T3RS

What T3RS does

T3RS (legal entity: TR3RS DIGITAL S.A.S.) is a Colombian HR technology company founded in 2017 and headquartered in Bogotá, operating the TRI platform — an AI-powered talent acquisition and hiring ecosystem targeted primarily at Colombian HR departments and staffing agencies. The platform spans the full hiring lifecycle, including multi-channel job posting, candidate management, psychometric evaluations, digital interviews, electronic contracting, SST (Occupational Health and Safety) compliance, document management, and real-time analytics. Its differentiated AI component is ADEL (Agente de Empleabilidad Laboral), a proprietary autonomous agent that performs 24/7 candidate pre-screening, conducts asynchronous video interviews with NLP-based analysis, and produces ranked shortlists.

The technology stack is API-first and cloud-based, integrating with ATS, CRM, ERP, payroll (Cartapp), video conferencing (Zoom, Google Meet), and messaging tools. The company sells primarily through direct enterprise sales and inside sales (WhatsApp, email, Calendly demo scheduling), complemented by a white-label/reseller distribution model in which 32+ Colombian staffing agencies operate branded instances on T3RS subdomains. A flagship channel is the MásEmpleo marketplace, operated in partnership with ANDI (Colombia's main business association) and authorized by the Unidad Administrativa Especial del Servicio Público de Empleo under Resolution 0146 of 2024.

The revenue model combines SaaS subscription licensing of the TRI ecosystem (annual billing, quote-based, no public pricing) with professional services for recruitment and selection, and transaction fees for digital contracting. Implementation is positioned as achievable in under 48 hours. Customer concentration is high, with publicly cited clients concentrated in the Colombian staffing sector, and the company is founder-led by CEO Jorge Andrés Ortiz Guzmán with no disclosed institutional investors.

Name

T3RS

Legal name

TR3RS DIGITAL S.A.S.

Website

https://t3rsc.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

T3RS operates TRI, an AI-powered recruitment and hiring platform for Colombian HR departments and staffing agencies, featuring its proprietary ADEL agent for automated pre-screening, video interviews, and candidate ranking, distributed via direct sales and a 32+ partner white-label network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licensing (Plataforma TRI): SaaS/software licensing of the TRI platform for recruitment, selection, and digital contracting. The platform is sold as a comprehensive ecosystem with multiple modules (ADEL, multi-channel publishing, evaluations, SST, document management, etc.) with customizable configurations. Implementation is described as typically under 48 hours.
2. Reclutamiento y Selección de Personal: Staffing and personnel recruitment and selection services provided through the platform, connecting companies with candidates through the T3RS ecosystem.
3. Contratación Virtual / Electrónica: Virtual and electronic contracting services using digital signatures and document management, enabling fully digital employment relationships. Revenue from contract processing and digital document services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

T3RS builds and licenses TRI, an AI-powered talent selection and hiring ecosystem that automates the full recruitment lifecycle: multi-channel job posting, candidate pre-screening and ranking via its ADEL AI agent, digital interviews, psychometric evaluations, document management, electronic contracting and signature, occupational health and safety compliance, and real-time hiring analytics. The company sells the platform to enterprise HR departments, white-labels it to 32+ Colombian staffing agencies, and operates consumer-facing job portals such as MásEmpleo (in partnership with ANDI) for end-candidate job search and employer branding.

Product overview

T3RS offers TRI, a unified AI-powered talent selection and hiring ecosystem in Colombia, complemented by specialized modules that work together as an integrated platform. The core TRI platform provides end-to-end recruitment automation, which is enhanced by ADEL (AI virtual interviewer for automated prescreening), a proprietary recruitment portal, operational talent management, digital hiring with compliance, document management, surveys and evaluations, occupational safety (SST) management, 24/7 AI chatbot support, talent analytics, and multichannel job publishing. All modules share a common data layer and can operate independently or as an integrated suite, with API connectivity enabling enterprise system integrations.

Differentiator

Problem solved

Functional benefit

Brands

• ADEL: Agente de Empleabilidad Laboral impulsado por IA, diseñado para automatizar la preselección y ayudar a los equipos a tomar mejores decisiones en menos tiempo. Analiza perfiles, preselecciona candidatos y recomienda el mejor talento en minutos.

Products and services

• TRI (Plataforma TRI) TRI is T3RS's flagship AI-powered talent selection and hiring platform that automates the full recruitment lifecycle (job posting, candidate management, AI pre-screening, evaluations, interviews, contracting and analytics) for enterprise HR teams and white-labeled staffing agencies in Colombia. It is sold as an annual subscription with no public list price, typically implemented in under 48 hours.
• ADEL (Agente de Empleabilidad Laboral) ADEL is T3RS's proprietary AI virtual interviewer and employability agent that conducts 24/7 pre-screening, video interviews, profile analysis and intelligent ranking of candidates. It can be deployed as a standalone module or embedded inside the TRI platform, and is also exposed via WhatsApp chatbot for candidate engagement.
• MásEmpleo Job Marketplace MásEmpleo is a national Colombian job marketplace operated by ANDI on T3RS technology at masempleo.t3rsc.co, connecting job seekers directly with major Colombian employers. It serves SMB and individual users via self-service registration and is integrated with the TRI platform for employer-side recruitment.

Quantifiable outcome

• Hire the best talent in half the time using AI
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature14 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Soluciones InmediatascoreChannel Partner/ Reseller/ DistributorStaffing agency operating under the TRI ecosystem (soluciones.t3rsc.co). Managed by German Valencia B. (Gerente General). Reports the TRI platform as the most robust and complete found, with unmatched cost-benefit ratio, perfectly covering operational needs.
• Poder HumanocoreChannel Partner/ Reseller/ DistributorStaffing agency under the same management as Soluciones Inmediatas, operating via the TRI ecosystem (poderhumano.t3rsc.co). Part of the core network of staffing partners.
• Seguridad ATEMPIcoreChannel Partner/ Reseller/ DistributorHR services firm using TRI for virtual talent selection. Reports significant reduction in paper usage and multiplied virtual selection capacity. Managed by Andrea Orozco (Gerente General) and Erika Pastrana (Gerente Talento Humano ATEMPI).
• MasEmpleo (ANDI)flagshipStrategic or Co-development PartnerFlagship initiative of ANDI (Asociación Nacional de Empresarios de Colombia) — Colombia's main business association — to reduce unemployment and formalize labor in Colombia. Más Empleo is a digital platform powered by T3RS technology (masempleo.t3rsc.co), authorized by the Unidad Administrativa Especial del Servicio Público de Empleo (Resolution 0146 of 2024). Connects job seekers with major Colombian companies through a nationwide job marketplace with more than 12,000 professional job offers. This is a high-profile, publicly endorsed national initiative.
• TemporizarcoreChannel Partner/ Reseller/ DistributorStaffing agency operating via TRI ecosystem subdomain (temporizar.t3rsc.co). One of 32+ staffing agencies in the TRI partner network.
• The People CompanycoreChannel Partner/ Reseller/ DistributorStaffing and HR services company operating via the TRI ecosystem (thepeoplec.t3rsc.co). One of the 32+ partner staffing agencies using the white-labeled TRI platform.
• Pro-ServiscoreChannel Partner/ Reseller/ DistributorStaffing agency operating via TRI ecosystem (proservis.t3rsc.co). One of the 32+ staffing agencies in the TRI partner network.
• JirocoreChannel Partner/ Reseller/ DistributorStaffing agency operating via TRI ecosystem (jiro.t3rsc.co). Part of the TRI staffing partner network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SmartRecruiters: Global ATS with AI-driven candidate ranking and CRM functionality. Comparable to TRI on AI-powered screening and end-to-end hiring workflows; potential competitor as it localizes for emerging markets.
• Indeed: World's largest job search engine and recruitment advertising platform with global reach including Colombia. Comparable on the candidate-discovery and employer-posting side; dominant incumbent in online recruitment advertising.
• LinkedIn Talent Solutions: LinkedIn's recruiting, job posting, and AI sourcing products dominate professional hiring globally. Comparable in employer-candidate matching at scale; the largest incumbent threat in any market T3RS enters.
• Workday Recruiting: Enterprise cloud HR and recruiting suite with AI-driven candidate matching. Comparable in recruitment automation and analytics; represents the broad-incumbent threat T3RS faces when Colombian enterprises upgrade to global suites.
• Deel: Global HR, payroll, and compliance platform with strong LatAm presence for hiring and contractor management. Comparable in payroll/EOR integration story; an incumbent-like peer as it expands into recruitment workflows.
• Greenhouse: Global ATS and recruiting software platform with structured hiring, AI-assisted scheduling, and integrations. Comparable to TRI's core ATS functionality but at global enterprise scale; potential competitive threat as it expands LatAm presence.

Regional players

• GetOnBoard: LatAm-focused tech recruiting and job platform popular in Spanish-speaking markets including Colombia. Comparable as a regional recruitment platform with self-serve job posting and candidate management.
• OCC Mundial: Mexican recruitment and job marketplace platform operating across multiple LatAm countries. Comparable in marketplace/recruitment focus but primarily serves Mexico; represents a regional peer T3RS could face if it expands north.

Direct peers

• Computrabajo: Major LatAm job marketplace active in Colombia, with employer self-serve job posting and candidate search. Comparable to T3RS's marketplace layer; however, Computrabajo does not offer the same end-to-end ATS, AI screening, or contracting functionality.
• Bumeran: Latin American job board and recruitment platform operating across multiple countries including Colombia. Directly comparable to T3RS's MasEmpleo/FlexiTemp marketplaces in employer and candidate reach, though Bumeran focuses more on listings than end-to-end ATS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SoftwareDeSeleccionDePersonal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T3RS