Versani
- Company typePrivate
- Founded1994
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Versani firmographics
Firmographics- Name
- Versani
- Legal name
- Versani
- Website
- https://versani.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Versani industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), High Jewelry & Haute Joaillerie (CRAKAAAE)
Keywords
Where Versani is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Versani business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Jewelry Product Sales: One-time purchase model for jewelry items including bracelets, rings, earrings, necklaces, pendants, and timepieces. Products range from $76 entry-level sterling silver pieces to $73,000 high-end diamond and precious metal creations. The company does not mass produce; each piece is designed and finished in their New York atelier.
- Gift Cards: Virtual gift cards sold through the e-commerce platform for gifting occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simply Silver Collection - Sterling silver jewelry starting at $76 |
| Unit Pricing | Pay-as-you-go | Mid-range collections - Gold, Rose Gold, and Black Diamond pieces |
| Unit Pricing | Pay-as-you-go | Luxury/Diamond & Precious - High-end diamond and precious metal creations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
Versani product offering
Product offeringCore offering
Versani designs, crafts, and sells fine jewelry across multiple collections including bracelets, rings, earrings, necklaces, pendants, timepieces, and accessories, made from sterling silver, 14K/18K gold (yellow, white, rose), platinum, black rhodium, and set with diamonds (black and white) and colored gemstones, plus organic materials like leather, wood, and beads. Each piece is designed and finished in the brand's New York atelier rather than mass produced. The company distributes its products through an owned e-commerce site (versani.com) and two Manhattan flagship retail locations in SoHo and West Village, with international orders handled via email.
Product overview
Versani is a New York-based jewelry company with over 30 years of experience, operating flagship and West Village locations. The company offers a unified jewelry portfolio organized around collections (Simply Silver, Simply Gold, Black Diamond, KeyDesign, Bridal, Diamond & Precious, Rose Gold, Skull, Wood, Leather, Beads, Gemstone) plus timepieces and accessories. The core offerings span women's and men's categories with products including bracelets, rings, earrings, necklaces, pendants, and watches. KeyDesign is the signature collection featuring key motif designs, while the Tension Collection represents architectural innovation. Products are crafted in sterling silver, 14K/18K gold (yellow, white, rose), platinum, and black rhodium sterling silver, with various stone options including black diamonds, white diamonds, and gemstones. All pieces are designed and finished in their New York atelier.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Silver: Sterling silver jewelry collection featuring 297 products including bracelets, earrings, necklaces, pendants, and rings.
- Simply Gold
- Black Diamond
- KeyDesign
- Diamond & Precious
- Bridal
- Rose Gold
- Skull
- Beads
- Gemstone
- Wood
- Leather
- The Tension Collection
Products and services
- Simply Silver Collection Sterling silver jewelry collection including bracelets, earrings, necklaces, pendants, and rings in various styles from delicate chains to statement pieces, featuring KeyDesign, Skull, and Black Diamond sub-lines; targeted at entry-level fine jewelry buyers.
- Simply Gold Collection Gold jewelry collection with 87 products featuring 14K and 18K gold pieces including bracelets, necklaces, pendants, and rings in classic and contemporary designs, with black and white diamond accents.
- Black Diamond Collection Signature collection featuring 314 black diamond jewelry products including bracelets, earrings, necklaces, pendants, and rings offered in rose gold, white gold, and black rhodium sterling silver settings.
- KeyDesign Collection Signature design collection with 182 products featuring key motif jewelry including tag necklaces, KeyDesign cuffs, dagger pendants, and signature clasp designs for bracelets, available in sterling silver, rose gold, and leather.
- Bridal Collection Wedding and engagement jewelry collection with 85 products featuring diamond engagement rings, bridal sets, wedding bands, and bridal pendants in platinum, 14K and 18K gold with white diamond accents.
- Diamond & Precious Collection High-end jewelry collection with 132 products featuring white diamonds, blue sapphires, emeralds, and rubies set in 14K and 18K gold and platinum, including tennis bracelets, eternity bands, and diamond pavé pieces.
- Rose Gold Collection Rose gold jewelry collection with 218 products including bracelets, earrings, necklaces, pendants, and rings in 14K and 18K rose gold, featuring black and white diamonds.
- Skull Collection Skull-themed jewelry collection with 93 products featuring pendants, rings, and bracelets with black diamond gem eyes, garnet accents, and various metal options including rose gold and black rhodium sterling silver.
- Wood Collection Wood inlay jewelry collection with 59 products combining sterling silver and natural wood materials including rings, bracelets, and pendants with KeyDesign and dagger motifs.
- Leather Collection Leather jewelry collection with 98 products featuring braided, knotted, and woven leather bracelets with metal accents, KeyDesign clasps, and black diamond details.
- Beads Collection Beaded jewelry collection with 53 products featuring various stone and material beads including black diamond beads, KeyDesign cylinders, and natural gemstones in bracelet and necklace formats.
- Gemstone Collection Gemstone jewelry collection with 55 products featuring aquamarine, amethyst, blue topaz, garnet, emerald, and other precious and semi-precious stones set in sterling silver and gold.
- The Tension Collection Architectural jewelry collection featuring floating gemstones held by metal tension settings, representing the brand's engineering-meets-artistry design philosophy with proprietary tension-set construction.
- Timepieces Luxury watches and Apple Watch bands featuring chronograph designs, KeyDesign bracelet bands, leather straps, and black diamond accents in sterling silver and gold for both women and men.
- Accessories Jewelry accessories including belts with ornate buckles, keychains, money clips, cufflinks, and lighter cases featuring KeyDesign motifs and diamond embellishments.
- Versani Virtual Gift Card Virtual gift cards sold through the e-commerce platform that allow customers to give the gift of Versani jewelry, available for purchase on versani.com.
Companies that use Versani
Customer profileSegments3 records
Ideal customer profiles3 records
Versani technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Versani partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Versani competitors and assessment
Company assessmentDirect peers
- Catbird: Independent Brooklyn-based jewelry boutique and brand specializing in delicate gold and silver designs with an in-house atelier. Closely comparable independent NYC jewelry brand with craft-led positioning.
- Gorjana: California-based D2C jewelry brand with a similar lifestyle-positioning and price-point strategy (gold layering pieces, everyday luxury). Competes directly for the same customer occasions.
- Brilliant Earth: D2C and showroom-based jewelry retailer focused on engagement and bridal with ethical sourcing. Comparable in combining e-commerce with select physical locations and a bridal focus.
- David Yurman: New York-based American luxury jewelry brand with similar precious-metal and signature-design DNA (cable motif, mixed materials like gold + leather/wood). Closely comparable in positioning, materials, and price ladder.
- Blue Nile: Online-first jewelry retailer specializing in diamonds, engagement, and bridal. Overlaps with Versani on the bridal and diamond segments via an online-only model.
- Mejuri: Digital-first D2C fine jewelry brand competing for the same everyday-luxury customer with gold and silver pieces. Comparable omnichannel D2C model and price-point ladder.
- Kendra Scott: Multi-channel jewelry brand combining e-commerce with a sizeable physical retail footprint. Comparable in mixing fashion and fine jewelry across women's and men's categories.
Broad incumbents
- Tiffany & Co. Global luxury jewelry giant now owned by LVMH. Competes at the high end of Versani's price ladder (Diamond & Precious, Bridal) and in flagship retail real estate, though at vastly larger scale.
Emerging players
- Pamela Love: NYC-based independent jewelry designer with a strong signature aesthetic (skull motifs, mixed metals) directly overlapping with Versani's Skull and KeyDesign collections.
- Irene Neuwirth: Independent designer jewelry brand known for distinctive, artisanal designs using colored gemstones and gold. Comparable independent designer positioning with similar materials and AOV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Versani social profiles
Digital presenceVersani financial estimates
Financial estimateRevenue estimate
Valuation estimate
Versani leadership team
Management profileNumber of profiles
Versani funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Versani M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Versani
What does Versani do?
Versani designs, crafts, and sells fine jewelry across multiple collections including bracelets, rings, earrings, necklaces, pendants, timepieces, and accessories, made from sterling silver, 14K/18K gold (yellow, white, rose), platinum, black rhodium, and set with diamonds (black and white) and colored gemstones, plus organic materials like leather, wood, and beads. Each piece is designed and finished in the brand's New York atelier rather than mass produced. The company distributes its products through an owned e-commerce site (versani.com) and two Manhattan flagship retail locations in SoHo and West Village, with international orders handled via email.
Is Versani a public or private company?
Versani is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Versani founded?
Versani was founded in 1994. It employs 11 to 50 people.
Where is Versani based?
Versani is headquartered in New York, United States, in the North America region.
How does Versani make money?
Two revenue lines are on record. Jewelry Product Sales are the primary driver. The others are gift Cards.
Who are Versani's main competitors?
Direct peers on record are Catbird, Gorjana, Brilliant Earth, David Yurman, Blue Nile, Mejuri and Kendra Scott. Tiffany & Co. is listed as a broad incumbent. Emerging players are Pamela Love and Irene Neuwirth.
Does Versani have an API?
No public API is recorded for Versani.
What industry is Versani in?
Versani's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAAAF, Fine Jewelry Sets & Collections (Parures/Matched Sets). Its NAICS code is 458310 and its SIC code is 5944.