Batik Keris

What Batik Keris does

Batik Keris is an Indonesian batik fashion retailer operating as PT. Perusahaan Dagang dan Industri Batik Keris, headquartered in Cemani, Grogol, Sukoharjo, Central Java. Founded in 1947 as a "Pusat Kerajinan Nusantara" (Nusantara craft center), the company manufactures and sells traditional batik clothing and accessories under its own registered "Batik Keris" trademark, drawing on a deep proprietary library of philosophical motifs including Parang, Kawung, Sidomukti, Truntum, and Sekar Jagad. Products span men's shirts (regular, slim, and relaxed fit), women's blouses, dresses, outerwear, abaya, Muslim wear, loungewear and skirts, children's clothing, raw batik fabric, a Handmade Collection using batik tulis techniques, Muslim, Teenagers and Family Collections, custom batik uniforms for offices and schools, and accessories under the Keris Griya banner.

The business runs a direct-to-consumer model combining an owned e-commerce storefront (batikkerisonline.co.id) with nationwide shipping, WhatsApp-based sales consultation for bulk and custom orders, and a network of Batik Keris and Keris Gallery physical outlets across Indonesia. Pricing is unit-based and ranges from Rp299,000 for children's shirts to Rp1,504,000+ for women's dresses, with free-shipping subsidies on orders above Rp1,500,000. Marketing is digital-first, centered on an Instagram presence (@batikkerisonline) and educational blog content covering batik trends, styling, and cultural heritage. The firm is privately held with no disclosed funding rounds, no parent company, and no publicly known shareholders, consistent with a long-running family-owned Indonesian enterprise.

Name

Batik Keris

Legal name

PT. Perusahaan Dagang dan Industri Batik Keris

Website

https://batikkerisonline.co.id

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Batik Keris is a privately held Indonesian batik fashion retailer, founded in 1947 and headquartered in Sukoharjo, Central Java. It sells traditional batik clothing, accessories, and custom uniforms to individual consumers, families, and corporate clients across Indonesia via its e-commerce store and physical outlets.

Ownership category

akta.pro rank

Headquarters

HQ city

Grogol

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Batik Clothing Product Sales: Direct retail sales of batik clothing products including shirts, dresses, blouses, and accessories through e-commerce platform. One-time purchase model with product pricing ranging from Rp299,000 to Rp1,504,000+ per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Batik Keris manufactures and retails traditional Indonesian batik apparel and accessories, including men's batik shirts (Regular/Slim/Relaxed fit), women's blouses, dresses, outerwear, Muslim wear, loungewear and culottes, children's clothing, custom batik uniforms for offices and schools, batik fabric by the meter, and handicraft accessories. Sales occur through the company's own e-commerce store (batikkerisonline.co.id), WhatsApp consultation, and physical Batik Keris and Keris Gallery outlets across Indonesia.

Product overview

Batik Keris operates an e-commerce platform selling traditional Indonesian batik clothing and accessories. The product portfolio centers on batik fabric products organized into women's clothing (blouses, dresses, outwear, abaya, Muslim wear, loungewear, skirts), men's shirts (Regular Fit, Slim Fit, Relaxed Fit in various sleeve lengths), and children's clothing (boys' shirts, girls' dresses). The company offers sub-brands including Handmade Collection (hand-crafted batik tulis items), Muslim Collection for modest wear, Family Collection for coordinating family outfits, and Teenagers Collection. Additional offerings include Custom Batik uniforms for offices and schools, Fashion Accessories (Keris Griya) comprising fabrics, prayer accessories, handicrafts and household items, and raw batik fabric sold by the meter. The platform functions as a direct-to-consumer e-commerce store with WhatsApp customer support integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Batik Clothing Women's batik apparel line including blouses, dresses, outerwear, abayas, Muslim wear, loungewear, culottes, skirts, and girls' blouses and dresses, featuring traditional Indonesian motifs with sizes and fits for personal, office, and cultural use.
• Men's Batik Shirts Men's batik shirts in Regular Fit, Slim Fit, and Relaxed Fit, with short and long sleeve options and jackets/pants/boys' shirts, for office and formal wear.
• Children's Batik Clothing Batik apparel for children including boys' shirts and girls' dresses and blouses in various sizes and traditional motifs.
• Handmade Collection (Batik Tulis) Handcrafted batik tulis (hand-drawn) garments with high artistic value and traditional craftsmanship, sold at premium prices.
• Muslim Collection (Busana Muslim) Modest batik clothing designed for Muslim women, including tunics, abayas, and other Muslim wear styles.
• Family Collection (Koleksi Family) Coordinating batik outfits for entire families, allowing matching or complementary styles across adult and children's sizes for celebrations and gatherings.
• Teenagers Collection (Koleksi Teenagers) Batik clothing line tailored for teenagers with modern fits and contemporary motifs.
• Custom Batik Uniforms (Seragam) Bespoke custom batik uniform service for offices, schools, and families, with personalized designs, branding options, and bulk order fulfillment.
• Fashion Accessories and Handicrafts (Keris Griya) Fashion accessories including batik fabrics, prayer accessories, handicrafts, and household items such as batik wall décor and bantal (cushion) covers.
• Batik Fabric (Bahan) Raw and semi-patterned batik fabric sold by the piece (Rp358,000 to Rp595,000) for custom sewing and tailoring projects.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Citibank IndonesiaminorGTM or Marketing Partner · 20 August 2019Citibank Indonesia partnered with Batik Keris for a cashback promotion program. During the period August 20 - October 31, 2019, Citi credit card holders could earn Rp100,000 cashback on minimum transactions of Rp1,000,000 at all Batik Keris and Keris Gallery outlets across Indonesia. Maximum one cashback per customer during the program period.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Batik Danar Hadi: One of Indonesia's largest and most established batik manufacturers and retailers, founded in 1967. Directly comparable to Batik Keris as a heritage batik brand selling shirts, dresses, and accessories through both physical outlets and online channels in Indonesia.
• Iwan Tirta Batik: Iconic Indonesian batik fashion brand carrying both ready-to-wear and custom batik products. Directly comparable as a heritage batik retailer targeting premium Indonesian consumers with traditional motifs.
• Batik Semar: Central Java-based batik manufacturer and retailer with a heritage similar to Batik Keris's Solo roots. Competes in the same traditional men's shirts, women's dresses, and fabric segments across Indonesian domestic channels.

Emerging players

• Elzatta: Indonesian modest fashion brand offering hijabs, abayas, and Muslim wear through nationwide retail and e-commerce. Comparable to Batik Keris's Muslim Collection sub-brand and broader modest-wear positioning for Indonesian Muslim consumers.
• Zoya: Indonesian Muslim fashion retailer under the MAP group offering modern modest apparel and accessories. Overlaps with Batik Keris on women's Muslim wear and modest batik-adjacent products targeting the same demographic.
• Buttonscarves: Indonesian modest fashion and hijab brand with strong digital presence. Overlaps with Batik Keris's Muslim Collection and women's apparel targeting, particularly for premium modest wear consumers in Indonesia.

Broad incumbents

• Erigo: One of Indonesia's largest local fashion brands selling apparel across men's, women's, and kids' categories via e-commerce and retail. Comparable as a broad Indonesian apparel incumbent competing for the same domestic clothing wallet share, though Erigo is mass-market rather than batik-specialist.
• Cottonink: Indonesian direct-to-consumer fashion brand offering women's apparel and modest wear through online and offline channels. Comparable as an Indonesian D2C apparel retailer targeting overlapping female consumer segments with modern designs.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/batikkerisonline
• Xx.com/batikkerisindo
• Facebookfacebook.com/batikkeris
• LinkedInlinkedin.com/company/batik-keris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batik Keris