David Freeman Consulting Group

What David Freeman Consulting Group does

David Freeman Consulting Group (DFCG) is a privately held, founder-owned boutique consulting firm headquartered in Boulder, Colorado, that provides business development training, coaching, and retreats to lawyers and law firms. Founded by David H. Freeman, J.D., a National Law Journal Hall of Fame inductee and two-time best-selling author, the firm has operated for three decades serving 260+ law firm clients globally, including over 50% of the Am Law 200. DFCG has assembled a lean international virtual team spanning ten countries to support product development and service delivery.

Name

David Freeman Consulting Group

Legal name

David Freeman Consulting Group Inc.

Website

https://davidfreemanconsulting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

David Freeman Consulting Group is a founder-led boutique consulting firm that provides business development training, coaching, and retreats to 260+ law firm clients globally, including over 50% of the Am Law 200.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Development Training & Coaching: Core revenue stream from delivering live and virtual training programs, coaching sessions, and retreats to law firm lawyers and leaders. Engagements are customized per firm and delivered in-person or virtually.
2. Lawyer BookBuilder® Online Course: Scalable online self-study course sold to individual lawyers, associates, and firms. The program can be deployed firm-wide with cohort group tools. Represents a digital land-and-expand revenue stream.
3. Retreats & Speaking Engagements: Revenue from designing and delivering law firm retreats (in-person and virtual) and keynote speaking engagements at industry events and conferences.
4. Books & Publications: Revenue from sale of published books including 'Secrets of the Masters', 'Culture Shift', and other business development guides for lawyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

David Freeman Consulting Group counsels lawyers and law firms on leadership, business development, and client service through customized training, coaching, and retreat programs. The firm delivers live and virtual engagements to enterprise law firms, supplemented by the Lawyer BookBuilder® self-study online course and proprietary assessment tools (Culture XRay®, CultureShift®) that diagnose and transform firm culture toward greater cross-selling and rainmaking.

Product overview

David Freeman Consulting Group is a consulting firm offering a portfolio of training, coaching, and technology products for law firms focused on business development, client service, and culture transformation. The core offerings include the Lawyer BookBuilder® online course platform (a self-study digital program with 34 micro-lessons), Culture XRay® assessment technology, and the CultureShift® methodology. These digital and service-based products are complemented by live and virtual retreats, leadership development programs, and specialized training in cross-selling (referred to as cross-serving). The firm serves over 260 law firm clients globally, including over 50% of the Am Law 200.

Differentiator

Problem solved

Functional benefit

Brands

• Lawyer BookBuilder®: Online self-study training and coaching program designed to transform lawyers into rainmakers. Contains 34 micro-lessons with over 4 hours of video content.
• Culture XRay®
• CultureShift®

Products and services

• Lawyer BookBuilder® Online Course Online self-study training and coaching program designed to transform lawyers into rainmakers. Contains 34 micro-lessons spanning 4 hours and 9 minutes of video content with adult learning techniques including homework, quizzes, worksheets, storytelling, and cohort group support. Sold to individual lawyers and firms, with firm-wide deployment via cohort groups.
• Culture XRay®

Quantifiable outcome

• Partners more than doubled their originations within one year after coaching
• +3 more outcomes

Named customers19 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zeughauser Group: Founded by Peter Zeughauser, Zeughauser Group is a premier strategic advisory firm to elite law firms on growth, strategy, and competitive positioning. Directly comparable to DFCG in serving Am Law clients with senior-led, bespoke consulting engagements in the same BD and strategy niche.
• BTI Consulting Group: BTI is a leading research and consulting firm focused on law firm client relationships, business development, and marketing. Its annual Client Service A-List and similar benchmark reports compete directly with DFCG's positioning around rainmaker development and client service improvement.
• Passmore (a division of LawVision): LawVision and its Passmore division provide business development training, coaching, and retreats specifically for lawyers and law firms. Closely comparable in offering — coach-led BD programs targeting partners, practice group leaders, and law firm management teams.
• Altman Weil: Altman Weil provides management consulting to law firms on strategy, structure, operations, and leadership. Overlapping DFCG's culture, leadership, and operating-model work, with a similar Am Law 200 client base and boutique consultant footprint.
• HBR Consulting: HBR Consulting (formerly Hildebrandt Institute, now part of Baringa Partners) is a longstanding strategic advisor to large law firms on operations, pricing, and strategy. Directly comparable in the Am Law consulting category, though broader in scope than DFCG's BD-focus.

Emerging players

• Calibrate Legal: Calibrate Legal offers coaching, training, and consulting programs for law firm leaders on business development and growth. A more boutique, newer entrant that overlaps with DFCG's BD coaching offering but with a smaller book and less brand recognition.
• Good2bSocial: Good2bSocial provides digital marketing and business development consulting specifically to law firms. Adjacent competitor in the law firm BD/marketing category with stronger digital marketing depth than DFCG but less senior-level coaching focus.
• Greentarget: Greentarget is an integrated marketing and communications agency with a dedicated legal industry practice serving Am Law firms on content, BD, and client engagement strategy. Comparable in serving elite law firm clients, though more marketing-led than coaching-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/david-freeman-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Freeman Consulting Group