Business edition adding advanced ransomware shield, RDP shield, advanced firewall, sandbox, rescue disk, webcam shield, SecureLine VPN, and SharePoint/Exchange server protection to the Essential tier capabilities.
- Avast Ultimate Business Security Top-tier all-in-one Avast Business edition bundling full endpoint security, advanced firewall, Secure VPN, USB/device control, ransomware protection, patch management, data-leak prevention, and full Business Hub cloud management with AI-driven threat detection and layered protection.
- AVG Business Antivirus Channel-focused endpoint antivirus product line from Gen Digital providing ransomware protection, Smart Scanner, CyberCapture, Linkscanner Surf-Shield, firewall, and remote management for small businesses and SMBs.
- AVG Internet Security Business Edition AVG business edition extending antivirus protection with email server security, password protection, file server security, automatic scans, Online Shield, and ransomware multi-stage analysis for endpoint, email, and network protection.
- AVG File Server Business Edition Windows file server security edition using AVG's network antivirus scanner to protect business files and customer data from hackers and malware with Smart Scanner, remote management, and automated updates.
- ESET PROTECT (Entry, Advanced, Complete, Elite, MDR) ESET's cloud or on-prem managed endpoint protection platform available across five tiers: Entry (modern endpoint protection, server security), Advanced (mobile threat defense, full disk encryption), Complete (cloud workload and mail server security), Elite (XDR/EDR, vulnerability and patch management, MFA), and MDR (24/7 managed detection and response service).
- Bitdefender GravityZone (Small Business, Business, Business Premium) Bitdefender endpoint security editions ranging from set-and-forget small business protection (under 50 seats) to enterprise-grade layered prevention with EDR-grade detection, HyperDetect machine learning, sandbox analyser, and Microsoft Exchange coverage.
- ThreatDown by Malwarebytes (Core, Advanced, Elite, Ultimate, MDR) ThreatDown endpoint protection tiers offering core antivirus through full endpoint detection and response with extended data retention, threat hunting, DNS and vulnerability assessment protection, plus a 24x7 SOC-managed MDR overlay for customers without in-house security operations.
- Deceptive Bytes Active Endpoint Cyber Defense Signature-less endpoint deception platform using dynamic decoys and traps to interfere with attacker reconnaissance, deter malicious execution, and detect advanced threats at every stage of the attack kill chain without constant signature updates.
- NeuShield Data Sentinel Anti-ransomware data recovery solution using patented Mirror Shielding technology to protect files from encryption and enable instant one-click restoration to a pre-attack state without requiring backup infrastructure.
- G Data Antivirus / Internet Security / Total Security / Client Security Business G Data antivirus and security suites using CloseGap hybrid technology, DeepRay AI, and BEAST technologies for detecting camouflaged and previously unknown malware, ranging from consumer antivirus through managed endpoint security for SMB and enterprise networks with central configuration, multi-tenancy, Active Directory integration, and patch management.
- Zillya Antivirus / Internet Security / Total Security Lightweight Ukrainian antivirus solutions offering real-time malware protection with USB-drive protection, mail filtering, and heuristic analysis, with mid-tier Internet Security (firewall, web filtering, anti-phishing, anti-spam, virtual keyboard) and top-tier Total Security (PC optimiser, file shredder, parental controls, privacy protection).
- TitanHQ SpamTitan Anti-Spam Anti-spam solution for filtering email-based threats and spam from business communications.
- TitanHQ WebTitan DNS Filter DNS-based web content filtering solution for blocking malicious websites and controlling web access.
- CCleaner Business Edition / CCleaner Cloud for Business PC cleaning and optimisation tools for businesses, ranging from local CCleaner Business Edition (up to 5 PCs) to CCleaner Cloud for Business (centralised remote cleaning, automation, and remote task execution from a single cloud console for businesses above 5 PCs).
- TSPLUS Remote Access / Remote Support TSPLUS solutions providing Citrix and Microsoft RDS alternative remote access capabilities, including Remote Access for thin-client and remote desktop deployment, Remote Support for cloud-based attended and unattended helpdesk screen sharing, Advanced Security for Windows server hardening, and Server Monitoring for SLA-bound managed-services reporting.
- Avast Business Hub Cloud-based centralised management platform for deploying, monitoring, and managing Avast Business security solutions from a single dashboard, with real-time visibility, automated alerts, flexible policy management, and reporting for IT teams and MSPs.
- GenX Partner Portal Avosec's proprietary online ordering platform API-integrated with Avast and AVG licensing back-ends, enabling real-time licence key issuance and same-day delivery for Avast Business and AVG Business products with complete licence and customer management for partners.
Quantifiable outcome
- No minimum spend requirements
- +4 more outcomes
Companies that use AVOSEC
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
AVOSEC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature4 records
AVOSEC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Avast BusinesscoreAvosec has been Avast's UK distributor since 2002, predating Avast's own UK channel programme. Deepest support tier with direct API integration. Avast Business product line (Essential, Premium, Ultimate) distributed exclusively through GenX portal.
- AVG BusinesscoreAVG joined the Avast family in 2016, and Avosec has supplied AVG Business in the UK since the acquisition. Same API integration, same deeper support tier, same GenX instant-provisioning as Avast. AVG Business editions cover endpoint, file server, and email server protection.
- BitdefendercoreAvosec is a Bitdefender Gold Partner, reflecting certified expertise and direct vendor alignment. Supplies GravityZone Business Security editions (Small Business, Business, Business Premium) to UK resellers. First-line technical support with vendor escalation.
- ESETcoreAvosec is an ESET distributor in the UK, supplying ESET PROTECT (Entry, Advanced, Complete, Elite, MDR editions) to resellers and MSPs. Partner-tier pricing from day one, Net-30 terms, 1st-line technical support with vendor escalation.
- ThreatDown by MalwarebytescoreAvosec distributes ThreatDown (rebranded Malwarebytes business product line) in the UK as a reseller and MSP distribution route. Product covers EDR, MDR, and ransomware rollback for SMB and mid-market customers. ThreatDown voted #1 in ease-of-use (SoftwareReviews 2023).
- TSPLUScoreAvosec distributes TSPLUS products (Remote Access, Remote Support, Advanced Security, Server Monitoring) - Citrix and Microsoft RDS alternative. Provides UK channel access for TSPLUS solutions on partner-tier pricing and Net-30 terms.
- G DataminorAvosec distributes G Data CyberDefense products including antivirus, internet security, and total security solutions. G Data developed the world's first antivirus software in 1987.
- NeuShieldminorAvosec distributes NeuShield Data Sentinel in the UK - a novel approach to ransomware protection using patent-pending Mirror Shielding technology. Game-changing solution for instant data recovery.
- Zillya AntivirusminorAvosec distributes Zillya Antivirus - a Ukrainian cybersecurity solution. Fast and lightweight antivirus designed for resellers seeking reliable, high-margin endpoint security. Currently contracted but dormant.
- Deceptive BytesminorAvosec distributes Deceptive Bytes - Active Endpoint Cyber Defense. Innovative endpoint protection using deception technology to detect and respond to threats in real-time. Signature-less, lightweight solution.
- CCleaner BusinessminorAvosec distributes CCleaner Business editions (CCleaner Business Edition and CCleaner Cloud for Business). PC cleaning and management solutions for IT maintenance and cost reduction.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AVOSEC competitors and assessment
Company assessmentDirect peers
- Exclusive Networks: Pan-EMEA value-added distributor focused on cybersecurity and cloud solutions serving VARs, MSPs, and MSSPs. Directly comparable to Avosec as a specialist cybersecurity channel distributor, but at far larger scale across multiple European geographies.
- Infinigate Group: European cybersecurity VAD distributing endpoint, network, and cloud security solutions to channel partners. Closely comparable to Avosec in product focus (cybersecurity-only) and channel model, with deeper European geographic reach after absorbing Nuvias and Computerlinks.
- Arrow ECS: Global value-added distributor focused on enterprise and SMB security solutions. Comparable as a cybersecurity VAD with similar vendor portfolio overlap (ESET, Bitdefender, etc.) and channel-first GTM serving UK and European resellers.
- Westcoast: UK's largest independent IT distributor serving resellers, MSPs, and retailers with broad hardware, software, and security portfolios. Directly comparable as a UK channel distributor selling cybersecurity software through a Net-terms reseller model.
- Brigantia: UK-based value-added cybersecurity distributor serving MSPs and resellers with endpoint, network, and compliance solutions. Closely comparable as a small UK channel-first cybersecurity VAD competing in the same UK partner base.
- Nuvias (now part of Infinigate): Pre-acquisition EMEA cybersecurity VAD with strong UK presence. Highly comparable to Avosec on focus (cybersecurity-only), channel (MSP/VAR/MSSP), and vendor portfolio overlap (endpoint, Bitdefender, etc.).
- Computerlinks (now part of Infinigate): UK and EMEA cybersecurity and networking distributor acquired by Infinigate. Comparable as a specialist security VAD with analogous SMB/MSP channel motion and similar tier-1 support positioning.
Broad incumbents
- ALSO Group: Pan-European ICT distribution and logistics company covering cloud, cybersecurity, and hardware categories. Comparable through its cybersecurity distributor footprint reaching UK and EU resellers, though operating as a much broader IT distributor.
- TD SYNNEX (formerly Tech Data + Ingram Micro Micro Focus): Global IT distributor with significant cybersecurity exposure across the UK and Europe. Comparable as a high-volume channel distributor selling security software on Net terms through a wide partner base.
- Ingram Micro (UK and pan-European): One of the world's largest IT distributors with broad cybersecurity vendor relationships. Comparable to Avosec as an indirect channel vendor, though operating at vastly larger scale with broader product categories beyond cybersecurity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AVOSEC social profiles
Digital presenceAVOSEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVOSEC leadership team
Management profileNumber of profiles
AVOSEC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVOSEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVOSEC
What does AVOSEC do?
AVOSEC is a UK Value-Added Distributor of cybersecurity software, distributing endpoint protection, antivirus, remote access, content filtering, and security awareness products from 18+ vendors to UK MSPs, VARs, MSSPs, and systems integrators. The company provides partner-tier pricing, Net-30 payment terms, included 1st-line technical support with vendor escalation, and API-integrated real-time licence provisioning via its proprietary GenX portal for Avast and AVG products.
Is AVOSEC a public or private company?
AVOSEC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AVOSEC founded?
AVOSEC was founded in 2002. It employs 1 to 10 people.
Where is AVOSEC based?
AVOSEC is headquartered in London, United Kingdom, in the Europe region.
How does AVOSEC make money?
Two revenue lines are on record. Cybersecurity Distribution is the primary driver. The others are partner-tier Pricing Revenue.
Who are AVOSEC's main competitors?
Direct peers on record are Exclusive Networks, Infinigate Group, Arrow ECS, Westcoast, Brigantia, Nuvias (now part of Infinigate) and Computerlinks (now part of Infinigate). Broad incumbents are ALSO Group, TD SYNNEX (formerly Tech Data + Ingram Micro Micro Focus) and Ingram Micro (UK and pan-European).
Does AVOSEC have an API?
No public API is recorded for AVOSEC.