SoftDent

What SoftDent does

SoftDent (legal entity UAB SoftDent) is a privately held Lithuanian software company founded in 1998 and headquartered in Kaunas that develops specialized vertical software for the pharmaceutical and medical industries. Its core offering is a portfolio of seven products covering the pharmaceutical commercial lifecycle: PharmaCODE (a CRM with mobile field-rep capture), PharmaZOOM (national and local pharmaceutical market analytics on product sales and prescribing), pharma.CITY (interactive BI dashboards), Foxus (an e-health record system for medical institutions), Emetry (remote patient monitoring), eScroll (medical/pharmaceutical news delivery), and the Genetic Health Passport (DNA-based personalized health information). The platform is designed to operate in both online and offline modes and supports Lithuanian, English, and Russian training.

The company sells exclusively B2B through direct enterprise field sales with dedicated project managers per product line, targeting pharmaceutical company branches and representatives - the primary segment - as well as medical institutions and market analysts. Revenue is generated through a mix of custom software development and implementation, 12-month recurring maintenance and warranty contracts, cloud hosting subscriptions, ongoing data management (regular updates of doctor, pharmacy, and medical institution directories), and tiered training programs. Customer logos include AstraZeneca, Pfizer, Roche, Novartis, Eli Lilly, Novo Nordisk, Boehringer Ingelheim, Berlin-Chemie, Teva, Gedeon Richter, Merck Sharp & Dohme, Servier, KRKA, Sandoz, Ferring, Ipsen, Polpharma, Egis, plus distributors Eurovaistinė and Tamro, with deployments spanning 13+ countries across the Baltics, Central and Eastern Europe, Central Asia, the Balkans, and East Asia (Mongolia).

The company has no disclosed external funding, no parent company, no subsidiaries, and no M&A activity in the input data. It operates as a private limited liability company under Lithuanian law, led by Director Rytis Naginevičius. Distribution is purely direct and headquartered from a single Kaunas office; pricing is quote-based and not publicly disclosed.

Name

SoftDent

Legal name

UAB SoftDent

Website

https://softdent.lt

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftDent (founded 1998, Kaunas, Lithuania) is a private B2B software supplier that builds specialized CRM, market analytics, e-health, and remote patient monitoring solutions for pharmaceutical companies and medical institutions across 13+ countries in Europe and Central Asia.

Ownership category

akta.pro rank

Product category

Pharmaceutical and Healthcare Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

akta.pro secondary industries

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Pharmaceutical CRM software
• Pharmaceutical market analytics
• E-health records systems
• Remote patient monitoring
• Pharmaceutical sales intelligence

Headquarters

HQ city

Kaunas

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Development Services: Custom software development for pharmaceutical and medical sectors, including design, implementation and customization of CRM, market analysis, and e-health solutions.
2. Software Maintenance and Support: 12-month comprehensive maintenance warranty including version updates, training, telephone and email consultations, and regular client visits.
3. Cloud Hosting Services: 24/7 server IT support, resource maintenance, software updates, backup preparation, user license creation and administration, and database security maintenance for clients renting cloud servers.
4. Data Management Services: Specialized data processing, regular updating, import/export services, base directory administration, and regular updates of doctor, pharmacy, and medical institution lists.
5. Training Services: User training programs at three levels: Medical representatives (Level I), Managers (Sales/Products/Marketing/BUM/KAM) (Level II), and IT specialists/data/program administrators (Level III), available in Lithuanian, English, and Russian.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SoftDent develops and supplies specialized software for pharmaceutical companies and medical institutions, offering a portfolio of proprietary products including PharmaCODE (CRM for pharmaceutical reps), PharmaZOOM (market analytics), pharma.CITY (business intelligence), Foxus (e-health records), Emetry (remote patient monitoring), eScroll (medical news), and Genetic Health Passport (DNA analysis). The company also delivers software development, installation, maintenance, cloud hosting, data management, and multi-level training services to its clients.

Product overview

SoftDent is a software supplier providing solutions to pharmaceutical and medical institutions in the Baltic States and internationally. The company operates a portfolio of distinct products addressing different aspects of pharmaceutical sales, marketing, and healthcare management. The core offering includes PharmaCODE (CRM for pharmaceutical representatives), PharmaZOOM (pharmaceutical market analytics), and pharma.CITY (business intelligence). Healthcare-focused products include Foxus (e-health record system for medical institutions) and Emetry (remote patient monitoring). Additional offerings encompass eScroll (medical news calendar) and Genetic Health Passport (DNA analysis). The products work both online and offline and are supported by services including software development, installation, maintenance, cloud hosting, and data management.

Differentiator

Problem solved

Functional benefit

Brands

• PharmaCODE: Customer relationship management (CRM) solution for pharmaceutical representative companies with mobile version for real-time data capture and tracking.
• PharmaZOOM
• Foxus
• Emetry
• pharma.CITY
• eScroll
• Genetic Health Passport

Products and services

• PharmaCODE Customer relationship management (CRM) solution for pharmaceutical representative companies with a mobile version that enables real-time capture, tracking, and storage of sales and customer interaction data.
• PharmaZOOM Pharmaceutical market analysis program that extracts and displays dynamics in pharmaceutical markets through national and local measures of product sales and prescribing, enabling sales planning, market share evaluation, and trend monitoring.
• Foxus E-health solution for medical institutions that stores patient and medical history information in electronic format, covering all main processes of health service organisation with integrated system capabilities.
• Emetry Innovative remote patient monitoring system that helps ensure effective patient treatment and care by enabling easy real-time tracking of patient health indicators and changes.
• pharma.CITY Business intelligence (BI) solution that monitors changes in market data and analyzes it through interactive visualizations, dynamic reports, and data export capabilities.
• eScroll Virtual physician assistant that delivers medical and pharmaceutical news through an interactive calendar, providing information about products, medical research, and conference/seminar reminders.
• Genetic Health Passport (Genetinis sveikatos pasas) Solution for analyzing human DNA data that allows users to utilize all genetic information from saliva samples and adapt it for health and well-being purposes.
• Software Development Custom software development services for pharmaceutical and medical sectors, including design, implementation, and customization of CRM, market analysis, and e-health solutions.
• Software Maintenance and Support 12-month comprehensive maintenance warranty including version updates, training, telephone and email consultations, and regular client visits.
• Cloud Hosting 24/7 cloud server IT support, resource maintenance, software updates, backup preparation, user license creation and administration, and database security maintenance.
• Data Management Specialized data processing, regular updating, import/export services, base directory administration, and regular updates of doctor, pharmacy, and medical institution lists.
• Training User training programs at three levels (Medical representatives, Managers, and IT specialists/data administrators), delivered in Lithuanian, English, and Russian.

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Oracle Health: Oracle Health (formerly Cerner) is a global EHR and healthcare IT incumbent whose electronic health record systems compete with SoftDent's Foxus EHR product serving medical institutions in the Baltic States and Eastern Europe.
• IQVIA: IQVIA is a global pharma data, analytics and technology incumbent whose commercial analytics and AI-driven engagement platforms overlap directly with PharmaZOOM (market analytics) and PharmaCODE (sales rep enablement), albeit as part of a much broader portfolio.
• Salesforce Health Cloud: Salesforce's Life Sciences Cloud and Health Cloud compete for the same pharmaceutical CRM and customer engagement budgets that PharmaCODE addresses; while Salesforce is a horizontal CRM giant rather than a pharma specialist, it is the primary global threat to specialist pharma CRMs.
• Microsoft Dynamics 365: Microsoft Dynamics 365 Customer Insights and life-sciences extensions compete in the same pharma enterprise CRM space as PharmaCODE; a horizontal enterprise platform incumbent that pharmaceutical IT teams may prefer over specialist regional CRMs.

Emerging players

• Aktana: Aktana provides AI-driven next-best-action and commercial engagement software for pharma field reps — a more AI-native, specialized competitor to PharmaCODE that overlaps at the intersection of pharma CRM and analytics.
• ZS Associates: ZS Associates is a pharma-focused consulting and analytics firm whose ZS-affiliated technology work in sales force effectiveness, territory design and incentive compensation overlaps directly with the sales-analytics workflow SoftDent builds into PharmaCODE and pharma.CITY.
• Indegene: Indegene provides commercial, medical and digital health services to life sciences companies, including CRM, data and analytics for pharma sales forces — comparable to SoftDent's blend of pharma commercial software plus e-health products like Foxus.

Direct peers

• Cegedim: Cegedim provides CRM, OneKey physician/pharmacy master data, and market analytics for pharmaceutical companies in Europe — a near-exact comparable to SoftDent's PharmaCODE CRM and PharmaZOOM market intelligence offering.
• Veeva Systems: Veeva is the dominant CRM and commercial software provider for global pharmaceutical companies (Veeva CRM, Veeva Vault), serving the same pharmaceutical representative and commercial operations workflows that PharmaCODE targets, making it the most directly comparable peer.
• Vivify Health: Vivify Health provides remote patient monitoring platforms with real-time health indicator tracking for healthcare providers — a direct functional analogue to SoftDent's Emetry RPM product and a peer in the European digital health/e-health space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_SoftDent_
• YouTubeyoutube.com/user/SoftDentLT
• LinkedInlinkedin.com/company/softdent

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoftDent