Mohito
Mohito is a women's contemporary fashion brand owned by Polish listed group LPP S.A., selling dresses, tops, blouses, bags, and footwear through physical stores, e-commerce, and mobile apps across 19+ European countries, targeting trend-driven urban female consumers.
- Company typePrivate
- Founded2008
- HeadquartersHerndon, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Mohito does
Mohito is a women's contemporary fashion brand and a wholly-owned subsidiary of LPP S.A., a publicly traded Polish fashion group listed on the Warsaw Stock Exchange. Founded in 2008, Mohito sells dresses, blouses, tops, shirts, trousers, shorts, bags, and footwear to women seeking trend-driven urban wear through a direct-to-consumer model that combines physical retail stores, a multi-country e-commerce platform, and native iOS/Android mobile applications across 19+ European markets. Operations are executed through regional legal entities in Romania, Serbia, Slovakia, Slovenia, and other CEE countries.
The technology stack is centered on an e-commerce platform with 19 country-specific storefronts, multi-currency and multi-language support, and an omnichannel service (deployed in Romania) that allows in-store sales assistants to place online orders for out-of-stock items. The platform is integrated with Algolia for product search, Dynamic Yield for personalization, PayU for payments, and a broad set of marketing and analytics tools (Google Analytics 4, Hotjar, Microsoft Clarity, Criteo, RTB House, expertSender). A MOHITO Magazine blog and active presence across Instagram, TikTok, YouTube, and Facebook support content-led customer acquisition.
Mohito does not disclose brand-level revenue and operates without independent external funding, generating revenue through direct retail sales of women's apparel and accessories at unit prices that vary by country and currency, with promotional discounts ranging from 25-40% and newsletter/app subscriber incentives of 10-15%. Pricing examples include dresses at 89.99-139.99 RON in Romania and 24.99-27.99 EUR in Slovakia, positioning the brand in the accessible contemporary segment. The business model is purely B2C consumer retail, with no enterprise accounts, B2B contracts, or subscription revenue lines evident in the source data.
Mohito firmographics
Firmographics- Name
- Mohito
- Legal name
- LPP S.A.
- Website
- https://mohito.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Mohito is a women's contemporary fashion brand owned by Polish listed group LPP S.A., selling dresses, tops, blouses, bags, and footwear through physical stores, e-commerce, and mobile apps across 19+ European countries, targeting trend-driven urban female consumers.
- Ownership category
- akta.pro rank
Mohito industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Mass-Market & Lifestyle Apparel Brands (CRAAAAAA)
Keywords
Where Mohito is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Mohito business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Fashion Sales: Mohito generates revenue through direct retail sales of women's fashion products including dresses, tops, shorts, pants, blouses, bags, and footwear. Sales occur through owned e-commerce platform, physical retail stores, and mobile app. Products are sold at full price and during promotional sale periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional sales |
| Unit Pricing | Pay-as-you-go | Newsletter subscriber discount |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mohito product offering
Product offeringCore offering
Mohito is a women's contemporary fashion brand that designs, sources, and sells its own branded clothing and accessories, including dresses, blouses, tops, shirts, shorts, trousers, bags, and footwear. The brand distributes these products to consumers through an owned omnichannel network of physical retail stores across 19+ European countries, a country-localized e-commerce platform (mohito.com), and iOS/Android mobile applications, supported by an in-store Omnichannel service for out-of-stock ordering and a fashion content blog (MOHITO Magazine).
Product overview
Mohito is a women's fashion brand operated by LPP S.A., offering an e-commerce platform and physical store network across multiple European countries. The product portfolio consists of core women's clothing categories including dresses (mini, midi, maxi, evening wear), shorts, blouses, tops, shirts, trousers, bags, and shoes. The offering is complemented by a mobile application for iOS and Android providing shopping, wishlists, and store integration features, an Omnichannel service enabling in-store online ordering with delivery/pickup options, and a fashion blog (MOHITO Magazine). The platform supports 19 country-specific storefronts with multi-language and multi-currency capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Mohito E-commerce Platform Owned online fashion retail platform (mohito.com) selling Mohito-branded women's clothing and accessories, with 19 country-specific storefronts, multi-language and multi-currency support, product search, personalized recommendations, and direct checkout for individual consumers across Europe.
- Mohito Women's Dresses Women's dresses in mini, midi, and maxi lengths, including A-line, shirt-dress, and evening-wear styles, sold to individual female consumers through Mohito's e-commerce platform and physical stores across Europe.
- Mohito Women's Shorts Women's shorts including embroidered, denim, and belt shorts in various styles, sold to consumers via Mohito's e-commerce and physical retail channels.
- Mohito Blouses and Tops Women's blouses and tops, including short-sleeve blouses and lyocell tops in casual and formal styles, sold to consumers through Mohito's omnichannel retail network.
- Mohito Trousers and Pants Women's trousers and pants, including wide-leg styles and various cuts for casual and formal wear, sold to consumers through Mohito e-commerce and physical stores.
- Mohito Bags Women's bags and accessories, including leather bags and other fashion accessories, sold to consumers via Mohito's retail channels.
- Mohito Footwear Women's footwear, including leather sandals and other styles, sold to consumers through Mohito's e-commerce and physical stores.
- Mohito Shirts Women's shirts, including short-sleeve styles for casual and business wear, sold to consumers through Mohito retail channels.
- Mohito Mobile Application Native iOS and Android mobile application for individual consumers offering Mohito online shopping, barcode scanning for digital receipts, exclusive mobile promotions (15% first-purchase discount), wishlists, purchase history, and in-store paper bag purchase option at 1 RON.
- Mohito Omnichannel In-Store Service In-store Omnichannel service available in Romania Mohito stores (excluding outlets) in which a sales assistant places an online order on behalf of a customer for items not available in-store, with free delivery to the customer's home or to a Mohito store within 1-5 business days, paired with a 30-day return policy at any Mohito store.
- Mohito Evening Dresses Mohito subcategory of formal and evening dresses, including maxi, midi, and mini dresses for special occasions, sold to consumers via Mohito e-commerce and stores.
Companies that use Mohito
Customer profileSegments1 record
Ideal customer profiles1 record
Mohito technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature4 records
Mohito partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- PayUcorePayment processing partner for online transactions. Supports credit card payments and bank transfers. Operates as the primary payment gateway for the mohito.com e-commerce platform.
- FAN Courier Express SRLcoreCourier service partner for the Omnichannel delivery service in Romania. Handles package delivery for orders placed through the in-store ordering system.
- General Logistics Systems Romania SRLcoreLogistics partner handling parcel delivery for Omnichannel orders in Romania. Part of the courier network providing delivery services.
- Google (Analytics, Analytics 4, Optimize)supportingWeb analytics and optimization tools used to track user behavior, measure marketing performance, and optimize the e-commerce platform.
- HotjarsupportingUser behavior analytics tool providing heatmaps and session recordings to understand customer interactions on the website.
- Microsoft (Clarity)supportingAnalytics tool for understanding user interactions and improving website user experience.
- AlgoliacoreSearch and discovery platform powering product search functionality on the mohito.com e-commerce website.
- Dynamic YieldsupportingPersonalization platform delivering customized product recommendations and marketing content based on user behavior and preferences.
- Facebook (Meta)supportingSocial media platform for brand presence and targeted advertising campaigns.
- TikToksupportingShort-form video platform used for reaching younger demographics with fashion content and brand messaging.
- Google AdssupportingPaid search and display advertising platform for driving traffic to the e-commerce website.
- expertSendersupportingEmail marketing automation platform used for newsletter distribution and customer communication.
- CriteosupportingRetargeting and personalized advertising platform for reaching website visitors with relevant product ads.
- RTB HousesupportingRetargeting technology platform for personalized advertising campaigns.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Mohito competitors and assessment
Company assessmentBroad incumbents
- Zara (Inditex): Global fast-fashion leader competing in the same contemporary women's segment with a similar fast-turn model, large store footprint, and integrated digital channel.
- C&A: Mass-market family and women's apparel retailer with broad European store footprint and value positioning that overlaps directly with Mohito's target customer.
- H&M: Global fast-fashion incumbent offering mass-market women's apparel at similar price points; competes with Mohito across physical retail, e-commerce, and mobile channels across Europe.
- Mango: European-headquartered mass-market women's apparel brand with similar mid-price positioning, omnichannel presence, and stores in many of the same CEE/Southern European countries as Mohito.
Direct peers
- Reserved: Flagship LPP S.A. mass-market apparel brand operating across the same CEE footprint and overlapping women's categories — the closest comparable brand within the same group structure.
- Cropp: LPP-owned casual/youth apparel brand sold through the same physical and digital retail channels across CEE; competes for the same female consumer wallet share.
- Sinsay: LPP-owned value-oriented women's and teen apparel brand; directly overlaps with Mohito on price-sensitive contemporary women's SKUs, channels, and CEE distribution.
- Orsay: European mass-market women's apparel brand focused on contemporary trends; comparable product mix, customer segment, and mid-market price positioning.
- House: LPP-owned fashion brand with overlapping CEE store footprint and women's apparel assortment, marketed through similar omnichannel and social-media playbook.
Emerging players
- Promod: European specialty retailer focused on contemporary women's apparel and accessories; comparable product breadth, store-based and e-commerce distribution, and mid-market pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mohito social profiles
Digital presenceMohito compliance and trust
Trust signalCompliance2 records
Mohito financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mohito leadership team
Management profileNumber of profiles
Mohito subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mohito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mohito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mohito
What does Mohito do?
Mohito is a women's contemporary fashion brand that designs, sources, and sells its own branded clothing and accessories, including dresses, blouses, tops, shirts, shorts, trousers, bags, and footwear. The brand distributes these products to consumers through an owned omnichannel network of physical retail stores across 19+ European countries, a country-localized e-commerce platform (mohito.com), and iOS/Android mobile applications, supported by an in-store Omnichannel service for out-of-stock ordering and a fashion content blog (MOHITO Magazine).
Is Mohito a public or private company?
Mohito is a private company. It is classified as corporate owned and is currently operating.
When was Mohito founded?
Mohito was founded in 2008.
Where is Mohito based?
Mohito is headquartered in Herndon, United States, in the North America region.
How does Mohito make money?
One revenue line is on record: retail Fashion Sales.
Who are Mohito's main competitors?
Broad incumbents on record are Zara (Inditex), C&A, H&M and Mango. Direct peers are Reserved, Cropp, Sinsay, Orsay and House. Promod is listed as an emerging player.
Does Mohito have an API?
No public API is recorded for Mohito.
What industry is Mohito in?
Mohito's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAAAAAA, Mass-Market & Lifestyle Apparel Brands. Its NAICS code is 458110 and its SIC code is 5600.