Ani-Logics Outdoors

What Ani-Logics Outdoors does

Ani-Logics Outdoors is a specialty wildlife nutrition and deer science company that develops, manufactures, and distributes veterinarian-formulated deer feed, mineral supplements, food plot seeds, and attractant products for the whitetail deer hunting and land management market. The company is anchored by its proprietary Ani-Shield TX4 technology, a blend of essential oils, probiotics, chelated minerals (Copper, Zinc, Selenium, Manganese), and vitamins positioned to support deer immune function (notably EHD resistance) and antler growth. Its product portfolio spans granular attractants (CRUSH, Camo CRUSH, Braggin' Rights, Black Ops), mineral products (Ani-Mineral Block, Mineral Dirt 180, Mass Maker), pelleted protein supplements for spin feeders (Ani-Supplement Gold SPIN, Ani-Shield Top Dress, Ani-Shield Base Mix Pellets), food plot seed blends (Rack & Roost sorghum, Summer CRUSH multi-variety, Fixin Clover), a feed-free scent attractant (Ani-X with Invisi-scent), and adjacent wildlife attractants for bear, moose, and wild hog. The company is headquartered in Worthington, Minnesota, and operates as a sub-brand under PRADCO Outdoor Brands (Plastic Research and Development Corporation).

Revenue is generated through a hybrid model combining direct-to-consumer e-commerce via anilogics.com (with newsletter-driven 15% first-order discount, military and seasonal promotions, and bulk order handling for 200+ lb orders) and an extensive wholesale retail channel spanning every major U.S. outdoor and farm-and-home chain (Bass Pro Shops, Cabela's, Academy Sports + Outdoors, Scheels, Tractor Supply Co., Fleet Farm, Rural King, MidwayUSA, Sportsman's Warehouse, Menards, Walmart) plus Canadian Tire and Bass Pro Canada. A separate dealer recruitment program ('Become a Dealer') and bulk/outfitter tier (2+ tons annually, up to one-ton tote SKUs) addresses the land manager and outfitter sub-segment. Consumer pricing ranges roughly from $9.99 (Camo CRUSH 5 lb) to $64.99 (Ani-Supplement Gold SPIN 50 lb), with bulk and pallet pricing handled by direct contact.

Marketing relies on educational blog content authored by staff wildlife biologist Tim Neuman and pro-staff ambassadors (including Lee and Tiffany Lakosky), an email newsletter, Facebook/Instagram/YouTube presence, and seasonal promotional campaigns. No publicly disclosed revenue, ARR, headcount trajectory, or funding events are available; the company was founded in 2012 as a direct response to the 2012 EHD outbreaks and operates as a privately held sub-brand within the PRADCO Outdoor Brands conglomerate (which also owns Summit Treestands, WINA, TH Products, and others).

Name

Ani-Logics Outdoors

Legal name

Ani-Logics Outdoors

Website

https://anilogics.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Ani-Logics Outdoors, a Worthington, Minnesota-based brand under PRADCO Outdoor Brands, manufactures veterinarian-formulated deer nutrition products including supplements, minerals, food plot seeds, and attractants built on its proprietary Ani-Shield TX4 blend, sold direct via anilogics.com and through major U.S. and Canadian outdoor retailers to whitetail hunters, land managers, and outfitters.

Ownership category

akta.pro rank

Headquarters

HQ city

Worthington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct online sales through anilogics.com with standard product pricing, promotional discount codes (JULY4, DAD2026, SPRING30), and bulk order support for orders over 200 lbs requiring phone assistance.
2. Wholesale to Retailers: Distribution through national and regional retail chains including Fleet Farm, Tractor Supply, Bass Pro Shops, Rural King, Academy Sports, Scheels, Cabela's, Canadian Tire, and specialty outdoor retailers.
3. Bulk/Dealer Sales: Bulk discounts to outfitters and large land managers committing to 2+ tons of product annually. Half pallet, full pallet, half-ton tote, and one-ton tote options available for SPIN formula products.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Ani-Logics Outdoors manufactures and sells whitetail deer nutrition and attraction products, including granular, block, brick, and liquid deer attractants (CRUSH, Black Ops, Braggin' Rights, Ani-X), protein feed supplements (Ani-Supplement Gold in bag and SPIN pellet forms, Ani-Shield Top Dress, Ani-Shield Base Mix Pellets), mineral products (Ani-Mineral Block, Mineral Dirt 180, Mass Maker, Black Ops Whiteout), and food plot seeds (Rack & Roost, Summer CRUSH). All products are built around the proprietary Ani-Shield TX4 veterinarian-formulated blend of essential oils, probiotics, chelated minerals, and vitamins, marketed for deer herd health, immune support, and antler growth.

Product overview

Ani-Logics Outdoors is a deer science and nutrition company that developed Ani-Shield TX4® Technology as its proprietary, veterinarian-formulated blend of essential oils, probiotics, chelated minerals, and vitamins. This technology serves as the foundation across a diversified product portfolio spanning deer attractants (CRUSH®, Black Ops®, Braggin' Rights®, Ani-X®), deer feed supplements (Ani-Supplement Gold®, Ani-Shield Top Dress, Ani-Shield Base Mix Pellets), minerals (Ani-Mineral Block, Mineral Dirt® 180, Mass Maker®), and food plot seeds (Rack & Roost®, Summer CRUSH®). The company positions Ani-Shield TX4 as the key differentiator across products, claiming it sets their offerings apart from competitors by supporting deer immune system function and antler growth potential. Products are available in multiple formats (granular, liquid, blocks, bricks, pellets) and flavors to address various hunting and wildlife management needs.

Differentiator

Problem solved

Functional benefit

Brands

• Ani-Shield TX4: Proprietary veterinarian-formulated blend designed to help whitetails boost their immune systems, containing essential oils, probiotics, chelated minerals, and vitamins. Features a proprietary aromatic attractant.
• CRUSH
• Black Ops
• Braggin' Rights

Products and services

• Camo CRUSH Granular Attractant Finely ground protein deer attractant with dirt-like camouflage appearance, 16% crude protein, available in wild berry, apple, and persimmon flavors, and containing Ani-Shield TX4 for immune support. Designed for stealth application in hunting areas.
• CRUSH Granular Attractant Grain-based deer attractant in five flavors (Acorn, Apple, Persimmon, Sugar Beet, Wild Berry) with protein, probiotics, chelated micro minerals, essential oils, and mold inhibitors, plus Ani-Shield TX4 for herd health and antler growth.
• CRUSH Block Attractant Long-lasting 20 lb. deer attractant block in five flavors (Acorn, Apple, Persimmon, Sugar Beet, Wild Berry) with freshness-extending ingredients designed to gather and hold deer between feeder fills.
• CRUSH Wild Berry Attractant Bundle Bundle combining 5 lb. CRUSH Wild Berry Granular, 1 Gallon Wild Berry Liquid, 20 lb. Wild Berry Block, and 4 lb. Wild Berry Brick for hunters wanting a complete wild berry attraction program with health-promoting minerals, essential oils, and probiotics.
• CRUSH Apple Attractant Bundle Bundle combining CRUSH Apple Granular, Apple Block, Apple Brick, and Apple Liquid formats for comprehensive apple-flavored deer attraction.
• Rack & Roost Food Plot Seed Blend White and red grain sorghum food plot seed blend designed to withstand early-season browse pressure and provide protein as the crop matures; plants 1/2 acre per 5 lb. bag and serves as both food source and cover for deer, fawns, turkey, pheasants, and quail.
• Summer CRUSH Food Plot Seed Blend Warm-season food plot seed blend with 8+ varieties (Buckwheat, Cowpeas, Faba Bean, Field Peas, Forage Peas, Mung Beans, Forage Soybeans, Cereal Grains, Radishes, Brassicas, Peredovik Sunflower) selected for high protein content and nitrogen-fixing properties.
• Ani-Supplement Gold Scientifically formulated grain-based protein deer feed combining rumen degradable proteins and bypass proteins with Ani-Shield TX4 technology to maximize immune function and antler growth, available in 10, 20, and 50 lb. bags.
• Ani-Supplement Gold SPIN (Pelleted Spin Feeder Formula) Pelleted version of Ani-Supplement Gold designed for spin feeders, containing rumen digestible proteins, bypass proteins, and Ani-Shield TX4; available in 50 lb. bags and bulk half-pallet, full pallet, half-ton tote, and one-ton tote formats.
• Ani-Shield Top Dress Ready-to-use pellet feed topper containing essential oils, probiotics, flavors, and attractants from Ani-Shield TX4 technology, used to boost existing deer feed formulas at 2.5 lbs per 50 lbs of complete feed; sold in a 50 lb. bag.
• Ani-Mineral Block Long-lasting 20 lb. mineral block with proprietary flavor and intense aroma containing Ani-Shield TX4, designed to support immune system function and antler growth throughout the growing season with no maintenance required.
• Mineral Dirt 180 Granular Moisture-resistant granular mineral supplement providing key nutrients for herd health and antler growth with long-lasting attraction, available in 4 lb., 10 lb., and 20 lb. bags and formulated to outperform salt-based competitors.
• Mass Maker Granular Mineral Attractant Long-lasting granular mineral attractant with sweet apple flavor in a durable 20 lb. red plastic bucket with carry handle, designed for extended effectiveness throughout the growing season for drawing in velvet bucks and monitoring herd development.
• Black Ops Whiteout Mineral Granular Sweet and salty mineral deer attractant in finely powdered formula that soaks into soil for long-lasting attraction, supplying bone-building minerals (calcium, phosphorus, copper, zinc, selenium, manganese) to support antler growth and body mass pre-season.
• Ani-X Scent Attractant Powder-based scent attractant using Invisi-scent technology that smells like feed without containing any feed ingredients; all-natural, legal in most states, and suitable for trail camera surveys in areas where feed and minerals are prohibited.
• Mineral Madness Bundle Comprehensive mineral bundle including one Ani-Mineral Block (20 lb.), one Mineral Dirt 180 (10 lb.), and one Mineral Dirt 180 Liquid (1 Gallon), all containing Ani-Shield TX4 technology for immune system and antler growth support.
• Power of Science Bundle Bundle containing Mineral Dirt 180 (10 lb.), Ani-Supplement Gold (20 lb.), and Braggin' Rights Acorn Granular Attractant (6 lb.), all featuring Ani-Shield TX4 technology for comprehensive herd health support.
• Ani-Shield Base Mix Pellets 5 lb. bag of pellets containing the key components of Ani-Shield TX4 technology (essential oils, probiotics, flavors, and attractants) for direct application or blending into custom feed programs.

Quantifiable outcome

• Superior mineral profile in liver tissue samples of harvested deer with known supplementation
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• Fleet FarmcoreChannel Partner/ Reseller/ DistributorRegional farm and home store chain serving the Midwest and Great Lakes regions. Carries Ani-Logics deer attractants, supplements, minerals, and food plot seeds through physical retail locations.
• Tractor Supply Co.coreChannel Partner/ Reseller/ DistributorNational farm and ranch retailer with stores across the United States. Major distribution channel for Ani-Logics outdoor and wildlife products.
• Rural KingcoreChannel Partner/ Reseller/ DistributorFarm and home store chain serving the Midwest with 'America's Farm and Home Store' branding. Carries Ani-Logics product line.
• Bass Pro ShopscoreChannel Partner/ Reseller/ DistributorPremier outdoor recreation retailer with stores across North America and online shopping. Carries full Ani-Logics product line including attractants, supplements, minerals, and seeds. Also serves Canadian market through Bass Pro Shops Canada.
• Academy Sports + OutdoorscoreChannel Partner/ Reseller/ DistributorNational sporting goods retailer serving Southern and Southeastern US markets with outdoor and hunting products.
• ScheelscoreChannel Partner/ Reseller/ DistributorSpecialty sporting goods retailer with stores across 15 states featuring extensive hunting and outdoor sections.
• Cabela'scoreChannel Partner/ Reseller/ DistributorOutdoor recreation retailer and catalog company serving hunting and wildlife enthusiasts across North America.
• Sportsman's WarehouseminorChannel Partner/ Reseller/ DistributorRegional outdoor sporting goods retailer serving hunting and fishing enthusiasts.
• MidwayUSAminorChannel Partner/ Reseller/ DistributorOnline and catalog retailer specializing in shooting, hunting, and outdoor products.
• MenardsminorChannel Partner/ Reseller/ DistributorMidwest regional home improvement retailer with hunting and outdoor product sections.
• RunningsminorChannel Partner/ Reseller/ DistributorRegional farm and home store chain serving the Upper Midwest.
• Sportsman's GuideminorChannel Partner/ Reseller/ DistributorOnline and catalog retailer offering value-priced outdoor and hunting gear.
• Family Farm & HomeminorChannel Partner/ Reseller/ DistributorRegional farm and home store chain serving Michigan, Indiana, Ohio, and Wisconsin.
• WalmartminorChannel Partner/ Reseller/ DistributorMass retail chain offering Ani-Logics products through select store locations.
• Genesis Wildlife GroupminorChannel Partner/ Reseller/ DistributorSpecialty wildlife management products distributor.
• Canadian TirecoreChannel Partner/ Reseller/ DistributorMajor Canadian retailer and authorized distributor for Ani-Logics products in Canada. Customers in Canada should contact Canadian Tire for product availability.
• Lancaster ArcheryminorChannel Partner/ Reseller/ DistributorSpecialty archery retailer with wildlife management product section carrying Ani-Logics outdoor products.
• BuchheitminorChannel Partner/ Reseller/ DistributorRegional farm and home store serving Missouri, Illinois, and surrounding states.
• PRADCO Outdoor BrandscoreOthersParent company of Ani-Logics Outdoors. PRADCO (Plastic Research and Development Corporation) also owns A-L Outdoors, LLC, MaxxTuff Holdings, LLC, Summit Treestands, LLC, TH Products, LLC, and WINA, LLC. Handles privacy policy, data collection, and corporate operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mossy Oak BioLogic: Mossy Oak BioLogic is a science-driven direct competitor in food plot seeds and wildlife nutrition, leveraging the Mossy Oak hunting brand for marketing. Highly comparable in product positioning (research-backed forages and supplements) and target customer (deer hunters and land managers).
• Wildgame Innovations: Wildgame Innovations produces wildlife feed, attractants, minerals, and scent products (Acorn Rage, Apple Obsession, Deer Cane) sold through Walmart, Tractor Supply, and sporting goods chains. Directly comparable on product format, target customer, distribution strategy, and use cases.
• Evolved Habitats: Evolved Habitats is a major direct competitor in deer attractants and feed (formerly Record Rack, Throw & Gro, Trophy Rock). It competes head-to-head with Ani-Logics in mineral sites, food plot seeds, and granular attractants sold through the same outdoor and farm/ranch retail channels.
• Antler King: Antler King is a direct competitor in deer nutrition, mineral supplements (Apple/Jaw-Jacker, Trophy Deer Mineral), and food plot products. Targets the same whitetail hunter and land manager segments through similar retail and DTC channels.
• Tecomate Wildlife Systems: Tecomate is a direct competitor in food plot seeds and deer/forage nutrition with a long-standing scientific positioning. Targets the same land manager and serious whitetail hunter segments through sporting goods and outdoor retailers.
• Big & J: Big & J manufactures deer attractants, mineral blocks, and feed supplements (Legend, Full Draw, Gangreen) targeting the same whitetail hunter demographic. Products are sold through comparable sporting goods, farm, and outdoor retailers and compete on similar functional claims (antler growth, attraction, herd health).
• Whitetail Institute: Whitetail Institute is a leading direct competitor in food plot seeds (Imperial Whitetail, Alfa-Rack) and deer nutrition products. Highly comparable as it targets the same whitetail hunter and land manager customer base with scientifically formulated forages, minerals, and supplements sold through similar sporting goods and outdoor retailers.

Broad incumbents

• Tractor Supply Co. Tractor Supply Co. is both a key distribution channel for Ani-Logics and a broad incumbent with its own private-label wildlife/animal health brands (e.g., Producer's Pride). Comparable as a category-shaping retailer that competes for shelf space, sets price benchmarks, and can substitute its own labels.
• Bass Pro Shops (private label): Bass Pro Shops is both a major retail channel partner and a broad incumbent that operates its own private-label wildlife feed, attractant, and mineral lines. Comparable as a competitor on shelf space and as a customer that influences category pricing and placement dynamics.
• Cabela's (private label): Cabela's (now operating under the Bass Pro umbrella) carries private-label wildlife nutrition and feed products alongside national brands. Comparable as both a distribution channel and a private-label competitor competing for the same shelf and shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/anilogicsoutdoors
• Facebookfacebook.com/anilogics
• Instagraminstagram.com/anilogics
• Xx.com/Ani_Logics
• LinkedInlinkedin.com/company/ani-logics-outdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ani-Logics Outdoors