Calydo

What Calydo does

Calydo AG is a Swiss digital agency specializing in journey-centric design, founded in 1993 and headquartered in Steinhausen, Canton of Zug. It operates as a subsidiary of Brand Leadership Management AG and became part of the Brand Leadership Circle in 2025, a network of companies focused on brand-oriented business development. Its core offering is structured around three integrated service pillars: Concept (digital strategy, research, ideation, business analysis, marketing and communication planning), Build (UX/UI design, software development, content creation, motion and graphic design), and Activate (performance marketing, omnichannel campaigns, SEO, search and social advertising, analytics, hosting and marketing automation). A proprietary Journey-Centric Design Framework underpins engagements, and the firm is ISO 27001 certified, supporting work for regulated clients in finance and healthcare.

The firm primarily serves enterprise and government clients in the DACH region across four verticals: real estate (Allreal/Vitus-Areal, Göbli Immobilien/Colin Zug, Mettler Entwickler), technology and industrial (Stadler Rail), finance and banking (Zuger Kantonalbank), and healthcare/government (Gesundheitsdatenraum Schweiz). Engagements are project-based bespoke work spanning brand development, naming, website relaunches with CMS integration (Storyblok is the most prominent CMS partner documented), digital campaigns and ongoing activation. The team is multinational (six nationalities, average age 34.3) and is cited at 11-50 employees; technical implementation is sometimes co-delivered with sibling firm gateB AG.

Calydo's revenue model is professional-services based, with no publicly disclosed pricing or revenue. Reported outcomes from individual campaigns include a 35% lift in qualified leads, a 27% reduction in cost-per-lead, and a 22% higher closing rate for the Colin Zug real-estate project, plus 500+ participants recruited within six months for the Gesundheitsdatenraum Schweiz study. The firm has employed AI-assisted image editing in at least one campaign but has no proprietary AI/ML product capability. Governance is exercised through Brand Leadership Management AG, whose CEO (Fabian Hotz) also chairs Calydo's board.

Name

Calydo

Legal name

Calydo AG

Website

https://calydo.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Calydo AG is a Swiss journey-centric digital agency delivering strategy, design, and marketing-activation services to enterprise and government clients across real estate, technology, finance, and healthcare verticals in the DACH region.

Ownership category

akta.pro rank

Product category

Digital Marketing & Design Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Computer Systems Design Services (541512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Digital marketing agency
• UX UI design services
• Brand strategy consulting
• Performance marketing services
• Creative design agency

Headquarters

HQ city

Steinhausen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Strategy & Consulting: Strategy services including digital strategy, media planning, communication concepts, ideation, research and business analysis
2. Design & Development: UX/UI design, software development, content creation, motion design and graphic design implementation services
3. Marketing & Activation: Performance marketing, SEO, content marketing, advertising campaigns, hosting and support services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Calydo AG is a Swiss digital agency that delivers journey-centric design services across three pillars: Concept (digital strategy, research, ideation, business analysis), Build (UX/UI design, software development, content creation, motion design), and Activate (performance marketing, SEO, omnichannel campaigns, analytics). The agency serves enterprise clients with bespoke, project-based engagements spanning brand development, digital platforms, websites, and marketing campaigns across real estate, finance, technology, and healthcare sectors in the DACH region.

Product overview

Calydo is a journey-centric design agency offering three integrated service pillars: Concept (strategy, research, ideation, business analysis), Build (UX/UI design, software development, content, motion), and Activate (digital marketing, performance campaigns, SEO, analytics). Their work spans brand development, digital platforms, and marketing campaigns across real estate, technology, healthcare, and finance sectors. The agency operates as a professional services firm rather than a software product company, delivering bespoke solutions through collaborative project teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Concept Services Strategic consulting services including digital strategy, ideation, co-creation, co-innovation, design sprints, research, business analysis, requirements engineering, marketing planning, and communication concept development for enterprise clients.
• Build Services Design and development implementation services encompassing UX conception, UI design, software development, content creation, motion design, digital design, copywriting, and graphic design for enterprise clients.
• Activate Services Marketing activation services including brand and performance strategy, omnichannel campaigns, content marketing, SEO, search/social/display advertising, analytics, hosting, and marketing automation for enterprise clients.

Quantifiable outcome

• Over 500 participants recruited for Gesundheitsdatenraum study within 6 months
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and flagship.

• GateB AGcoreImplementation/ SI/ Consulting PartnerTechnology implementation partner for Stadler Rail project, working alongside Calydo for technical execution of website development and system integration
• Brand Leadership Management AGflagshipStrategic or Co-development PartnerParent company and strategic partner. Calydo AG is part of Brand Leadership Circle. Key executives (Fabian Hotz as CEO, Olaf Gijseman as COO) from Brand Leadership Management AG serve on Calydo's board

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AMB punctum: Swiss digital agency offering strategy, branding, UX/UI and digital marketing with comparable service scope and Swiss enterprise focus — directly comparable in size and service mix to Calydo.
• Notch Interactive: Swiss creative and digital agency with similar full-service digital offerings including strategy, design, development and performance marketing, serving Swiss enterprise clients across comparable verticals.
• Scholz & Volkmer: German digital agency of comparable size and service scope, offering strategy, UX/UI, development and digital marketing — overlapping DACH enterprise client base and digital agency positioning.
• Hinderling Volkart: Swiss digital agency of comparable size, also headquartered in the Zurich/Zug corridor, offering strategy, brand, UX/UI and digital marketing services to enterprise clients — directly overlapping with Calydo's offering and target verticals in Switzerland.

Broad incumbents

• Jung von Matt: Major European creative and digital agency network with Swiss presence, offering brand strategy, campaign creative, UX/UI and digital production — overlapping capabilities but at significantly larger scale.
• Farner Consulting: One of Switzerland's largest communications and digital consultancies, offering brand, communications, content and digital services to enterprise clients — broader portfolio but overlapping enterprise digital mandates.
• Valtech: Global digital and technology consultancy with Swiss office offering strategy, experience design, marketing technology and platform engineering — competes for larger enterprise digital transformation mandates.
• Dept: Large global digital agency offering end-to-end strategy, design, technology and marketing services to enterprise clients — competes for the same enterprise RFPs but with much broader geographic and capability footprint.

Regional players

• Webrepublic: Swiss digital performance marketing agency with strong overlap on Calydo's Activate pillar (SEO, paid, analytics) — serves similar Swiss enterprise buyers but with a more performance-marketing-only focus.

Others

• GateB AG: Swiss technology implementation partner within the Brand Leadership Circle that co-delivered the Stadler Rail project with Calydo — an ecosystem/partner peer rather than direct competitor, illustrating the in-group delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/calydo
• Xx.com/CalydoAG
• Facebookfacebook.com/CalydoAG

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calydo