Station Four
Station Four is a Jacksonville, FL-based digital solutions agency delivering web design, development, marketing, and its proprietary eTransit SaaS platform, with deep specialization in serving public transportation agencies and select enterprise clients across the Southeast US.
- Company typePrivate
- Founded2007
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Station Four does
Station Four is a Jacksonville, Florida-based digital solutions agency founded in 2007 that delivers web design, development, and digital marketing services alongside a proprietary SaaS product. The firm employs 11–50 staff, operates largely remotely via Microsoft Teams and Yammer/Viva Engage, and has completed more than 1,500 projects over 15 years with an average client engagement exceeding seven years. Its client base spans public transportation agencies, franchise and dealer networks, and mid-to-large enterprises, with named customers including Jacksonville Transportation Authority, W&O Supply, EmployBridge, SGI/Saniglaze, ICI Homes, and RingPower.
The company's core product is eTransit, a SaaS-based audience engagement platform for public transportation agencies that integrates GTFS transit data, real-time feeds from third-party transit data partners, and digital marketing tooling into rider-facing websites. Supporting this is a Website as a Service (WaaS) offering built on Umbraco with custom API integrations, and a Narrative Design Process methodology that connects strategy to execution through Site Narratives, Page Narratives, and Extended Sitemaps deliverables. The technology stack centers on HubSpot CMS and Umbraco CMS customization, supplemented by Figma, Slickplan, Stripe billing, and Microsoft collaboration tools.
Station Four generates revenue through four streams: professional services billed on time-and-materials, fixed-rate, or 2-week sprint models; eTransit SaaS subscriptions; ongoing support retainers covering CMS updates, security, and hosting; and consultative strategy work. Go-to-market is sales-led, initiated through website contact form intake into a CRM, with a 30–45 day typical sales cycle. The firm prefers direct relationship-building conversations over RFPs and is privately held with no external funding rounds on record.
Station Four firmographics
Firmographics- Name
- Station Four
- Legal name
- Station Four, Inc.
- Website
- https://stationfour.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Station Four is a Jacksonville, FL-based digital solutions agency delivering web design, development, marketing, and its proprietary eTransit SaaS platform, with deep specialization in serving public transportation agencies and select enterprise clients across the Southeast US.
- Ownership category
- akta.pro rank
Where Station Four is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Station Four business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Web Development: Custom website design, development, and digital marketing services billed via time and materials, fixed-rate projects, or sprint-based pricing.
- SaaS - eTransit Platform: Subscription-based SaaS product targeting public transportation agencies with audience engagement features.
- Support Retainers: Monthly retainer agreements covering CMS updates, security patches, hosting management, bug fixes, training, and minor support requests. Customized per client needs.
- Ongoing Services: Retainer-based ongoing services including planning, estimates, strategy, consulting, project management, QA/testing, and third-party tool integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Support Retainer - Customized ongoing support packages |
| Other | Pay-as-you-go | Time and Materials (T&M) billing |
| One time/ perpetual license | Multi-year contract | Fixed Rate Project pricing |
| Subscription | Monthly | Sprint-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Station Four product offering
Product offeringCore offering
Station Four is a digital solutions agency that provides strategy, website design, web development, growth marketing, and custom software/API development services, alongside its proprietary eTransit SaaS audience engagement platform for public transportation agencies. It also offers HubSpot and Umbraco CMS customization, a Website-as-a-Service multi-tenant solution, and ongoing support retainers covering CMS updates, security patches, hosting, and bug fixes.
Product overview
Station Four is a digital solutions agency headquartered in Jacksonville, FL, offering a portfolio of marketing technology services and products. The core product is eTransit, a SAAS-based audience engagement platform for public transportation agencies that bridges transit operations and the public through real-time data, routes/schedules, and social media integration. Supporting eTransit is the Website as a Service (WaaS) solution, an Umbraco-based multi-tenant site platform with custom API integrations. Beyond products, Station Four provides service offerings including Strategy, Website Design, Web Development, Growth Marketing, and specialty services in HubSpot and Umbraco Customization. The company also offers Support Retainers for ongoing client website maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- eTransit: A complete audience engagement platform for Public Transportation agencies, combining industry-standard digital marketing tools with transit-specific data and functionality.
Products and services
- eTransit A SaaS-based audience engagement platform for public transportation agencies that bridges the gap between transit operations and the public, providing real-time transit information, routes and schedules via GTFS data, social media integration, user feedback, and analytics.
- Website as a Service (WaaS) Umbraco-based multi-tenant website solution with custom API integrations and modules, enabling transit agencies to run their rider-facing websites on a managed platform.
- Strategy Services Digital marketing strategy services including SEO, lead generation, digital readiness assessment, and sales enablement for enterprise and government clients.
- Website Design Custom website design and user experience design services for client projects.
- Web Development Website development, eCommerce development, system integration, and custom software and API development services.
- Growth Marketing Digital marketing campaign services to help clients achieve growth objectives.
- HubSpot Customization Custom development and customization services for HubSpot CRM and marketing platform implementations.
- Umbraco Customization Custom development and customization services for Umbraco CMS implementations, including multi-tenant architectures.
- Support Retainers Ongoing monthly support contracts providing CMS updates, security patches, hosting management, bug fixes, training, and emergency response for client websites.
Quantifiable outcome
- 15 years in business with 1500+ completed projects and 7+ year average client engagement
Companies that use Station Four
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Station Four technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Station Four partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HubSpotcoreStation Four specializes in HubSpot CMS customization, offering implementation, customization, and integration services for HubSpot-based digital solutions. HubSpot is listed as a core specialty area for the agency.
- UmbracocoreStation Four specializes in Umbraco CMS customization, offering custom development and the proprietary WaaS (Website as a Service) solution built on Umbraco's multi-tenant platform.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Station Four competitors and assessment
Company assessmentEmerging players
- Spare: Venture-backed transit technology company offering rider engagement and microtransit platforms to public transportation agencies. Competes in the same buyer segment (transit agencies) with adjacent SaaS engagement functionality.
- Optibus: AI-driven transit operations platform serving public transportation agencies globally. Operates in the same buyer segment but focuses on operations rather than rider engagement, making it an adjacent rather than direct competitor.
- Avail Technologies: Provider of intelligent transportation systems and real-time passenger information to transit agencies. Competes in the same buyer segment with overlapping capability in real-time transit data delivery to riders.
Broad incumbents
- Americaneagle.com: Large, full-service digital agency offering web development, CMS customization, and digital marketing across many verticals. Competes for the same mid-to-large enterprise and government clients but with substantially greater scale and broader portfolio.
- Clever Devices: Provider of intelligent transportation technology for transit agencies including real-time passenger information and fleet management. Comparable buyer base and product overlap on rider-facing information delivery.
- Cubic Transportation Systems: Large, established provider of fare collection, real-time passenger information, and transit analytics to public transportation agencies. Competes for transit agency wallet share with significantly greater resources and broader product portfolio.
- Trapeze Group (Modaxo): Enterprise software vendor serving public transit agencies with planning, scheduling, and operations tools. Operates in the same customer base and increasingly extends into passenger-facing digital channels.
- Bounteous: Digital experience agency offering strategy, design, development, and martech services with deep HubSpot and CMS expertise. Comparable to Station Four in services mix and HubSpot partnership posture, but at meaningfully larger scale.
Direct peers
- WebFX: Mid-to-large digital agency offering web design, development, and digital marketing with SEO-led go-to-market. Comparable to Station Four in service mix and mid-market client focus, though without the transit vertical specialization.
- Lyquix: Digital agency with a strong public transportation practice that builds websites and digital engagement platforms for transit agencies. Closely comparable to Station Four in customer base, service mix, and vertical specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Station Four social profiles
Digital presenceStation Four financial estimates
Financial estimateRevenue estimate
Valuation estimate
Station Four leadership team
Management profileNumber of profiles
Profiles1 record
Station Four funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Station Four M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Station Four
What does Station Four do?
Station Four is a digital solutions agency that provides strategy, website design, web development, growth marketing, and custom software/API development services, alongside its proprietary eTransit SaaS audience engagement platform for public transportation agencies. It also offers HubSpot and Umbraco CMS customization, a Website-as-a-Service multi-tenant solution, and ongoing support retainers covering CMS updates, security patches, hosting, and bug fixes.
Is Station Four a public or private company?
Station Four is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Station Four founded?
Station Four was founded in 2007. It employs 11 to 50 people.
Where is Station Four based?
Station Four is headquartered in Jacksonville, United States, in the North America region.
How does Station Four make money?
Four revenue lines are on record. Professional Services - Web Development is the primary driver. The others are saaS - eTransit Platform, support Retainers and ongoing Services.
Who are Station Four's main competitors?
Emerging players on record are Spare, Optibus and Avail Technologies. Broad incumbents are Americaneagle.com, Clever Devices, Cubic Transportation Systems, Trapeze Group (Modaxo) and Bounteous. Direct peers are WebFX and Lyquix.
Does Station Four have an API?
No public API is recorded for Station Four.