Lead The Pack Consulting
Lead The Pack Consulting is a Calgary-based private consulting firm that delivers Business Relationship Management training, certification courses, and coaching to business professionals globally, operating under an Official Registered Provider relationship with BRM Institute.
- Company typePrivate
- Founded2017
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lead The Pack Consulting does
Lead The Pack Consulting is a Calgary-based private consulting firm founded in 2017 that specializes in Business Relationship Management (BRM) and Business Partner Management training, courses, and coaching. The company is co-founded and operated by leadership coaches Peter Lijnse and Elka Schrijver, who bring over 20 years of combined BRM experience and serve as the principal facilitators. Its service portfolio comprises introductory sessions, foundation workshops, professional certification courses (BRMP and CBRM delivered under its Official Registered Provider relationship with BRM Institute), advanced leadership workshops, individual and team coaching, and three co-authored books ('Leading with Impact', 'Leading with BRM', and 'The Hexagon Effect').
The underlying methodology is built on several proprietary frameworks, including the BRM Leadership Capability Framework (six key elements), the Impact Canvas (linking strategic vision to measurable outcomes), the Trust Triangle (authenticity, logic, empathy), the BRM Hexagon Framework (capability assessment tool), the Relationship Value Map, and a Seven-Step Organizational Behaviour Approach. Delivery is primarily instructor-led online, with in-house customization available for organizations. Courses are scheduled live events managed through the Arlo platform for registration and enrollment.
The business model is a combination of transactional course fees (ranging from free introductory sessions to USD 2,395 for CBRM certification), per-session coaching revenue (USD 250 per session), and book sales through Amazon. Customer segments are horizontal and persona-based, targeting any business professional or organization seeking to develop BRM capabilities across functions including Technology, People, Finance, and Legal. The firm claims to have served over 1,000 clients and operates across North America, Europe, and South Africa, supported by a team of 1–10 employees.
Lead The Pack Consulting firmographics
Firmographics- Name
- Lead The Pack Consulting
- Legal name
- Lead The Pack Consulting
- Website
- https://leadthepackconsulting.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lead The Pack Consulting is a Calgary-based private consulting firm that delivers Business Relationship Management training, certification courses, and coaching to business professionals globally, operating under an Official Registered Provider relationship with BRM Institute.
- Ownership category
- akta.pro rank
Lead The Pack Consulting industry classification
Industry- Product category
- Professional Training and Leadership Development
- NAICS
- Professional and Management Development Training (611430), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Consumer Packaged Goods (CPG) (EDABALAG)
Keywords
Where Lead The Pack Consulting is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Lead The Pack Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Training Courses: Revenue from selling individual training courses and certification programs. Courses range from free introductory sessions to premium certification courses like CBRM at $2,395. Revenue is one-time per course registration.
- Coaching Services: Individual and team coaching sessions at $250 per session. Includes free one-hour introductory session for Business Relationship Managers.
- Publications: Revenue from book sales including 'Leading with Impact', 'Leading with BRM', and 'The Hexagon Effect' published through Amazon and other retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free introductory course for BRM awareness |
| One time/ perpetual license | Pay-as-you-go | Foundation workshops for BRM basics |
| One time/ perpetual license | Pay-as-you-go | Professional certification courses |
| One time/ perpetual license | Pay-as-you-go | Leadership skills workshops |
| Other | Pay-as-you-go | Individual or team coaching sessions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Lead The Pack Consulting product offering
Product offeringCore offering
Lead The Pack Consulting delivers Business Relationship Management (BRM) and Business Partner Management (BPM) training, certification courses, workshops, and coaching. Offerings include BRM Institute-aligned certification courses (BRMP, CBRM, OBM Foundation), introductory sessions, and skill-building workshops across four learning tracks (BRM Foundation, Leading with BRM, Leading with Impact, Leading with Relationships), complemented by individual and team coaching and three co-authored books.
Product overview
Lead The Pack Consulting offers a comprehensive portfolio of Business Relationship Management (BRM) and Business Partner Management training, courses, and coaching services. The core offering consists of certification courses (BRM Fundamentals, BRM Professional/BRMP®, Evolved Certified BRM/CBRM®, and OBM Foundation), introductory sessions (BRM Introduction, OBM Introduction), and skill-building workshops organized into three learning tracks: BRM Foundation, Leading with BRM, Leading with Impact, and Leading with Relationships. The company also provides individual and team coaching services. Educational content is delivered through instructor-led online sessions. The portfolio is complemented by three published books—Leading with Impact, Leading with BRM, and The Hexagon Effect—that serve as reference materials for the training programs. Lead The Pack Consulting is an Official Registered Provider for BRM Institute.
Differentiator
Problem solved
Functional benefit
Products and services
- BRM Fundamentals Course
Companies that use Lead The Pack Consulting
Customer profileSegments1 record
Ideal customer profiles1 record
Lead The Pack Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Lead The Pack Consulting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BRM InstitutecoreLead The Pack Consulting is an Official Registered Provider for BRM Institute, authorized to deliver BRM training and certification programs including BRMP and CBRM courses. This partnership ensures curriculum alignment with BRM Institute standards and access to official certification exams.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Lead The Pack Consulting competitors and assessment
Company assessmentDirect peers
- ITSM Academy: Acccredited training provider for ITIL, DevOps, and BRM-adjacent service management certifications. Comparable instructor-led online course model and overlapping mid-market IT buyer.
- HDI (Help Desk Institute): Membership and training organization for service desk and technical support professionals, with a similar provider-partner certification model. Audience overlaps with BRM practitioners on the IT-business partner boundary.
- Learning Tree International: Professional and IT training company delivering instructor-led courses across business and technology topics. Closely comparable in scale, delivery mechanism (live online + in-house), and audience (individual and corporate).
- Service Desk Institute (SDI): International service management certification body and training provider focused on service desk and support professionals, with content that intersects Lead The Pack's BRM practitioner curriculum.
- BRM Institute: The governing body for Business Relationship Management and the certifying authority behind the BRMP and CBRM credentials Lead The Pack delivers. It is both a critical partner and a direct competitor offering its own training programs to the same BRM practitioner audience.
- Pink Elephant: Global IT service management and BRM consulting/training firm that delivers certifications and workshops in BRM-adjacent disciplines. Comparable scope (training, certification, consulting) and similar buyer base (IT-business partner leaders).
Broad incumbents
- PeopleCert: Global certification body that owns ITIL and runs the same kind of registered-provider training ecosystem as BRM Institute does for BRM. Compares on certification economics and approved-training-partner dynamics, though at far larger scale.
- Global Knowledge: Large corporate IT and management training provider with a global course catalog and authorized-delivery partnerships similar to Lead The Pack's arrangement with BRM Institute. Compares on the certified-training-provider business model.
- Dale Carnegie Training: Long-standing global corporate training provider offering leadership, communication, and relationship-management courses. Overlaps with Lead The Pack in leadership skills training and instructor-led delivery, though at much larger scale and broader audience.
- Ken Blanchard Companies: Established leadership development and training firm offering certified programs, workshops, and coaching for business leaders. Comparable as a coaching-led, content-anchored leadership training business, but with broader (non-BRM-specific) focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lead The Pack Consulting social profiles
Digital presenceLead The Pack Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lead The Pack Consulting leadership team
Management profileNumber of profiles
Profiles2 records
Lead The Pack Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lead The Pack Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lead The Pack Consulting
What does Lead The Pack Consulting do?
Lead The Pack Consulting delivers Business Relationship Management (BRM) and Business Partner Management (BPM) training, certification courses, workshops, and coaching. Offerings include BRM Institute-aligned certification courses (BRMP, CBRM, OBM Foundation), introductory sessions, and skill-building workshops across four learning tracks (BRM Foundation, Leading with BRM, Leading with Impact, Leading with Relationships), complemented by individual and team coaching and three co-authored books.
Is Lead The Pack Consulting a public or private company?
Lead The Pack Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lead The Pack Consulting founded?
Lead The Pack Consulting was founded in 2017. It employs 1 to 10 people.
Where is Lead The Pack Consulting based?
Lead The Pack Consulting is headquartered in Calgary, Canada, in the North America region.
How does Lead The Pack Consulting make money?
Three revenue lines are on record. Training Courses are the primary driver. The others are coaching Services and publications.
Who are Lead The Pack Consulting's main competitors?
Direct peers on record are ITSM Academy, HDI (Help Desk Institute), Learning Tree International, Service Desk Institute (SDI), BRM Institute and Pink Elephant. Broad incumbents are PeopleCert, Global Knowledge, Dale Carnegie Training and Ken Blanchard Companies.
Does Lead The Pack Consulting have an API?
No public API is recorded for Lead The Pack Consulting.
What industry is Lead The Pack Consulting in?
Lead The Pack Consulting's product category is Professional Training and Leadership Development. Its primary akta.pro industry code is EDABALAG, Consumer Packaged Goods (CPG). Its NAICS code is 611430 and its SIC code is 8742.