What Nurse Partners does

NursePartners, Inc. is a private, founder-owned home health care agency headquartered at 100 E. Penn Square, Suite 400 in Philadelphia, Pennsylvania, with a secondary office in Pottstown. Founded by Angela Geiger, RN (a Certified Dementia Practitioner and former Director of Nursing), the company has operated for over 15 years serving older adults across four Pennsylvania counties — Philadelphia, Delaware, Montgomery, and Chester — with a workforce in the 11-50 range. Peter R. Abraldes serves as Director of Operations. The firm offers three core services: (1) Traditional Home Care, providing non-medical in-home personal care, companionship, meal preparation, transportation, and medication reminders delivered by CNAs; (2) Dementia Care, delivered through a licensed adaptation of Teepa Snow's GEMS™ Brain Change Model that classifies dementia into six stages (Sapphire, Diamond, Emerald, Amber, Ruby, Pearl) and uses the Positive Physical Approach to Care™ methodology; and (3) Facility Staffing, supplying qualified RNs, LPNs, and CNAs to healthcare facilities on short notice, including COVID-19 testing support. Carepartners complete 8 hours of paid dementia training and receive ongoing coaching from certified practitioners.

The business model is B2C-direct for the home care and dementia lines and B2B-direct for facility staffing. Pricing is quote-based on hourly service tiers and is not publicly disclosed; billing cadence is monthly on a subscription/recurring arrangement. Lead generation blends direct sales (phone, website forms, in-home assessments), location-specific SEO across 15+ Philadelphia neighborhoods, content marketing via a blog covering dementia progression and fall prevention, third-party reviews on Caring.com, and community-led channels including a caregiver support group partnership with Lutheran Settlement House. Revenue recognition is via recurring hourly engagements rather than episodic contracts, with long-term care insurance accepted. No external funding, acquisitions, subsidiaries, or investor relationships are disclosed in the source data.

Strategically, the firm has invested in local ecosystem positioning — co-founding the National Aging in Place Council of Philadelphia in May 2016 and maintaining memberships in NAHC, PHCA, PA Homecare, IBA, and as a WBE-certified women-owned business — but has not signaled expansion beyond the four-county PA footprint, any technology platform investment, or any AI/ML capability development. The firm received a 'Best in Senior Living' industry award and operates with what appears to be a stable, founder-led, small-operator model focused on relationship-driven, methodologically-branded dementia care rather than scaled home care staffing.

Name

Nurse Partners

Legal name

NursePartners, Inc.

Website

https://nursepartners.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

NursePartners is a private Philadelphia-area home health care agency serving older adults in four Pennsylvania counties with non-medical personal care, dementia care built on the licensed GEMS™ Brain Change Model, and supplemental facility staffing of RNs, LPNs, and CNAs.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Caregiver Support, Coaching & Training (HLADALAG), Home Health Clinical Care Coordination & Case Management (HSABACAO)

Keywords

• Home health care
• Dementia care services
• Non-medical caregiving
• Medical staffing agency
• Senior in-home care

Headquarters

HQ city

Pottstown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. In-Home Care Services: Hourly non-medical home health care services provided by Certified Nursing Assistants (CNAs), including personal care (bathing, grooming, mobility assistance), companion care (meal preparation, light housekeeping, transportation), and medication reminders. Services are provided in clients' homes and can range from a few hours per day to around-the-clock care.
2. Dementia Care Services: Specialized in-home dementia and Alzheimer's care using the GEMS™ model. Carepartners receive 8 hours of paid training and ongoing coaching from certified dementia practitioners. Services include customized care plans, safety monitoring, and family updates.
3. Facility Staffing: Medical staffing services providing qualified RNs, LPNs, and CNAs to healthcare facilities on short notice. The company retains skilled professionals to fill temporary staffing gaps in assisted living facilities and other care settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

NursePartners is a home health care and medical staffing agency providing non-medical in-home personal care, companionship, meal preparation, transportation, and medication reminders for older adults, alongside specialized dementia and Alzheimer's care built on Teepa Snow's GEMS™ Brain Change Model. The company also supplies qualified RNs, LPNs, and CNAs to healthcare facilities on short notice for supplemental staffing. Services are delivered by employed Certified Nursing Assistants and clinicians with geriatric experience across Philadelphia, Montgomery, Chester, and Delaware counties in Pennsylvania.

Product overview

NursePartners is a home healthcare services company offering a portfolio of three core services: Traditional Home Care (non-medical in-home assistance including personal care, companionship, meal preparation, and transportation), Dementia Care utilizing the proprietary GEMS™ Brain Change Model (a Teepa Snow-based methodology categorizing dementia into six gemstone stages with tailored care approaches), and Facility Staffing (providing qualified medical professionals to healthcare facilities). The GEMS™ model serves as the foundational framework guiding all dementia-related care services across the company's operations.

Differentiator

Problem solved

Functional benefit

Brands

• The GEMS™ (Brain Change Model): A dementia care methodology developed by Teepa Snow that categorizes dementia stages using six different gemstones (Sapphire, Diamond, Emerald, Amber, Ruby, Pearl), each defined by unique characteristics to provide personalized care.

Products and services

• Traditional Home Care Non-medical in-home care services providing personal care assistance (bathing, grooming, mobility), companionship, meal preparation, light housekeeping, transportation, and medication reminders for older adults in their residences. Engagement is hourly and flexible, from a few hours per day to around-the-clock coverage.
• Dementia Care (GEM Approach) Specialized in-home dementia and Alzheimer's care program built on the GEMS™ Brain Change Model, categorizing dementia into six gemstone stages (Sapphire, Diamond, Emerald, Amber, Ruby, Pearl) with stage-tailored care approaches and the Positive Physical Approach to Care™. Carepartners receive 8 hours of paid dementia-care training and ongoing coaching.
• Facility Staffing Medical staffing agency service providing qualified RNs, LPNs, and CNAs to assisted living facilities, nursing homes, and other healthcare settings for short-notice coverage and supplemental support, including COVID-19 testing deployment.

Quantifiable outcome

• Carepartners keep detailed records of mood behaviors, health complications, and daily activities to understand factors contributing to positive moods and overall happiness.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Teepa Snow / TeepaSNOW Positive Approach to Brain ChangecoreStrategic or Co-development PartnerTeepa Snow is a renowned dementia care expert who developed the GEMS™ Brain Change Model and Positive Physical Approach to Care. NursePartners is a licensed practitioner of these methodologies, training their carepartners in these approaches. The company displays TeepaSNOW certifications and logos on their website, indicating an ongoing licensing and training partnership.
• National Aging in Place Council (NAIPC) PhiladelphiacoreStrategic or Co-development PartnerNursePartners co-founded the National Aging in Place Council of Philadelphia in May 2016 alongside Rothamel Bratton (now Bratton Scott). NAIPC brings together professionals from private, academic, and non-profit services to provide solutions for older adults aging in place. Members must complete criminal background checks and have senior certifications.
• Lutheran Settlement House - CARES ProgramminorGTM or Marketing PartnerNursePartners partners with Lutheran Settlement House's CARES caregiver support program to host and facilitate monthly support groups for informal (non-professional) caregivers of older adults in South Philadelphia. Sarina Issenberg, a Licensed Social Worker, organizes and facilitates these sessions.
• National Association for Home Care & HospiceminorGTM or Marketing PartnerNational trade association representing home care and hospice providers. NursePartners displays the association's logo on their website as a member, providing credibility and access to industry resources and advocacy.
• Pennsylvania Homecare AssociationminorGTM or Marketing PartnerState-level trade association for home care providers in Pennsylvania. NursePartners is a member and displays the association's logo on their website.
• Women's Business Enterprise Center EastminorGTM or Marketing PartnerNursePartners is certified as a Women's Business Enterprise (WBE) through the Women's Business Enterprise Center East in Philadelphia, PA, which provides certification and support for women-owned businesses.
• Pennsylvania Health Care Association (PHCA)minorGTM or Marketing PartnerTrade association representing providers of long-term care services in Pennsylvania. NursePartners displays the PHCA logo indicating membership in this industry organization.
• IBA (Independence Business Alliance)minorGTM or Marketing PartnerLGBTQ+ business association. NursePartners displays the IBA logo indicating membership in this business organization.
• Caring.comminorGTM or Marketing PartnerThird-party senior care review platform where NursePartners maintains a presence with customer reviews. The company links to their Caring.com profile and displays their badge.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bayada Home Health Care: Large, multi-state home health services provider offering personal care, adult nursing, and dementia support to seniors in their homes. Closely comparable in core service mix (non-medical home care, skilled nursing, dementia specialization) and overlap in Pennsylvania service territory.
• Home Instead Senior Care: Global franchise network specializing in non-medical in-home care for seniors, including dementia and Alzheimer's care. Direct competitor in the same product category serving similar family-pay clients in the Philadelphia metro area.
• Visiting Angels: National franchise providing non-medical in-home senior care including dementia care, respite, and personal care. Competes for the same family-pay clients and operates through locally owned franchises in Pennsylvania.
• BrightStar Care: Franchise network offering both medical and non-medical home care, including Alzheimer's and dementia care, with a registered-nurse-led care model. Comparable in the dual medical/non-medical positioning and facility staffing adjacency.
• ComForCare: Franchise-based home care provider with dedicated dementia care program (DementiaWise) using a proprietary training curriculum. Direct competitor in specialized dementia in-home care, with similar GTM via direct-to-family sales.
• Senior Helpers: National in-home senior care franchise with a dedicated Alzheimer's and dementia care program (Senior Gems®, also derived from Teepa Snow's GEMS framework). Direct comparable in both services offered and the Teepa Snow-based dementia methodology.
• Right at Home: Franchise network providing in-home companionship, personal care, and specialized dementia and Alzheimer's support. Competes for the same family-funded clients in Pennsylvania suburbs.

Broad incumbents

• Interim HealthCare: National franchised provider of home health, hospice, and personal care services including dementia support. Comparable in service breadth and Pennsylvania presence, but operates at significantly larger scale with a clinical/nursing-led model.
• Amedisys: Large publicly-traded home health and hospice operator with a growing personal care segment. Comparable in service categories (skilled nursing, personal care, dementia support in the home) but operates at materially larger scale and primarily insurance-reimbursed.

Regional players

• Caregivers America (CareSense): Pennsylvania-based home care provider (Scranton/Wilkes-Barre and Philadelphia-area offices) offering personal care, dementia care, and skilled services. Regional peer with overlapping PA service area and similar family-pay go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nursepartnersinc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurse Partners