Ets Global

What Ets Global does

ETS Global B.V. is the international (effectively global, with primary operational depth in EMEA) subsidiary of Educational Testing Service (ETS), a U.S. non-profit founded in 1947. Headquartered in Amsterdam, the company administers the TOEIC, TOEFL, and GRE test families — together representing the most widely recognized English-language and graduate assessment franchises — at 9,000+ test center locations across 180 countries, with approximately 50 million tests delivered annually worldwide under the ETS and ETS Global combined umbrella.

The product portfolio spans core assessments (TOEIC 4-Skills, TOEIC Listening and Reading including a 2025-launched 1-hour adaptive variant, TOEIC Speaking and Writing, TOEIC Bridge, TOEFL iBT, TOEFL ITP, TOEFL Essentials, TOEFL Young Students Series, and GRE General) plus skill-building tools (English Discoveries, the TOEIC Official Learning and Preparation Course, and the TOEIC Test App). The technology stack includes proprietary adaptive testing algorithms, the e-rater automated writing evaluation engine, speech recognition, secure browser-based test delivery, and remote proctoring via a ProctorExam integration. AI-generated feedback is applied to Speaking and Writing practice, and digital score reports are progressively going paperless.

ETS Global monetizes through multiple streams: per-test registration fees from individual test takers via the website and public test centers; institutional voucher licensing through a B2B self-service portal; multi-year English Discoveries platform licenses sold to language schools, universities, corporations, and government ministries; and freemium mobile app subscriptions. GTM combines direct B2B sales to institutions, a self-service digital channel, channel partnerships with language schools and academic institutions running BYOD test sessions, and webinars for partner enablement. Customer segments are horizontal and diversified — students, employees, job seekers, language schools, academic institutions, corporations, and governmental organizations — with no disclosed single-anchor revenue dependency. The company is privately held as a wholly-owned subsidiary of a non-profit parent and does not raise external funding.

Name

Ets Global

Legal name

Educational Testing Service Global B.V.

Website

https://etsglobal.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

ETS Global B.V., the international subsidiary of Educational Testing Service (ETS), administers the TOEIC, TOEFL, and GRE test families across 180 countries, complemented by the English Discoveries learning platform and the TOEIC Test App, serving students, professionals, language schools, universities, corporations, and governments.

Ownership category

akta.pro rank

Product category

Language Proficiency Testing

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)

akta.pro secondary industry

International & Cross-Border Exam Prep (Cambridge/A-Levels/GAOKAO/JEE/NEET, etc.) (EDAGADAF)

Keywords

• English language assessment
• Language proficiency testing
• Standardized testing services
• Test preparation tools
• Educational assessment solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Test Registration Fees: ETS Global generates revenue through test registration fees charged to individual test takers who register for TOEIC, TOEFL, and other tests through the website. Test sessions are administered at public test centers or via remote proctoring.
2. Official Preparation Materials: Sale of official online preparation courses (such as TOEIC Official Learning and Preparation Course with 90 hours of content) and test preparation materials including books, digital tools, and practice tests.
3. Premium App Subscriptions: The TOEIC Test App operates on a freemium model with a free version containing 400 questions and premium content (additional mock tests, speaking/writing practice with AI feedback) available through in-app purchases or premium subscription.
4. Institutional/Voucher Licensing: Organizations (language schools, academic institutions, companies) purchase vouchers to register candidates for test sessions. Organizations use the self-service B2B portal to order tests and manage candidate registrations in autonomy.
5. English Discoveries Platform Licensing: English Discoveries is a comprehensive English learning solution licensed to institutional, governmental, and corporate sectors. The platform includes customizable learning paths, management systems, and classroom materials available through various delivery options (Internet, USB, mobile, CD/DVD).

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels6 records

Core offering

ETS Global is the EMEA subsidiary of Educational Testing Service (ETS) that administers and provides English language proficiency tests including TOEIC, TOEFL, and GRE, along with official preparation tools and learning platforms. The company delivers assessments at public test centers, through institutional on-site testing, and via remote proctoring, complemented by digital learning products such as English Discoveries, the TOEIC Test App, and the TOEIC Official Learning and Preparation Course.

Product overview

Ets Global is a Dutch subsidiary of Educational Testing Service (ETS) that provides a comprehensive portfolio of English language assessment and learning solutions. The core offering centers on the TOEIC test family (4-Skills, Listening and Reading, Speaking and Writing, Bridge, and Adaptive formats) and TOEFL test family (iBT, ITP, Essentials, Young Students Series including Primary and Junior tests), plus the GRE General test. These are complemented by skill-building tools including the TOEIC Test App (developed with digiSchool and Hachette), TOEIC Official Learning and Preparation Course, and English Discoveries (an Edusoft/ETS platform with AI-powered e-rater and speech recognition). Ets Global also offers institutional services including BYOD on-site testing, the Self-Service Platform for B2B client management, and remote proctoring through ProctorExam partnerships. Tests are mapped to CEFR levels and administered at 9,000+ locations across 180 countries.

Differentiator

Problem solved

Functional benefit

Brands

• English Discoveries: A complete English-language learning solution created by Edusoft, a subsidiary of ETS. Provides an assessment-driven pedagogical approach to teaching English with interactive learning platform serving institutional, governmental and corporate sectors worldwide.
• TOEIC Test App

Products and services

• TOEIC 4-Skills Tests Comprehensive English language assessment measuring all four communication skills (listening, reading, speaking, and writing) for the global workplace.
• TOEIC Listening and Reading Test Two-hour paper-based or computer-based test assessing English-language listening and reading skills needed in the international workplace; score range 10-990 points, CEFR A1-C1.
• TOEIC Speaking and Writing Tests Separate speaking and writing assessments measuring English communication ability in professional contexts, mapped to CEFR A1-C1.
• TOEIC Bridge Test Entry-level English language test for beginning to intermediate learners, mapped to CEFR A1-B1, available in paper-based and computer formats.
• TOEFL iBT Test Internet-based test measuring academic English proficiency across listening, reading, speaking, and writing skills, mapped to CEFR B1-C1 and accepted by universities worldwide.
• TOEFL ITP Tests Institutional testing program offering paper or digital delivery with Level 1 (310-677) and Level 2 (200-500) score ranges; now includes an optional Speaking module, mapped to CEFR A2-C1.
• TOEFL Young Students Series Suite of English assessments for young learners including TOEFL Primary (ages 8+) and TOEFL Junior (ages 11+), measuring reading, listening, and speaking skills with age-appropriate content.
• TOEFL Essentials Test Approximately 1.5-hour test with short, engaging tasks measuring four core language skills for both academic and everyday contexts at roughly half the price of other major English tests.
• GRE General Test

Quantifiable outcome

• 50 million tests administered annually worldwide
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• digiSchoolcoreStrategic or Co-development PartnerStrategic partnership with digiSchool, a leader in digital education in France, to develop the official TOEIC Test App. digiSchool designed the innovative training application and website offering high-quality user experience for test preparation on phones, computers, and tablets.
• HachettecoreStrategic or Co-development PartnerHachette authors created preparation modules dedicated to key vocabulary, grammar, and conjugation points found in TOEIC tests. These courses help learners understand their mistakes and improve English skills through 600 educational explanations included in the TOEIC Test App.
• ProctorExamcoreTechnology or IntegrationProctorExam provides remote monitoring for secure online test administration. Used for academic institutions administering adaptive online test sessions remotely and for TOEIC Speaking tests taken at home. Ensures a secure testing experience with professional proctoring.
• EdusoftcoreOEM/ Whitelabel/ Licensing PartnerEdusoft, a subsidiary of ETS, created the English Discoveries platform. The platform provides an assessment-driven pedagogical approach to teaching English using ETS's expertise in educational assessment combined with Edusoft's English Language Learning experience.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ACT, Inc. US-based non-profit that administers the ACT college readiness test and English learning solutions. Sister non-profit test organization with similar portfolio breadth (post-secondary assessment + learning tools).
• Kaplan International: Operates language schools worldwide and partners with test prep providers (including test prep for TOEFL/IELTS). Broader incumbent that touches ETS Global's institutional and test-prep adjacencies.
• EF Education First: Large global language-learning and study-abroad provider offering its own English proficiency assessments (EF SET) alongside broader education services. Comparable in English assessment plus adjacent learning tools.

Direct peers

• IDP Education: Co-owner and administrator of IELTS alongside the British Council. Comparable in that it sells high-stakes English proficiency assessments to institutions and individual test takers globally.
• LanguageCert (PeopleCert): Offers LanguageCert International ESOL qualifications aligned to CEFR, competing directly with TOEIC and TOEFL in European institutional and regulated markets. Comparable test portfolio and B2B distribution.
• Cambridge Assessment English: Part of the University of Cambridge, offers B2 First, C1 Advanced, C2 Proficiency, and Linguaskill. Direct competitor for academic and workplace English certification with comparable global acceptance networks.
• Pearson (PTE Academic): Operates PTE Academic, a competing AI-scored English proficiency test accepted by universities and governments worldwide. Direct overlap with ETS Global in test format (computer-based), AI scoring, and institutional acceptance.
• British Council (IELTS): Co-owner and global administrator of IELTS, the principal direct competitor to TOEFL/TOEIC for English proficiency testing. Both operate globally with similar B2B institutional models and university acceptance networks.

Emerging players

• Duolingo: Operates the Duolingo English Test, a low-cost AI-proctored online English test accepted by thousands of institutions. Represents the AI-native, low-price challenger to ETS Global's premium TOEFL/TOEIC products.

Others

• Prometric: Major global test delivery and proctoring partner for high-stakes exams. Overlaps with ETS Global's distribution model (test centers, remote proctoring infrastructure) rather than its test portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/etsglobal
• LinkedInlinkedin.com/company/ets-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ets Global