Deceptive Bytes
Deceptive Bytes is an Israeli cybersecurity company founded in 2016 that offers an Active Endpoint Deception platform to proactively prevent ransomware and unknown malware, serving enterprises, SMBs, and MSSPs globally through direct sales and channel partners.
- Company typePrivate
- Founded2016
- HeadquartersHolon, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Deceptive Bytes does
Deceptive Bytes Ltd. is an Israeli cybersecurity company founded in 2016 in Holon by three brothers — Avi Lamay (CTO), Sagi Lamay (CEO), and Hen Lamay (COO). The company has built an Active Endpoint Deception platform that proactively prevents ransomware and unknown malware by dynamically altering the endpoint environment to present false information, interfering with attacker reconnaissance and deterring malicious execution before it occurs. The platform operates in user-mode with a minimal footprint of less than 1.5MB, claims a sub-2-second prevention time and over 99.9% prevention rate, and integrates with existing EDR, EPP, XDR, and SIEM systems. The 2026 product expansion added three engines — Customized Protection (Windows/Linux/macOS), Browser Protection (Chrome, Edge, Firefox), and Office Apps Protection (Microsoft Office, Adobe Reader) — broadening the platform's endpoint and application coverage.
The company sells its software via an annual subscription model with quote-based, undisclosed pricing, combining direct enterprise field sales with a global channel partner network of more than 25 resellers and distributors across North America, EMEA, APAC, and Latin America. Customer segments include enterprises, SMBs, and MSSPs, with public logos spanning manufacturing (Construmac, Walvoil), banking/financial services (Cordros, Group 241, Disco Lazaro), aviation (AeroItalia), and government/municipal (Metropolitan). With only 1-10 employees and a single seed round of $18,244 from CyLon Ventures in 2017, Deceptive Bytes operates as a bootstrapped, founder-led company that has nonetheless secured Gartner recognition as a 2019 Cool Vendor and a 2024 mention in Top Use Cases in Preemptive Cyber Defense, plus a patent-pending malware prevention technology.
Deceptive Bytes firmographics
Firmographics- Name
- Deceptive Bytes
- Legal name
- Deceptive Bytes Ltd.
- Website
- https://deceptivebytes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Deceptive Bytes is an Israeli cybersecurity company founded in 2016 that offers an Active Endpoint Deception platform to proactively prevent ransomware and unknown malware, serving enterprises, SMBs, and MSSPs globally through direct sales and channel partners.
- Ownership category
- akta.pro rank
Deceptive Bytes industry classification
Industry- Product category
- Endpoint Security Software
- akta.pro primary industry
- Endpoint Deception & Anti-Ransomware (HDADAEAL)
- akta.pro secondary industries
- Deception Technology & Threat Hunting (HDADAGAI), Endpoint Forensics & Incident Response (DFIR) (HDADAEAJ), Endpoint Security Managed Services (EDR/XDR) (BPAEADAH)
Keywords
Where Deceptive Bytes is headquartered
LocationHeadquarters
- HQ city
- Holon
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Deceptive Bytes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: Annual subscription-based licensing model for the Active Endpoint Deception platform, targeting enterprises and organizations with endpoint security needs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Deceptive Bytes product offering
Product offeringCore offering
Deceptive Bytes develops and sells an Active Endpoint Deception platform that prevents ransomware and advanced malware attacks before they execute. The platform creates dynamic, false information about the endpoint environment to confuse and mislead malware during reconnaissance, turning attackers' own evasion techniques against them. It is delivered as user-mode endpoint protection software that integrates alongside existing EDR, EPP, XDR, and SIEM systems for enterprises, SMBs, and MSSPs.
Product overview
Deceptive Bytes offers a unified endpoint deception platform called the Deceptive Bytes Platform, which forms the core of the product portfolio. The platform is enhanced by three specialized protection engines launched in 2026: the Customized Protection Engine for creating tailored deceptive traps across Windows, Linux, and macOS; the Browser Protection Engine for securing web browsers; and the Office Apps Protection Engine for protecting productivity applications. The platform operates in user-mode, requires less than 1.5MB disk space, and achieves sub-2-second prevention with over 99.9% prevention rate against unknown ransomware and advanced threats.
Differentiator
Problem solved
Functional benefit
Products and services
- Deceptive Bytes Platform Active ransomware prevention platform that uses endpoint deception technology to prevent attacks before they execute, by dynamically creating false information about the endpoint environment to confuse malware. Sold to enterprises, SMBs, and MSSPs as an annual subscription, integrating alongside existing EDR, EPP, XDR, and SIEM systems.
- Customized Protection Engine Engine enabling security teams to craft environment-specific defenses with hyper-realistic fake files, folders, processes, and artifacts. Supports cross-platform deployment across Windows, Linux, and macOS to transform endpoints into active traps.
- Browser Protection Engine Security engine that enforces granular security and AI policies in Chrome, Microsoft Edge, and Firefox browsers on Windows, preventing phishing, drive-by downloads, and malicious extensions.
- Office Apps Protection Engine Security engine that applies robust policies to Microsoft Office and Adobe Reader on Windows, neutralizing macros, embedded threats, and untrusted content without disrupting daily operations.
Quantifiable outcome
- Over 99.9% ransomware prevention rate
- +3 more outcomes
Companies that use Deceptive Bytes
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Deceptive Bytes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Deceptive Bytes partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered minor.
- Loyal ShieldminorChannel partner for Deceptive Bytes products in the partner network
- Sysnet ExplorerminorChannel partner for Deceptive Bytes products in the partner network
- Tag DistribuzioneminorChannel partner for Deceptive Bytes products in the partner network
- BavelleminorChannel partner for Deceptive Bytes products in the partner network
- Munio SecurityminorChannel partner for Deceptive Bytes products in the partner network
- Pico-TminorChannel partner for Deceptive Bytes products in the partner network
- Rain NetworksminorChannel partner for Deceptive Bytes products in the partner network
- Asteria CyberminorChannel partner for Deceptive Bytes products in the partner network
- ServionixminorChannel partner for Deceptive Bytes products in the partner network
- SoftpromminorChannel partner for Deceptive Bytes products in the partner network
- StefaniniminorChannel partner for Deceptive Bytes products in the partner network
- TCSSminorChannel partner for Deceptive Bytes products in the partner network
- RenaissanceminorChannel partner for Deceptive Bytes products in the partner network
- PolicompminorChannel partner for Deceptive Bytes products in the partner network
- vShieldzminorChannel partner for Deceptive Bytes products in the partner network
- ExertisminorChannel partner for Deceptive Bytes products in the partner network
- Hanco GlobalminorChannel partner for Deceptive Bytes products in the partner network
- IBC CybersecurityminorChannel partner for Deceptive Bytes products in the partner network
- Edao GroupminorChannel partner for Deceptive Bytes products in the partner network
- MEA TBDistrminorChannel partner for Deceptive Bytes products in the partner network
- Go Asia PacificminorChannel partner for Deceptive Bytes products in the partner network
- InventivominorChannel partner for Deceptive Bytes products in the partner network
- ExcemtechminorChannel partner for Deceptive Bytes products in the partner network
- AvoSecminorChannel partner for Deceptive Bytes products in the partner network
- IdealSoftminorChannel partner for Deceptive Bytes products in the partner network
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Deceptive Bytes competitors and assessment
Company assessmentBroad incumbents
- SentinelOne: Major endpoint security platform combining EDR/XDR with the Attivo deception portfolio — comparable as a broad incumbent now offering deception-adjacent capabilities natively.
- Microsoft Defender for Endpoint: Default endpoint protection shipped with Windows — the dominant free/bundled incumbent that Deceptive Bytes must position 'on top of' rather than compete with directly.
- CrowdStrike: Leading EDR/XDR platform (Falcon) with broad endpoint detection, prevention, and identity protection — the dominant incumbent whose customers Deceptive Bytes targets as complementary controls.
Direct peers
- Deep Instinct: Deep-learning based endpoint prevention platform focused on stopping unknown ransomware and zero-day threats before execution — directly comparable in pre-execution, prevention-first positioning versus detection-led EDR.
- CounterCraft: Cyber-deception platform delivering high-interaction honeypots and threat intel across enterprise environments — comparable in deception-based detection and threat hunting philosophy.
- Morphisec: Israel-headquartered endpoint security vendor using moving target defense and automated moving target defense to preemptively block ransomware and advanced threats — the closest direct competitor to Deceptive Bytes' deception-based prevention approach.
- Acalvio: Enterprise deception technology vendor offering distributed deception across endpoint, network, and cloud — directly comparable in deception-led threat prevention, albeit with a broader scope than Deceptive Bytes' endpoint focus.
- Minerva Labs: Endpoint ransomware prevention vendor that deceives and preempts malware before it can encrypt — operates in the same niche of pre-execution anti-ransomware protections as Deceptive Bytes.
Emerging players
- Cynet: All-in-one cybersecurity platform providing EDR, EPP, deception, and managed detection — comparable as an integrated prevention-and-deception alternative aimed at resource-constrained MSSPs and mid-market buyers.
- Attivo Networks (SentinelOne): Deception technology vendor acquired by SentinelOne in 2022 — historically a direct endpoint/network deception peer; now embedded within a broader XDR platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Deceptive Bytes social profiles
Digital presenceDeceptive Bytes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deceptive Bytes leadership team
Management profileNumber of profiles
Profiles3 records
Deceptive Bytes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deceptive Bytes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deceptive Bytes
What does Deceptive Bytes do?
Deceptive Bytes develops and sells an Active Endpoint Deception platform that prevents ransomware and advanced malware attacks before they execute. The platform creates dynamic, false information about the endpoint environment to confuse and mislead malware during reconnaissance, turning attackers' own evasion techniques against them. It is delivered as user-mode endpoint protection software that integrates alongside existing EDR, EPP, XDR, and SIEM systems for enterprises, SMBs, and MSSPs.
Is Deceptive Bytes a public or private company?
Deceptive Bytes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deceptive Bytes founded?
Deceptive Bytes was founded in 2016. It employs 1 to 10 people.
Where is Deceptive Bytes based?
Deceptive Bytes is headquartered in Holon, Israel, in the Middle East region.
How does Deceptive Bytes make money?
One revenue line is on record: software Platform Subscription.
Who are Deceptive Bytes's main competitors?
Broad incumbents on record are SentinelOne, Microsoft Defender for Endpoint and CrowdStrike. Direct peers are Deep Instinct, CounterCraft, Morphisec, Acalvio and Minerva Labs. Emerging players are Cynet and Attivo Networks (SentinelOne).
Does Deceptive Bytes have an API?
No public API is recorded for Deceptive Bytes.
What industry is Deceptive Bytes in?
Deceptive Bytes's product category is Endpoint Security Software. Its primary akta.pro industry code is HDADAEAL, Endpoint Deception & Anti-Ransomware, with a secondary code of HDADAGAI, Deception Technology & Threat Hunting.