WSLS Newschannel 10
WSLS Newschannel 10 is an NBC-affiliated local television station in Roanoke, Virginia, broadcasting local news, weather, and sports across Southwest Virginia via over-the-air, cable, and digital platforms, and generating revenue from TV advertising, digital advertising, and carriage fees.
- Company typePrivate
- Founded1952
- HeadquartersRoanoke, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What WSLS Newschannel 10 does
WSLS Newschannel 10 is an NBC-affiliated local broadcast television station headquartered at 2614 Eastern Avenue in Roanoke, Virginia, owned and operated by Graham Media Group, a division of Graham Holdings. Founded in 1952 and broadcasting since at least 1956, WSLS serves the Roanoke metropolitan area and the broader Southwest and Central Virginia region including Lynchburg, Danville, and Martinsville. The station's core product is the WSLS 10 News broadcast, supplemented by the WSLS.com digital platform, a live streaming service, a branded weather forecasting operation (WSLS Weather Authority), local and regional sports coverage, feature and community storytelling, and the free WSLS Insider membership program that delivers newsletters and engagement tools.
The station's technology stack includes an AI-enhanced news production pipeline deployed in April 2024, which leverages generative AI for news summaries and automated reporting of data-driven stories, multimodal fact-checking across text, image, video, and audio, and recommendation engines for personalized content delivery. It also operates a proprietary Weather Authority Alert system for severe weather coverage and a live wildlife camera feed (Bobcat Cam). Backend integrations include Google Analytics, Nielsen TV Ratings, and Osano for privacy compliance and consent management.
WSLS generates revenue through three primary streams: television advertising (local and national spot ads during news and programming), digital advertising (display, video, and sponsored content on wsls.com and mobile), and recurring cable/satellite carriage fees paid by distributors such as YouTube TV and historically FuboTV. The station serves two primary customer segments — local viewers seeking news, weather, sports, and community information, and local/regional advertisers seeking to reach the Southwest Virginia consumer base — alongside a secondary persona segment of free WSLS Insider members who engage through newsletters and contests. Pricing for advertising is quote-based and not publicly disclosed, while the Insider program is freemium with no paid tier currently offered.
WSLS Newschannel 10 firmographics
Firmographics- Name
- WSLS Newschannel 10
- Legal name
- Graham Media Group, Inc.
- Website
- https://wsls.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WSLS Newschannel 10 is an NBC-affiliated local television station in Roanoke, Virginia, broadcasting local news, weather, and sports across Southwest Virginia via over-the-air, cable, and digital platforms, and generating revenue from TV advertising, digital advertising, and carriage fees.
- Ownership category
- akta.pro rank
WSLS Newschannel 10 industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
- akta.pro secondary industries
- News & Public Affairs Syndication (MPABAMAF), Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK)
Keywords
Where WSLS Newschannel 10 is headquartered
LocationHeadquarters
- HQ city
- Roanoke
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WSLS Newschannel 10 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Television Advertising: Revenue generated from local and national television commercials, including spot advertising during news broadcasts and programming. Local businesses and national advertisers purchase airtime on the NBC affiliate.
- Digital Advertising: Revenue from display ads, video ads, and sponsored content on wsls.com website and mobile applications.
- Cable/Satellite Carriage Fees: Fees paid by cable and satellite providers (such as FuboTV, YouTube TV) for carriage of the WSLS broadcast signal as part of their channel lineups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | WSLS Insider membership is free |
Distribution channels4 records
Marketing channels9 records
WSLS Newschannel 10 product offering
Product offeringCore offering
WSLS Newschannel 10 is an NBC-affiliated local television station producing and broadcasting news, weather, sports, and community feature content for the Roanoke Valley and Southwest Virginia market. It distributes content via over-the-air broadcast, cable/satellite carriage, streaming platforms, and its digital properties (wsls.com and mobile). Revenue is generated primarily through local and national television advertising, digital advertising on owned platforms, and carriage fees paid by MVPDs such as FuboTV and YouTube TV.
Product overview
WSLS Newschannel 10 is a local broadcast television station serving Roanoke, Virginia and Southwest Virginia, offering a multi-platform news operation centered on its core 10 News broadcast. The station's portfolio includes the WSLS 10 News Broadcast (core television news product), the WSLS.com Website (digital news platform), Watch Live (streaming service), Weather Authority (weather forecasting), and WSLS Insider (membership program). Content categories span local news, weather, sports, national news, health news, entertainment, and community features.
Differentiator
Problem solved
Functional benefit
Products and services
- WSLS 10 News Broadcast Core local television news broadcast delivering headlines, weather, sports, and community stories to viewers across the Roanoke Valley and Southwest Virginia. Targets local residents and NBC network viewers seeking regional news coverage.
- WSLS.com Digital News Platform Full-featured online news platform offering on-demand articles, videos, weather forecasts, sports updates, and community feature stories for digital audiences in Southwest Virginia.
- Watch Live Streaming Live online streaming of the WSLS 10 news broadcast available via the website and mobile applications, enabling viewers to watch news programming in real time over the internet.
- WSLS Weather Authority Local weather forecasting and alerting service providing hyper-local forecasts, radar, severe weather alert days, and Weather Authority Alert notifications to viewers and digital users in the Roanoke and Southwest Virginia coverage area.
- WSLS Insider Free audience membership and engagement program offering newsletter subscriptions, news tip submission, behind-the-scenes content, polls and surveys, and contest entries to Southwest Virginia community members who register with an email address.
- 10 News Sports Dedicated local and regional sports coverage including high school football, college athletics, and professional sports news, served to sports fans across the Roanoke Valley and Southwest Virginia market.
- AI-Enhanced News Production Capabilities AI-augmented news production system that generates news summaries, identifies trending topics, curates personalized article recommendations, automates data-driven reporting, and performs fact-checking and verification across text, image, video, and audio content.
Quantifiable outcome
- 12 consecutive years of Habitat for Humanity 'Home for Good' community builds
- +3 more outcomes
Companies that use WSLS Newschannel 10
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
WSLS Newschannel 10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature3 records
WSLS Newschannel 10 partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- BUZZ (Public Television Series)coreWSLS partnered with the 'BUZZ' public television series that highlights nonprofit organizations across Southwest Virginia. The show airs on WSLS 10 every Thursday at 7:30 p.m., featuring local nonprofits like Angels of Assisi and supporting community causes.
- Habitat for Humanity of the Roanoke ValleyflagshipWSLS has partnered with Habitat for Humanity of the Roanoke Valley for 12 consecutive years on the 'Home for Good' project. WSLS employees volunteer at builds, provide coverage, and have helped families achieve homeownership. The 2025 project brought a mother of 8 and her family closer to their first home.
- HopeTree Family ServicescoreWSLS partnered with HopeTree Family Services during National Foster Care Month to spotlight the need for foster families and challenge misconceptions about the foster care system. Coverage included feature stories and community education efforts.
- Graham Media GroupcoreWSLS is owned and operated by Graham Media Group, a division of Graham Holdings. Graham Media Group operates seven local media hubs including KPRC (Houston), KSAT (San Antonio), WDIV (Detroit), WKMG (Orlando), WJXT/WCWJ (Jacksonville), plus Solutionaries and Omne Results.
- NBC (NBCUniversal)coreWSLS 10 operates as an NBC affiliate, carrying NBC network programming and news content. The affiliation provides access to national programming, sports coverage, and network news resources.
- Norfolk SouthernminorNorfolk Southern is referenced as a source of information for breaking news coverage, such as train derailment incidents. The relationship is informational rather than formal partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
WSLS Newschannel 10 competitors and assessment
Company assessmentDirect peers
- WJXT/WCWJ: Jacksonville-based local stations owned by Graham Media Group; comparable local-news station with shared tech and sales playbook including AI-enabled newsroom tools.
- KSAT-TV: San Antonio ABC affiliate within the Graham Media Group portfolio, comparable to WSLS as a regional news station leveraging shared AI, distribution, and back-office capabilities.
- WKMG-TV: Orlando-based CBS affiliate in the Graham Media Group portfolio; comparable mid-sized-market news and digital operation under shared operating infrastructure.
- WSET-TV: Lynchburg-based ABC affiliate whose coverage area significantly overlaps WSLS's Southwest Virginia footprint, making it a direct competitor for regional audiences and advertisers.
- WDIV Local 4: Detroit-based NBC affiliate and Graham Media Group station; comparable local-TV news operation with shared corporate technology, sales stack, and editorial practices.
- KPRC-TV: Sister station within Graham Media Group, operating as an NBC affiliate in Houston; most directly comparable peer given shared ownership, NBC affiliation, and similar local-news operating model.
- WAVY-TV: Hampton Roads NBC affiliate, comparable as another mid-Atlantic NBC affiliate serving a single regional market with similar news, weather, and digital operations.
- WFXR Virginia First: Fox affiliate serving the Roanoke/Lynchburg market, directly competing with WSLS for the same Southwest Virginia viewers and local ad share across news, weather, and sports.
- WDBJ7: Roanoke-based CBS affiliate (owned by Gray Television) operating in the exact same Roanoke/Southwest Virginia DMA as WSLS, competing head-to-head for local news audiences and advertiser budgets.
Regional players
- WTVR-TV: Richmond-based CBS affiliate serving Central Virginia; regional peer in the same state with similar market size profile, competing for some overlapping advertisers and audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WSLS Newschannel 10 social profiles
Digital presenceWSLS Newschannel 10 compliance and trust
Trust signalCompliance1 record
WSLS Newschannel 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WSLS Newschannel 10 leadership team
Management profileNumber of profiles
WSLS Newschannel 10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WSLS Newschannel 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WSLS Newschannel 10
What does WSLS Newschannel 10 do?
WSLS Newschannel 10 is an NBC-affiliated local television station producing and broadcasting news, weather, sports, and community feature content for the Roanoke Valley and Southwest Virginia market. It distributes content via over-the-air broadcast, cable/satellite carriage, streaming platforms, and its digital properties (wsls.com and mobile). Revenue is generated primarily through local and national television advertising, digital advertising on owned platforms, and carriage fees paid by MVPDs such as FuboTV and YouTube TV.
Is WSLS Newschannel 10 a public or private company?
WSLS Newschannel 10 is a private company. It is classified as corporate owned and is currently operating.
When was WSLS Newschannel 10 founded?
WSLS Newschannel 10 was founded in 1952. It employs 51 to 100 people.
Where is WSLS Newschannel 10 based?
WSLS Newschannel 10 is headquartered in Roanoke, United States, in the North America region.
How does WSLS Newschannel 10 make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and cable/Satellite Carriage Fees.
Who are WSLS Newschannel 10's main competitors?
Direct peers on record are WJXT/WCWJ, KSAT-TV, WKMG-TV, WSET-TV, WDIV Local 4, KPRC-TV, WAVY-TV, WFXR Virginia First and WDBJ7. WTVR-TV is listed as a regional player.
Does WSLS Newschannel 10 have an API?
No public API is recorded for WSLS Newschannel 10.
What industry is WSLS Newschannel 10 in?
WSLS Newschannel 10's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABAHAK, News OTT & Live News Streaming Channels, with a secondary code of MPABAMAF, News & Public Affairs Syndication. Its NAICS code is 51612 and its SIC code is 4833.