Barabino & Partners

What Barabino & Partners does

Barabino & Partners is an Italian-headquartered strategic communications consultancy structured as a Società Benefit, operating from ten offices across Milan, Rome, Genoa, London, Berlin, Munich, Paris, New York, Madrid, and Brussels. The firm delivers institutional, financial, crisis, legal, and corporate communications to corporates, financial sponsors, and listed issuers, and reports having managed more than 100 stock-market listings and ranked among the global Top 10 financial communications advisors in Mergermarket league tables.

The service portfolio is organised around a set of dedicated practice areas covering financial communications and IPO advisory, crisis and litigation communications, public affairs, corporate identity, and digital communications through the bDigital and B&P Design units, with newer adjacencies in ESG Identity and sports communications. Underlying delivery is a partner-led model staffed by more than 140 professionals, with the La Cantera programme having trained over 70 junior practitioners. The firm is part of the Excellera Advisory Group, an Italian advisory platform that bundles legal, corporate finance, and communications services, allowing Barabino & Partners to cross-sell into adjacent professional-service mandates.

The commercial model is retainer- and project-based advisory work sold primarily to mid- and large-cap Italian enterprises with international footprints, supplemented by multinational clients served through the non-Italian offices. Pricing is anchored on partner-hourly rates and multi-month engagement contracts typical of the financial and crisis communications category, with revenues of approximately €22 million. Governance and compliance signals include Gender Equality Certification (2023), GDPR compliance, and an internal whistleblowing platform, reinforcing the firm positioning toward regulated, listed-issuer clients.

Name

Barabino & Partners

Legal name

Barabino & Partners S.p.A.

Website

https://barabino.it

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Barabino & Partners is an Italian strategic communications consultancy serving listed corporates, financial sponsors, and multinationals with financial, crisis, legal, digital, and corporate-identity advisory from ten offices across Europe and the US.

Ownership category

akta.pro rank

Product category

Corporate Communication Consulting

NAICS

Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Financial Communications (BPAFADAA)

akta.pro secondary industries

Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Corporate communication consulting
• Financial communications advisory
• Crisis management services
• Digital communication services
• Brand identity design

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Communication Consulting Services: The firm generates revenue through professional consulting fees for institutional communication, financial communication, crisis management, legal communication, digital communication, corporate identity, and related advisory services. Revenue is approximately €22 million.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Barabino & Partners is a B2B corporate communication consultancy that sells integrated communication advisory services to large Italian and international enterprises and financial institutions. Its core offering encompasses institutional communication and media relations, financial communication and M&A advisory (with over 100 stock listings managed), crisis management, legal communication for professional firms, digital communication through its bDigital division, and corporate identity and visual communication through its B&P Design division. The firm is the only Italian group operating in integrated communication and digital, ranks among the top 10 global communication consultancies per Mergermarket, and generates approximately 22 million euros in revenue with 140+ employees.

Product overview

Barabino & Partners is the leading Italian corporate communication consultancy (Società Benefit) with approximately 140 employees and revenues of approximately €22 million. The company offers a comprehensive portfolio of integrated communication consulting services through multiple specialized divisions. The core services include institutional communication, financial communication, crisis management, legal communication, digital communication (via bDigital division), and corporate identity/visual communication (via B&P Design division). Supporting services include investor relations, brand communication, Made in Italy promotion, CSR/sustainability communication (ESG Identity), internal communication, training, media monitoring, media planning, and event management. The company also operates La Cantera (internship program) and Genoa SportCity (sports facility management subsidiary). With offices in Milan, Rome, Genoa, London, Berlin, Munich, Paris, New York, and Madrid, B&P is part of Excellera Advisory Group and ranks among the top 10 global communication consultancies according to Mergermarket.

Differentiator

Problem solved

Functional benefit

Brands

• bDigital: The group's digital communication division handling social media management, influencer engagement, branded content, digital activation, web design and web development.
• La Cantera
• B&P Design
• B&P People

Products and services

• Institutional Communication Consulting (Consulenza in Comunicazione Istituzionale) Consulting services supporting large Italian and international companies in managing corporate reputation among stakeholders, with particular focus on Public Relations and Media Relations — the firm's historic core business.
• Financial Communication Consulting (Consulenza in Comunicazione Finanziaria) Financial communication consulting for prestigious financial institutions, commercial and investment banks, investment funds, and private equity. Leader in M&A operations, with over 100 stock exchange listings and a track record in major Italian privatizations.
• Crisis Management Consulting Crisis communication advisory integrated into crisis response units, based on a methodology of creating solid crisis storylines, defining involved stakeholders, and selecting appropriate digital and traditional tools. The firm has acted as advisor in the most significant Italian corporate crises over recent decades.
• Legal Communication Consulting (Consulenza in Comunicazione Legale) Pioneer service in Italy for law firms, notarial offices, and accounting firms, creating distinctive legal communication models that position each firm according to its professionals and competencies.
• Digital Communication Consulting (bDigital division) Digital communication division (bDigital) accompanying companies into the digital era: management of complex social media programs in consumer and corporate spheres, influencer engagement campaigns, branded content, digital activation, web design, and web development.
• Corporate Identity & Visual Communication Consulting (B&P Design) Corporate identity and visual communication strategy services that express and share brand values through brand equity strategies, naming, logo design, visual identity, image manuals, and creative projects across packaging, graphics, and publishing.
• Event Management (Eventi) Event organization and management services — including corporate events, concerts, and industry showcases (e.g., Hines Torre Velasca concert, Italian Wine Week, Prowein, Anuga, Fancy Food Show) — used to demonstrate communication capabilities and build client relationships.
• Training and Education Programs (Formazione) Training programs including media training, public speaking, creativity, and lateral thinking courses for executives and corporate teams.
• Media Monitoring and Media Planning Media monitoring services to track press coverage and public perception, and media planning services for advertising campaigns, supporting communication strategy execution for clients.
• Made in Italy Communication (True Italian Taste campaign) Specialized communication services promoting authentic Italian products and combating Italian Sounding / false Made in Italy abroad, including social media, online content, and informational materials in target markets such as Germany.

Quantifiable outcome

• Over 100 stock market listings managed
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

One partnership is on record.

• Excellera Advisory GroupcoreStrategic or Co-development PartnerExcellera Advisory Group is the largest Italian corporate affairs consultancy group of which Barabino & Partners is a part. Barabino & Partners operates under the management and coordination (direzione e coordinamento) of Excellera Advisory Group, which includes B&P Uk Plc, B&P USA LLC, B&P Deutschland GmbH, and B&P France SAS as subsidiary entities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Omnicom global PR and communications firm with corporate, brand, and digital practices. Overlaps with Barabino on integrated communications, particularly for multinational clients needing Italian market entry support.
• Edelman: World's largest PR firm by revenue, offering corporate communications, financial communications, crisis, and digital across all major markets. Operates as a broad incumbent in Barabino's space with deeper global resources and a broader service portfolio.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications agency combining corporate, brand, and public affairs capabilities. Competes with Barabino in financial and crisis communications, with deeper global scale but less Italian specialization.
• FleishmanHillard: Omnicom-owned global PR and integrated communications agency with strong corporate, healthcare, and crisis practices. Overlaps with Barabino on corporate reputation, financial communication, and integrated digital services.
• Weber Shandwick: Global PR network within IPG offering corporate, financial, crisis, and consumer communications. Competes with Barabino for enterprise mandates and has been investing in Italian and European capabilities.

Direct peers

• Brunswick Group: Global financial and corporate communications consultancy, headquartered in London with deep coverage in M&A advisory, IPO communications, and crisis management. Brunswick is Barabino's most direct international peer in the financial communication and corporate affairs segment where Barabino claims leadership in Italy.
• Sard Verbinnen & Co: Specialized M&A, shareholder activism, and strategic financial communications firm headquartered in the US. Comparable to Barabino on the financial communication and corporate affairs advisory side, particularly for cross-border transactions involving Italian targets or acquirers.
• FTI Consulting (Strategic Communications): FTI's Strategic Communications segment provides corporate reputation, financial communications, and public affairs services globally, including M&A and crisis. It directly competes with Barabino for cross-border financial communications mandates and serves many of the same corporate and financial institution clients.
• Maitland / AMO: London-headquartered corporate communications and public affairs consultancy focused on financial communications, M&A, and crisis. Comparable in size and service mix to Barabino, particularly for cross-border European mandates.

Others

• Excellera Advisory Group: Parent group of Barabino & Partners and Italy's largest corporate affairs consultancy. Adjacent rather than competitive; provides shared scale, government affairs, and public affairs capabilities that complement Barabino's communications services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/barabinoit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barabino & Partners