What DocuPet does

DocuPet is a pet identification and reunification platform operating a National Pet Registry across North America. The company's core offering is a code-enabled pet tag system: pets are registered to a centralized database with a unique code, and anyone who finds a lost pet can input the code to access the pet's profile and contact the owner. DocuPet also operates the National Animal Shelter Network, which connects animal shelters and municipalities to the registry, and provides direct API integration with shelter management software (e.g., AnimalsFirst) enabling registration at the point of adoption.

The underlying technology is a unified pet registration platform supporting US and Canadian operations through country-specific websites. It includes an API integration layer for shelter management software providers, allowing seamless adoption-time registration workflows. The company is developing Wagoria, a forthcoming mobile app aimed at enhancing pet safety and digital pet care experiences.

DocuPet operates a B2B2C go-to-market model. Revenue is generated through pet registration services and identification tags, likely on a subscription or annual renewal basis tied to municipal licensing cycles. The company reaches pet owners indirectly through partnerships with over 300 municipal communities and 80 animal welfare agencies, rather than through direct consumer marketing. DocuPet is a private corporation (DocuPet Corp.) headquartered in Kingston, Canada, with a stated headcount of 1-10 employees and no disclosed external funding or institutional investment.

Name

DocuPet

Legal name

DocuPet Corp.

Website

https://docupet.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

DocuPet operates a National Pet Registry and Animal Shelter Network enabling pet identification and reunification services across North America through partnerships with 300+ municipalities and 80+ animal welfare agencies.

Ownership category

akta.pro rank

Product category

Pet Registration & Identification Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

Keywords

• Pet registration services
• Pet identification tags
• Lost pet reunification
• Animal shelter software
• Municipal pet licensing

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Pet Registration Services: DocuPet generates revenue through pet registration and licensing services, where pets are registered to the National Pet Registry and receive official identification tags. Registration likely operates on a subscription or annual renewal model linked to municipal licensing requirements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DocuPet operates the National Pet Registry, a code-enabled pet identification and registration platform that issues official pet ID tags and enables lost pet reunification across North America. The company distributes registration services through a National Animal Shelter Network connecting 300+ communities and 80+ animal welfare agencies, with deep API integration into shelter management software (AnimalsFirst) so pets can be registered at the point of adoption. The company's website also enables direct lookup of found pets by tag code, returning the pet profile to its owner.

Product overview

DocuPet operates as a pet registration and animal welfare platform offering a unified ecosystem of products. The core product is the National Pet Registry, which provides pet identification, licensing, and reunification services. This is complemented by the National Animal Shelter Network platform that connects shelters to the registry. A forthcoming mobile app called Wagoria is in development to expand digital pet care experiences. The platform serves both US and Canadian markets with regional sites (us.docupet.com and ca.docupet.com).

Differentiator

Problem solved

Functional benefit

Brands

• Wagoria: Upcoming mobile app to enhance pet safety and digital pet care experiences.

Products and services

• National Pet Registry DocuPet's central pet identification and registration platform that enables pet licensing, official ID tags, and lost pet reunification services across North America for municipalities, animal welfare agencies, and pet owners.
• National Animal Shelter Network A network platform that connects animal shelters and welfare organizations to DocuPet's National Pet Registry, enabling seamless pet registration at the point of adoption and lost pet reunification workflows across North America.

Quantifiable outcome

• Nearly 23% of dog owners reported losing a dog at least once in the past five years, with 94% saying they would look for a visible ID tag if they found a lost dog — highlighting the critical need for official pet identification.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AnimalsFirstcoreTechnology or Integration · 11 May 2026Strategic partnership integrating DocuPet's National Pet Registry directly into AnimalsFirst's shelter management software platform. This integration enables shelters using AnimalsFirst to register adopters and their pets seamlessly at the point of adoption, automatically adding them to DocuPet's National Pet Registry. The integration targets approximately 120 animal welfare organizations and is part of DocuPet's broader goal to expand pet registration across North America through its National Animal Shelter Network, with the aim of improving reunification rates for lost pets.
• MarketsparkminorStrategic or Co-development Partner · 23 March 2026Independent research firm engaged by DocuPet to conduct the 2025 Reunification Insights Report 'Leading the Way Home.' Marketspark surveyed 1,500 dog owners across North America in October 2025 to gather data on lost dog incidents and pet reunification patterns, providing DocuPet with actionable research insights to inform product development and thought leadership.
• National Animal Shelter Network PartnerscoreStrategic or Co-development Partner · 6 November 2025DocuPet's National Animal Shelter Network comprises partnerships with more than 300 communities and 80 animal welfare agencies across North America. These partnerships enable unified pet data management and streamlined shelter operations, allowing shelters and municipalities to leverage DocuPet's National Pet Registry for pet registration and lost pet reunification services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PetHub: QR-code and NFC-enabled smart pet tag platform offering a digital registry and lost-pet alerts. Competes on the tag-based, code-enabled ID angle that is core to DocuPet's product.
• PawBoost: Lost pet alert network and community-driven reunification service used by shelters and pet owners across North America. Comparable lost-pet recovery and community-engagement focus.
• 24PetWatch: Pet ID and microchip registration service with lost pet hotline and shelter-network partnerships across Canada and the US. Direct competitor in the same North American registry category.
• HomeAgain (Merck Animal Health): One of the largest microchip-based pet ID and recovery services, distributed through veterinary clinics. Competes with DocuPet on registry scale and reunification services.
• AKC Reunite: American Kennel Club's microchip and pet recovery service offering registration, ID tags, and 24/7 lost pet support across North America. Direct competitor to DocuPet's registry-based reunification model.
• PetLink (Datamars): Datamars-owned pet registration and microchip reunification service operating across North America and globally. Closely comparable registry and ID-tag offering.

Broad incumbents

• PetSmart: Large pet retail chain offering in-store adoption, tag, and microchipping services. Operates an adjacent but broader pet care and services portfolio that overlaps with DocuPet's reunification mission.
• Petco: National pet retailer offering adoption events, pet tags, and microchipping services. Broader retail footprint creates an alternative onboarding channel for pet ID and reunification.
• Datamars: Global animal ID and traceability company whose PetLink unit directly competes with DocuPet. Broader portfolio across livestock ID and textile RFID gives it incumbency advantages in the registry category.

Others

• IDEXX Laboratories: Veterinary diagnostics and software provider (including pet ID and practice-management integrations). Functions as an ecosystem enabler whose products intersect with shelter and vet workflows that DocuPet depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DocuPet