What AutoAccessoriesGarage.com does

AutoAccessoriesGarage.com is a privately-held, direct-to-consumer e-commerce retailer founded in 2005 and operating as Auto Accessories Garage, LLC from Frankfort and Chicago, Illinois. The company sells aftermarket automotive accessories and performance parts spanning exterior categories (tonneau covers, running boards, nerf bars, deflectors, lighting, towing/hitches, fender flares, grilles, mud flaps, truck bed accessories, wheels, winches), interior protection (floor mats and liners, seat covers, cargo liners, dashboard covers, sun shades, rear view mirrors), performance components (exhaust systems, brake kits, air intake systems, air filters, cooling, ignition, suspension, transmission/drivetrain), and specialty items (Jeep accessories, overlanding/camping gear, snow plows, ATV/motorcycle, boats/RVs, pet travel). The catalog includes recognized aftermarket brands such as WeatherTech, Covercraft, Curt, Coverking, MagnaFlow, EBC Brakes, K&N, Husky Liners, Westin, BAK, TruXedo, Smartliner, DashMat, and CalTrend.

The core technology is a vehicle make/model/year selector that allows customers to filter the catalog by specific vehicle configurations for precise fitment matching, supplemented by US-based phone sales support staffed 7 days a week at 800-663-1570. The business model is one-time product sales with no subscription component; revenue is generated entirely through consumer transactions on the storefront. Pricing varies by product, with free shipping on orders over $99 to the contiguous US (additional shipping available to Alaska and Hawaii), a 1-Year Price Match Guarantee (beat competitor by $1 plus 12-month post-purchase refund for any lower price seen), a military discount of 5-20% verified via military email or DD Form 214, and a 15% restocking fee on non-defective returns waived for exchanges.

The company targets individual vehicle owners segmented by vehicle type (truck, car, SUV, and van owners, with truck/car/SUV as primary segments) plus secondary segments including military personnel and Jeep enthusiasts. Marketing channels include SEO-optimized vehicle-specific landing pages, a Learning Center content hub, the AAG Insiders email program, and organic social presence on Facebook, Twitter, and YouTube. The company has retained an A+ Better Business Bureau rating for over a decade.

Name

AutoAccessoriesGarage.com

Legal name

Auto Accessories Garage, LLC

Website

https://www.autoaccessoriesgarage.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

AutoAccessoriesGarage.com is a privately-held DTC e-commerce retailer founded in 2005 that sells aftermarket automotive accessories and performance parts for cars, trucks, SUVs, vans, and Jeeps through a vehicle make/model selector storefront, serving individual vehicle owners from Frankfort and Chicago, Illinois.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Accessories & Performance Parts

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Aftermarket auto accessories
• Automotive performance parts
• Truck accessories retail
• Vehicle interior protection
• Exhaust and brake upgrades

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of automotive accessories and performance parts through e-commerce platform. Products include exterior accessories, interior accessories, performance parts, specialty items, and lifestyle products. Revenue generated through direct consumer transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

AutoAccessoriesGarage.com operates a direct-to-consumer e-commerce storefront selling aftermarket automotive accessories and performance parts for cars, trucks, SUVs, and vans. Customers browse by vehicle make/model/year to find custom-fit products including floor mats, tonneau covers, running boards, deflectors, seat covers, exhaust systems, brake kits, and car covers from brands such as WeatherTech, Covercraft, MagnaFlow, Coverking, EBC Brakes, K&N, Westin, BAK, and Smartliner.

Product overview

AutoAccessoriesGarage.com is an e-commerce platform specializing in aftermarket auto parts and accessories for cars, trucks, SUVs, and vans. The offering is organized as a broad retail catalog with multiple product categories spanning exterior accessories (tonneau covers, running boards, deflectors), interior protection (floor mats, seat covers, cargo liners, dashboard covers), performance parts (exhaust systems, brake kits, air intake systems), and specialty items. Key brands include WeatherTech, Husky Liners, Coverking, Covercraft, MagnaFlow, EBC Brakes, and Westin. The company operates on a make/model selector system allowing customers to find parts specific to their vehicle.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor Mats & Liners Custom-fit vehicle floor mats and liners (all-weather, rubber, carpet, and logo variants) that protect interiors from spills, mud, and wear. Brands include WeatherTech, Husky Liners, Lloyd Mats, and Smartliner.
• Tonneau Covers Truck bed covers in folding, rolling, and tri-fold designs that keep cargo dry and protected from the elements. Brands include BAK, Extang, TonnoPro, TruXedo, and Trident.
• Racks & Carriers Cargo carriers, roof racks, bike racks, and truck/van racks for transporting additional gear.
• Running Boards & Side Steps Exterior steps and nerf bars that make entering and exiting vehicles easier. Brands include Dee Zee, Lund, Raptor, and Westin.
• Deflectors Custom-made window and hood deflectors from AVS and EGR that allow fresh air circulation while blocking wind, rain, and debris.
• Seat Covers Custom-made, form-fitting seat covers in various materials and colors from CalTrend and Coverking.
• Smartliner Cargo Liner Computer-modeled polyethylene cargo liner with custom fit, raised edges to trap liquids, and Lifetime Warranty. Available in Black, Tan, Cocoa, and Gray.
• Smartliner Floor Mats All-weather rubber floor mats with custom-fit design, flexible polyethylene construction, and Lifetime Warranty.
• DashMat Dashboard Cover Custom-tailored needle-punch carpet dashboard cover that minimizes glare, prevents cracking/warping from sun damage, and reduces windshield haze. Backed by Limited Lifetime Warranty.
• Covercraft Noah Car Cover All-weather vehicle protection cover using Kimberly-Clark's best outdoor fabric with Film Barrier Technology, 4-layer composite construction, and 4-Year Warranty. Made in the USA.
• MagnaFlow Exhaust System Performance exhaust systems built from high-flow 409 Stainless Steel tubing, restoring full torque and horsepower (3-23 HP, 6-28 lbs. torque gains). Available in Series, XL, and Pro variants with Lifetime Warranty.
• Maxim Drilled & Slotted Geomet Coated Ceramic Brake Kit Complete brake kit including performance drilled/slotted rotors and Maxi-Quiet Premium Ceramic Brake Pads. Features zinc-plated rust protection and 3-Year/36,000 Mile Warranty.
• Westin Pro Traxx Oval Nerf Bars Oval tube steps with 4", 5", or 6" tube options in black powder-coated or polished stainless steel. Features welded domed end caps, no-drill installation, and 3-Year Warranty on powder-coat/Lifetime on stainless.

Quantifiable outcome

• Price Match Guarantee covers 12 months - will beat competitor price by $1 and refund difference
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RealTruck: Specialist e-commerce platform for truck and Jeep accessories including tonneau covers, running boards, and bed accessories — overlapping core of AAG's primary truck-owner segment.
• Summit Racing Equipment: Large online retailer of performance and aftermarket parts with deep expertise in brakes, exhaust, and drivetrain — directly comparable on AAG's performance parts catalog.
• 4 Wheel Parts: Specialty retailer of off-road, Jeep, and truck accessories — directly overlaps AAG's Jeep Enthusiasts and truck exterior/performance categories.
• AutoAnything: Direct-to-consumer e-commerce retailer of aftermarket auto accessories and performance parts, with comparable categories (floor mats, tonneau covers, running boards) and US-based customer service positioning.
• CARiD: Online retailer specializing in aftermarket automotive parts and accessories with a vehicle-fitment selector and broad brand portfolio — the closest direct competitor to AutoAccessoriesGarage.com.

Broad incumbents

• AutoZone: Largest US specialty retailer of automotive parts and accessories with thousands of stores plus a robust e-commerce site — overlaps AAG's catalog across maintenance, accessories, and performance.
• Advance Auto Parts: Major multi-channel automotive aftermarket retailer with national store footprint and growing e-commerce — competes broadly with AAG on parts and accessories assortment.
• O'Reilly Auto Parts: Large US auto parts retailer with strong DIY and commercial customer base and substantial e-commerce — comparable assortment breadth with significant scale advantage.
• Amazon Automotive: Massive general-merchandise marketplace whose automotive storefront aggregates thousands of aftermarket brands and sellers — sets the baseline for pricing, shipping speed, and selection pressure on niche retailers like AAG.
• WeatherTech: Vertically integrated manufacturer and direct-to-consumer retailer of premium vehicle protection products (floor liners, cargo liners) — competes with AAG both as a stocked brand and as a direct seller for overlapping SKUs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/aagarage
• YouTubeyoutube.com/user/AutoAccessoriesGarag
• Facebookfacebook.com/AutoAccessoriesGarage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoAccessoriesGarage.com