BLOK
Blok Living is a privately held, vertically integrated apartment owner-operator in the San Francisco Bay Area, managing 120+ rental units across 13 neighborhoods using AppFolio-powered leasing and an in-house construction team. It serves individual residential renters directly through its own website.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BLOK does
Blok Living is a privately held, vertically integrated apartment ownership and management firm operating exclusively in the San Francisco Bay Area. The company owns and operates a portfolio of 120+ rental units across approximately 13 neighborhoods — 12 in San Francisco (Hayes Valley, Lower Haight, Mission Dolores, Mission District, Twin Peaks, Panhandle, Noe Valley, Pacific Heights, Potrero Hill, Duboce Triangle, Nob Hill, and additional SF submarkets) and one in Berkeley near UC Berkeley. The firm markets and leases directly to residential consumers through its own website and an AppFolio-powered stack that handles online rental applications, background and credit checks, digital lease execution, tenant portal access for rent payment and maintenance requests, and ongoing resident communication. There is no third-party distribution or external property management; all leasing and property management is performed in-house.
Operationally, Blok Living is structured under the Blok Capital umbrella — a vertically integrated real estate platform founded by Ari Shpanya that combines acquisitions, in-house construction and renovation, project management, leasing, and property management under a single team of roughly six leaders. The in-house construction capability is a stated cost advantage, executing renovations at approximately 35% below market contractor rates, while the operations layer emphasizes responsive maintenance, transparent pricing, no hidden fees, and a 10-15 minute online application process. Monoline revenue is rental income from owned apartment units on monthly subscription-like terms; pricing varies by unit, bedroom count, neighborhood, and market conditions, and is quote-based rather than publicly listed. The customer base is geographically segmented residential renters in the Bay Area, with no enterprise or institutional tenant relationships.
BLOK firmographics
Firmographics- Name
- BLOK
- Legal name
- Blok Living
- Website
- https://blokliving.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blok Living is a privately held, vertically integrated apartment owner-operator in the San Francisco Bay Area, managing 120+ rental units across 13 neighborhoods using AppFolio-powered leasing and an in-house construction team. It serves individual residential renters directly through its own website.
- Ownership category
- akta.pro rank
BLOK industry classification
Industry- Product category
- Residential Multifamily Property Management
- NAICS
- Residential Property Managers (531311), Lessors of Real Estate (5311)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
Keywords
Where BLOK is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BLOK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Apartment Rentals: Monthly rental income from owned and operated apartments across San Francisco and Berkeley neighborhoods. Tenants pay rent through the AppFolio tenant portal on a monthly basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Market-rate apartment rentals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BLOK product offering
Product offeringCore offering
BLOK (Blok Living) owns and operates a portfolio of apartments across 13 neighborhoods in San Francisco and Berkeley, leasing them directly to individual tenants on monthly recurring rental agreements. The company is vertically integrated, handling acquisitions, in-house renovations, leasing, and 24/7 on-site property maintenance, and uses AppFolio for the application, lease-signing, tenant portal, and maintenance request workflow.
Product overview
Blok Living is a vertically integrated apartment living and property management platform operating exclusively in San Francisco and Berkeley. The company owns and operates apartments across 12 neighborhoods, offering a unified platform that combines online apartment listings and search, digital rental applications, tenant portal access for rent payment and maintenance requests, and on-site property management. The product suite includes apartment leasing services, a tenant portal powered by AppFolio, and direct maintenance operations managed by in-house teams.
Differentiator
Problem solved
Functional benefit
Brands
- Blok Capital: Vertically integrated real estate investment platform focused on San Francisco multifamily properties, managing a $140M AUM portfolio across 120+ units.
Products and services
- Blok Living Apartments (Residential Apartment Leasing) Direct lease of company-owned apartments across 13 San Francisco and Berkeley neighborhoods to individual tenants, with transparent leasing criteria, no hidden fees, modern finishes, pet-friendly options, shared outdoor amenities (BBQs, fitness areas), and 24/7 on-site maintenance.
- Resident Tenant Portal Service Secure tenant portal service for residents of Blok Living apartments to pay rent, submit maintenance requests, and communicate with the management team, powered by AppFolio.
- On-Site Property Maintenance Service 24/7 responsive property maintenance delivered by in-house on-site teams rather than third-party contractors, covering tenant-reported issues across the San Francisco portfolio.
Quantifiable outcome
- 120+ units under management
- +3 more outcomes
Companies that use BLOK
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
BLOK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
BLOK partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AppFoliocoreAppFolio is the property management platform powering Blok Living's tenant portal. Tenants use AppFolio for rent payments, maintenance requests, and communication with the management team. The platform also handles the application process including background and credit checks. Blok Living redirects tenants to the secure AppFolio tenant portal for all residential services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
BLOK competitors and assessment
Company assessmentBroad incumbents
- Essex Property Trust: West Coast-focused apartment REIT with a large portfolio across the Bay Area, Seattle, and Southern California. Comparable as an institutional owner/operator of urban West Coast multifamily, with overlapping geographic exposure in the Bay Area.
- Greystar Real Estate Partners: Largest U.S. apartment property manager and developer with hundreds of thousands of units under management. Comparable as a residential property management platform, though much larger, multi-geography, and institutional.
- Lincoln Property Company: Major U.S. residential and commercial property manager with national multifamily management operations. Comparable as a residential property management provider with institutional scale, though operating across many geographies.
- Equity Residential: Large publicly-traded apartment REIT with a meaningful San Francisco and Bay Area portfolio (among the densest urban holdings in the U.S.). Comparable as an institutional owner/operator of urban multifamily in Blok's exact submarkets, though vastly larger and publicly traded.
- AvalonBay Communities: Nation's third-largest apartment REIT with significant urban and suburban multifamily holdings, including the Bay Area. Comparable as a large-scale multifamily operator with institutional capital, though more diversified nationally than Blok.
Emerging players
- Sonder: Tech-enabled operator of apartment-style accommodations for short and extended stays. Comparable as a furnished/flexible-stay apartment operator with similar customer profile and tech-led operating model, though now operating primarily through Marriott partnership.
- Kasa: Operator of furnished apartments and boutique hotels in major U.S. cities, targeting business travelers and extended-stay customers. Comparable as a tech-forward furnished apartment operator with overlapping target customer (entrepreneurs, remote workers).
- Blueground: Tech-enabled operator of furnished apartments for flexible-stay and corporate housing customers in major U.S. and global cities. Comparable as a furnished/flexible-stay apartment operator targeting similar 'explorer/entrepreneur' demographics as Blok's positioning.
Direct peers
- Veritas Investments: One of the largest owners and operators of multifamily and mixed-use properties in San Francisco, with a portfolio of thousands of units across similar SF neighborhoods. Directly comparable as a SF-focused multifamily owner/operator, though substantially larger and institutionally backed.
- Mosser Companies: Bay Area residential and commercial property owner/manager with a long-standing SF apartment portfolio. Comparable as a local multifamily operator competing for tenants in overlapping SF neighborhoods, with similar full-service management capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BLOK social profiles
Digital presenceBLOK compliance and trust
Trust signalCompliance4 records
BLOK financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLOK leadership team
Management profileNumber of profiles
Profiles6 records
BLOK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLOK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLOK
What does BLOK do?
BLOK (Blok Living) owns and operates a portfolio of apartments across 13 neighborhoods in San Francisco and Berkeley, leasing them directly to individual tenants on monthly recurring rental agreements. The company is vertically integrated, handling acquisitions, in-house renovations, leasing, and 24/7 on-site property maintenance, and uses AppFolio for the application, lease-signing, tenant portal, and maintenance request workflow.
Is BLOK a public or private company?
BLOK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BLOK founded?
BLOK was founded in 2016. It employs 1 to 10 people.
Where is BLOK based?
BLOK is headquartered in San Francisco, United States, in the North America region.
How does BLOK make money?
One revenue line is on record: apartment Rentals.
Who are BLOK's main competitors?
Broad incumbents on record are Essex Property Trust, Greystar Real Estate Partners, Lincoln Property Company, Equity Residential and AvalonBay Communities. Emerging players are Sonder, Kasa and Blueground. Direct peers are Veritas Investments and Mosser Companies.
Does BLOK have an API?
No public API is recorded for BLOK.
What industry is BLOK in?
BLOK's product category is Residential Multifamily Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAFAI, Vacation & Short-Term Rental Management. Its NAICS code is 531311 and its SIC code is 6513.