Upslope Brewing Company

What Upslope Brewing Company does

Upslope Brewing Company is a craft brewery founded in 2008 in Boulder, Colorado by Matt Cutter, Henry Wood, and Dany Page. The company produces a portfolio of year-round canned craft beers (Craft Lager, Citra Pale Ale, IPA, West Coast Style IPA, Japanese Style Rice Lager, Mary Jane Ale, Non-Alcoholic Craft Light, Blackberry Lemon Sour Ale) alongside rotating seasonal releases (Spruce Tip IPA, Pumpkin Ale, Oktoberfest, Oatmeal Stout, Italian/German Style Pilsners). All beer is packaged in 100% recyclable aluminum cans, leveraging a deliberate portability thesis that ties the product to outdoor recreation use cases such as skiing, hiking, mountain biking, and gravel cycling. The company also operates sub-brands including Hard Yerba Mate and Spiked Snowmelt (hard seltzer), and has introduced differentiated production technology including BevBoost in-can widget technology for its Hop-Boosted IPA and BrewVox-powered non-alcoholic draft at Flatiron Park.

The business operates a hybrid go-to-market combining three owned taprooms (Flatiron Park in Boulder, the original 7-barrel Lee Hill brewhouse, and the Après Outpost at Bluebird Market in Silverthorne), Colorado-only wholesale distribution of canned and kegged beer through grocery, liquor, and convenience stores plus on-premise accounts, a Shopify merchandise storefront, and an event-rental vertical. Pricing is unit-based with happy-hour pint pricing ($5) and free meeting space for non-profits. Customer segments are diversified across outdoor enthusiasts, craft beer consumers, local taproom visitors, and non-alcoholic seekers. Distribution is strictly regional (Colorado), with seasonal festival presence (e.g., WinterWonderGrass). The company has been a Certified B Corporation since 2017 and is part of the Wilding Brands portfolio of Colorado craft beverage companies.

Revenue, headcount, and capital structure are not publicly disclosed. The company has no recorded external funding rounds, has remained privately held since founding, and reports 11–50 employees. Revenue streams derive from taproom on-premise sales, off-premise retail, keg distribution, merchandise e-commerce, and event bookings — a structure that ties financial performance directly to foot traffic in Colorado tourism corridors and on-premise recovery dynamics.

Name

Upslope Brewing Company

Legal name

Upslope Brewing Company

Website

http://upslopebrewing.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Upslope Brewing Company is a Boulder, Colorado-based craft brewery founded in 2008 that produces canned craft beer designed for outdoor adventure, selling through three owned taprooms, Colorado retail and on-premise distribution, and seasonal experiential events.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Kegging & Draught Packaging Operations (AFAFAJAI)

Keywords

• Craft beer brewing
• Canned craft beer
• Brewery taprooms
• Seasonal beer releases
• Non-alcoholic beer

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Beer Sales - Taproom: Direct beer sales through three owned taproom locations (Flatiron Park, Lee Hill, and Après Outpost). Taprooms offer rotating selections on draft plus packaged beer for consumption on premises.
2. Beer Sales - Retail/Off-Premise: Canned beer sold in 6-packs, 12-packs, and 19.2oz singles through grocery stores, liquor stores, and convenience stores across Colorado. Keg sales to bars and restaurants.
3. Merchandise Sales: Branded merchandise sold through their Shopify storefront including apparel and accessories.
4. Event Space Rental: Private event bookings at taprooms for corporate events, birthdays, fundraisers, and weddings. Non-profit organizations receive free meeting space.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Upslope Brewing Company brews and packages craft beer in portable aluminum cans using Rocky Mountain snowmelt water. The company operates three taproom locations in Colorado and distributes its packaged and kegged beer across Colorado through retail and on-premise accounts. Product range includes year-round styles, rotating seasonal releases, a non-alcoholic line, and a sub-brand (Hard Yerba Mate).

Product overview

Upslope Brewing Company is a craft brewery in Boulder, Colorado founded in 2008, producing a portfolio of year-round canned beers and seasonal limited releases. The core lineup includes Craft Lager, Citra Pale Ale, India Pale Ale, West Coast Style IPA, Japanese Style Rice Lager, Mary Jane Ale, Non-Alcoholic Craft Light, and Blackberry Lemon Sour Ale. Seasonal offerings rotate throughout the year including Italian Style Pilsner, Spruce Tip IPA, Oatmeal Stout, German Style Pilsner, Double West Coast Style IPA, Pumpkin Ale, and Oktoberfest. The company also produces Hard Yerba Mate and maintains three tap room locations (Lee Hill, Flatiron Park, and Après Outpost in Silverthorne) along with event experiences like the Backcountry Tap Room and Patio Sessions live music series.

Differentiator

Problem solved

Functional benefit

Brands

• Hard Yerba Mate: Hard yerba mate craft beverage
• Spiked Snowmelt
• Non-Alcoholic Craft Light

Products and services

• Craft Lager
• Citra Pale Ale
• India Pale Ale
• West Coast Style IPA
• Japanese Style Rice Lager
• Mary Jane Ale
• Blackberry Lemon Sour Ale
• Non-Alcoholic Craft Light
• Italian Style Pilsner
• Spruce Tip IPA
• Oatmeal Stout
• German Style Pilsner
• Double West Coast Style IPA
• Pumpkin Ale
• Oktoberfest
• Hard Yerba Mate
• Hop-Boosted IPA with BevBoost Widget
• Private Event Bookings

Quantifiable outcome

• Multiple international brewing awards including World Beer Cup Bronze (2016), Great American Beer Festival medals, and North American Beer Awards Gold

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Leave No TracecoreStrategic or Co-development Partner · 13 September 2025Annual Backcountry Tap Room events directly benefit Leave No Trace's annual Hot Spot Program, which identifies areas suffering from severe human-related impacts and helps them thrive again through Leave No Trace solutions. This partnership aligns Upslope's outdoor adventure brand with environmental stewardship.
• Bluebird MarketcoreStrategic or Co-development PartnerUpslope's Après Outpost is located at the central bar within Bluebird Market in Silverthorne, CO. This allows Upslope to share craft beer with outdoor enthusiasts at the heart of Summit County's mountain activities.
• Lazo FoodsminorStrategic or Co-development PartnerLazo Foods provides empanadas (BBQ Chicken, Spicy Chicken, Spinach & Cheese, Ground Beef) for sale at the Lee Hill tap room, enhancing the food offerings at this experimental brewery location.
• Root Shoot BrewingminorStrategic or Co-development PartnerCollaboration on Brown Ale beer, indicated on tap list at Lee Hill tap room.
• Patagonia ProvisionsminorStrategic or Co-development PartnerCollaboration on Kernza Lager, a beer featuring Kernza grain from Patagonia Provisions, demonstrating commitment to sustainable agriculture.
• Winter Park ResortcoreStrategic or Co-development PartnerHost venue for annual Backcountry Tap Room event. The 2025 event will be held at Winter Park Resort with the hike starting via gondola to the top and hiking approximately 2 miles to the tap room location.
• Winter Park ResortminorStrategic or Co-development PartnerPartnership to craft the perfect après ski beer - Mary Jane Ale - for maximum mountain enjoyment, featuring Colorado-grown and malted Munich malt.
• Evergreen Ride ClubminorGTM or Marketing PartnerGravel cycling events that depart from Upslope tap room. Post-ride benefits include $5 pints for all riders and giveaways.
• Quirk EventsminorGTM or Marketing PartnerTicketing partner for Board Game Speed Dating events at Upslope tap rooms.
• Namaste SolarminorStrategic or Co-development PartnerSolar installation partner mentioned in press coverage about Upslope tapping the sun with solar power and joining the B Corporation movement.
• Wilding BrandscoreOthersUpslope Brewing Company is a proud partner of Wilding Brands, a portfolio of craft beverage companies in Colorado. The parent company website provides careers information and cross-brand collaboration opportunities (e.g., WinterWonderGrass festival with Great Divide, Funkwerks, Stem Ciders).

Scale indicators3 records

Recent moves3 records

Direct peers

• Wild Basin Bochs Brewing: Colorado craft brewery with multiple taprooms, B Corp-aligned sustainability positioning, and adventure-themed branding. Directly comparable structure and brand ethos to Upslope.
• Odell Brewing Co. Fort Collins, CO-based independent craft brewery of similar vintage (1989), comparable scale, and similar product portfolio (IPAs, lagers, sours, NA). They compete head-to-head with Upslope across Colorado retail and on-premise accounts.
• Outer Range Brewing Company: Frisco, CO mountain-town craft brewery with ski-area adjacent taproom and direct outdoor-sports customer base. Direct competitor in Summit County for the same Après-style mountain beer consumer.
• Great Divide Brewing Company: Denver-based craft brewery founded 1994, portfolio sibling under Wilding Brands, with taproom + regional distribution model that closely overlaps Upslope's. Sister-brand collaboration showcases the portfolio's shared customer base.
• Breckenridge Brewery: Colorado craft brewery with mountain-town orientation (Breckenridge/Littleton), broad year-round canned lineup, and on-premise taprooms. Mountain community positioning mirrors Upslope's Apr\u00e8s Outpost strategy.
• Avery Brewing Company: Boulder, CO-based craft brewery founded in 1993 with similar full-flavor IPA-heavy portfolio, on-site taproom program, and Colorado-only-to-regional distribution overlap. They share Upslope's home market.
• Funkwerks: Fort Collins craft brewery and Wilding Brands portfolio sibling focused on Belgian-style and saison ales. Comparable as a craft brewery under shared portfolio governance and distribution relationships.
• Ska Brewing: Durango, CO-based craft brewery with an explicit outdoor/active-lifestyle canned-beer focus and similarly sized taproom-and-distribution hybrid model. Highly comparable brand positioning around adventure sports and canned packaging.

Emerging players

• Stem Ciders: Lafayette, CO-based cidery under Wilding Brands portfolio. Direct portfolio sibling enabling cross-brand retail and taproom collaboration; relevant as adjacent craft beverage peer.

Broad incumbents

• New Belgium Brewing: Iconic Fort Collins craft brewery (now owned by Kellanova/KLC) with massive scale, national distribution, and Fat Tire flagship. Sets the regional competitive ceiling and benchmarks the craft-beer scale potential for an independent like Upslope.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/upslopebrewing
• Instagraminstagram.com/upslope
• Xx.com/upslope
• LinkedInlinkedin.com/company/upslope-brewing-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upslope Brewing Company