Webdreams

What Webdreams does

Webdreams (legal entity WEB DREAMS S.L.) is a privately held Spanish technology company headquartered in Huesca with a regional office in Zaragoza and an international office in Santiago de Chile. Founded around 2000, the company operates a small team (~25–50 employees) and specializes in three product lines: Skidreams, an eCommerce and access-control platform for ski resorts and nature-activity operators; KeySmartCity, a modular citizen-card SaaS platform for municipalities covering identification, mobility, payments, parking, and access control via NFC/RFID smart cards and mobile apps; and WD WebDesign, a custom corporate website development service.

The company monetizes primarily through multi-year SaaS subscriptions and professional services sold to public administrations and tourism operators, with disclosed municipal contracts ranging from EUR 30K to EUR 120K+ per year (e.g., Ciudad Real EUR 338,500 over 10 years; Guadalajara over EUR 120,000 over 4 years). It also derives revenue from physical smart-card issuance, custom web development, and a modular add-on catalog (Cashless, Skibook, Skisense, Combopay, dynamic pricing, chatbot, B2B channel, self-service kiosks, live cameras, promotions channel). The go-to-market is direct enterprise sales supported by public procurement participation and recurring presence at Smart City Expo World Congress, Greencities, and Expoandes.

Webdreams serves 40+ Spanish municipalities (Zaragoza, Fuengirola, Guadalajara, Ciudad Real, Getafe, Puertollano, Redondela, Lalín, Almendralejo, Reinosa, Andorra la Vella) and ski resorts across Spain, Chile, and Argentina. The platform holds ENS (Esquema Nacional de Seguridad) High Category certification and ISO 9001:2015, making it eligible for sensitive public-sector data-handling contracts. Key commercial alliances include Evolis (card printing, 2025), Samsung and Telefónica (mobile citizen-card pilots), Vodafone (Lalín Infinito), Ibercaja (postpay card modality), and Deloitte (Almendralejo deployment). The company has not raised institutional venture funding and remains closely held, with Conrado Toro serving as Director General.

Name

Webdreams

Legal name

WEB DREAMS S.L.

Website

https://wdreams.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Webdreams is a privately held Spanish SaaS company offering Skidreams (eCommerce/ticketing for ski resorts) and KeySmartCity (modular citizen-card platforms for municipalities), serving 40+ Spanish cities and ski operators in Chile and Argentina through multi-year SaaS contracts.

Ownership category

akta.pro rank

Product category

Smart City Citizen Card Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

Keywords

• Smart city platforms
• Citizen card systems
• Ski resort ticketing
• Access control software
• Public administration software

Headquarters

HQ city

Huesca

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Platform Licensing: SaaS platform licensing for citizen card management, eCommerce ticketing, and access control systems with recurring subscription fees
2. Professional Services: Design, development, implementation, and maintenance services for municipal smart city projects. Includes training and technical support.
3. Custom Development: Custom web design and development services for corporate portals, institutional websites, and e-commerce platforms
4. Smart Card Issuance: Physical smart card issuance services for citizen cards with personalization and printing capabilities

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Webdreams develops and operates cloud-based SaaS platforms serving public administrations and tourism operators. Its flagship offerings are KeySmartCity, a modular citizen card platform for municipalities enabling identification, mobility, payments, parking, and public service access; and Skidreams, an eCommerce and ticketing platform for ski resorts and nature activity centers with online sales, access control, dynamic pricing, and real-time analytics. The company also provides custom web design and development services via WD WebDesign.

Product overview

Webdreams is a technology solutions company offering three core product lines: Skidreams (eCommerce and ticketing platform for ski resorts and nature activities), KeySmartCity (modular citizen card platform for municipalities with digital services), and WD WebDesign (custom corporate website development). The KeySmartCity platform operates as a modular architecture with add-on modules including Cashless/Pay-per-use, Reservas y Paquetes (reservations and packages), APP (mobile application), Venta online 24/7 (24/7 online sales), Taquilla (box office), Control de Accesos (access control), Reporting y Analítica (reporting and analytics), Chatbot (conversational AI), Precios dinámicos (dynamic pricing), Canal B2B (B2B channel), Máquinas de Autoventa (vending machines), Cámaras en Directo (live cameras), Canal de Promociones (promotions channel), Skibook (ski booking), Skisense (sensor technology), Tiendas online (online stores), Tarjeta Multiámbito (multi-scope card), and Combopay (combo payment).

Differentiator

Problem solved

Functional benefit

Brands

• Skidreams: Leading eCommerce and ticketing platform for ski resorts and nature activities, offering online sales, access control, and real-time analytics.
• KeySmartCity
• WD WebDesign

Products and services

• Skidreams Enterprise eCommerce and ticketing platform for ski resorts and nature activity centers offering online sales, access control, dynamic pricing, season passes, and real-time analytics integrated into a single solution. Used by ski resorts in Spain, Chile, and Argentina.
• KeySmartCity Modular and scalable citizen card platform for municipalities of any size that enables digitalization of municipal services including identification, urban transport, payments, parking, citizen participation, and cultural/sports access. Supports both physical NFC/RFID cards and virtual citizen cards via mobile apps for iOS and Android.
• WD WebDesign Custom corporate website design and development service including online stores, real-time updatable sites, landing pages, and ongoing maintenance, targeted at companies, institutions, and tourism operators.
• Ciudad Real Virtual Citizen Card App Virtual citizen card application deployed for Ciudad Real City Council, providing digital identification, transport ticketing, access to cultural venues, sports facility rental, and wallet functionality for residents.
• Tarjeta Ciudadana Fuengirola Mobile App Mobile application for Fuengirola Town Council citizens providing digital identification and access to free urban bus service, deployed under the KeySmartCity platform.

Quantifiable outcome

• Zaragoza citizen card processes 4+ million uses monthly with 250,000+ active cards
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EvoliscoreTechnology or Integration · 29 May 2025Official partner of Evolis, global leader in plastic card printers present in 140+ countries. Partnership enables Webdreams to offer secure, personalized, high-quality smart card issuance solutions for citizen cards and passes.
• OESIAminorStrategic or Co-development PartnerStrategic partner for smart city projects including joint conference presentations on citizen card solutions. Partnered for Zaragoza smart city initiatives.
• VodafoneminorStrategic or Co-development PartnerTechnology partner for Lalín Infinito citizen card platform development alongside Webdreams.
• GecorminorStrategic or Co-development PartnerCo-adjudicatario (co-bidder) for Fuengirola Smart Ciudad platform development.
• DeloitteminorImplementation/ SI/ Consulting PartnerImplementation partner for Almendralejo smart city project under RED.es auspices.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SKIDATA: Global leader in access control and ticketing solutions for ski resorts, mountain destinations, and leisure attractions. Directly comparable to Webdreams' Skidreams product in target customer (ski operators), core capability (ticketing/access), and integrated eCommerce functionality.
• Axess: Austrian provider of integrated solutions for ski resorts, leisure facilities, and tourism, including ticketing, access control, and visitor management. Competes head-to-head with Skidreams in the same ski resort buyer segment with overlapping capabilities.
• ROLLER Software: Cloud-based venue management platform for attractions and leisure venues including ski resorts (via acquisition of Aspenware). Overlaps with Webdreams in ticketing, access control, and real-time analytics for attractions/ski operators.
• Galactic EHS: Provider of enterprise software for ski resorts and mountain destinations, covering ticketing, POS, rentals, ski school, and lodging. Directly comparable to Skidreams in ski resort operations software.

Broad incumbents

• Granicus: Large-scale government experience platform offering citizen engagement, digital communications, and service delivery tools to municipalities. Broader portfolio than KeySmartCity but addresses similar municipal buyer needs around citizen services digitalization.
• OpenGov: Government technology provider serving state and local governments with financial, civic, and operational software. Adjacent competitor in the municipal SaaS space where KeySmartCity also competes for budget and procurement wins.
• Civica: UK-headquartered global provider of software, digital, and managed services for the public sector, with established municipal service offerings. Larger incumbent with broader scope than KeySmartCity but serving the same public administration buyer.
• Thales: Global leader in digital identity and security, including government-issued smart cards and citizen ID programs. Larger incumbent competing in the smart card and citizen identification segment that KeySmartCity serves for municipalities.
• IDEMIA: Global provider of identity and security solutions, including government citizen ID, smart cards, and secure authentication. Competes with the citizen card / identity module portion of KeySmartCity at the higher end of municipal and national identity projects.

Emerging players

• CitizenLab: Civic engagement platform for municipalities, focused on citizen participation and consultation. Adjacent to KeySmartCity's citizen participation and engagement modules, serving the same public sector buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wdreams
• Facebookfacebook.com/WdreamsHuesca
• LinkedInlinkedin.com/company/wdreams
• Instagraminstagram.com/webdreamsrfid/?hl=es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webdreams