CID Gallup
CID Gallup is a Costa Rica-headquartered market research and public opinion polling firm operating across 9 Latin American countries with coverage in 22+, serving enterprise clients in banking, telecom, pharma, consumer goods, government, and political sectors with custom studies, OMNIBUS polls, and political advisory services under the ESOMAR code.
- Company typePrivate
- Founded1978
- HeadquartersSan José, Costa Rica
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CID Gallup does
CID Gallup is a Costa Rica-headquartered market research and consulting firm operating as the trade name of Consultoría Interdisciplinaria en Desarrollo S.A., founded in the late 1970s. The company delivers custom market research studies, public opinion polling, political advisory services, and standardized OMNIBUS studies to enterprise clients across Latin America, with stated coverage in more than 22 countries and physical offices in 9 (Costa Rica, Dominican Republic, Guatemala, Honduras, El Salvador, Nicaragua, Panama, Colombia, and Peru). Service delivery spans quantitative methodologies (face-to-face interviews via electronic devices with real-time database updates, telephone interviews through regional call centers, mall track studies, online surveys with single-user controls) and qualitative methodologies (Gesell chamber focus groups, mystery shoppers, in-depth interviews, neuromarketing with biometric technology, and ethnographies). Customer segments include banking and financial institutions, telecommunications companies, pharmaceutical firms, food and beverage brands, insurance companies, technology companies, government agencies, international organizations, NGOs, and political parties.
The firm's revenue model is built on four primary streams: project-based custom research studies, recurring OMNIBUS studies (three times per year embedded within national polls with 1,200 respondents), public opinion polling engagements, and political advisory retainers. Pricing is project-based and not publicly disclosed, with multi-year contracts typical for tracking studies. Go-to-market relies exclusively on direct enterprise field sales supported by thought leadership content (Virtual Library, weekly newsletter, Carlos Denton political columns) and a secure client login portal. A proprietary validation system incorporating GPS tracking, random photography, interview timing controls, cross-validation checks, and supervisor monitoring (5 interviewers per supervisor, 30% office listening verification) functions as the firm's primary technology differentiator and data quality moat. The company is a signatory of the ESOMAR code and serves a cumulative base of more than 2,000 clients, though no individual customer logos or revenue figures are publicly disclosed. Ownership is private and founder/management-controlled with no identified external investors, parent company, or institutional shareholders.
CID Gallup firmographics
Firmographics- Name
- CID Gallup
- Legal name
- Consultoría Interdisciplinaria en Desarrollo S.A.
- Website
- https://cidgallup.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CID Gallup is a Costa Rica-headquartered market research and public opinion polling firm operating across 9 Latin American countries with coverage in 22+, serving enterprise clients in banking, telecom, pharma, consumer goods, government, and political sectors with custom studies, OMNIBUS polls, and political advisory services under the ESOMAR code.
- Ownership category
- akta.pro rank
CID Gallup industry classification
Industry- Product category
- Market Research and Public Opinion Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Market Research & Consumer Insights (BPAHALAA)
- akta.pro secondary industries
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where CID Gallup is headquartered
LocationHeadquarters
- HQ city
- San José
- HQ country
- Costa Rica
- HQ region
- Latin America
Offices9 records
Markets served
CID Gallup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Market Research Studies: CID Gallup designs and conducts bespoke research studies tailored to specific client objectives. Services include service quality studies, committed employee studies, product testing, campaign evaluation, follow-up studies, and custom research projects. Pricing is project-based and quoted according to scope.
- Omnibus Studies: Private studies conducted three times a year embedded within national public opinion polls. Allows multiple clients to share costs by including 3-10 questions per study, providing nationally representative data from 1,200 respondents at reduced per-client cost.
- Public Opinion Polling: Regular national public opinion surveys covering political, economic, and social topics. Conducted using face-to-face interviews, phone interviews, and online surveys.
- Political Advisory Services: Strategic advisory services for political communication, electoral campaigns, crisis management, and digital communication strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Research Projects - Quoted per engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CID Gallup product offering
Product offeringCore offering
CID Gallup designs and conducts custom market research, public opinion polling, and political advisory services for enterprise and government clients across Latin America. Its deliverables include brand tracking, service quality measurement, employee commitment studies, product testing, advertising campaign evaluation, omnibus studies, and qualitative research (focus groups, mystery shopping, ethnographies, neuromarketing).
Product overview
CID Gallup is a market research and opinion polling company operating as a single unified service offering rather than a platform-plus-modules architecture. The core product is comprehensive market research services encompassing quantitative methodologies (face-to-face interviews, telephone surveys, mall track, online surveys), qualitative methodologies (focus groups, mystery shoppers, in-depth interviews, neuromarketing, ethnographies), and standardized study types including OMNIBUS studies, brand tracking, service quality measurement, employee commitment surveys, and custom research solutions. Supporting offerings include a Virtual Library repository of publications, the CID Academy training program, and a proprietary Validation System for quality control. The company serves industry-specific verticals including banking, telecommunications, pharmaceuticals, technology, insurance, and political advisory sectors across 9 Latin American countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Market Research Studies (Estudios a la medida) Bespoke research projects designed and conducted by CID Gallup's professional team to meet specific client objectives, including service quality studies, committed employee studies, product testing, campaign evaluation, and follow-up studies. Pricing is project-based and quoted per scope.
- OMNIBUS Study A syndicated private study conducted three times per year in which clients insert 3 to 10 questions into a national public opinion poll, receiving nationally representative data from 1,200 respondents at a shared cost per slot.
- Public Opinion Polling Regular national public opinion surveys covering political, economic, and social topics across Latin America, conducted via face-to-face interviews, phone interviews, and online surveys.
- Political Advisory Services (Asesoría Política) Strategic advisory services for political communication, electoral campaigns, crisis management, and digital communication strategies, drawing on CID Gallup's polling and political analysis capabilities.
- Quantitative Research Methodologies Methodology offering covering face-to-face interviews using electronic devices, telephone interviews via call center, mall track studies measuring window display conversion, and online surveys with single-user controls.
- Qualitative Research Methodologies Methodology offering covering focus group sessions in Gesell chambers, mystery shoppers, documentary review, in-depth interviews, neuromarketing with biometric technology, and ethnographies.
- CID Academy (Academia CID) Educational division providing training and professional development in market research methodologies.
- Political Leadership Assessment (Test and Book) Assessment test and book exploring political leadership potential, authored by Carlos Denton and accessible through the company's website.
Quantifiable outcome
- More than 2000 satisfied clients served across the region
- +1 more outcomes
Companies that use CID Gallup
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
CID Gallup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CID Gallup partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
CID Gallup competitors and assessment
Company assessmentBroad incumbents
- Ipsos: Ipsos is a global market research and public opinion firm with significant Latin America operations offering consumer research, polling, and advisory services. Comparably positioned to CID Gallup on methodology, vertical coverage, and ESOMAR-aligned standards, but at vastly larger scale.
- NielsenIQ: NielsenIQ is a global consumer research giant offering consumer intelligence, retail measurement, and brand tracking in Latin America. Comparable on quantitative research methodologies and enterprise client base, though NielsenIQ also operates consumer-panel and syndicated data products at global scale.
- Kantar: Kantar is a global insights and consulting firm with strong LatAm presence spanning brand tracking, consumer research, and public opinion work. Overlaps with CID Gallup on enterprise client verticals (FMCG, finance, telecom) and on custom + syndicated research delivery.
- GfK (Consumer Panel GfK): GfK is a global market intelligence firm providing consumer research, panel data, and custom studies across Latin America. Direct overlap with CID Gallup on quantitative consumer research, brand tracking, and multinational enterprise clients.
Direct peers
- Datum Internacional: Datum is a leading Peruvian market research and public opinion firm offering quantitative and qualitative research, political polling, and consumer studies. Direct regional peer operating in adjacent LatAm geography with similar methodology mix and vertical coverage.
- Invamer: Invamer is a Colombian market research and public opinion firm offering consumer research, brand tracking, and political polling. Comparable regional peer with similar enterprise/government client mix and quantitative + qualitative methodology portfolio.
- Cifras y Conceptos: Cifras y Conceptos is a Colombian research firm specializing in public opinion polling, political consulting, and consumer research. Direct peer in election polling and social/political research, with similar ESOMAR-aligned methodology and regional LatAm positioning.
- Datanalisis: Datanalisis is a Venezuelan market research and polling firm with broader LatAm coverage offering consumer research, political opinion studies, and brand tracking. Comparable regional peer on methodology mix and public-opinion research focus.
Emerging players
- Netquest: Netquest is a Latin American online panel provider offering access to consumer panels for digital survey research across the region. Partial overlap with CID Gallup on quantitative fieldwork infrastructure, but focused on digital panels rather than face-to-face/CATI.
Regional players
- Factum: Factum is a Uruguayan market research and public opinion firm offering consumer research, political polling, and custom studies primarily in the Southern Cone. Comparable methodology and service portfolio but operates in different LatAm geography than CID Gallup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CID Gallup social profiles
Digital presenceCID Gallup financial estimates
Financial estimateRevenue estimate
Valuation estimate
CID Gallup leadership team
Management profileNumber of profiles
Profiles1 record
CID Gallup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CID Gallup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CID Gallup
What does CID Gallup do?
CID Gallup designs and conducts custom market research, public opinion polling, and political advisory services for enterprise and government clients across Latin America. Its deliverables include brand tracking, service quality measurement, employee commitment studies, product testing, advertising campaign evaluation, omnibus studies, and qualitative research (focus groups, mystery shopping, ethnographies, neuromarketing).
Is CID Gallup a public or private company?
CID Gallup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CID Gallup founded?
CID Gallup was founded in 1978. It employs 51 to 100 people.
Where is CID Gallup based?
CID Gallup is headquartered in San José, Costa Rica, in the Latin America region.
How does CID Gallup make money?
Four revenue lines are on record. Custom Market Research Studies are the primary driver. The others are omnibus Studies, public Opinion Polling and political Advisory Services.
Who are CID Gallup's main competitors?
Broad incumbents on record are Ipsos, NielsenIQ, Kantar and GfK (Consumer Panel GfK). Direct peers are Datum Internacional, Invamer, Cifras y Conceptos and Datanalisis. Netquest is listed as an emerging player. Factum is listed as a regional player.
Does CID Gallup have an API?
No public API is recorded for CID Gallup.
What industry is CID Gallup in?
CID Gallup's product category is Market Research and Public Opinion Services. Its primary akta.pro industry code is BPAHALAA, Market Research & Consumer Insights, with a secondary code of MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling). Its NAICS code is 54191 and its SIC code is 7310.