Sunny Hill Care Center

What Sunny Hill Care Center does

Sunny Hill Care Center is a privately held, for-profit nursing home and rehabilitation care center operating from a single facility at 1708 Harding Street in Tama, Iowa. The company has served Tama, Toledo, and surrounding Iowa communities for many years under a local brand reputation described as "well known throughout the area." It is Medicare- and Medicaid-certified and accepts long-term care insurance and private pay across both Skilled and Intermediate levels of care, with a 24/7 admission policy.

The center delivers an integrated set of six core services: Skilled Nursing (24/7 care staffed by RNs, LPNs, certified medication assistants, and certified nursing assistants), Rehabilitation Therapy (physical, occupational, and speech therapy 5-6 times per week for inpatients and 2-4 times per week for outpatients), Hospice Care (end-of-life support), Respite Care (short-term caregiver relief), Dietary Services (dining with bistro-style options), and Outpatient Care (ambulatory rehabilitation). The operating model is direct-to-consumer, relying on community reputation, healthcare provider referrals, scheduled facility tours, and a Facebook page rather than paid marketing or institutional sales channels. No technology platform, proprietary software, integrations, or AI capabilities are disclosed; the offering is delivered through conventional in-person clinical workflows.

The business model is service-based and reimbursed primarily through public payers (Medicare for short-term rehabilitation, Medicaid for longer-term skilled and intermediate care) with private pay and long-term care insurance as supplementary streams. Pricing is not publicly disclosed. The facility is independently operated with no parent company, holding entity, or institutional investor identified in the source material. Management comprises an Administrator (Megan Thiessen), Director of Nursing (Heather Pansegrau, RN), CNA Coordinator/ADON (Amanda Ortiz, LPN), and department heads for administrative support, housekeeping, dietary, activities, and maintenance, with no broader enterprise structure visible.

Name

Sunny Hill Care Center

Legal name

Sunny Hill Care Center

Website

https://sunnyhillcarecenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industries

Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB), Overnight Respite Care (HSABAGAB)

Keywords

• Skilled nursing care
• Rehabilitation therapy services
• Hospice and palliative care
• Respite care services
• Nursing home facilities

Headquarters

HQ city

Tama

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Skilled Nursing Care: 24/7 skilled nursing care services for residents requiring around-the-clock medical attention and monitoring. Revenue generated through Medicare, Medicaid, long-term care insurance, and private pay.
2. Rehabilitation Therapy: Physical, occupational, and speech therapy services provided 5-6 times per week for inpatient and outpatient rehabilitation. Typically covered by Medicare for short-term rehabilitative services and major insurance plans.
3. Respite Care: Short-term relief care for caregivers, providing temporary residential services for their loved ones.
4. Hospice Care: End-of-life care services providing comfort and support for terminally ill patients and their families.
5. Outpatient Care: Physical, occupational, and speech therapy appointments 2-4 times per week for patients rehabilitating from home. Accepts Medicare and most major insurances.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sunny Hill Care Center is a nursing home and rehabilitation care center operating from a single physical facility in Tama, Iowa, serving Tama, Toledo and surrounding communities. It provides 24/7 skilled nursing care, customized physical/occupational/speech rehabilitation therapy, hospice end-of-life care, short-term respite care for caregivers, on-site dietary services, and outpatient therapy for community patients rehabilitating from home. Services are funded through Medicare, Medicaid, long-term care insurance, and private pay, with 24/7 admission capability at both skilled and intermediate levels of care.

Product overview

Sunny Hill Care Center is a nursing home and rehabilitation care center offering a unified set of senior care services. The facility provides six integrated care modules: Skilled Nursing (24/7 medical care), Rehabilitation Therapy (physical, speech, and occupational therapy), Hospice Care (end-of-life support), Respite Care (temporary caregiver relief), Dietary Services (specialized dining), and Outpatient Care (ambulatory rehabilitation). These services work together to serve residents at various stages of care needs, from short-term rehabilitation to long-term residential care.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing 24/7 skilled nursing care delivered at the Sunny Hill facility by registered nurses, licensed practical nurses, certified medication assistants, and certified nursing assistants, including inpatient stays with physical, occupational, and speech therapy 5-6 times per week. Targeted at elderly residents requiring around-the-clock medical attention and monitoring in the Tama, Toledo, and surrounding Iowa communities.
• Rehabilitation Therapy Customized rehabilitation care covering physical therapy (strength, flexibility, and endurance exercises), speech therapy (communication, memory, and swallowing improvement), and occupational therapy (daily living skills and adaptive equipment training). Designed for patients recovering safely and quickly from illness, injury, or surgery, delivered as part of inpatient skilled nursing stays or on an outpatient basis.
• Hospice Care End-of-life care providing compassion and respect throughout life's final stages for terminally ill patients and their families. Focuses on comfort, dignity, and quality of life during the dying process, typically funded through Medicare hospice benefit and other insurance plans.
• Respite Care Short-term residential care services ranging from a few days to two weeks that provide temporary relief to family caregivers while their loved ones continue to receive high-level care at the Sunny Hill facility. Designed for caregivers in the Tama/Toledo area needing planned or emergency breaks from caregiving responsibilities.
• Dietary Services In-facility dining services offering a variety of menu options in bright, comfortable dining lounges, including a bistro-style salad bar with fresh fruits, vegetables, and salad greens. Catered to residents' nutritional needs and preferences across skilled nursing, rehabilitation, hospice, and respite service lines.
• Outpatient Care Outpatient physical, occupational, and speech therapy appointments delivered 2-4 times per week at the Sunny Hill facility for patients rehabilitating from the comfort of their own homes. Includes night and weekend availability, with Medicare and most major insurances accepted.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Ensign Group: National operator of skilled nursing and rehabilitation facilities with a strong therapy and post-acute care focus. Mirrors Sunny Hill's combined SNF + rehab therapy + hospice/respite service stack, though at far larger scale.
• ABCM Corporation: Iowa-headquartered operator of skilled nursing, assisted living, and rehabilitation facilities across the Midwest. Closest direct comparable in terms of geography, scale, and integrated nursing/rehab service mix.
• Care Initiatives: Iowa's largest nonprofit skilled nursing and rehabilitation provider, operating dozens of SNFs across the state with the same combined skilled nursing, rehab, and therapy model as Sunny Hill Care Center. Direct competitor in overlapping Iowa geographies.

Emerging players

• Compassus: National provider of hospice, palliative, and home health services. Direct overlap with Sunny Hill's hospice care offering and competing for the same end-of-life patient population.

Others

• Help at Home: Large U.S. personal care and home health provider serving elderly and disabled clients in their homes. Adjacent to Sunny Hill's outpatient therapy and respite care lines, representing a community-based alternative to facility-based care.

Broad incumbents

• ProMedica: Integrated health system operating skilled nursing, hospice, rehabilitation, and senior living services. Overlaps with Sunny Hill's SNF + rehab + hospice continuum at a much larger, system-affiliated scale.
• Brookdale Senior Living: Largest U.S. senior living operator with assisted living, memory care, and skilled nursing offerings across communities. Adjacent competitor for residents in the assisted-living / personal-care segment of Sunny Hill's service continuum.
• Atria Senior Living: National senior living operator providing assisted living and supportive care to older adults. Overlaps with Sunny Hill on the personal-care / assisted-living portion of the senior care continuum.
• National HealthCare Corporation: Operates skilled nursing, assisted living, and home care communities across the southeastern and midwestern U.S. Comparable SNF + rehab + hospice service model to Sunny Hill, with broader geographic footprint.
• Genesis HealthCare: One of the largest U.S. skilled nursing and rehabilitation providers, offering skilled nursing, rehab therapy, and assisted living across hundreds of facilities. Same core service categories as Sunny Hill but at national scale.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sunny-hill-care-ctr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunny Hill Care Center