WSLS Newschannel 10

What WSLS Newschannel 10 does

WSLS Newschannel 10 is an NBC-affiliated local broadcast television station headquartered at 2614 Eastern Avenue in Roanoke, Virginia, owned and operated by Graham Media Group, a division of Graham Holdings. Founded in 1952 and broadcasting since at least 1956, WSLS serves the Roanoke metropolitan area and the broader Southwest and Central Virginia region including Lynchburg, Danville, and Martinsville. The station's core product is the WSLS 10 News broadcast, supplemented by the WSLS.com digital platform, a live streaming service, a branded weather forecasting operation (WSLS Weather Authority), local and regional sports coverage, feature and community storytelling, and the free WSLS Insider membership program that delivers newsletters and engagement tools.

The station's technology stack includes an AI-enhanced news production pipeline deployed in April 2024, which leverages generative AI for news summaries and automated reporting of data-driven stories, multimodal fact-checking across text, image, video, and audio, and recommendation engines for personalized content delivery. It also operates a proprietary Weather Authority Alert system for severe weather coverage and a live wildlife camera feed (Bobcat Cam). Backend integrations include Google Analytics, Nielsen TV Ratings, and Osano for privacy compliance and consent management.

WSLS generates revenue through three primary streams: television advertising (local and national spot ads during news and programming), digital advertising (display, video, and sponsored content on wsls.com and mobile), and recurring cable/satellite carriage fees paid by distributors such as YouTube TV and historically FuboTV. The station serves two primary customer segments — local viewers seeking news, weather, sports, and community information, and local/regional advertisers seeking to reach the Southwest Virginia consumer base — alongside a secondary persona segment of free WSLS Insider members who engage through newsletters and contests. Pricing for advertising is quote-based and not publicly disclosed, while the Insider program is freemium with no paid tier currently offered.

Name

WSLS Newschannel 10

Legal name

Graham Media Group, Inc.

Website

https://wsls.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

WSLS Newschannel 10 is an NBC-affiliated local television station in Roanoke, Virginia, broadcasting local news, weather, and sports across Southwest Virginia via over-the-air, cable, and digital platforms, and generating revenue from TV advertising, digital advertising, and carriage fees.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

akta.pro secondary industries

News & Public Affairs Syndication (MPABAMAF), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)

Keywords

• Local news broadcasting
• Weather forecasting
• Television advertising
• Digital news platform
• Community news coverage

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Television Advertising: Revenue generated from local and national television commercials, including spot advertising during news broadcasts and programming. Local businesses and national advertisers purchase airtime on the NBC affiliate.
2. Digital Advertising: Revenue from display ads, video ads, and sponsored content on wsls.com website and mobile applications.
3. Cable/Satellite Carriage Fees: Fees paid by cable and satellite providers (such as FuboTV, YouTube TV) for carriage of the WSLS broadcast signal as part of their channel lineups.

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

WSLS Newschannel 10 is an NBC-affiliated local television station producing and broadcasting news, weather, sports, and community feature content for the Roanoke Valley and Southwest Virginia market. It distributes content via over-the-air broadcast, cable/satellite carriage, streaming platforms, and its digital properties (wsls.com and mobile). Revenue is generated primarily through local and national television advertising, digital advertising on owned platforms, and carriage fees paid by MVPDs such as FuboTV and YouTube TV.

Product overview

WSLS Newschannel 10 is a local broadcast television station serving Roanoke, Virginia and Southwest Virginia, offering a multi-platform news operation centered on its core 10 News broadcast. The station's portfolio includes the WSLS 10 News Broadcast (core television news product), the WSLS.com Website (digital news platform), Watch Live (streaming service), Weather Authority (weather forecasting), and WSLS Insider (membership program). Content categories span local news, weather, sports, national news, health news, entertainment, and community features.

Differentiator

Problem solved

Functional benefit

Products and services

• WSLS 10 News Broadcast Core local television news broadcast delivering headlines, weather, sports, and community stories to viewers across the Roanoke Valley and Southwest Virginia. Targets local residents and NBC network viewers seeking regional news coverage.
• WSLS.com Digital News Platform Full-featured online news platform offering on-demand articles, videos, weather forecasts, sports updates, and community feature stories for digital audiences in Southwest Virginia.
• Watch Live Streaming Live online streaming of the WSLS 10 news broadcast available via the website and mobile applications, enabling viewers to watch news programming in real time over the internet.
• WSLS Weather Authority Local weather forecasting and alerting service providing hyper-local forecasts, radar, severe weather alert days, and Weather Authority Alert notifications to viewers and digital users in the Roanoke and Southwest Virginia coverage area.
• WSLS Insider Free audience membership and engagement program offering newsletter subscriptions, news tip submission, behind-the-scenes content, polls and surveys, and contest entries to Southwest Virginia community members who register with an email address.
• 10 News Sports Dedicated local and regional sports coverage including high school football, college athletics, and professional sports news, served to sports fans across the Roanoke Valley and Southwest Virginia market.
• AI-Enhanced News Production Capabilities AI-augmented news production system that generates news summaries, identifies trending topics, curates personalized article recommendations, automates data-driven reporting, and performs fact-checking and verification across text, image, video, and audio content.

Quantifiable outcome

• 12 consecutive years of Habitat for Humanity 'Home for Good' community builds
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• BUZZ (Public Television Series)coreStrategic or Co-development Partner · 1 December 2025WSLS partnered with the 'BUZZ' public television series that highlights nonprofit organizations across Southwest Virginia. The show airs on WSLS 10 every Thursday at 7:30 p.m., featuring local nonprofits like Angels of Assisi and supporting community causes.
• Habitat for Humanity of the Roanoke ValleyflagshipStrategic or Co-development Partner · 1 May 2025WSLS has partnered with Habitat for Humanity of the Roanoke Valley for 12 consecutive years on the 'Home for Good' project. WSLS employees volunteer at builds, provide coverage, and have helped families achieve homeownership. The 2025 project brought a mother of 8 and her family closer to their first home.
• HopeTree Family ServicescoreStrategic or Co-development Partner · 1 May 2025WSLS partnered with HopeTree Family Services during National Foster Care Month to spotlight the need for foster families and challenge misconceptions about the foster care system. Coverage included feature stories and community education efforts.
• Graham Media GroupcoreOthersWSLS is owned and operated by Graham Media Group, a division of Graham Holdings. Graham Media Group operates seven local media hubs including KPRC (Houston), KSAT (San Antonio), WDIV (Detroit), WKMG (Orlando), WJXT/WCWJ (Jacksonville), plus Solutionaries and Omne Results.
• NBC (NBCUniversal)coreOthersWSLS 10 operates as an NBC affiliate, carrying NBC network programming and news content. The affiliation provides access to national programming, sports coverage, and network news resources.
• Norfolk SouthernminorOthersNorfolk Southern is referenced as a source of information for breaking news coverage, such as train derailment incidents. The relationship is informational rather than formal partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WJXT/WCWJ: Jacksonville-based local stations owned by Graham Media Group; comparable local-news station with shared tech and sales playbook including AI-enabled newsroom tools.
• KSAT-TV: San Antonio ABC affiliate within the Graham Media Group portfolio, comparable to WSLS as a regional news station leveraging shared AI, distribution, and back-office capabilities.
• WKMG-TV: Orlando-based CBS affiliate in the Graham Media Group portfolio; comparable mid-sized-market news and digital operation under shared operating infrastructure.
• WSET-TV: Lynchburg-based ABC affiliate whose coverage area significantly overlaps WSLS's Southwest Virginia footprint, making it a direct competitor for regional audiences and advertisers.
• WDIV Local 4: Detroit-based NBC affiliate and Graham Media Group station; comparable local-TV news operation with shared corporate technology, sales stack, and editorial practices.
• KPRC-TV: Sister station within Graham Media Group, operating as an NBC affiliate in Houston; most directly comparable peer given shared ownership, NBC affiliation, and similar local-news operating model.
• WAVY-TV: Hampton Roads NBC affiliate, comparable as another mid-Atlantic NBC affiliate serving a single regional market with similar news, weather, and digital operations.
• WFXR Virginia First: Fox affiliate serving the Roanoke/Lynchburg market, directly competing with WSLS for the same Southwest Virginia viewers and local ad share across news, weather, and sports.
• WDBJ7: Roanoke-based CBS affiliate (owned by Gray Television) operating in the exact same Roanoke/Southwest Virginia DMA as WSLS, competing head-to-head for local news audiences and advertiser budgets.

Regional players

• WTVR-TV: Richmond-based CBS affiliate serving Central Virginia; regional peer in the same state with similar market size profile, competing for some overlapping advertisers and audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wsls
• YouTubeyoutube.com/@Wslstv10
• Facebookfacebook.com/timeline
• Instagraminstagram.com/wslstv10
• LinkedInlinkedin.com/company/wsls-newschannel-10

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSLS Newschannel 10