EmailLabs
EmailLabs, operated by Vercom S.A., is a Poznań-based cloud email API and SMTP relay service for transactional and marketing email, serving developers, e-commerce, and enterprise customers globally via a freemium subscription model with 700,000+ registered accounts.
- Company typePrivate
- Founded2014
- HeadquartersPoznan, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EmailLabs does
EmailLabs is a cloud-based email delivery platform operated by Vercom S.A., a privately held Polish joint-stock company (Spółka Akcyjna) headquartered in Poznań and founded in 2014. The core product consists of an Email API and a Cloud SMTP relay service targeted at developers, e-commerce operators, marketing automation platforms, and mid-to-large enterprises that need high-volume transactional and marketing email delivery. The infrastructure is authorized by global mailbox providers (Gmail, Yahoo) and a network of local Polish, Czech, and Italian providers (WP, Onet, Interia, o2, Libero.it, Seeznam.cz), supports SPF/DKIM/DMARC/BIMI authentication, and is offered as a registered telecom service under Polish UKE oversight with ISO 27001, GDPR, DSA, and CCPA compliance.
The business model is a freemium-led, self-serve subscription engine. A free tier covers up to 9,000 emails per month and onboards users through panel.emaillabs.net.pl, while paid Startup, Essential, and Pro/Enterprise packages — billed monthly in advance via Polish KSeF e-invoices — expand sending limits, extend log retention, add dedicated IP infrastructure, and unlock priority support and add-on features billed on a usage basis. Distribution relies on a self-serve PLG motion, 20+ platform integrations (Mautic, WordPress, Magento, PrestaShop, Shoper, Baselinker, SalesManago, Synerise, Exponea, Microsoft), and inside sales for Pro/Enterprise accounts. As part of the broader Vercom platform, EmailLabs is increasingly positioned as the email leg of an omnichannel CPaaS stack that also spans SMS, MMS, mobile and web push, and OTT messaging (RCS, Viber, WhatsApp). The service reports 700,000+ registered accounts and claims 99.98% deliverability and 0.16-second average sending speed.
EmailLabs firmographics
Firmographics- Name
- EmailLabs
- Legal name
- Vercom S.A.
- Website
- https://emaillabs.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EmailLabs, operated by Vercom S.A., is a Poznań-based cloud email API and SMTP relay service for transactional and marketing email, serving developers, e-commerce, and enterprise customers globally via a freemium subscription model with 700,000+ registered accounts.
- Ownership category
- akta.pro rank
EmailLabs industry classification
Industry- Product category
- Email Delivery Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industry
- Email Authentication & Domain Protection (DMARC/SPF/DKIM) (HDADAKAC)
Keywords
Where EmailLabs is headquartered
LocationHeadquarters
- HQ city
- Poznan
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
EmailLabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Email API & SMTP Services: Paid subscription tiers (packages) for email sending via SMTP and API. Fees are charged monthly in advance based on the selected package and add-on features. A free package (Pakiety Bezpłatne) provides limited free emails per month for onboarding. Usage beyond package limits incurs additional charges. Payment is via monthly invoices through KSeF (Poland's e-invoicing system).
- Free Tier (Freemium): Free package allowing up to 9,000 emails per month at no cost. Serves as a self-serve onboarding funnel converting users to paid packages.
- Support Plans (Plan Supportowy): Optional paid support tiers beyond the included support, providing dedicated account management, priority response, and hands-on integration assistance.
- Additional Features (Funkcje Dodatkowe): Optional paid features not included in the base package (e.g., extended logging periods, dedicated IP, advanced analytics), billed on top of the monthly package fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Package – up to 9,000 emails/month |
| Subscription | Monthly | Startup Package |
| Subscription | Monthly | Essential Package |
| Subscription | Monthly | Pro/Enterprise Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EmailLabs product offering
Product offeringCore offering
EmailLabs is a cloud-based email API and SMTP relay service that enables businesses and developers to send transactional and marketing emails at high deliverability (99.98%) and sub-second speeds (0.16s average). It provides RESTful API and SMTP integration with multiple SDKs, full email authentication (SPF, DKIM, DMARC, BIMI), dedicated IP options, and analytics. The platform is authorized by global mailbox providers (Gmail, Yahoo) and local Polish/Czech providers (WP, Onet, Interia, o2, Libero.it, Seznam.cz).
Product overview
EmailLabs is a cloud-based email communication platform operated by Vercom S.A., offering email API and SMTP services for transactional and marketing email delivery. The core offering consists of Email API and Cloud SMTP services, supplemented by Email Analytics for monitoring. As part of the broader Vercom platform, EmailLabs also connects to additional communication channels including SMS, MMS, Push Mobile, WebPush, and OTT messaging (RCS, Viber, WhatsApp), plus RTM for dynamic contact segmentation. The platform emphasizes high deliverability (99.98%), fast sending speeds (0.16s average), and security through SPF, DKIM, DMARC authentication, with optional BIMI branding.
Differentiator
Problem solved
Functional benefit
Products and services
- Email API Cloud-based email API service enabling programmatic email sending and management via REST API, designed for developers and businesses integrating email into applications, CRMs, ERPs, CMS platforms, and marketing automation tools.
- Cloud SMTP Scalable cloud SMTP relay infrastructure for sending transactional and marketing emails via standard SMTP protocol with high-reputation IPs and no operator-imposed sending limits.
- Transactional Emails Dedicated transactional email service for automated customer communications such as order confirmations, password resets, shipping notifications, and account alerts, with separation from marketing traffic to prevent queueing delays.
- Email Analytics API Analytics and monitoring dashboard providing real-time email deliverability metrics, campaign performance tracking, and reporting API for senders.
- BIMI (Brand Indicators for Message Identification) Brand Indicators for Message Identification service that displays sender brand logos in supporting email clients, improving sender recognition and customer trust.
- SMS SMS messaging service offered as part of the Vercom multi-channel communication platform for transactional and marketing text communications.
- WebPush Web browser push notification service for engaging website visitors with targeted notifications.
- Push Mobile Mobile push notification service for app engagement and direct customer communication via iOS and Android devices.
Quantifiable outcome
- 99.98% email deliverability rate
- +2 more outcomes
Companies that use EmailLabs
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
EmailLabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability4 records
Feature6 records
EmailLabs partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- MauticcoreMautic is an open-source marketing automation platform. EmailLabs provides a dedicated SMTP server integration for Mautic, enabling reliable email delivery within Mautic-based marketing workflows.
- WordPresscoreEmailLabs offers a dedicated SMTP plugin/integration for WordPress, one of the most widely used CMS platforms globally, enabling WordPress site owners to send transactional and marketing emails reliably.
- Magento (Adobe Commerce)coreEmailLabs provides a dedicated SMTP server configuration guide for Magento e-commerce platforms, enabling Magento store owners to route transactional emails (order confirmations, shipping notifications) through EmailLabs' infrastructure.
- PrestaShopcoreDedicated SMTP server integration for PrestaShop e-commerce platform, allowing PrestaShop merchants to improve email deliverability for transactional and marketing communications.
- ShopercoreDedicated SMTP integration for Shoper, a Polish e-commerce platform, enabling Shoper merchants to route emails through EmailLabs' infrastructure.
- BaselinkercoreSMTP server configuration guide for Baselinker, a multi-channel e-commerce management platform used by Polish merchants, enabling order and inventory management email notifications via EmailLabs.
- SalesManagocoreDedicated SMTP server integration for SalesManago, a marketing automation and CRM platform, enabling SalesManago users to send marketing and transactional emails via EmailLabs infrastructure.
- BloomreachcoreBloomreach is an e-commerce experience platform. EmailLabs works with Bloomreach as a delivery partner, with case study documentation showing joint customer implementations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
EmailLabs competitors and assessment
Company assessmentDirect peers
- Mailgun: Mailgun (Sinch-owned) is a transactional and marketing email API service targeting developers with SMTP relay, REST APIs, deliverability tooling, and analytics — closely aligned to EmailLabs' core offering and pricing model.
- Brevo: Brevo (formerly Sendinblue) offers email API, transactional email, and marketing automation — overlapping significantly with EmailLabs' email delivery plus Vercom's CRM-adjacent multi-channel messaging positioning.
- Mailjet: Mailjet (Sinch-owned) provides transactional and marketing email APIs with SMTP relay, real-time analytics, and developer integrations — a direct alternative for EmailLabs' developer-led buyer persona and SMB/enterprise segments.
- Elastic Email: Elastic Email is an email API and SMTP service offering transactional, marketing, and AMP email sending — comparable to EmailLabs on pricing-tiered email delivery, developer integrations, and freemium-to-paid model.
- SparkPost: SparkPost (part of Bird/MessageBird) is an enterprise email API and SMTP service focused on high-volume transactional and marketing email — a direct competitor in EmailLabs' Pro/Enterprise tier and global e-commerce segment.
- Twilio SendGrid: SendGrid is the leading cloud email API and SMTP service for transactional and marketing email, owned by Twilio. It directly competes with EmailLabs on email API infrastructure, deliverability, and developer-led onboarding for the same SMB-to-enterprise buyer.
- SMTP.com: SMTP.com is an email delivery service focused on high-volume transactional and marketing email via SMTP relay — directly competing with EmailLabs on SMTP, deliverability, and high-volume Pro/Enterprise packages.
- Postmark: Postmark (ActiveCampaign-owned) is a transactional email API service known for fast delivery and strong deliverability — a direct competitor to EmailLabs on the developer-focused transactional email use case with overlapping API and SDK positioning.
Emerging players
- Mailtrap: Mailtrap started in email testing/staging and has expanded into email sending APIs — an emerging player with partial overlap to EmailLabs' transactional email API and developer-focused onboarding model.
Broad incumbents
- Amazon Simple Email Service (SES): Amazon SES is a hyperscaler-grade email sending service bundled within AWS, competing on raw scale and price. It overlaps with EmailLabs on transactional and bulk email but as part of a much broader cloud portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EmailLabs social profiles
Digital presenceEmailLabs compliance and trust
Trust signalCompliance5 records
EmailLabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
EmailLabs leadership team
Management profileNumber of profiles
Profiles2 records
EmailLabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EmailLabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EmailLabs
What does EmailLabs do?
EmailLabs is a cloud-based email API and SMTP relay service that enables businesses and developers to send transactional and marketing emails at high deliverability (99.98%) and sub-second speeds (0.16s average). It provides RESTful API and SMTP integration with multiple SDKs, full email authentication (SPF, DKIM, DMARC, BIMI), dedicated IP options, and analytics. The platform is authorized by global mailbox providers (Gmail, Yahoo) and local Polish/Czech providers (WP, Onet, Interia, o2, Libero.it, Seznam.cz).
Is EmailLabs a public or private company?
EmailLabs is a private company. It is classified as unknown and is currently operating.
When was EmailLabs founded?
EmailLabs was founded in 2014. It employs 11 to 50 people.
Where is EmailLabs based?
EmailLabs is headquartered in Poznan, Poland, in the Europe region.
How does EmailLabs make money?
Four revenue lines are on record. Email API & SMTP Services are the primary driver. The others are free Tier (Freemium), support Plans (Plan Supportowy) and additional Features (Funkcje Dodatkowe).
Who are EmailLabs's main competitors?
Direct peers on record are Mailgun, Brevo, Mailjet, Elastic Email, SparkPost, Twilio SendGrid, SMTP.com and Postmark. Mailtrap is listed as an emerging player. Amazon Simple Email Service (SES) is listed as a broad incumbent.
Does EmailLabs have an API?
Yes. EmailLabs offers a RESTful API for email sending and management. Supports multiple SDK languages including PHP, Python, Perl, Node.js, C#, Ruby, Java, C++, Objective-C, and Swift. SMTP integration available via smtp.emaillabs.net.pl with TLS/STARTTLS (ports 587, 2525, 25) and SSL (port 465). Developer documentation is at docs.emaillabs.pl.
What industry is EmailLabs in?
EmailLabs's product category is Email Delivery Infrastructure. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of HDADAKAC, Email Authentication & Domain Protection (DMARC/SPF/DKIM). Its NAICS code is 51821 and its SIC code is 7372.