What Moki International does

Moki International Pty Ltd is an Australian privately held consumer-electronics and accessories company, founded in 1994 and headquartered in Braeside, Victoria. It operates as a branded house across roughly thirty-plus SKUs spanning audio (true-wireless earphones, wired and wireless headphones, kids volume-limited headphones, speakers), charging (USB-C, Lightning, Micro-USB cables, portable and wireless chargers, wall and car chargers), power infrastructure (extension leads, powerboards, adaptors), travel accessories, computer peripherals (keyboards, mice, desk mats), cleaning products, Bluetooth item trackers (the MokiTag line integrated with Apple's Find My network), a wireless airline audio transmitter (MokiFly), and lifestyle bags made from recycled PET material (the rPET Series).

Underlying technology is conventional consumer hardware: standard Bluetooth audio and charging silicon, Apple's Find My accessory specification for tracker interoperability, and mechanical/industrial design for accessories and bags. There are no disclosed proprietary AI/ML, silicon, or platform components; differentiation rests on product breadth, design (including colourways and child-safe features), Find My ecosystem participation, and selected sustainability positioning (rPET).

The business model is direct-to-consumer e-commerce via the company's own Australian storefront at moki.au. Revenue comes almost entirely from one-time hardware unit sales; the only disclosed pricing example is the MokiPods TWS earphones at $40.00 AUD. Customer acquisition is supported by an email newsletter offering first-order discounts, with a $50.00 AUD free-shipping threshold. The company does not disclose named enterprise or wholesale customers, has no disclosed funding rounds, no disclosed leadership or management team, no disclosed partnerships, and serves Australia as its single operating geography.

Name

Moki International

Legal name

Moki International Pty Ltd

Website

https://mokiinternational.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Moki International is a privately held Australian consumer electronics and accessories brand founded in 1994, selling branded audio, charging, power, travel, computer peripheral, tracking (Apple Find My), and lifestyle products directly to Australian consumers via its own e-commerce storefront at moki.au.

Ownership category

akta.pro rank

Headquarters

HQ city

Braeside

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Direct-to-consumer sales of consumer electronics and accessories including audio products, charging solutions, travel accessories, computer peripherals, and tracking devices. Revenue generated through one-time product purchases via e-commerce storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Moki International Pty Ltd designs and sells its own branded line of consumer electronics accessories, including audio products (earbuds, headphones), charging solutions (power banks, cables, wall chargers), computer peripherals (mice, keyboards, cables), tracking devices, and travel accessories. The company sells these physical hardware products directly to retail consumers through its own Australian e-commerce storefront at moki.au.

Product overview

Moki International is an Australian consumer electronics and accessories company offering a diverse portfolio of branded products across audio (earphones, headphones, speakers), charging solutions (cables, portable chargers, wireless chargers), computer peripherals (keyboards, mice, desk mats), tracking devices (MokiTag series compatible with Apple Find My), power solutions (extension leads, powerboards), travel accessories (adaptors), cleaning products, bags, and kids products. The MokiPods TWS earphones represent their flagship audio offering, while the MokiTag series provides Bluetooth tracking solutions integrated with Apple Find My. The product line spans from everyday accessories to specialised items like the MokiFly wireless audio transmitter for airline entertainment systems and volume-limited headphones designed for children.

Differentiator

Problem solved

Functional benefit

Brands

• MokiPods: True wireless stereo (TWS) earphones product line
• MokiTag Series
• MokiFly
• rPET Series
• Super Pop

Products and services

• Moki Audio (earbuds, headphones) Moki-branded personal audio accessories including earbuds and headphones for everyday consumer listening use.
• Moki Charging (power banks, cables, wall chargers) Moki-branded charging accessories including power banks, charging cables, and wall chargers for personal mobile devices.
• Moki Computer Peripherals (mice, keyboards, cables) Moki-branded computer peripherals including mice, keyboards, and cables for personal computing use.
• Moki Tracking Devices Moki-branded personal tracking devices for locating items such as keys, bags, and other everyday personal belongings.
• Moki Travel Accessories Moki-branded travel electronics accessories for personal use during travel.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cygnett: Australian-founded consumer electronics accessories brand selling cases, cables, chargers, power banks, audio and wireless charging products. Closest geographic and product-set competitor to Moki in the Australian market.
• Anker Innovations: Global consumer electronics accessories brand with a heavy focus on charging (cables, power banks, chargers) and audio (Soundcore earbuds/headphones). Direct competitor across Moki's core charging and audio categories with overlapping TWS and cable SKUs.
• Belkin: Established consumer electronics accessories brand offering cables, chargers, wireless charging, audio adapters and screen protection. Overlaps with Moki's charging, cable, and travel adaptor categories and competes for similar Australian retail and DTC customers.
• Skullcandy: Consumer audio brand focused on affordable wireless earbuds, headphones, and kids' audio products. Overlaps directly with MokiPods TWS and kids headphone lines including colourful, lifestyle-oriented SKUs.
• Tile (Life360): Bluetooth item tracker brand competing in the same category as Moki's MokiTag series. While MokiTag leverages Apple's Find My network, Tile is the primary independent-network alternative and represents the closest direct peer in the tracker category.

Broad incumbents

• JBL (Harman): Global audio brand under Harman with earphones, headphones, and speakers across consumer price tiers. Competes with Moki's MokiPods and headphone lines, though at a much larger scale and broader portfolio.
• Logitech: Global leader in computer peripherals including mice, keyboards, and webcams, and a major player in consumer audio. Overlaps with Moki's computer accessories (mice, keyboards, desk mats) at much larger scale.
• OtterBox: Consumer electronics accessories brand best known for device cases and increasingly expanding into charging and audio. Adjacent competitor across Moki's mobile accessory and charging categories.

Regional players

• mbeat: Australian consumer tech accessories brand selling cables, hubs, chargers, and lifestyle accessories primarily in Australia and nearby APAC markets. Closest small-scale Australian peer to Moki in size and product breadth.
• Laser Corporation: Australian consumer electronics accessories distributor and brand offering cables, chargers, audio, gaming and lifestyle tech accessories. Competes with Moki across multiple categories within the Australian retail and DTC channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mokiinternational

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moki International