Rothkoff Law Group

What Rothkoff Law Group does

Rothkoff Law Group is a private, regional elder care law firm founded in 1999 by Jerold E. Rothkoff and headquartered in Trevose, Pennsylvania, with seven offices across Southern New Jersey and Southeastern Pennsylvania. The firm serves seniors, family caregivers, individuals with disabilities, and aging adults without family support, with primary services including estate planning and administration, Medicaid and Veterans' benefits planning, guardianship, special needs planning, fiduciary services for unsupported elders, and asset protection against long-term care costs of $5,000-$15,000 per month.

The firm's distinguishing offering is its Life Care Planning practice model, adopted in 2005, which integrates legal services with on-staff care coordination, social work, public benefits specialists, dementia consulting, end-of-life doula support, and AgeTech (gerontechnology) coordination under direct attorney supervision. Technology adoption is limited to standard professional services tooling — LawPay for invoicing, Constant Contact for newsletters, Eventbrite for event registration, and YouTube for the Elder Care Uncovered podcast and Symposium recordings — with no proprietary AI/ML systems, patents, or APIs. Thought leadership assets include two published books ('The Unintentional Advocate' and 'A Life Care Plan'), an annual Elder Care Symposium (9th edition planned for 2026), free resource guides for NJ and PA, and continuing education seminars for healthcare professionals.

Revenue is generated through professional services fees — hourly rates, flat fees for defined matters, or contingency arrangements — billed per engagement over multi-year horizons. Go-to-market combines direct attorney-client consultations at physical offices with referral channels from healthcare professionals (physicians, discharge planners, nursing homes) and community organizations (religious institutions, senior centers, the Alzheimer's Association). The firm has no external funding, no parent company, and no disclosed financial statements. Four partners separately own Life Care Consulting, LLC, a national consulting entity that licenses the Life Care Planning model to peer elder law firms.

Name

Rothkoff Law Group

Legal name

Rothkoff Law Group

Website

https://rothkofflaw.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Rothkoff Law Group is a private elder care law firm serving seniors and family caregivers across Southern New Jersey and Southeastern Pennsylvania via seven offices, offering estate planning, Medicaid/Veterans benefits, guardianship, and a multidisciplinary Life Care Planning model.

Ownership category

akta.pro rank

Product category

Elder Law Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industries

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Estate Planning & Trust Structuring Advisory (FSAEAKAC), Personal & Family Trust Services (FSAAANAA)

Keywords

• Elder law services
• Estate planning
• Medicaid planning
• Life care planning
• Guardianship services

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services Fees: Professional legal services for elder care law including estate planning, Medicaid planning, guardianship, public benefits applications, and life care planning. Fees charged for legal consultations, document preparation, legal representation, and ongoing legal counsel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Rothkoff Law Group is an elder care law firm providing legal services for seniors and their families in Southern New Jersey and Southeastern Pennsylvania. The firm operates a Life Care Planning practice model that integrates legal services (estate planning, Medicaid planning, asset protection, guardianship, public benefits, special needs planning) with multidisciplinary care coordination including social workers, care coordinators, and public benefits specialists. Additional offerings include AgeTech coordination, end-of-life doula services, fiduciary services for unsupported elders, and Veterans' benefits assistance.

Product overview

Rothkoff Law Group is an elder care law firm serving Southern New Jersey and Southeastern Pennsylvania with a Life Care Planning practice model. Their core offering is Life Care Planning, a multidisciplinary service combining legal, financial, and care coordination services. The portfolio includes service modules for Estate Planning and Administration, Elder Care Protection Planning, Guardianship, Public Benefits, Unsupported Elders/Fiduciary Services, Special Needs Planning, Medicaid Planning, and Veterans' Benefits Assistance. Unique add-on services include AgeTech Coordination (gerontechnology for home modification and smart monitoring), End-of-Life Doula services, Continuing Education Seminars for professionals, the Elder Care Uncovered Podcast, and an annual Elder Care Symposium. The firm offers publications including the Rothkoff Quarterly Newsletter and various downloadable resource guides. With seven office locations across NJ and PA, the practice focuses exclusively on elder law matters affecting seniors and those with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Life Care Planning: A holistic practice model incorporating legal services, advocacy, care coordination, public benefits support, and health insurance assistance for seniors and their families.
• AgeTech Coordination
• Life Care Consulting, LLC

Products and services

• Life Care Planning A holistic, multidisciplinary service model integrating legal, financial, and care coordination services to help seniors and families navigate aging, long-term care, and asset protection. Combines legal services, advocacy, care coordination, public benefits support, and health insurance assistance.
• Estate Planning and Administration Comprehensive estate planning including wills, trusts, powers of attorney, healthcare directives, probate administration, asset distribution, trust administration, and inheritance/estate tax planning for Pennsylvania and New Jersey clients.
• Elder Care Protection Planning Asset preservation and protection planning services including crisis planning, pre-crisis planning, irrevocable trust planning, and identification of alternative payer sources such as Medicare, VA benefits, and Medicaid to protect assets from the high cost of long-term care ($5,000-$15,000/month).
• Guardianship Legal representation and assistance establishing court-ordered guardianships and conservatorships for incapacitated adults and developmentally disabled individuals who cannot manage personal, medical, and financial matters.
• Public Benefits Assistance obtaining and maintaining public benefits including Medicaid, Veterans' benefits, Social Security, and Medicare. Includes Special Needs Trusts (SNT) and ABLE accounts for asset preservation while maintaining eligibility.
• Unsupported Elders/Fiduciary Services Professional fiduciary services for seniors aging alone or without family support. Services include serving as Healthcare Agent, Financial Agent, Trustee, and/or Executor to fill the 'support vacuum' for isolated older adults.
• Special Needs Planning Planning services for individuals with disabilities encompassing access to public benefits, care planning, and financial planning to ensure unique financial, medical, and supportive needs are addressed.
• AgeTech Coordination Gerontechnology service that develops and implements AgeTech plans to maximize independence and enhance home functionality through technological innovations including smart lighting, mobility aids, wearable devices, sensory aids, and remote monitoring systems to increase quality-of-life while reducing care costs.
• End-of-Life Doula Services Emotional, spiritual, and physical support services provided by trained end-of-life doulas, including vigil planning, exploring meaning and working through feelings, grief journey assistance, and education about the dying process.
• Medicaid Planning Medicaid eligibility planning, applications, and ongoing compliance services. Includes assistance with asset limits, transfer planning, and maintaining eligibility after receiving inheritances or settlements.
• Veterans' Benefits Assistance Assistance with Veterans' pension benefits, including Aid and Attendance, for elderly veterans and surviving spouses to help pay for in-home care, assisted living, or nursing home costs.
• Continuing Education Seminars Professional development and community education seminars offering continuing education credits for nurses, social workers, nursing home administrators, case managers, and other healthcare professionals. Topics include long-term care, dementia care, elder law, and end-of-life planning.

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Life Care Consulting, LLCcoreStrategic or Co-development Partner · 1 January 2005Four members of Rothkoff Law Group are partners in Life Care Consulting, LLC, a nationwide consulting group that assists other elder law firms with transitioning from traditional elder law to life care planning. Members regularly speak at elder law conferences across the country and train attorneys on integrating care coordination and healthcare advocacy into their practices.
• Takacs McGinnis Elder Care LawcoreStrategic or Co-development PartnerRothkoff Law Group partnered with Takacs McGinnis Elder Care Law (based in Hendersonville, Tennessee) to co-author 'A Life Care Plan: Helping You Navigate The Aging Journey' book explaining life care planning in layman's terms.
• Visiting AngelsminorStrategic or Co-development PartnerCo-host of continuing education seminar 'Navigating the Changes in Long-Term Care' at Dresher Estates, demonstrating partnership in professional education and networking in the senior care industry.
• Dresher EstatesminorStrategic or Co-development PartnerVenue partner for continuing education seminar on long-term care changes. Hosts CE events for healthcare professionals in Pennsylvania.
• Nurse PartnersminorStrategic or Co-development PartnerCo-host of virtual continuing education seminar 'Teepa's GEMS: Using Skills that Make a Difference' providing nursing education credits.
• Alzheimer's AssociationminorStrategic or Co-development PartnerOrganization for which Rothkoff Law Group participates in Walk to End Alzheimer's events in both NJ and PA, supporting dementia awareness and research.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Takacs McGinnis Elder Care Law: Hendersonville, Tennessee-based elder care law firm that co-authored 'A Life Care Plan' with Rothkoff and operates the same multidisciplinary Life Care Planning model. Direct competitor with national thought-leadership footprint in the same niche.
• Bellomo & Associates: New York/New Jersey-area elder law and estate planning firm offering Medicaid planning, asset protection, and life care planning services. Comparable regional elder law practice with overlapping service menu and target demographics.
• Marshall Parker & Associates: New Jersey-based elder law firm providing Medicaid planning, estate planning, and guardianship services to seniors and their families. Comparable Mid-Atlantic elder law practice competing for similar clients in adjacent geographies.
• Susan B. Hill & Associates: Pennsylvania-based elder law practice offering estate planning, Medicaid planning, and long-term care planning services. Directly competes with Rothkoff in the PA market with similar client demographics and service scope.
• Karp, Wigodsky & Henner (formerly Karp & Weiss): New Jersey elder law firm providing Medicaid planning, estate planning, and special needs planning services. Comparable regional practice competing in the same NJ corridor for similar clients.

Others

• National Academy of Elder Law Attorneys (NAELA): Professional membership organization for attorneys practicing in elder law. Industry body that defines the niche in which Rothkoff operates and provides the certifications and conferences that anchor the firm's professional network.
• Aging Life Care Association: Professional organization for geriatric care managers, the discipline closely aligned with Rothkoff's care coordination staff. Represents the broader ecosystem of non-legal aging services that the firm coordinates with and partially competes against for caregiver attention.
• Visiting Angels: National in-home senior care provider and existing Rothkoff CE seminar co-host. Adjacent ecosystem participant whose caregiving services complement Rothkoff's legal and care coordination offerings, with potential to encroach on care coordination functions.

Broad incumbents

• Bessemer Trust: Private wealth and investment management firm with significant trust, estate, and fiduciary services for high-net-worth families. Broad incumbent competing for estate/trust work that overlaps with Rothkoff's fiduciary and estate planning offerings, though aimed at HNW rather than middle-market seniors.

Emerging players

• Trust & Will: Online estate planning platform enabling consumers to create wills, trusts, and healthcare directives digitally. Emerging self-service alternative that addresses a portion of the basic estate planning market, potentially commoditizing entry-level engagements that traditional firms like Rothkoff capture today.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtfOUSRXzAxCh-aAaj6Kb_w
• Facebookfacebook.com/RothkoffLawGroup
• LinkedInlinkedin.com/company/rothkofflawgroup
• Xx.com/jrothkoff

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rothkoff Law Group