RhynoCare
RhynoCare is a Toronto-based, privately held healthcare services company founded in 2021 that provides B2B healthcare staffing to long-term care facilities, retirement homes, and hospitals, and direct-to-consumer home care and in-home therapy services to patients and families across Canada.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What RhynoCare does
RhynoCare is a Toronto-based, privately held healthcare services company founded in 2021 that operates two interconnected service lines: B2B facility staffing and direct-to-consumer home care. On the facility side, the company places Registered Nurses, Registered Practical Nurses, Personal Support Workers, dietary aides, and specialized consultants (e.g., Wound Care Consultants) into long-term care facilities, retirement homes, and hospitals, with a single point of contact, 7am–midnight 365-day scheduling, and a complimentary replacement guarantee for unsuccessful placements. On the home care side, RhynoCare delivers in-home personal support, nursing care, medication management, wound care, and chronic disease support to individual patients and families across Canada, with flexible scheduling from a few hours per week to 24/7 care and a 24/7 Care Team.
The company's technology is modest and operationally focused: a healthcare staffing platform with care coordination capabilities, an applicant tracking system integrated with Breezy HR for recruiting healthcare professionals, and a booking integration with the Therapia platform that extends the offering into in-home physiotherapy, massage therapy, and psychotherapy. The company holds SOC 2 Type 2 certification, supporting enterprise-level data handling requirements. There is no evidence of proprietary AI/ML technology, mobile applications, or developer-facing APIs.
RhynoCare's revenue model is professional services billing on an hourly, pay-as-you-go basis. Disclosed contractor rates include $40–$45/hour for RPNs, $55–$60/hour for RNs, and $90–$95/hour for Travel Nurse Practitioners, with home care and therapy services similarly billed by service hours delivered. The company serves two principal customer segments: enterprise buyers (long-term care facilities, retirement homes, hospitals — including named channel partners Revera, Extendicare, and Hillcore Group) and individual patients/families seeking home-based care. Go-to-market combines direct enterprise sales and partnership outreach for facility staffing, a consultative sales motion with 24–48 hour inquiry response for home care, and a channel/reseller relationship with Therapia for therapy services. The company is independently owned by its founding team, with no disclosed institutional funding or parent company.
RhynoCare firmographics
Firmographics- Name
- RhynoCare
- Legal name
- RhynoCare
- Website
- https://rhynocare.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RhynoCare is a Toronto-based, privately held healthcare services company founded in 2021 that provides B2B healthcare staffing to long-term care facilities, retirement homes, and hospitals, and direct-to-consumer home care and in-home therapy services to patients and families across Canada.
- Ownership category
- akta.pro rank
RhynoCare industry classification
Industry- Product category
- Healthcare Staffing and Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082), Services-Management Services (8741)
- akta.pro primary industry
- Hospital/Facility-to-Home Caregiver Placement (HSABAMAC)
- akta.pro secondary industries
- Home Health Clinical Care Coordination & Case Management (HSABACAO), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM)
Keywords
Where RhynoCare is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RhynoCare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Healthcare Facility Staffing: RhynoCare provides healthcare staffing solutions to long-term care facilities, retirement homes, and hospitals. They place Registered Nurses, Registered Practical Nurses, Personal Support Workers, and other healthcare professionals. Revenue is generated through hourly billing for contracted healthcare staff.
- Home Care Services: Direct home care services delivered to individual patients and families in Canada. Services include personal support, companionship, nursing care, medication management, and chronic disease support. Billed based on service hours provided.
- Therapy & Rehab Services: Licensed Physiotherapists, Massage Therapists, and Psychotherapists deliver one-on-one personalized treatments at patients' homes across Canada. Services are booked through Therapia platform partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Registered Practical Nurse (RPN) - Independent Contractor |
| Unit Pricing | Pay-as-you-go | Registered Nurse (RN) - Independent Contractor |
| Unit Pricing | Pay-as-you-go | Travel Nurse Practitioner (NP) - Independent Contractor |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RhynoCare product offering
Product offeringCore offering
RhynoCare is a Canadian healthcare services company that delivers three interconnected service lines: (1) Facility Staffing Support, placing licensed nurses (RNs, RPNs), Personal Support Workers, and specialized healthcare professionals into long-term care facilities, retirement homes, and hospitals; (2) Home Care Services, providing in-home caregivers, nursing care, medication management, wound care, and companionship to individual patients and families across Canada; and (3) Therapy & Rehab Services, delivering licensed physiotherapy, massage therapy, and psychotherapy at patients' homes through a partnership with Therapia.
Product overview
RhynoCare is a healthcare services company offering three interconnected core service lines: Home Care Services providing in-home personalized support from caregivers and nursing care; Facility Staffing Support connecting healthcare facilities with qualified professionals; and Therapy & Rehab Services delivering in-home physiotherapy, massage therapy, and psychotherapy through licensed practitioners. The company operates as a unified service portfolio rather than a modular platform, serving both individual patients seeking home-based care and healthcare facilities needing staffing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Care Services Compassionate in-home caregivers delivering personalized support including daily living assistance, companionship, nursing care, medication management, wound care, and health monitoring, available on flexible schedules from part-time to 24/7 care for individual patients and families across Canada.
- Facility Staffing Support Healthcare staffing solutions for long-term care facilities, retirement homes, and hospitals. Provides placement of Registered Nurses, Registered Practical Nurses, Personal Support Workers, Dietary Aides, Housekeeping staff, and specialized roles such as Wound Care Consultants and Directors of Care, with compliance verification, credentialing, and complimentary replacement guarantees.
- Therapy & Rehab Services In-home therapy services delivered by licensed Physiotherapists, Massage Therapists, and Psychotherapists providing one-on-one personalized treatments for patients across Canada. Services are booked through the Therapia platform partnership.
Quantifiable outcome
- 4.9 Stars rating on Google Reviews
- +2 more outcomes
Companies that use RhynoCare
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
RhynoCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
RhynoCare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- ORCA (Ontario Long Term Care Association)coreORCA is a membership-based association representing long-term care operators in Ontario. RhynoCare's partnership with ORCA indicates alignment with Ontario's long-term care sector standards and collaborative industry relationships.
- OHAh (Ontario Health Association)coreOHAh represents Ontario's health system organizations. Partnership suggests RhynoCare is integrated into the broader Ontario healthcare ecosystem.
- ReveracoreRevera is a major provider of senior care services including long-term care, retirement living, and home health. As one of Canada's largest senior living providers, Revera represents a significant client partnership for staffing services.
- ExtendicarecoreExtendicare is a leading owner, operator, and manager of long-term care homes and home care services across Canada. Partnership indicates RhynoCare provides staffing support to Extendicare facilities.
- Hillcore GroupcoreHillcore Group manages additional senior living beds across Canada. Partnership suggests RhynoCare supplies staffing solutions to support their care operations.
- TherapiacoreTherapia is a healthcare booking platform connecting patients with licensed Physiotherapists, Massage Therapists, and Psychotherapists. RhynoCare partners with Therapia to deliver at-home therapy and rehabilitation services, with patients booking through the Therapia platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
RhynoCare competitors and assessment
Company assessmentDirect peers
- Bayshore HealthCare: One of Canada's largest privately held home health and staffing providers, placing nurses and PSWs into facilities and homes nationally. Directly comparable to RhynoCare across both B2B facility staffing and D2C home care service lines, with a substantially larger footprint.
- ParaMed: Canadian home health care and staffing provider offering nursing, personal support, and therapy services across multiple provinces. Direct competitor to RhynoCare's Home Care and Facility Staffing lines, with deeper branch coverage and longer-tenured enterprise contracts.
- SE Health (Saint Elizabeth Health Care): National Canadian not-for-profit social enterprise delivering home health, personal support, and facility staffing. Comparable to RhynoCare in service mix and clinical-led positioning, with significantly larger scale and provincial reach.
- CBI Health Group: Canadian healthcare services network providing home health, physiotherapy, mental health, and staffing solutions. Direct overlap with RhynoCare's Therapy & Rehab line and Home Care services, plus clinic-based infrastructure that RhynoCare lacks.
- Nurse Next Door: Franchise-based Canadian home care provider offering in-home senior care and personal support. Comparable to RhynoCare's D2C home care service line in target customer (seniors/families) and care model, though with a franchise-led distribution model versus RhynoCare's direct delivery.
- Home Instead Senior Care (Canada): Global home care franchise with substantial Canadian operations providing personal support, companionship, and dementia care for seniors. Directly comparable in D2C senior home care services, with significantly stronger brand recognition and franchise-driven geographic reach.
- Right at Home Canada: Canadian franchise network providing in-home personal support, nursing care, and respite for seniors and adults with disabilities. Overlaps with RhynoCare's Home Care service line, particularly around dementia care and caregiver respite.
- ComForCare (Canada): Franchise-based home care provider operating in Canada with services including personal support, dementia care, and respite. Directly comparable to RhynoCare's senior home care and respite offerings, with a similar mid-market service profile.
Regional players
- Integracare: Toronto-based home care provider serving the GTA with PSWs, nurses, and live-in caregivers. Direct local overlap with RhynoCare's D2C home care services in the same Ontario geography.
- Acclaim Health: Ontario-based not-for-profit home and community care provider offering nursing, personal support, and dementia care. Comparable to RhynoCare in elder-focused home care services and Ontario-centric geographic concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
RhynoCare social profiles
Digital presenceRhynoCare compliance and trust
Trust signalCompliance1 record
RhynoCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
RhynoCare leadership team
Management profileNumber of profiles
Profiles5 records
RhynoCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RhynoCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RhynoCare
What does RhynoCare do?
RhynoCare is a Canadian healthcare services company that delivers three interconnected service lines: (1) Facility Staffing Support, placing licensed nurses (RNs, RPNs), Personal Support Workers, and specialized healthcare professionals into long-term care facilities, retirement homes, and hospitals; (2) Home Care Services, providing in-home caregivers, nursing care, medication management, wound care, and companionship to individual patients and families across Canada; and (3) Therapy & Rehab Services, delivering licensed physiotherapy, massage therapy, and psychotherapy at patients' homes through a partnership with Therapia.
Is RhynoCare a public or private company?
RhynoCare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RhynoCare founded?
RhynoCare was founded in 2021. It employs 51 to 100 people.
Where is RhynoCare based?
RhynoCare is headquartered in Toronto, Canada, in the North America region.
How does RhynoCare make money?
Three revenue lines are on record. Healthcare Facility Staffing is the primary driver. The others are home Care Services and therapy & Rehab Services.
Who are RhynoCare's main competitors?
Direct peers on record are Bayshore HealthCare, ParaMed, SE Health (Saint Elizabeth Health Care), CBI Health Group, Nurse Next Door, Home Instead Senior Care (Canada), Right at Home Canada and ComForCare (Canada). Regional players are Integracare and Acclaim Health.
Does RhynoCare have an API?
No public API is recorded for RhynoCare.
What industry is RhynoCare in?
RhynoCare's product category is Healthcare Staffing and Home Care Services. Its primary akta.pro industry code is HSABAMAC, Hospital/Facility-to-Home Caregiver Placement, with a secondary code of HSABACAO, Home Health Clinical Care Coordination & Case Management. Its NAICS code is 62161 and its SIC code is 8082.