Federación Nacional de Empresas de Aseo

What Federación Nacional de Empresas de Aseo does

Federación Nacional de Empresas de Aseo (FENASEO) is a non-profit trade association founded in 1984 and headquartered in Bogotá, Colombia, that aggregates cleaning, janitorial, asepsis, cafeteria, maintenance, and allied supplier companies into a single industry federation. It claims over 41 years of sector experience and 100+ affiliated member companies, primarily operating in Bogotá. The federation's core services are organized around four pillars: a portfolio of 11 specialized training programs (covering basic cleaning protocols, hospital disinfection, machinery and floor treatment, work safety at heights, food handling, waste and chemical management, landscaping, labor productivity, and cafeteria protocols); an advocacy and regulatory liaison function in collaboration with the Colombian State; a network of 15+ commercial partner agreements (convenios) offering member discounts across healthcare, legal, education, financial wellness, employee benefits, and AI-powered recruitment; and a monthly industry newsletter (Notiaseo) published continuously since 2017 alongside annual sector events including the National Assembly of the Cleaning Sector and business roundtables.

FENASEO's business model is subscription-recurring membership dues-based: member companies pay affiliation fees to access training, regulatory updates, convenio discounts, and networking. There are no publicly disclosed pricing tiers, and prospective members are routed through direct phone and email contact. Distribution is single-country and domestic, acquired through direct affiliation outreach and word-of-mouth within the Colombian cleaning industry. The federation holds international affiliation with the World Federation of Facility Services Contractors, extending its network globally for member companies.

The organization operates with a very small core staff (1–10 employees) and has no disclosed proprietary technology platform, software products, or AI capabilities of its own. Its AI exposure is limited to third-party partner platforms (notably Evaluatest IA) made available through convenios. As a non-profit membership organization (organización sin ánimo de lucro), FENASEO does not have shareholders, traditional investors, or funding rounds; its growth is member-driven and constrained by the size of the Colombian cleaning sector.

Name

Federación Nacional de Empresas de Aseo

Legal name

Federación Nacional de Empresas de Aseo

Website

https://fenaseo.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FENASEO is a Colombian non-profit federation founded in 1984 that represents 100+ cleaning, janitorial, and allied facility service companies. It delivers training, regulatory advocacy, commercial partner discounts, and industry events to its member companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Federation Membership Dues: Member companies pay dues to join and remain affiliated with FENASEO, gaining access to member benefits including training, partner discounts, and legislative updates.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Federación Nacional de Empresas de Aseo (FENASEO) is a non-profit trade federation that unites Colombian cleaning and janitorial service companies, delivering member services including 11 vocational training courses, the Notiaseo industry newsletter, Eventos y Ruedas de Negocios (networking events and business roundtables), and access to strategic partner discounts and agreements. Its mission centers on representing, training, and connecting operators in Colombia's professional cleaning sector.

Product overview

Federación Nacional de Empresas de Aseo (FENASEO) is a non-profit trade association that represents cleaning and janitorial service companies in Colombia. The organization does not offer a single software product but rather provides a portfolio of professional training courses for operational and administrative personnel in the cleaning industry. The core offerings include 11 specialized training programs covering basic cleaning protocols, hospital disinfection, machinery and floor treatment, work safety at heights, food handling, waste management (general and chemical), chemical products handling, landscaping, labor productivity (5S methodology), and cafeteria protocols. Additionally, FENASEO publishes the Notiaseo industry newsletter and organizes networking events and business rounds for its members.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Formación (Training Program)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• World Federation of Facility Services ContractorscoreStrategic or Co-development PartnerInternational federation membership providing FENASEO members with access to a global network of facility services contractors, international best practices, and cross-border industry collaboration.
• AVANZOminorGTM or Marketing PartnerFintech platform offering corporate financial wellness services. Provides FENASEO members with access to financial wellness tools for their employees.
• CENDIATRA SASminorOthersProvider of occupational medical examinations. Offers FENASEO members discounted access to occupational health services for their workforce.
• Centro de Conocimiento AlejandríaminorOthersEducational institution offering educational services to FENASEO members and their families.
• Colegio Real LatinominorOthersPrimary and secondary education institution offering educational programs for youth and adults from member company families.
• Evalúa Salud y Visuality ÓpticaminorOthersHealth and vision care provider offering occupational health exams and visual health brigades to FENASEO members.
• Fixit Assistance SASminorOthersBenefits provider offering employee benefit programs to FENASEO member companies.
• La Ofrenda S.A.minorOthersFuneral and end-of-life services provider offering exequial service agreements to FENASEO members and their employees.
• Safehome SASminorOthersFuneral insurance and pet assistance provider offering exequial insurance and pet assistance services to FENASEO members.
• ECOAMBIENTESminorOthersLandscaping and gardening services provider offering landscaping services to FENASEO member companies.
• SPL Salgado Abogados y ConsultoresminorImplementation/ SI/ Consulting PartnerLegal advisory firm specializing in legal counsel and Colombian Agreement 0010-2020, offering discounted legal services to FENASEO members.
• T3RS DIGITAL SASminorOthersRecruitment and staffing agency transforming the recruitment, selection, and hiring model for the cleaning and janitorial sector, providing specialized staffing services to FENASEO members.
• Evaluatest IAminorOthersAI-powered agile selection platform providing efficient and reliable candidate screening for the cleaning and janitorial sector, available to FENASEO members.
• Fundación Universitaria San MartínminorOthersUniversity foundation offering 50% scholarships for the family circle of FENASEO member company employees.
• Lerner Klein SASminorOthersPartner entity listed under convenios without further description in the source material.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• World Federation of Facility Services Contractors (WFBSC): Global umbrella federation of facility services contractors, of which FENASEO is a member. Higher-level incumbent whose portfolio overlaps with FENASEO's mission at an international scale.

Regional players

• EFCI – European Cleaning & Facility Services Industry: European federation representing cleaning and facility services employers and associations. Operates as a regional equivalent to FENASEO at European level, making it a comparable federation model in a different geography.
• AFELIN – Asociación de Fabricantes de Especialidades para la Limpieza: Spanish association of cleaning-product manufacturers and service providers, focused on industry representation and member services in the Iberian market. Comparable as a national cleaning-industry federation in another Spanish-speaking country.

Direct peers

• BSCAI – Building Service Contractors Association International: US-based association of building service and janitorial contractors, providing training (CIMS certification), advocacy, and member benefits to facility service companies. Directly comparable mission, member profile, and service mix to FENASEO.
• ISSA – International Sanitary Supply Association: Global trade association serving the cleaning products and sanitary supply industry, with members including cleaning service firms. Functionally comparable to FENASEO as a cleaning-sector federation offering training, certification, and advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Fenaseo
• Facebookfacebook.com/FENASEO

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federación Nacional de Empresas de Aseo