Laser Corporation
Australian-owned consumer electronics company (founded 1987) that designs and distributes tech accessories — audio, car CarPlay screens, smart home, power, and cables — under owned and licensed brands, selling direct online and through major Australian retailers.
- Company typePrivate
- Founded1987
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Laser Corporation does
Laser Corporation (legally Laser Corporation Holdings Pty Limited) is an Australian-owned consumer electronics and technology accessories company founded in 1987 and headquartered in Macquarie Park, NSW (Sydney). It designs, sources, and distributes a broad portfolio of tech hardware spanning home entertainment (projectors, soundbars, DVD/Blu-ray players), audio (headphones, speakers, karaoke), car accessories (portable CarPlay/Android Auto screens, dash cameras), smart home devices (lighting, security sensors, power controllers with app integration), power accessories (power banks, Qi2 wireless chargers, GaN chargers), computing peripherals, cables, and health/fitness wearables. The company serves mainstream Australian consumers, families and children, vehicle owners upgrading older cars, and tech-oriented professionals and gamers.
The business is structured around a house of owned sub-brands — G-Tek (cables/gaming), Navig8r (cameras/CarPlay), ChargeCore (wireless charging), NRGVault (power banks/solar), V-Fitness (wearables), SoundTec (audio), Tech4Pets (pet tech), and Precision (portable monitors) — supplemented by acting as the Australian distributor for the Baseus brand. A recurring commercial lever is licensed intellectual property: Laser has run marketing and product-licensing partnerships with Paramount Pictures Australia (Top Gun: Maverick, Mission Impossible 7) and Nickelodeon franchises (Teenage Mutant Ninja Turtles, SpongeBob) to drive consumer demand and retail engagement. Its differentiated product surface includes Apple Find My-compatible smart tags, portable wireless CarPlay/Android Auto touchscreens for vehicles without factory infotainment, and a Wi-Fi-based smart home ecosystem controlled through the Laser SmartHome App.
Revenue is generated almost entirely through hardware product sales via two channels: direct-to-consumer e-commerce at laserco.com.au and wholesale distribution through major Australian retailers including Harvey Norman, Big W, The Good Guys, JB Hi-Fi, Retravision, Supercheap Auto, and Strathfield Car Radios, plus a registered reseller/retailer program for business buyers. Pricing is unit-based (pay-as-you-go) in Australian dollars, spanning budget accessories (cables from ~$1) to premium electronics (projectors and car accessories up to $400-$500+), with a $25 minimum order and free shipping over $30. Revenue figures are not publicly disclosed; the company reports 11-50 employees and operates on a single-country (Australia) footprint.
Laser Corporation firmographics
Firmographics- Name
- Laser Corporation
- Legal name
- Laser Corporation Holdings Pty Limited
- Website
- https://laserco.com.au
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Australian-owned consumer electronics company (founded 1987) that designs and distributes tech accessories — audio, car CarPlay screens, smart home, power, and cables — under owned and licensed brands, selling direct online and through major Australian retailers.
- Ownership category
- akta.pro rank
Laser Corporation industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (334310), Electronics and Appliance Retailers (4492)
- SIC
- Household Audio & Video Equipment (3651), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)
- akta.pro secondary industry
- Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI)
Keywords
Where Laser Corporation is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Laser Corporation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: Direct sale of consumer electronics, audio equipment, smart home devices, power accessories, cables, and computer peripherals through e-commerce and retail channels
- Licensed Brand Products: Sale of products featuring licensed intellectual property including Teenage Mutant Ninja Turtles, SpongeBob, and movie partnerships with Paramount Pictures (Top Gun: Maverick, Mission Impossible 7)
- Proprietary Brand Lines: Sale of products under owned brands including ChargeCore, Gtek, Navig8r, V-Fitness, SoundTec, Tech4Pets, NRGVault, and Precision
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide product range from budget to premium pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Laser Corporation product offering
Product offeringCore offering
Laser Corporation designs, sources, and distributes a broad portfolio of consumer electronics and tech accessories spanning home entertainment (projectors, soundbars, DVD/Blu-ray players), audio (Bluetooth headphones, speakers, karaoke microphones), smart home (Wi-Fi lighting, sensors, smart power, outdoor controllers via Laser SmartHome App), car accessories (portable CarPlay/Android Auto screens, dash cameras, FM transmitters), power accessories (GaN chargers, power banks, wireless charging), cables, computers/peripherals (portable monitors, USB-C hubs, G-Tek gaming), licensed character merchandise (TMNT, SpongeBob), pet tech (Tech4Pets), and distributed Baseus products. The offering is targeted at Australian consumers through both the laserco.com.au storefront and major retail chains.
Product overview
Laser Corporation is an Australian technology consumer electronics company offering a broad portfolio of branded tech products across home entertainment, audio, car accessories, smart home, power accessories, computing, and health & fitness categories. The company also distributes licensed branded products (TMNT, SpongeBob, Mission Impossible) and sub-brands including G-Tek (cables/gaming), Baseus (audio/smart home), Navig8r (cameras/CarPlay), NRGVault (power banks/solar), ChargeCore (wireless chargers), V-Fitness (wearables), Tech4Pets (pet tech), and SoundTec (audio). Products range from budget accessories to mid-range smart devices, distributed through major Australian retailers including Big W, Harvey Norman, and The Good Guys.
Differentiator
Problem solved
Functional benefit
Brands
- G-Tek: Gaming-focused brand offering cables, HDMI products, audio equipment, and gaming accessories.
- V-Fitness
- Navig8r
- Tech4Pets
- ChargeCore
- SoundTec
- Precision
- NRGVault
Products and services
- Laser Smart Tags Bluetooth tracking accessories compatible with Apple Find My for locating keys, bags, luggage, wallets, and bikes.
- Laser Portable CarPlay/Android Auto Screens 7-inch portable touchscreen displays adding wireless Apple CarPlay and Android Auto to any vehicle with a 12V socket, including voice control, navigation, music streaming, FM transmitter, and hands-free calling.
- Laser Projectors Home entertainment projectors including 1080p Smart Android projectors with auto focus and gaming projectors with built-in games.
- Laser Portable Monitors USB-C portable displays in 14-inch and 15.6-inch sizes with optional touchscreen for laptop extension, sold under the Precision sub-brand.
- Laser Smart Home Products Wi-Fi enabled home automation devices including smart lighting (bulbs, downlights, strips, light bars, curtain lights), smart security (cameras, motion sensors, door/window sensors), smart power controllers, and outdoor water controllers integrated via the Laser SmartHome App.
- Laser Audio Products Headphones (Bluetooth, ANC, kids, gaming RGB), speakers (portable Bluetooth, karaoke, party speakers, boomboxes), and soundbars.
- Laser Power Products Power banks (5,000–20,000mAh with PD), GaN wall and travel chargers, and Qi2 / MagSafe-compatible wireless chargers under the ChargeCore and NRGVault sub-brands.
- Laser Dash Cameras Dashboard cameras including Full HD and 2K WiFi app-controlled models plus wireless solar parking camera systems, sold under the Navig8r sub-brand.
- Laser Tablets Android tablets including 10-inch 4G models bundled with cases and earbuds.
- Laser Cables Connectivity cables spanning USB-C, Lightning, HDMI, network (Cat6), DisplayPort, DVI, VGA, and audio cables, including the G-Tek HDMI and gaming line.
- Laser Licensed Brand Products Officially licensed consumer electronics and accessories featuring Teenage Mutant Ninja Turtles and SpongeBob SquarePants branding, including alarm clocks, speakers, power banks, charging cables, and earbuds for kids.
- Laser Health and Fitness Products Health and fitness products including smart watches, activity bands, and kitchen appliances such as microwave toastie makers, sold under the V-Fitness sub-brand.
- Tech4Pets Pet technology products including smart feeders with HD cameras, treat dispensers, and pet cameras.
- Baseus Distributed Products Australian-distributed Baseus branded products covering noise-cancelling headphones, open-ear earbuds, true wireless earbuds, USB-C cables, and Baseus smart home/security cameras.
- G-Tek Gaming and Connectivity Line Gaming-focused brand of cables (HDMI, USB, audio), keyboards, mice, gaming soundbars, and accessories targeted at Australian gamers.
- Navig8r Automotive and Action Cameras Sub-brand for action cameras (4K dual screen), CarPlay/Android Auto devices, and dash cameras targeted at the automotive and adventure segments.
- NRGVault Portable Power Power accessories line of portable solar panels and high-capacity power banks for outdoor power needs.
- ChargeCore Wireless Charging Wireless charging sub-brand including Qi2 charging stands, MagSafe-compatible chargers, and multi-device charging stations.
- Top Gun: Maverick Marketing Partnership Paramount Pictures Australia marketing partnership for Top Gun: Maverick in 2022, featuring movie branding across the Laser product range and a grand-prize Maverick flight helmet and Jet Fighter experience.
- Mission Impossible 7 Marketing Partnership Mission Impossible 7: Dead Reckoning Part One marketing partnership with Paramount Pictures Australia integrating movie branding across Laser point-of-sale in retail stores nationally, with consumer promotions and an international trip grand prize.
Companies that use Laser Corporation
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles5 records
Laser Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature4 records
Laser Corporation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Nickelodeon (SpongeBob)coreLicensed brand partnership for SpongeBob SquarePants character branding on USB cables and other tech accessories.
- BaseuscoreDistribution partnership for Baseus branded products including audio equipment, cables, and smart home/security devices. Laser serves as Australian distributor for Baseus brand.
- Paramount Pictures Australia (Mission Impossible 7)flagshipMarketing partnership for Mission Impossible 7: Dead Reckoning Part One (2023). Laser served as official partner with Mission Impossible 7 branding integrated across Laser point-of-sale in retail stores nationally, national consumer promotion, and preview screenings. Grand prize was an international trip for two to Abu Dhabi inspired by the movie.
- Paramount Pictures Australia (TMNT)coreLicensing and marketing partnership for Teenage Mutant Ninja Turtles: Mutant Mayhem movie. Laser launched officially licensed TMNT branded tech products including alarm clocks, speakers, power banks, and charging cables available at Big W and other retailers.
- Paramount Pictures AustraliaflagshipMarketing partnership for Top Gun: Maverick (2022) where Laser was selected as a marketing partner by Paramount Pictures Australia. The partnership included consumer promotions, movie branding across product range, and a grand prize of a Maverick flight helmet and Jet Fighter experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Laser Corporation competitors and assessment
Company assessmentDirect peers
- Cygnett: Australian-founded consumer electronics accessories brand offering charging, audio, cases, and smart home products across the same major Australian retail partners as Laser. Closest comparable in geography, scale, and product scope.
- Moki International: Australian-owned audio and tech accessories brand sold through major Australian retailers, with comparable size, product categories, and distribution channels to Laser.
- Scosche: US-based consumer electronics accessories company spanning charging, audio, mounts, and car tech — overlapping heavily with Laser's power, audio, and Navig8r automotive ranges.
- Otterbox: Leading mobile and tablet accessories brand focused on protective cases and charging. Comparable in product mix to Laser's tablet/phone accessory and case offerings.
- EFM (Edge Group): Australian-owned mobile accessories brand sold through carriers and major retailers. Comparable Australian-owned accessories peer operating in overlapping charging, case, and audio categories.
Broad incumbents
- Belkin: Global leader in consumer electronics accessories (charging, cables, smart home) and a major competitor in most Laser categories, but at significantly larger scale and broader geographic reach.
- Anker: Global Chinese-founded brand dominating charging, cables, and audio accessories. Increasingly competes head-to-head with Laser via Amazon Australia and JB Hi-Fi, often at lower price points.
- Logitech: Global peripherals and accessories leader in audio, gaming, and productivity. Direct competitor in Laser SoundTec audio, G-Tek gaming, and Precision portable monitor lines.
- JB Hi-Fi: Largest specialty consumer electronics retailer in Australia. Both a key Laser distribution partner and an indirect competitor through JB Hi-Fi's growing private-label and exclusive product lines.
Emerging players
- Baseus: Chinese consumer electronics brand with growing global distribution. Laser is the Australian distributor but increasingly competes with Baseus directly on product positioning in audio, cables, and smart home.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Laser Corporation social profiles
Digital presenceLaser Corporation compliance and trust
Trust signalCompliance1 record
Laser Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laser Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Laser Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laser Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laser Corporation
What does Laser Corporation do?
Laser Corporation designs, sources, and distributes a broad portfolio of consumer electronics and tech accessories spanning home entertainment (projectors, soundbars, DVD/Blu-ray players), audio (Bluetooth headphones, speakers, karaoke microphones), smart home (Wi-Fi lighting, sensors, smart power, outdoor controllers via Laser SmartHome App), car accessories (portable CarPlay/Android Auto screens, dash cameras, FM transmitters), power accessories (GaN chargers, power banks, wireless charging), cables, computers/peripherals (portable monitors, USB-C hubs, G-Tek gaming), licensed character merchandise (TMNT, SpongeBob), pet tech (Tech4Pets), and distributed Baseus products. The offering is targeted at Australian consumers through both the laserco.com.au storefront and major retail chains.
Is Laser Corporation a public or private company?
Laser Corporation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laser Corporation founded?
Laser Corporation was founded in 1987. It employs 11 to 50 people.
Where is Laser Corporation based?
Laser Corporation is headquartered in Sydney, Australia, in the Oceania region.
How does Laser Corporation make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are licensed Brand Products and proprietary Brand Lines.
Who are Laser Corporation's main competitors?
Direct peers on record are Cygnett, Moki International, Scosche, Otterbox and EFM (Edge Group). Broad incumbents are Belkin, Anker, Logitech and JB Hi-Fi. Baseus is listed as an emerging player.
Does Laser Corporation have an API?
No public API is recorded for Laser Corporation.
What industry is Laser Corporation in?
Laser Corporation's product category is Consumer Electronics. Its primary akta.pro industry code is CRAOAMAJ, Digital/Interactive Toys & Accessories Distribution, with a secondary code of CRAOAKAI, Pet Technology & Smart Devices Distribution (Trackers, Feeders). Its NAICS code is 334310 and its SIC code is 3651.