elbgold Röstkaffee GmbH

What elbgold Röstkaffee GmbH does

elbgold Röstkaffee GmbH is a Hamburg-headquartered specialty coffee roaster and retailer founded in 2004. The company operates across the full specialty-coffee value chain: direct-trade green coffee sourcing, in-house roasting, and multi-channel distribution consisting of a direct-to-consumer Shopify e-commerce store, a coffee subscription service ("Abo"), a B2B/wholesale channel, and five company-owned café locations in Hamburg's Schanze, Winterhude, Ottensen, Eppendorf, and City neighborhoods. The product range spans roughly €7.90–€26.90 per 250-gram package (€31.60–€107.60 per kg equivalent), covering entry-level espresso blends (MISCHGOLD), mid-tier signature blends (NEUNBAR, SECHS A, RED TRUCK, EL PUENTE, NOBILE), collaboration SKUs (GAME CHANGER with FC St. Pauli), single-origin African coffees (BOMBE, DENBI UDDO, KENIA DECAF), and ultra-premium anaerobic-processed micro-lots (BOMBE ANAEROBIC, RURONZI ANAEROBIC). Education-focused content (brewguides for Hario V60, Siebträger; "Update" blog) and an equipment category extend the offering beyond green-bean coffee.

The business monetizes across four streams: (i) one-time DTC product sales; (ii) recurring subscription revenue; (iii) B2B/wholesale supply for offices, hospitality, and foodservice; and (iv) equipment and accessory sales. Distribution is exclusively domestic, with e-commerce shipping across Germany and physical retail concentrated in Hamburg. Marketing leverages Instagram, an email newsletter, content marketing, and the cafés themselves as experiential brand touchpoints. Payments run through Shopify's native stack (Shop Pay, Klarna, PayPal, Apple Pay, Google Pay, major card networks, etc.).

The company is privately held as a German GmbH with approximately 19 employees, no disclosed external institutional investment, no parent company, and no evidence of M&A or leadership turnover in available data. The most recent material operational event is a 2026 website redesign ("Neue Website. Gleiche Haltung – Willkommen bei elbgold"), reinforcing continued investment in the digital sales channel alongside the existing physical footprint.

Name

elbgold Röstkaffee GmbH

Legal name

elbgold Röstkaffee GmbH

Website

https://elbgoldkaffee.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Elbgold Röstkaffee GmbH is a Hamburg-based specialty coffee roaster founded in 2004 that sells direct-traded coffees via a Shopify e-commerce store, a subscription service, a B2B channel, and five owned cafés across Hamburg neighborhoods, serving specialty coffee consumers and commercial customers in Germany.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Direct trade coffee
• Espresso blends
• Coffee subscription
• Specialty coffee retail

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Coffee Product Sales: One-time transaction sales of specialty coffee products (espresso, filter coffee, single origins) through their e-commerce platform and physical café locations. Products include blends like NEUNBAR, MISCHGOLD, SECHS A, and single-origin coffees from Africa.
2. Coffee Subscription (Abo): Recurring subscription model delivering regular coffee shipments to subscribers, providing predictable recurring revenue and customer lifetime value through automated replenishment.
3. B2B / Wholesale: Business-to-business sales channel targeting commercial customers for office coffee, hospitality, or retail partnerships, as indicated by their dedicated B2B page.
4. Equipment Sales: Sales of coffee brewing equipment and accessories (Equipment product category), complementing their core coffee offerings and enhancing the customer brewing experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

elbgold Röstkaffee GmbH roasts and sells specialty coffee blends and single-origin coffees sourced through direct trade relationships with producers in Africa. The company distributes its roasted coffee through a Shopify-powered direct-to-consumer e-commerce store, a recurring subscription (Abo) service, five company-owned café/retail locations across Hamburg neighborhoods, and a dedicated B2B wholesale channel targeting offices, restaurants, and hospitality businesses.

Product overview

elbgold Röstkaffee GmbH is a Hamburg-based specialty coffee company operating since 2004. Their product portfolio centers on direct-traded specialty coffee products sold through their Shopify e-commerce platform and five physical store locations in Hamburg (Schanze, Winterhude, Ottensen, Eppendorf, City). The core offering includes multiple espresso and filter coffee blends: NEUNBAR, MISCHGOLD, SECHS A, DON MAURICIO, RED TRUCK, EL PUENTE, NOBILE, GAME CHANGER, and KENIA DECAF, alongside specialty African coffees like BOMBE, BOMBE ANAEROBIC, RURONZI ANAEROBIC, and DENBI UDDO. The company complements its coffee sales with a subscription service (Abo), brewing equipment, and educational Brewguides for methods like Hario V60 and Siebträger. They also offer B2B wholesale services. The products are distributed via direct-to-consumer e-commerce with multiple payment integrations (Shopify-powered), and physical retail stores across Hamburg.

Differentiator

Problem solved

Functional benefit

Brands

• NEUNBAR: Espresso blend offering starting at 8.90 EUR (35.60 EUR/kg)
• MISCHGOLD
• SECHS A
• DON MAURICIO
• RED TRUCK
• EL PUENTE
• NOBILE
• GAME CHANGER
• DENBI UDDO
• BOMBE
• BOMBE ANAEROBIC
• RURONZI ANAEROBIC
• KENIA DECAF

Products and services

• NEUNBAR Espresso blend from elbgold's signature lineup, priced from 8.90 EUR (35.60 EUR/kg), targeted at home espresso drinkers and specialty coffee enthusiasts.
• MISCHGOLD Espresso blend combining multiple coffee profiles, priced from 7.90 EUR (31.60 EUR/kg), positioned as elbgold's entry-level signature blend for everyday espresso consumption.
• SECHS A Espresso blend from elbgold's signature lineup, priced from 9.90 EUR (39.60 EUR/kg), sold to home espresso enthusiasts and B2B commercial accounts.
• DON MAURICIO Premium single-origin or specialty espresso blend, priced from 12.90 EUR (51.60 EUR/kg), aimed at discerning specialty coffee drinkers seeking elevated flavor profiles.
• RED TRUCK Espresso blend with distinctive branding, priced from 10.90 EUR (43.60 EUR/kg), targeted at specialty coffee consumers seeking bold espresso profiles.
• EL PUENTE Espresso blend from elbgold's core lineup priced at 43.60 EUR/kg, sold to home baristas and specialty coffee enthusiasts.
• NOBILE Espresso blend from elbgold's signature collection, sold to specialty coffee consumers seeking refined espresso flavor profiles.
• GAME CHANGER Collaboration espresso blend between elbgold and FC St. Pauli, processed at Ayla Washing Station, targeted at football fans and specialty coffee enthusiasts.
• KENIA DECAF Decaffeinated single-origin coffee from Kenya, part of elbgold's decaf lineup for caffeine-sensitive specialty coffee consumers.
• DENBI UDDO Specialty African coffee priced at 12.90 EUR on special offer, sold as a single-origin offering to specialty coffee enthusiasts.
• BOMBE Premium specialty coffee from Africa priced from 14.90 EUR (59.60 EUR/kg), targeting specialty coffee enthusiasts seeking distinctive African single-origin profiles.
• BOMBE ANAEROBIC Anaerobically processed specialty coffee from the BOMBE line, special edition priced at 26.90 EUR (107.60 EUR/kg), targeted at experimental micro-lot specialty coffee consumers.
• RURONZI ANAEROBIC Anaerobically processed specialty coffee, special edition priced at 20.90 EUR (83.60 EUR/kg), sold as a limited experimental micro-lot to specialty coffee enthusiasts.
• Coffee Subscription (Abo) Recurring coffee subscription service delivering elbgold's roasted specialty coffee blends at regular intervals to subscribers across Germany, providing predictable delivery and customer retention.
• Coffee Equipment Retail category offering coffee brewing equipment and accessories alongside the company's coffee products, supporting the home-brewing experience for consumers.
• B2B Wholesale Coffee Supply Business-to-business coffee solutions and wholesale supply arrangements targeting commercial clients such as offices, restaurants, cafés, and hospitality venues throughout Germany.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Square Mile Coffee Roasters: London specialty roaster with wholesale and DTC channels, strong direct-trade relationships, and a similar emphasis on espresso blends and single-origin offerings.
• Bonanza Coffee Roasters: Berlin-based specialty coffee roaster with own cafés and direct-trade sourcing — the closest German analogue to elbgold in scale, model, and values-led positioning.
• La Cabra Coffee: Aarhus/Denmark-based specialty roaster with bakery-cafés and international DTC reach, comparable to elbgold in café-plus-online specialty positioning and aesthetic-led branding.
• Drop Coffee Roasters: Stockholm specialty roaster with cafés and a wholesale/DTC mix — comparable Nordic European third-wave roaster operating in a similar demographic and price tier.
• Coffee Circle: Berlin-based specialty roaster with strong DTC e-commerce, subscription model, and direct-trade sourcing — directly overlaps with elbgold's subscription and online channels.
• The Coffee Collective: Copenhagen specialty coffee roaster with multiple own cafés and direct-trade sourcing — very similar integrated roastery-cafe-DTC model in a comparable Northern European market.
• Five Elephant Coffee: Berlin specialty roaster with retail cafés and direct-trade relationships, competing for the same German third-wave coffee consumer.
• Tim Wendelboe: Oslo-based specialty coffee roaster and café with global brand recognition and emphasis on direct trade and single-origin micro-lots — closely mirrors elbgold's sourcing philosophy at similar scale.

Broad incumbents

• Counter Culture Coffee: Established US specialty roaster with direct-trade sourcing, training programs, and wholesale/DTC distribution — comparable values-led specialty positioning at much larger scale.
• Blue Bottle Coffee: Large global specialty coffee chain with cafés, DTC e-commerce, and subscription — a broader incumbent whose expansion into Europe threatens Hamburg's specialty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/elbgoldkaffee
• LinkedInlinkedin.com/company/elbgold-r%C3%B6stkaffee-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elbgold Röstkaffee GmbH