Edenspiekermann

What Edenspiekermann does

Edenspiekermann is an international independent design consultancy with 40+ years of heritage, founded by Erik Spiekermann and headquartered in Berlin, Germany. The firm offers a structured portfolio of services spanning brand strategy, product strategy, brand design, product design, and execution/engineering, organized around five core service lines plus a certified Figma Service Partner practice covering design systems, training, AI and workflow automation, and brand rollout. Technology underpinnings center on Figma-based design systems, AI-augmented workflows (Figma Make, Code Connect, MCP, custom plugins), and accessibility-first WCAG 2.1-compliant component architectures.

The company serves world-leading enterprise and public-sector clients across automotive (Mercedes-Benz, Lucid Motors, Faraday Future), media (Red Bull TV, The Economist, Stern), fintech and insurance (TARGOBANK's Joe Broker, HUK24, Allianz), mobility infrastructure (Hamburg U5 with Hamburger Hochbahn), government (City of Leipzig, City of Santa Monica), hospitality (Motel One), and education (Futurewhiz's Plato+). Edenspiekermann operates as a subsidiary of Appsfactory Company, which together comprise 500+ experts across eight global offices in Germany, the United States, Sweden, and North Macedonia.

The business model is professional services-driven, with project-based enterprise consulting engagements secured through direct sales, industry reputation, conference presence, the Figma Service Partner channel, and competitive bids (e.g., City of Leipzig's Europe-wide RFP). Pricing is not publicly disclosed, but contract values indicate multi-year project engagements in the low- to mid-six-figure EUR range. Customer segments are predominantly enterprise organizations, product teams requiring design system scale, government and public-sector bodies, automotive and mobility companies, with secondary exposure to media, financial services, and education technology. Distribution is exclusively direct, with no self-serve or productized offering.

Name

Edenspiekermann

Legal name

Edenspiekermann Holding AG

Website

https://edenspiekermann.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Edenspiekermann is an international design consultancy offering brand strategy, product design, and Figma-based design systems to enterprise, automotive, government, and media clients across eight global offices as part of the Appsfactory group.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Graphic Design Services (54143), Custom Computer Programming Services (541511), Industrial Design Services (54142)

SIC

Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Brand strategy consulting
• Product design services
• Design system implementation
• Enterprise UX design
• Visual identity design

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design Consulting Services: Professional services revenue generated through strategic design consulting engagements, brand strategy projects, and product design engagements with enterprise clients. Projects range from brand identity work to full digital product development.
2. Agency Placement/Recruitment: Staffing and talent placement services where Edenspiekermann places consultants and designers within client organizations for extended engagements, evidenced by job postings seeking to build teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Edenspiekermann is an international independent design consultancy providing brand strategy, product strategy, brand design, product design, and execution & engineering services to world-leading organizations. As a Certified Figma Service Partner, the firm also offers specialized design systems implementation, training & enablement, AI & workflow automation, and brand rollout services. Engagements span brand identity creation, UX/UI design, design system builds, and end-to-end digital product delivery across automotive, media, government, finance, and consumer sectors.

Product overview

Edenspiekermann is an international independent design consultancy with 40+ years of experience, offering a comprehensive portfolio of design strategy, brand design, product design, and engineering execution services. The company's core offerings are organized around Brand Strategy, Product Strategy, Brand Design, Product Design, Execution & Engineering, and Figma & Design Systems services. As a Certified Figma Service Partner, they specialize in design systems at scale, training & enablement, AI & workflow automation, and brand rollout & product delivery. Their project portfolio spans major automotive clients (Mercedes-Benz, Lucid Motors, Faraday Future), media companies (The Economist, Red Bull TV), government and public sector (City of Santa Monica, Leipzig, Hamburg U5), health technology (Naked Labs), and finance (Joe Broker for TARGOBANK, Motel One). The company operates as part of the Appsfactory Group with 500+ experts across 8 global offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic brand consulting engagements including brand audit and analysis, positioning, brand architecture, brand development, internal communication, and portfolio strategy for enterprise clients seeking to strengthen their market position.
• Product Strategy Services
• Brand Design Services
• Product Design Services
• Execution & Engineering Services
• Figma Design Systems Services Certified Figma Service Partner offering covering design systems audits, implementation, scaling for multi-brand architectures, governance frameworks, and legacy system migration to enable consistent design at scale for enterprise clients.
• Figma Training & Enablement Hands-on organizational enablement including training sessions, workshops, adoption support, process prototyping, and learning culture development for product teams adopting Figma at scale.
• AI & Workflow Automation Leveraging Figma AI tools including Figma Make, Code Connect, Figma MCP, and custom plugins for automating creative end-to-end workflows and accelerating design-to-code handoff for organizations.
• Brand Rollout & Product Delivery Full-scale brand programs and end-to-end product development from strategy and discovery through product design, full-stack development, and product management, supported by Appsfactory engineering depth.

Quantifiable outcome

• 25% faster design-to-development cycle
• +6 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• AppsfactorycoreStrategic or Co-development PartnerEdenspiekermann is an Appsfactory Company. The two companies unite design strategy with engineering depth. Appsfactory brings 500+ experts in intelligent, scalable experiences. Edenspiekermann handles design while Appsfactory provides engineering implementation, enabling end-to-end digital transformation services for ambitious brands.
• FigmacoreTechnology or IntegrationEdenspiekermann is a Certified Figma Service Partner, having completed months of certification process. The partnership enables enterprise clients to access Edenspiekermann's design system expertise through Figma's certified partner network. Edenspiekermann uses Figma as central platform for design systems, AI workflow automation, and brand rollout.
• Hamburger Hochbahn AGmajorStrategic or Co-development PartnerOngoing collaboration since 2020 on digital wayfinding system for Hamburg's new U5 subway line - one of Europe's most ambitious urban mobility projects. Edenspiekermann focuses on the digital interfaces and accessibility design while Hamburger Hochbahn provides the transit infrastructure context and requirements.
• AlstommajorStrategic or Co-development PartnerWorking alongside Alstom and BLIC on the U5 Hamburg project. Alstom provides rail infrastructure and vehicle expertise as part of the collaborative ecosystem for Hamburg's autonomous subway line.
• BLICminorStrategic or Co-development PartnerPart of the U5 Hamburg project ecosystem alongside Edenspiekermann and Alstom, providing additional expertise for the autonomous transit initiative.
• FuturewhizmajorStrategic or Co-development PartnerCollaboration on Plato+ educational platform development. Futurewhiz provides educational content expertise, AI/ML technology, and child-focused product vision while Edenspiekermann contributes fresh external perspective and design excellence for the group tutoring platform.
• Motel One GroupmajorStrategic or Co-development PartnerComplete reimagining of Motel One's loyalty program (beOne). Edenspiekermann led product strategy, UX design, and app design while Appsfactory provided development support. Collaboration delivered flat 10% discount program and genuine loyalty building approach.
• Mercedes-BenzcoreStrategic or Co-development PartnerLong-standing relationship with multiple projects: digital design refresh for unified 360° brand language, and global design collaboration through unified Figma design system with Appsfactory. Mercedes-Benz is a flagship client demonstrating Edenspiekermann's automotive design capabilities.

Scale indicators22 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fuseproject: Industrial and brand design studio led by Yves Béhar, working across consumer products, furniture, and connected devices. Comparable on integrated brand-and-product design for premium consumer and tech clients.
• IDEO: Global design consultancy offering brand strategy, product design, and innovation services to enterprises across automotive, healthcare, and consumer goods. Directly comparable to Edenspiekermann in scope, target client profile, and human-centered design philosophy.
• Designworks (BMW Group): Design consultancy owned by BMW Group serving automotive, mobility, and adjacent industries on brand and product design. Directly comparable to Edenspiekermann's automotive HMI and mobility engagements (Mercedes-Benz, Lucid Motors, U5 Hamburg).
• Pentagram: Partner-led design firm specializing in brand identity, graphic design, and digital product design for major institutions (including The Economist). Highly comparable on brand strategy and visual identity work for premium enterprise clients.
• ustwo: Independent design and technology studio building digital products, brands, and experiences for global clients. Comparable on digital product design, design systems, and selective enterprise engagements.
• Huge: Digital design and product consultancy delivering brand, experience, and engineering services to enterprise clients. Closely matches Edenspiekermann's combination of brand, product design, and Figma-centric design system work.
• Frog Design (Capgemini Invent): Design and innovation consultancy (now part of Capgemini Invent) serving global enterprises on product design, brand, and digital transformation. Closely overlaps Edenspiekermann's enterprise GTM, design strategy heritage, and integration with engineering scale.
• Smart Design: Design consultancy with strong industrial design and UX practice serving global brands on product and brand experience. Comparable to Edenspiekermann's automotive and consumer product design engagements.
• Method (Method&): Global design and engineering consultancy focused on experience-driven product, brand, and platform design for enterprises. Comparable in integrated strategy-design-engineering GTM and enterprise client roster.

Broad incumbents

• Wolff Olins: Global brand consultancy owned by Omnicom Group, focused on brand strategy, identity, and experience design for large enterprises. Comparable on brand strategy and identity work for marquee institutional clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edenspiekermann
• Instagraminstagram.com/edenspiekermann
• Xx.com/edenspiekermann
• Facebookfacebook.com/edenspiekermann

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenspiekermann