DoNation

Name

DoNation

Website

https://wearedonation.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Corporate Sustainability Software

NAICS

Grantmaking Foundations (813211)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industry

Fundraising & Annual Giving (EDALAOAB)

Keywords

• Corporate sustainability software
• Employee engagement platform
• Carbon sponsorship programmes
• CSR matching tool
• Sustainability behaviour change

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commission from Casino Operators: The company generates revenue by referring players to non-GamStop casino operators. The platform earns commissions when users click through to registered operators and potentially make deposits. The site functions as an affiliate marketing intermediary between UK players seeking non-GamStop casinos and internationally licensed gambling operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

DoNation provides a sponsorship platform and CSR programmes that enable companies to engage employees in sustainable actions. Employees take sustainability actions (rather than donating cash) and the employer matches those actions with charitable sponsorships, making sustainable living the norm across the workforce.

Product overview

DoNation operates as a casino review and comparison platform, publishing editorial reviews of non-GamStop online casinos for UK players. The core product is the 'Best Casino Sites' review site, which evaluates and ranks international gambling operators across six metrics: game variety, bonus value, withdrawal speed, customer support, mobile experience, and licensing. The platform provides detailed casino reviews, bonus comparisons, game guides, and responsible gambling resources. The company does not offer a platform-plus-modules architecture; it is a single content/review website.

Differentiator

Problem solved

Functional benefit

Products and services

• DoNation Sponsorship Tool An online sponsorship tool that allows companies to run sustainability programmes where employees take sustainability actions and the employer matches those actions with charitable sponsorships. Designed for corporate HR, sustainability, and CSR teams.
• DoNation CSR Programmes Structured corporate social responsibility programmes that pair employee sustainability actions with employer-matched sponsorships, enabling companies to deliver measurable sustainability and CSR outcomes through workforce engagement.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Party CasinocoreChannel Partner/ Reseller/ Distributor · 5 August 2026Top-ranked affiliate partner with 9.4/10 rating. Party Casino is highlighted as the best overall non-GamStop casino for UK players with heritage lineage from PartyPoker, 1,200+ slots, 80+ live tables, and verified Skrill withdrawals under 90 minutes.
• Mr GreencoreChannel Partner/ Reseller/ Distributor · 5 August 2026Second-ranked affiliate partner with 9.2/10 rating. Mr Green is recognized for game variety (2,500+ titles), responsible gambling features (Green Gaming tool), and e-wallet withdrawals under 3 hours.
• BetVictorcoreChannel Partner/ Reseller/ Distributor · 5 August 2026Third-ranked affiliate partner with 9.0/10 rating. BetVictor (founded 1946) offers 1,000+ titles, BetVictor Lounge live tables, and the fastest customer support at 2 min 40 sec average response time.
• Rizk CasinocoreChannel Partner/ Reseller/ Distributor · 5 August 2026Fourth-ranked affiliate partner with 8.8/10 rating. Rizk Casino is distinguished by its Wheel of Rizk auto-loyalty mechanic and strong Relax Gaming/Push Gaming catalog representation.
• CasiGocoreChannel Partner/ Reseller/ Distributor · 5 August 2026Fifth-ranked affiliate partner with 8.5/10 rating. CasiGo offers the deepest game library (3,000+ titles from 60+ studios), 200+ live tables, and below-market 30x wagering requirements.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Benevity: Market-leading enterprise CSR, volunteering, and donation management platform. Directly comparable to DoNation's stated CSR/workplace-giving offering, but at vastly greater scale and breadth.
• Kyndryl Trust: Large IT services provider with a CSR and volunteering platform for employer clients. Comparable to DoNation at the broadest level as enterprise CSR infrastructure, though at much larger scale.

Direct peers

• Goodworld: Cause-based commerce and donation technology provider for enterprises. Closely comparable to DoNation's 'actions not cash' workplace-giving model, with a similar focus on integrating giving into everyday employee and consumer behavior.
• Bright Funds: Workplace giving and CSR platform that combines donations, volunteering, and grants. Comparable to DoNation as a B2B SaaS platform for corporate giving and ESG reporting.
• Givinga: Digital philanthropy and corporate giving platform. Comparable to DoNation's stated mission of normalizing giving through embedded, low-friction sponsorship and CSR tools.
• Causecast: Employee volunteering, giving, and engagement platform for employers. Directly comparable to DoNation's workplace CSR and sponsorship tool positioning.

Emerging players

• Millie: Employee engagement and CSR software vendor. Comparable as a smaller, mission-driven SaaS competing in the same enterprise CSR/employee engagement category as DoNation.
• Submittable: Application and grant management platform frequently used by foundations and nonprofits. Comparable to DoNation in the broader nonprofit/grantmaking tooling category, though with a heavier focus on submissions workflow.
• Pledgeling: Cause commerce and workplace giving platform for enterprise customers. Comparable to DoNation's sponsorship / workplace giving use case, with adjacent payment and donation mechanics.
• Good & Co: Cause-driven community and engagement platform. Tangentially comparable to DoNation in the social/cause engagement category, though with a consumer rather than enterprise orientation.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/The_DoNation
• Facebookfacebook.com/thedonation
• LinkedInlinkedin.com/company/the-donation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoNation