What Competition Products does

Competition Products is a privately held specialty retailer and distributor of performance and racing engine parts, founded in 1970 and headquartered at 280 W 35th Ave in Oshkosh, Wisconsin. The company sells directly to consumers and trade buyers through its e-commerce platform at competitionproducts.com, offering an extensive catalog across more than 40 product departments including cylinder heads, camshafts and valvetrain, connecting rods, crankshafts, pistons, engine blocks, air and fuel delivery, bearings, gaskets, ignition, cooling, transmission, suspension, exhaust, marine, and engine building tools. Its assortment spans both third-party premium brands (Comp Cams, Howards, Isky, Crower, Manley, Edelbrock, Holley, FiTech, FAST, MSD, Eagle, Scat, Callies) and its own private-label Power Products line.

The underlying technology is a transactional e-commerce retail platform with shopping cart, customer account management, a Quick Order system for bulk purchasing by catalog number, downloadable catalog request, and payment processing through Authorize.net. The company supplements online ordering with a toll-free sales and technical support line staffed Monday through Saturday, positioning expertise and product breadth — rather than technology differentiation — as its primary value proposition. Unit-priced individual SKU transactions (ranging from roughly $3.99 fasteners to over $2,000 for assembled cylinder heads) constitute the sole disclosed revenue stream, with no subscription, contract, or tiered pricing structure.

Commercially, Competition Products targets a horizontal base of individual racing enthusiasts (drag, circle track, road, oval) and professional mechanics/engine builders, with a secondary use case in marine performance applications. Marketing is conducted through the website storefront, organic social channels (Facebook, Instagram, Twitter/X, YouTube), and a weekly email specials subscription. The company operates without disclosed institutional ownership, funding rounds, M&A activity, patents, certifications, or international expansion, functioning as an independently owned niche e-commerce business in the U.S. performance automotive aftermarket.

Name

Competition Products

Legal name

Competition Products

Website

https://competitionproducts.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Competition Products is a privately held Oshkosh, Wisconsin-based e-commerce retailer founded in 1970 that sells performance and racing engine parts — including its own Power Products private label — to individual racing enthusiasts, professional mechanics, and engine builders across the U.S.

Ownership category

akta.pro rank

Product category

Specialty Automotive Parts Retail

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Performance engine parts
• Racing engine components
• Automotive performance parts
• Engine building supplies
• High-performance racing parts

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of performance engine parts, racing engine parts and accessories through their e-commerce website. Products range from individual components (camshafts, cylinder heads, pistons, bearings) to complete engine assemblies. Revenue generated through individual product transactions at published prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Competition Products is a specialty e-commerce retailer and distributor of performance and racing engine parts and accessories, including cylinder heads, camshafts, valvetrain components, connecting rods, crankshafts, pistons, engine blocks, gaskets, fasteners, and related engine building supplies. The company also sells its own Power Products branded components and distributes third-party brands such as Comp Cams, Howards, Eagle, Scat, Edelbrock, Holley, and FiTech through its website.

Product overview

Competition Products is a specialty e-commerce retailer and distributor of performance and racing engine parts and accessories. The company operates a comprehensive online catalog featuring thousands of products across multiple subcategories including cylinder heads, camshafts, connecting rods, crankshafts, pistons, engine blocks, air/fuel delivery systems, transmissions, suspension, exhaust, gaskets, ignition, and cooling components. The product portfolio includes both the company's own Power Products branded items as well as third-party brands such as Howards, Comp Cams, Eagle, Scat, Edelbrock, Holley, FiTech, and many others. The business model is primarily distribution/resale rather than manufacturing, serving the racing and high-performance automotive market through its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Power Products: Own brand of performance engine components including cylinder heads, camshafts, intake manifold kits, and engine building parts sold through Competition Products catalog

Products and services

• Cylinder Heads
• Camshafts and Valvetrain
• Connecting Rods
• Crankshafts
• Pistons and Piston Rings
• Engine Blocks
• Engines and Short Block Assemblies
• Engine Kits and Rotating Assemblies
• Air & Fuel Delivery
• Bearings & Bearing Spacers
• Transmission & Drivetrain
• Suspension
• Exhaust
• Gaskets
• Fasteners
• Ignition & Electrical
• Cooling Systems & Accessories
• Tools
• Gauges & Data Recorders
• Books, Videos & Software
• Marine Performance Parts
• Safety Equipment
• Brakes
• Power Products Branded Components

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RockAuto: Online-first automotive parts retailer carrying an extensive catalog of replacement and performance parts across multiple vehicle platforms; competes with Competition Products for the price-conscious engine builder purchasing online.
• Jegs: Direct-to-consumer specialty retailer of performance automotive parts and racing components with an e-commerce and catalog model targeting the same engine-building and racing enthusiast customer as Competition Products.
• Summit Racing Equipment: The largest US-based specialty retailer of performance racing and engine parts, serving the same drag/circle-track/road-racing enthusiast base via a similarly broad multi-brand catalog and e-commerce storefront — the closest direct comp to Competition Products.
• CARiD: Online specialty retailer of automotive parts, accessories, and performance upgrades offering an e-commerce catalog spanning multiple vehicle platforms — competing for the same online performance-parts buyer.
• Speedway Motors: Specialty retailer focused on hot rod, street rod, and racing performance parts with a comprehensive online catalog — directly comparable in product mix (engine, drivetrain, suspension, exhaust) and target buyer to Competition Products.

Broad incumbents

• Holley: Large performance automotive parts manufacturer and retailer that owns multiple enthusiast brands (MSD, Flowmaster, Edelbrock, etc.) and sells both direct and through distributors like Competition Products — overlapping as both a supplier and a competitor.
• Edelbrock: Aftermarket performance parts manufacturer (intake manifolds, cylinder heads, EFI) that supplies Competition Products but also operates its own direct retail channel — a supplier-turned-competitor dynamic.
• Comp Cams: Major camshaft and valvetrain manufacturer that supplies Competition Products while also selling direct — competing in the same camshafts/valvetrain category while acting as a key supplier to the retailer.
• Amazon (Performance & Racing Parts category): Mass-market e-commerce platform where third-party sellers list performance engine parts, competing on convenience, Prime shipping, and price discovery — increasingly intercepting search-led demand from specialist retailers.

Regional players

• Moser Engineering: US-based manufacturer and retailer of rear-end components, axles, and drivetrain parts serving the drag racing and hot rod market — a more narrowly focused specialty retailer with overlap in drivetrain and engine-adjacent SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CompProd?lang=en
• YouTubeyoutube.com/@competitionproducts9557
• Facebookfacebook.com/CompetitionProducts/?ref=bookmarks
• Instagraminstagram.com/competitionproducts?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Competition Products