Piqnic
Piqnic is a New Zealand-based SaaS vendor that combines metadata-driven document management, task management, team collaboration and no-code workflow automation on a single Microsoft 365-integrated platform, selling via subscription tiers and certified partners to mid-market and enterprise customers across legal, financial, manufacturing, healthcare and other verticals.
- Company typePrivate
- Founded1999
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Piqnic does
Piqnic (PIQNIC Limited) is a private, founder-led SaaS company headquartered in Auckland, New Zealand, that sells a cloud-hosted information and work management platform combining document management, task management, team collaboration and no-code business process automation on a unified stack. The platform's technical differentiation rests on metadata-driven document retrieval — organising files by what they are rather than where they are stored — plus a deep native integration with Microsoft 365 that operates from inside Word, Outlook, Excel, SharePoint and OneDrive via a Desktop Agent, with governance (retention, access, compliance) enforced automatically at save-time.
The product is monetised through three quote-based subscription tiers — Professional (core document and team capabilities), Premium (adds no-code workflow automation and Microsoft 365 integration) and Enterprise (tailored value-based pricing for complex organisations, typically multi-year) — complemented by a freemium external collaboration tier that allows non-Piqnic customers, suppliers and partners to share files, messages, tasks and workflows at no cost. Around the core platform Piqnic ships vertical editions and modules including Legal (matter management), Accounts Payable Automation, Contract Lifecycle Management, Service Desk, Education Enrolment, Loan Origination, AML Compliance and Insurance Claims, addressing use cases in Legal, Accounting/Financial Services, Manufacturing, Education, Healthcare, Construction/Engineering, Energy and HR.
The go-to-market combines enterprise field sales with a global certified partner network, anchored by a September 2024 strategic partnership with American Workflows that routes Piqnic through AWF's 200+ channel partners across the US and globally. Public reference customers include NZME (New Zealand Media and Entertainment), where the platform underpins AP automation for more than 50,000 invoices annually. The company is bootstrapped/founder-owned with no disclosed external funding and operates with a headcount in the 11–50 range per firmographic data; headquarters is Auckland with global distribution through partners, and entity jurisdiction is New Zealand.
Piqnic firmographics
Firmographics- Name
- Piqnic
- Legal name
- PIQNIC Limited
- Website
- https://piqnic.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Piqnic is a New Zealand-based SaaS vendor that combines metadata-driven document management, task management, team collaboration and no-code workflow automation on a single Microsoft 365-integrated platform, selling via subscription tiers and certified partners to mid-market and enterprise customers across legal, financial, manufacturing, healthcare and other verticals.
- Ownership category
- akta.pro rank
Piqnic industry classification
Industry- Product category
- Document Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
Keywords
Where Piqnic is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Piqnic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscription (SaaS): Monthly subscription model with Professional, Premium, and Enterprise tiers. Enterprise offers tailored value-based pricing designed around customer business. No term contracts - users can add/remove anytime.
- External Collaboration (Freemium): Free external collaboration tier for non-PIQNIC users including file sharing, messaging, tasks, decisions and workflow - used as acquisition/expansion motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional: Business-grade document management and collaboration |
| Subscription | Monthly | Premium: Professional plus no-code workflow and Microsoft 365 integration |
| Subscription | Multi-year contract | Enterprise: Tailored value-based model for complex organizations |
| Freemium | Monthly | External Collaboration: Free tier for non-users |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Piqnic product offering
Product offeringCore offering
Piqnic sells a cloud-hosted SaaS platform that combines document management, task management, team collaboration, and business process automation into a single solution. The platform is sold via Professional, Premium, and Enterprise subscription tiers, with deep Microsoft 365 integration and free external collaboration for non-Piqnic users, and is delivered both directly and through a global certified partner network.
Product overview
PIQNIC is a unified cloud-hosted information management and work management platform that combines document management, task management, team collaboration, and business process automation. The core PIQNIC Platform serves as the foundation, with Smart Document Management, Task Management and Team Collaboration, and Workflow Management/Business Process Automation as the three core product pillars. Around these, PIQNIC offers specialized add-on modules including Legal Edition (document + matter management for legal), Document Management for Microsoft 365 (integration with Microsoft ecosystem), Accounts Payable Automation, Service Desk, Contract Lifecycle Management, Education Enrolment, Loan Origination Processing, AML Compliance, and Insurance Claims solutions. The platform is sold in three tiers: Professional (core document management and collaboration), Premium (adds no-code workflow automation and Microsoft 365 integration), and Enterprise (tailored solutions for complex requirements). External collaboration with clients, suppliers, and partners is provided free across all plans.
Differentiator
Problem solved
Functional benefit
Products and services
- PIQNIC Platform
Quantifiable outcome
- NZME processes 50,000+ invoices annually with a small team using PIQNIC AP automation
- +1 more outcomes
Companies that use Piqnic
Customer profileNamed customers1 record
Segments13 records
Ideal customer profiles5 records
Piqnic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Piqnic partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NZME (New Zealand Media and Entertainment)coreCommercial partnership where NZME, New Zealand's largest multi-media company, is automating its accounts payable process with PIQNIC's cloud-based software. NZME processes over 50,000 invoices annually and is using PIQNIC to eliminate manual handling and improve data accuracy and cashflow control. PIQNIC CEO Aaron Cornelius noted this deployment demonstrates PIQNIC's leaner, lighter and more flexible SaaS solutions compared to traditional expensive and inflexible systems. NZME General Manager Mark Smith called it a game changer.
- American WorkflowscoreStrategic partnership announced September 10, 2024 for PIQNIC to expand into US market. American Workflows will integrate and sell PIQNIC's solutions through their extensive network of over 200 channel partners across the United States and globally. The partnership aims to leverage technological synergy and enable PIQNIC's global expansion strategy with faster market penetration. CEO Aaron Cornelius stated this collaboration aligns with PIQNIC's vision to revolutionize how businesses manage workflows.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Piqnic competitors and assessment
Company assessmentDirect peers
- Onit: Enterprise workflow and contract lifecycle management platform focused on legal, compliance, and operational workflows. Comparable to PIQNIC's CLM and Legal Edition modules, with similar enterprise sales-led GTM.
- iManage: Document and email management platform purpose-built for legal, professional services, and highly regulated industries. Directly competes with PIQNIC's Legal Edition and matter management positioning.
- Laserfiche: Enterprise content management and workflow automation platform with strong process automation and forms capabilities. Comparable on DMS + BPM combination sold through direct enterprise and channel motions.
- M-Files: Metadata-driven document management platform with workflow automation and Microsoft 365 integration. Closest direct peer to PIQNIC, sharing the 'find documents by what they are, not where they are stored' positioning and overlapping vertical coverage in legal, finance, and professional services.
- eFileCabinet: Document management and workflow automation platform with strong vertical coverage in accounting, financial services, and HR. Directly comparable to PIQNIC's accounting/AP automation positioning and SMB/mid-market GTM.
- NetDocuments: Cloud-native document management platform focused on legal, professional services, and financial services — overlapping with PIQNIC's Legal Edition and regulated vertical strategy. Similar SaaS DMS + collaboration thesis for document-heavy workflows.
- DocuWare: Cloud document management and workflow automation platform sold to mid-market and enterprise via direct and partner channels. Directly comparable on DMS + workflow + no-code automation, with similar mid-market enterprise GTM motion.
Broad incumbents
- OpenText: Large enterprise content management and business process automation vendor. Represents the legacy ECM incumbent that PIQNIC explicitly positions against as a 'leaner, lighter' cloud alternative.
- Box: Cloud content management and collaboration platform with workflow and Box Sign/CLM extensions. Larger, publicly-listed incumbent that competes broadly with PIQNIC on cloud DMS + workflow + external collaboration.
- Microsoft (SharePoint / Microsoft 365): Default document management and collaboration environment for the majority of PIQNIC's target customers. PIQNIC's Microsoft 365 integration module positions it as a layer on top of SharePoint/OneDrive — Microsoft is both the most important integration partner and the largest competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Piqnic social profiles
Digital presencePiqnic compliance and trust
Trust signalCompliance1 record
Piqnic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piqnic leadership team
Management profileNumber of profiles
Profiles1 record
Piqnic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piqnic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piqnic
What does Piqnic do?
Piqnic sells a cloud-hosted SaaS platform that combines document management, task management, team collaboration, and business process automation into a single solution. The platform is sold via Professional, Premium, and Enterprise subscription tiers, with deep Microsoft 365 integration and free external collaboration for non-Piqnic users, and is delivered both directly and through a global certified partner network.
Is Piqnic a public or private company?
Piqnic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Piqnic founded?
Piqnic was founded in 1999. It employs 11 to 50 people.
Where is Piqnic based?
Piqnic is headquartered in Auckland, New Zealand, in the Oceania region.
How does Piqnic make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are external Collaboration (Freemium).
Who are Piqnic's main competitors?
Direct peers on record are Onit, iManage, Laserfiche, M-Files, eFileCabinet, NetDocuments and DocuWare. Broad incumbents are OpenText, Box and Microsoft (SharePoint / Microsoft 365).
Does Piqnic have an API?
Yes. PIQNIC provides an Application Programming Interface (API) for authorized users. Organization Administrators may use the API only during the respective Subscription Period in connection with the use of the Service. API access is subject to restrictions and policies implemented by PIQNIC from time to time as set forth in the Documentation or otherwise communicated in writing.
What industry is Piqnic in?
Piqnic's product category is Document Management Software. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services). Its NAICS code is 5132 and its SIC code is 7372.