What Pako Lorente does

Pako Lorente is a Polish men's fashion brand founded in 2006 that designs, sells, and distributes apparel and accessories for men through a direct-to-consumer omnichannel model. Its product range spans suits, shirts, jackets, sweaters, pants, T-shirts and polos, outerwear, footwear, vests, underwear, and a broad accessories assortment, organized around lifestyle sub-collections including SPORTIVE, TRAVELER, SWIMWEAR, ONLINE ONLY, and a wedding collection (Ślub). The brand has more recently extended into women's apparel via the KOBIETA line, adding blouses, hoodies, jumpsuits, sets, shorts, and dresses to its assortment.

The company monetizes through one-time retail transactions in Polish Złoty (PLN) at accessible mid-market price points, exemplified by bundle offers such as three polos/T-shirts for 199 zł and three shirts for 249 zł, with a clearance channel offering up to 70% discounts. Distribution combines a proprietary e-commerce platform (pakolorente.com), brick-and-mortar retail stores across Poland with in-store returns and personal styling appointments, and a B2B wholesale arm via stylefitters.com. A made-to-measure tailoring service (Szycie na Miarę) and dedicated wedding styling appointments add a higher-touch, higher-margin service layer. Marketing is multi-channel across Facebook, YouTube, Instagram, email newsletter, a brand blog, sports sponsorships (GKS Tychy, PGE Skra Bełchatów, Industria Kielce, Runmageddon), and fashion-event visibility (Dubai Fashion Week, Cannes Film Festival); payment flexibility is supported through PayPo buy-now-pay-later.

The technology stack is conventional e-commerce with no proprietary platform or AI/ML capabilities disclosed. Headcount is reported in the 1-10 band and revenue is not publicly disclosed. The company is privately held with no funding rounds recorded in the source data, though it has received support from the Polish Development Fund (PFR).

Name

Pako Lorente

Legal name

Pako Lorente

Website

https://pakolorente.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Pako Lorente is a Polish men's fashion brand operating a direct-to-consumer omnichannel model, selling suits, shirts, casualwear, outerwear, footwear, and accessories through physical retail stores across Poland, an e-commerce platform, and B2B wholesale, with added made-to-measure and wedding styling services.

Ownership category

akta.pro rank

Product category

Men's Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL), Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Men's fashion
• Custom tailoring
• Formal wear
• Men's apparel
• Wedding attire

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Apparel Sales: One-time purchase of clothing and accessories through both online store and physical retail locations. No subscription or recurring revenue model. Price points range from budget basics (polo/t-shirt bundles at 199 zł) to premium tailored items (suits, made-to-measure services).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pako Lorente designs, sources, and retails men's clothing and accessories through physical stores across Poland and an e-commerce storefront, with product lines spanning suits, shirts, jackets, sweaters, pants, T-shirts, polos, outerwear, footwear, vests, underwear, turtlenecks, and accessories. The brand operates specialized sub-collections (SPORTIVE, SWIMWEAR, TRAVELER, Wedding, Linen, Women's) and offers made-to-measure tailoring and in-store wedding styling appointments as value-added services.

Product overview

Pako Lorente is a Polish men's fashion brand offering stylish men's clothing for every occasion, from formal business meetings to modern smart casual. The product portfolio centers on a comprehensive range of men's apparel including suits (garnitury), shirts (koszule), jackets (marynarki), sweaters (swetry), pants (spodnie), T-shirts and polo shirts, outerwear (kurtki and płaszcze), footwear (obuwie), vests (kamizelki), underwear and pajamas (bielizna i piżamy), turtlenecks (golfy), and accessories (akcesoria). The brand also offers specialized sub-brands including SPORTIVE (sporty-casual), SWIMWEAR (summer swimwear), TRAVELER (travel-focused), ONLINE ONLY (online-exclusive), and a linen collection. Services include custom tailoring (szycie na miarę) and a dedicated wedding collection. Additionally, the brand has recently expanded into a women's collection (KOBIETA) featuring blouses, hoodies, jumpsuits, and dresses. The products are sold through both physical retail stores and an e-commerce platform, with offerings ranging from basic essentials to premium formal wear.

Differentiator

Problem solved

Functional benefit

Brands

• TRAVELER: Travel-focused collection available at traveler.pakolorente.com
• SPORTIVE
• SWIMWEAR
• ONLINE ONLY
• UNDERWEAR
• ŚWIAT MARKI

Products and services

• Garnitury (Suits) Men's suits available in multiple styles and colours, including wedding suits, tuxedos, classic cuts, plain and checkered patterns, for formal business and ceremonial occasions. Targeted at Polish men seeking formal and business attire.
• Koszule (Shirts) Men's shirts in white, black and grey, slim and regular fits, plus elegant suit shirts and patterned or short-sleeve options, intended for both formal and smart-casual wear.
• Marynarki (Jackets/Blazers) Men's blazers and jackets in casual, suit, tuxedo, double-breasted, slim fit, plain, and checkered variants for business and evening wear.
• Spodnie (Pants) Men's pants covering shorts, swim shorts, casual, suit (grey and navy), elegant, jeans, track, and checkered variants for everyday, formal, and sportswear use.
• T-shirt i Polo (T-shirts and Polos) Men's T-shirts and polo shirts in short- and long-sleeve variants, sold individually and via bundle deals (e.g., 3 polos/T-shirts for 199 zł) for everyday casual wear.
• Kolekcja Ślub (Wedding Collection) Specialised collection for grooms and wedding parties offering wedding suits, tuxedos, wedding shoes, elegant shirts, and accessories, with in-store styling appointments to coordinate full outfits for the ceremony.
• Kolekcja SPORTIVE Sporty-casual men's collection blending athletic functionality with the brand's signature styling, aimed at active and leisure wear occasions.
• Kolekcja SWIMWEAR Men's swimwear collection for summer, sold as a dedicated seasonal sub-brand within the Pako Lorente assortment.
• Kolekcja TRAVELER Travel-oriented men's apparel sub-brand sold through a dedicated microsite (traveler.pakolorente.com), designed for comfort and functionality during travel.
• Kolekcja ONLINE ONLY Online-exclusive collection of men's apparel available solely through the pakolorente.com e-commerce store and not stocked in physical retail locations.
• Kolekcja Lniana (Linen Collection) Men's linen clothing collection tailored for warm-weather wear, sold as a dedicated sub-collection within the Pako Lorente assortment.
• Kolekcja KOBIETA (Women's Collection) Women's apparel collection including blouses, hoodies, jumpsuits, coordinated sets, shorts, and dresses, marking the brand's expansion from menswear into womenswear.
• Kurtki (Outerwear Jackets) Men's seasonal outerwear jackets including spring, quilted, autumn, winter, and down variants for cold- and mild-weather use.
• Płaszcze (Coats) Men's coats in spring, elegant, winter, autumn, and wool variants for formal and seasonal use.
• Obuwie (Footwear) Men's footwear including sneakers, lace-up shoes (półbuty), moccasins, and ankle boots (trzewiki), starting from 199.99 zł.
• Bielizna i Piżamy (Underwear & Pajamas) Men's underwear and sleepwear collection including boxers, briefs, socks, pajamas, and tank tops sold as everyday essentials.
• Akcesoria (Accessories) Men's accessories range including backpacks (from 89.99 zł), wallets, luggage (sets at 399 zł), bags, cosmetic bags, umbrellas, glasses, leather accessories, perfume, belts, ties, bow ties, pocket squares, cufflinks, lapel pins, hats, scarves, gloves, suspenders, tuxedo sets, covers, and gift sets.
• Szycie na Miarę (Custom Tailoring Service) Made-to-measure (MTM) tailoring service offering custom-fitted garments with carefully selected materials and professional consultation, available to customers seeking personalised fit beyond the standard size range.
• Wedding Styling Appointment (ŚLUB - UMÓW SPOTKANIE) In-store personal styling appointment service (ŚLUB - UMÓW SPOTKANIE) for grooms and wedding parties, providing personalised styling advice and coordinated outfit selection for the ceremony.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• PayPominorOthersPayment service partnership enabling customers to buy now and pay within 30 days. Provides flexible payment options at checkout.
• GKS TychyminorGTM or Marketing PartnerSports club sponsorship partnership providing brand visibility through sports team association.
• PGE Skra BełchatówminorGTM or Marketing PartnerSports club sponsorship partnership offering marketing exposure through volleyball club sponsorship.
• Industria KielceminorGTM or Marketing PartnerSports club sponsorship through handball team partnership for brand visibility.
• RunmageddonminorGTM or Marketing PartnerObstacle race event sponsorship connecting brand with active lifestyle audience.
• Fashion Week w DubajuminorGTM or Marketing PartnerFashion industry event partnership providing international fashion week visibility.
• Festiwal w CannesminorGTM or Marketing PartnerPresence at Cannes Film Festival events for luxury brand positioning and visibility.
• BrijuminorStrategic or Co-development PartnerBrand collaboration (Pako Lorente x Briju) creating co-branded products or limited editions.
• PFR (Polski Fundusz Rozwoju)minorOthersPolish Development Fund subsidy/support program for the company.
• stylefitters.com (B2B)minorChannel Partner/ Reseller/ DistributorB2B wholesale platform enabling other retailers to purchase Pako Lorente products for resale.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vistula: Polish-listed menswear brand (Vistula Group) offering suits, formalwear, and accessories across own retail and wholesale in Poland — the closest direct domestic competitor to Pako Lorente's formal menswear positioning.
• Bytom: Long-established Polish menswear brand focused on suits, jackets, and formal attire with a similar price band and distribution through own stores and online — a direct peer in formal menswear.
• Lancerto: Polish menswear brand emphasizing suits, smart casual, and wedding attire with made-to-measure services and e-commerce — directly comparable to Pako Lorente's core proposition.

Broad incumbents

• Hugo Boss: Global premium menswear incumbent competing in the suit and formalwear category; overlaps with Pako Lorente's higher-end formalwear and wedding assortment at a higher price point.
• Massimo Dutti: International mid-to-premium menswear and womenswear brand from Inditex operating globally and in Poland; competes across smart casual and formalwear with a broader assortment.
• Reserved (LPP): Largest Polish fashion retailer's flagship brand; broad apparel assortment including menswear across price points, competing with Pako Lorente in mid-market Polish retail.
• Zara (Inditex): Global fast-fashion leader with substantial menswear offering; competes with Pako Lorente for the modern Polish professional customer on trend and price.
• House (LPP): Polish mid-market casual apparel brand from LPP, overlapping with Pako Lorente's casual and SPORTIVE categories at lower price points.
• Mohito (LPP): Polish women's fashion brand from LPP; relevant peer for Pako Lorente's newly launched KOBIETA women's collection.

Regional players

• Promod: French mid-market womenswear and menswear retailer with European footprint; an adjacent reference for Pako Lorente's KOBIETA launch and pan-European pricing benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PakoLorentePolska
• Facebookfacebook.com/pako.lorente.polska
• Instagraminstagram.com/pakolorente_com
• Xx.com/pakolorente_pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pako Lorente