Radically Digital

What Radically Digital does

Radically Digital (RAD), legally The RAD Consulting Group, is a boutique UK-headquartered digital business and technology consultancy with operational presence in the UK and Portugal. The firm delivers four integrated service lines — Strategy Transformation, Engineering, Product Design, and Product Consulting — to enterprise and mid-market clients across Finance, Consumer, Hospitality, Power & Utilities, Real Estate, Higher Education, Technology, and Telecoms. Its core technical asset is the proprietary RAD Spec platform, which provisions infrastructure at twice the speed of conventional methods and is embedded within engineering delivery. RAD differentiates from traditional consultancies by positioning itself as a hands-on creator: it embeds dedicated teams into client organizations, delivers bespoke rather than templated solutions, and reports a 93% client satisfaction score against an industry average of approximately 80%, with projects delivered 3x faster than offshore competitors.

The company generates revenue through project-based and retainer consulting engagements, with pricing and contract values not publicly disclosed. Its go-to-market relies on direct enterprise sales, case studies, client testimonials, and referrals, supported by a digital-first marketing presence across LinkedIn, Instagram, and Facebook, and earned media coverage in Forbes, Evening Standard, The Irish Times, RTE News, Yahoo News, and Startups Magazine. Named customers include McDonald's, OVO Energy, Just Eat, Community Fibre, The Restaurant Group, Elliptic, renmoney, Wealth8, Polyloop, and Sook Spaces, with OVO Energy and Sook Spaces cited as embedded-team partnerships. The firm is privately held, with no disclosed funding rounds, ownership structure, leadership team, or revenue figures, and holds no patents, certifications, or formal partnerships according to the source materials. RAD has been recognized among the UK's Top 100 businesses to work for, an indicator of talent retention strength that underpins its boutique delivery model.

Name

Radically Digital

Legal name

The RAD Consulting Group

Website

https://radically.digital

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Radically Digital is a UK and Portugal-based boutique digital consultancy delivering strategy, engineering, product design, and product consulting services to enterprise and mid-market clients across finance, consumer, energy, hospitality, real estate, education, tech, and telecoms.

Ownership category

akta.pro rank

Headquarters

HQ city

Hendon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consulting and Professional Services: RAD generates revenue through bespoke consulting engagements, delivering strategy transformation, engineering, product design, and product consulting services to enterprise and mid-market clients. Revenue is project-based or retainer-based, with engagements focused on digital transformation and product development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Radically Digital (RAD) is a boutique digital business and technology consultancy that partners with enterprises to ideate, strategise, design and build human-centred digital products. It delivers four integrated services — Strategy Transformation, Engineering, Product Design, and Product Consulting — and accelerates delivery through its proprietary RAD Spec platform, which provisions infrastructure 2x faster than standard approaches.

Product overview

Radically Digital (RAD) is a digital business and technology consultancy offering a portfolio of integrated services: Strategy Transformation (human-centric strategic guidance), Engineering (cloud platform build, migration, and custom digital product development), Product Design (human-centred design and custom software builds), and Product Consulting (product strategy and launch support). Their proprietary platform 'RAD Spec' enables infrastructure provisioning at 2x speed, embedded within their engineering service delivery. The company positions itself as a hands-on creator rather than traditional consultants, delivering bespoke solutions across Finance, Consumer, Hospitality, Power & Utilities, Real Estate, Higher Education, Tech, and Telecoms industries.

Differentiator

Problem solved

Functional benefit

Brands

• RAD Spec: Proprietary platform used to provision infrastructure 2x faster, enabling rapid delivery capabilities.

Products and services

• Strategy Transformation Human-centric, client-focused strategic guidance for digital transformation, empowering businesses to set industry trends rather than follow them. Intended for enterprise and mid-market clients across finance, consumer, hospitality, utilities and other verticals.
• Engineering Solving complex technology challenges and developing digital products, including cloud platform build and migration, customer-centric strategies, and actionable technology roadmaps. Delivered to enterprise and mid-market clients.
• Product Design Human-centred design services that elevate digital presence through innovative, user-centric experiences and custom software builds. Targeted at enterprise and mid-market clients seeking differentiated digital products.
• Product Consulting Strategic support to help clients strategise, develop and launch viable, desirable and feasible products that achieve business goals. Intended for organisations seeking product strategy and launch advisory.

Quantifiable outcome

• 93% client satisfaction score, surpassing industry average of ~80%
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Endava: Global digital engineering and transformation consultancy with strong UK and European presence. Comparable service mix (cloud, product, design) but materially larger scale and publicly listed.
• Thoughtworks: Global technology consultancy providing strategy, design, and engineering services across industries. Overlaps with RAD's product, design, and engineering capabilities but operates at significantly larger scale and global footprint.
• EPAM Systems: Global digital engineering services firm with significant UK and European operations. Competes with RAD for product engineering and cloud platform work, but at much larger scale and with global delivery centres.
• Accenture: Global professional services firm with a large digital, cloud, and product engineering practice. Overlaps with RAD across digital transformation and engineering but competes primarily on scale and breadth rather than boutique delivery.
• Deloitte Digital: Digital arm of Deloitte, offering strategy, design, and engineering services globally. Adjacent competitor to RAD for enterprise digital transformation mandates, with materially larger teams and brand.
• Capgemini: Global consulting and technology services firm with strong digital engineering and cloud capabilities. Competes with RAD on enterprise digital transformation programmes across UK and European markets at much larger scale.

Direct peers

• AND Digital: UK-based boutique digital consultancy offering product, engineering, and design services to enterprise clients. Closest direct peer to RAD in terms of boutique positioning, UK mid-market focus, and embedded-team delivery model.
• Equal Experts: UK-headquartered software consultancy delivering custom digital products and platform engineering for enterprise and public-sector clients. Closely comparable to RAD in its bespoke product-build orientation and UK enterprise customer base.
• Inviqa: UK digital consultancy offering strategy, design, engineering, and cloud services to enterprise clients. Closely mirrors RAD's integrated digital transformation offering and boutique delivery style.
• Somo: UK-headquartered digital consultancy delivering product strategy, design, and engineering for enterprises. Directly comparable to RAD in service mix, UK orientation, and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/weareradconsulting
• Facebookfacebook.com/we.are.rad.consulting
• LinkedInlinkedin.com/company/radically-digital
• Instagraminstagram.com/weareradconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radically Digital